Latest news with #Mercedes-BenzUSA
Yahoo
14-07-2025
- Automotive
- Yahoo
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
ATLANTA, July 14, 2025--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. "Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver."Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called "Moving Forward." The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. "The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal."Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Team corporatecommunicationsmbusa@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-07-2025
- Automotive
- Business Wire
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. 'Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver.' Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called 'Moving Forward.' The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. 'The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.' Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at
Cision Canada
26-06-2025
- Automotive
- Cision Canada
Geotab and Mercedes-Benz USA Announce Integrated Telematics Solution for Fleets
Unifying Vehicle Data for Enhanced Fleet Management, Efficiency, and Real-Time Insights ATLANTA, June 26, 2025 /CNW/ - Geotab Inc. ("Geotab"), a global leader in connected vehicle solutions, and Mercedes-Benz USA, LLC (Mercedes-Benz USA), a leading provider of innovative connectivity solutions, today announced a joint initiative to integrate Mercedes-Benz connectivity services with Geotab's world-class fleet management platform for customers across the country. This collaboration delivers a seamless, factory-installed telematics solution that unifies data from both electric vehicles (EVs) and internal combustion engine (ICE) vehicles within MyGeotab, providing fleet managers with enhanced visibility and actionable insights. This new integrated solution allows for direct data transfer from Mercedes-Benz vehicles' factory-installed telematics hardware into MyGeotab, eliminating the need for additional aftermarket hardware installation. This not only saves time and money by avoiding vehicle downtime for installations but also streamlines operations for diverse fleets that include Mercedes-Benz vehicles. "This year, we found that the average fleet includes vehicles from 13 different manufacturers. This can make fleet data management extremely complex. Geotab solves this issue for fleets by providing integrated solutions that enable comprehensive visibility across all vehicle types and manufacturers," said Rob Minton, Associate Vice President of Connected Car Business Development at Geotab. "Our partnership with Mercedes-Benz USA underscores Geotab's commitment to delivering a unified platform that simplifies mixed fleet management, enhances productivity, and provides high-quality data insights." "We are excited to launch our new partnership with Geotab and supplement our fleet telematics offerings with Geotab's cutting-edge products," said Sabrina Stengel, Director of Digital Experience at Mercedes-Benz USA. "At Mercedes-Benz USA, we prioritize innovation and safety over all else, and we look forward to enhancing our fleet customer experience with Geotab's robust data analytics, flexible integrations and scalable platforms." Fleet managers utilizing this integrated solution will gain access to an array of powerful tools and near real-time data at an enhanced frequency, including detailed GPS tracking, trip and activity reports, vehicle health diagnostics (such as battery, tire, and engine signals), EV charging status, and fuel consumption. The platform also enables automated warnings for vehicle health and other critical alerts, empowering proactive decision-making. Geotab's long-standing OEM telematics expertise, developed over 10 years of collaboration with leading manufacturers, helps ensure that this integrated solution provides a robust, secure, and ready-to-go connected vehicle experience. This partnership further solidifies Geotab's position as a trusted partner for OEMs and fleet management globally, simplifying mixed fleet challenges and unlocking fleets' full potential. This solution is compatible with most Mercedes-Benz passenger cars and vans in the U.S. from the 2019 model year onward, including popular fleet vehicles such as the Mercedes Sprinter and eSprinter vans. Learn more about the Geotab Integrated Solution for Mercedes-Benz. About Mercedes-Benz USA Mercedes-Benz USA , headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. Mercedes-Benz USA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. Mercedes-Benz USA is also responsible for Mercedes-Benz Vans in the U.S. More information on Mercedes-Benz USA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at About Geotab Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at and follow us on LinkedIn or visit Geotab News and Views. SOURCE Geotab Inc.
