Latest news with #MemacOgilvy
Zawya
17-06-2025
- Business
- Zawya
Huawei appoints Memac Ogilvy as public relations partner in the Middle East
Dubai, United Arab Emirates: Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as the public relations partner for its two core businesses – Huawei Consumer Business Group (CBG) for UAE, and Huawei Information and Communication Technology (ICT) for Middle East. The partnership comes as Huawei pushes the boundaries of connectivity and innovation in line with its mission to bring digital to every person, home and organisation for a fully connected, intelligent world. Memac Ogilvy will provide the full suite of PR services for the two Huawei businesses, including communications strategy, media relations, thought leadership, influencer engagement and campaign development to drive Huawei's ambitious growth agenda and future-focused objectives in the region. Leveraging its integrated communications expertise and strong media network, Memac Ogilvy will deliver bold, impactful communications strategies that engage consumers, inspire industry stakeholders, and strengthen relationships with strategic partners across the UAE. Saad Abu Touq, Managing Director – PR, UAE, at Memac Ogilvy, said: 'Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint. We are honoured to be part of Huawei's incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart. This strategic partnership is another opportunity to push the boundaries of brand communications, drive meaningful engagement and support Huawei in realising its ambitious vision in building a fully connected, intelligent world.' Rima Taha, Director of PR & Communications, Middle East & Central Asia at Huawei ICT and Saeed Klaib, Director of Communications and Public Relations at Huawei CBG, said 'Huawei CBG and Huawei ICT are proud to appoint Memac Ogilvy as their strategic communications partner. With a deep understanding of our brand ethos and a proven ability to translate vision into impactful storytelling, Memac Ogilvy is uniquely positioned to bring our narrative to life for audiences in the UAE and beyond. Their exceptional track record, creative excellence, and regional expertise make them the ideal partner to amplify Huawei's presence and foster deeper, long-term engagement with key audiences across the region.' Huawei CBG is behind some of the world's most popular smart devices — from smartphones and wearables to tablets and cloud services — creating seamless, intelligent experiences for millions of users. Renowned as one of the top global smartphone manufacturers, Huawei CBG consistently delivers exceptional user experiences across its device ecosystem. Huawei's ICT division powers digital transformation through AI, cloud computing, and connectivity with a focus on cybersecurity & talent cultivation, underlining the company's vision for a fully integrated, intelligent future. About Memac Ogilvy: Memac was born in 1984 when Edmond (Eddie) Moutran founded the company in Bahrain in 1984, and it became a part of the Ogilvy network in 1998. Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across more than 120 offices in 83 countries, including 13 offices across the Middle East and North Africa. The company creates experiences, design and communications that shape every aspect of a brands needs through five core capabilities: Advertising and Brand, Experience, Public Relations, Health & Wellness, and Consulting. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit or , or follow Ogilvy on Twitter at @Ogilvy and on For more information, please contact: Maria Tannous, Account Director
Campaign ME
25-04-2025
- Automotive
- Campaign ME
Honda campaign places it as the backbone of speedy deliveries
Al-Futtaim Trading Enterprises Honda, in partnership with Memac Ogilvy, has launched a campaign that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE. The campaign tapped into the insight that a majority of delivery bikes in the UAE are Hondas. Therefore, when when a delivery app in the UAE promises 'Groceries in 30-minutes' or 'Lightning-fast delivery,' there's one reason they can: Honda. Titled Honda Delivers, the campaign launched with a series of OOH ads featuring real orders on real Honda delivery bikes, captured on the streets of the UAE. Each piece seamlessly took every delivery platform's tagline and made it part of Honda's message – making every order an ad, every delivery an impression, and every red light a media stop. 'When we realised just how many delivery bikes were Hondas, it was a simple but powerful truth hiding in plain sight. Once you see it, you can't unsee it.' said Gautam Wadher, Chief Creative Officer at Memac Ogilvy Dubai. 'The campaign establishes Honda's undeniable presence in everyday life across the UAE.' Ironically, the bikes powering deliveries across the country aren't even Honda's fastest. Which is why the campaign invites consumers to test ride Honda's wide range of models. With every bike on the road doubling as a Honda billboard, the brand aims to make one thing clear – when the UAE delivers, it's on a Honda. Credits: Brand: Al-Futtaim Trading Enterprises Honda Managing Director, Al-Futtaim Trading Enterprises: Marco Melani General Manager Marketing, Al-Futtaim Automotive : Roxane Magbanua Brand Director, Al-Futtaim Trading Enterprises Honda: Arshad Hasan Marketing Communications Manager, Al-Futtaim Trading Enterprises Honda: Homer Gagalang Marketing Executive, Al-Futtaim Trading Enterprises Honda: Zeinab Abdelaziz Osman Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates Chief Creative Officer: Gautam Wadher Senior Creative Director: Alok Mohan Associate Creative Director: Eduardo Cesar Senior Copywriter: Rebecca Ann Menezes Senior Art Director: Lina Maria Leal Head of Arabic: Shadi Kharmacho Senior Visualiser: Andre Souza Animator: Antonio Geagea Motion Designer: Lucas Fuse Managing Partner: Kevin Kurian Account Director: Ashleigh Morgan Senior Account Manager: Farah Ibrahim Head of Social: Karl ElHitti Chief Strategy Officer: Mario Morby Head of Strategy: Bhaskar Bateja Social Media Director: Ahmed Nour Senior Social Media Manager: Beverney Shane Social Media Manager: Mohamad Zibara Media Agency: PHD Regional Senior Director – Investments: Ihab Halawy Investment Director: Sunoj Devan Production House: Liwa Content Driven Executive Producer: Sagar Rege Executive Producer: Shweta Sandeep Producer: Aditi Heda Associate Producer: Gauthami Katwe Photographer: Thiago Neves BTS Videographer: Allen Toms Art Assistant: Kashan Rizvi Location Manager: Hashem Reyashi Equipment Rental: Action Films
Web Release
17-04-2025
- Business
- Web Release
Red Academy Expands Impact at AUB: Memac Ogilvy Equips Students with Future-Ready Communication Skills
News Business and Economics By Editor_wr On Apr 17, 2025 Memac Ogilvy, the leading creative agency in the Middle East and North Africa (MENA) region, successfully concluded the third edition of its Red Academy program at the American University of Beirut (AUB), bringing together 80 students from the Suliman S. Olayan School of Business (OSB) for hands-on training with top industry leaders. Building on the success of previous programs, this year's initiative featured a series of three in-depth workshops led by Memac Ogilvy's industry experts, culminating in a final presentation day judged by a professional panel. The program, which ran from April 7-16, engaged participants in progressively challenging assignments designed to bridge classroom theory with real-world application. Over three intensive sessions, participants explored critical aspects of modern communications, including 'The Power of Copy,' 'Using Data and Creativity to Deliver Impactful Customer Experiences,' and 'The Rise of the Attention Economy & the Value of Impact.' Each session provided participants with practical knowledge and hands-on experience to prepare them for careers in the rapidly evolving communications landscape. The program featured experts from Memac Ogilvy, including Christian Safi, Creative Director for Lebanon/KSA; Hazem El Zayat, Chief Experience Officer for MENA; and Mario Morbi, Chief Strategy Officer for MENA, who shared their expertise and guided students through real-world communications challenges. Commenting on the successful partnership, Samer Abboud, Memac Ogilvy's Regional Chief Growth Officer for MENA, said: 'Our communications industry continues to be a vital pillar in Lebanon's economy, driving innovation, job creation, and international recognition for Lebanese talent. Through the Red Academy, we're bridging the critical gap between academic theory and professional practice, equipping students with practical skills for today's digital landscape. Our commitment is to develop talent who can navigate complex business challenges and drive growth. Despite regional challenges, we remain invested in preparing these future marketing leaders who will strengthen Lebanon's position in the global communications arena.' Echoing a similar sentiment, Dr. Yusuf Sidani, Dean of the Suliman S. Olayan School of Business, stated: 'This has been an engaging and valuable initiative—one that many OSB students have actively taken part in over the past two years. The fact that The Red Academy is returning for a third edition is a strong testament to the impact it's had and the value it continues to bring to our students. By blending creative insight with real-world application, this partnership offers a unique learning experience that aligns well with our mission to transform business thinking and prepare future leaders.' Following the final presentations on April 16, top-performing students were awarded internships with Memac Ogilvy's Advertising, Public Relations, and Social Media departments, providing them with further opportunities to develop their professional skills. The Red Academy program continues to reflect Memac Ogilvy and AUB's shared vision of fostering talent development and preparing students for successful careers in an increasingly competitive and dynamic industry. Comments are closed.