Business Wire
01-05-2025
- Automotive
- Business Wire
Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2025 'Dream Days' campaign, highlighting its partnership with Junior Achievement to provide students with long-term outcomes in areas such as financial literacy, career readiness, and entrepreneurial spirit. As part of MBUSA's commitment to corporate social responsibility, every 2025 Mercedes-Benz CLE Coupe sold helps send a student to a Junior Achievement program during the company's Dream Days campaign, running from May 1 to July 31, 2025. 'Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement. This collaboration unlocks a world of possibilities for students, and we're honored to continue working alongside Junior Achievement USA to bring transformative professional education and development to students across the country.' Dimitris Psillakis, President and CEO of Mercedes-Benz USA 'Junior Achievement is committed to helping young people pursue their dreams by giving them the learning experiences and support needed to lead choice-filled lives as adults. We are immensely grateful for the partnership with MBUSA and the ability to reach and impact more students through this joint effort.' Jack Harris, CEO of Junior Achievement USA "Mercedes-Benz Dream Days" Campaign Created in partnership with Merkley + Partners, the campaign supports a key moment in the year to build brand equity while breaking through the busy automotive summer sales season. This year's Mercedes-Benz Dream Days campaign helps connect customers to the Mercedes-Benz vehicle of their dreams that best expresses their individual style. The vehicles featured in the campaign include (all from model year 2025) the E-Class Sedan, CLE Coupe, C-Class Sedan, and EQE Sedan. Featured technology highlights include the Mercedes-Benz User Experience (MBUX) technology and Superscreen in the E-Class Sedan, which provides passengers with a groundbreaking digital experience. With the CLE Coupe, Mercedes-Benz is continuing its long tradition of sporty, elegant dream cars offering striking design and luxurious comfort to raise the benchmark in its segment. For more information on the Mercedes-Benz Dream Days campaign and more information on special offers, please visit: "Dream Days" Community Initiative MBUSA is dedicated to making a positive impact in the communities where employees live and work as part of the brand's national corporate social responsibility program, Driving Your Future. In addition to MBUSA's and Junior Achievement's combined efforts during the campaign and throughout the year, MBUSA will host an on-site job shadow day at their Atlanta office as part of Junior Achievement's annual student conference, Future Bound. During the event, students from across the country will experience various roles and responsibilities throughout the MBUSA organization. This event will help foster curiosity and show young people endless possibilities when it comes to choosing a future career path. MBUSA is honored to support and provide resources for students through this beneficial partnership and ongoing CSR efforts. To learn more about MBUSA's CSR initiatives and the Junior Achievement partnership, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Junior Achievement USA® (JA) Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement is expanding its reach to 18-to-25-year-olds to provide young adults with critical life skills, as well as to pre-K youth to ensure children get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 12.5 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. For more information, visit
Yahoo
29-04-2025
- Automotive
- Yahoo
Adam Chamberlain returns to Mercedes-Benz USA as CEO
This story was originally published on Automotive Dive. To receive daily news and insights, subscribe to our free daily Automotive Dive newsletter. Adam Chamberlain is returning to Mercedes-Benz USA as its new CEO on July 1 after departing the company in 2021, the automaker announced April 15. Chamberlain, who will also take over as head of marketing and sales for Mercedes-Benz Cars North America, will succeed Dimitris Psillakis, who has been in the dual role since December 2020, according to his LinkedIn profile. Psillakis, a more than three-decade company veteran, will transition to a senior strategic advisor role and serve the position through the end of 2025. 'This leadership change reflects Mercedes-Benz's continued commitment to innovation, customer excellence and long-term growth in the USA,' the automaker said in a statement. The U.S. is the German automaker's second largest market. Chamberlain's appointment follows a series of management reshufflings at Mercedes-Benz, including some newly-created positions in the automaker's U.S. and North American operations, as well as a new of board directors. Mathias Geisen, member of the board of management, marketing and sales for Mercedes-Benz Group AG, in a statement said that Chamberlain 'brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses.' He added that Chamberlain 'will play a key role in navigating transformation and laying the groundwork for long-term success.' Chamberlain was VP of sales for Mercedes-Benz USA when he left the company in April 2021 to become president and CEO of the Americas region for Aston Martin in November that year, per his LinkedIn profile. As VP of sales for Mercedes-Benz USA, he helped lead the automaker's U.S. retail and product strategy. Psillakis has been with Mercedes-Benz since 1992, serving in numerous leadership roles in Europe, South America, Asia as well as the U.S. and Canada, per the announcement. Recommended Reading Mercedes-Benz promotes execs to US leadership Sign in to access your portfolio