Zawya
16-04-2025
- Business
- Zawya
PRCA Mena announces winners of Young Lions PR Competition 2025
RELATED TOPICS MEDIA RELATED COMPANIES Buccini/Pollin G Ruder Finn Seven Media Corp Weber Shandwick UNHCR Memac Ogilvy Dubai, UAE – PRCA Mena – the regional arm of the world's largest professional PR association – is delighted to announce the winners of the PRCA Mena Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled 'Believe in your 2.5%'. The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury of industry leaders from across Mena. Their campaign stood out for its creative approach, strategic thinking, and alignment with this year's humanitarian theme. This year's jury panel included: Ahmad Itani, Chair of PRCA Mena Advisory Board and Founder & CEO, Cicero & Bernay Communication Consultancy Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, Al-Futtaim Automotive Louise Jacobson, Managing Partner, Brazen MENA Raefah Makki, Head of Individual Giving & Campaigns, UNHCR Sophie Simpson, Managing Director & Founder, Ruder Finn Atteline The brief was developed in collaboration with UNHCR, the UN Refugee Agency and called on participants to develop an impactful campaign to raise awareness and drive advocacy for displaced communities across the region. The winning duo will go on to represent Mena at the Cannes Lions International Festival of Creativity in France this June. Conrad Egbert, Head of PRCA Mena, said: 'It was a hard call for the judges; every campaign was meaningful and the ideas presented were bold, considered and deeply rooted in purpose. Congratulations to Raneem Saleeh and Youssef Yammine from Burson for their extraordinary work— we look forward to them joining us at Cannes.' Raefah Makki, Head of Individual Giving & Campaigns, UNHCR added: 'This year's partnership with PRCA Mena has been a meaningful step toward using the power of communication to spotlight the voices and needs of displaced people. 'Believe in your 2.5%' captured that mission beautifully, and we look forward to seeing its impact.' A total of 46 young professionals from 12 leading agencies across the region competed in the 2025 edition, including: Action Global Communications, BPG Group, Burson, Cosmopole Consultancy, Current Global MENAT, Gambit Communications, Houbara Communications, Memac Ogilvy, Saatchi & Saatchi Qatar, Seven Media, The Romans and Weber Shandwick MENAT. About PRCA Mena PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents. For more information visit: Press Contact: PRCA Mena Falah Faisal Jafrani Email:
Campaign ME
03-04-2025
- Entertainment
- Campaign ME
Private View by Memac Ogilvy's Jon Marchant
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from January is by Jon Marchant, MENA Group President, Memac Ogilvy. Sleepzone: In-Snore Coupons The best sales promotions are both simple and playful and with 'the louder you snore, the more you score,' Sleepzone is right on the money with a mechanic that is 100 per cent aligned to their brand. It makes for a thematic and humorous ecosystem of touchpoints – try the 'Snore-o-meter' to avail your 'in-snore coupons'. The only let down is the film execution which, for such a rich territory for comedy, fails to crack even a smile. Brands for Less: The Agent 'Find a product truth and tell it well'. This mantra has been embraced by Brands For Less, dramatising the lengths their buyers will go to in sourcing the best value products without compromising on quality. I didn't like the execution, and it felt cheap but maybe that was the point. However, my two Gen-Z daughters kind of liked it, so mission accomplished. Mountain Dew & Doritos: Dew x Doritos I love a good collab and boom! This mash up from two brands with bags of personality really pack a punch in this visually arresting campaign from the team at Awkward Ads and BigFoot Films. The great Sir John Hegarty once said advertising is 80 per cent idea and 80 per cent execution and the craft and love that's gone into this spot in post-production and sound engineering is to be commended. Local influencer choices bring unmatched cultural authenticity and credibility to the campaign. Well done. Panadol: Break Up Text Songs At the core of this campaign there is some refreshing honesty – Panadol is acknowledging that it can't fix everything, in this case heartbreak amongst young lovers. Unfortunately, the message out-take is rather alarming. 'If I get my heart broken, I should take Panadol to cheer myself up' was clearly not the intended message, but this is where it is landing. Adidas: You Got This What a refreshing take on runners' psyche in a category that is normally all about superlatives and pushing to the limits. This is a campaign that beautifully captures the anxious few minutes before the gun begins for thousands of amateur runners simply trying to hit a personal best or run further than they have before. The campaign line 'you got this' is bang on, the casting and location feels incredibly localised, and there is a seamless follow through into retail, timed to perfection with the culmination of the Dubai Marathon. Well done adidas and the agency team. By Jon Marchant, MENA Group President, Memac Ogilvy.
