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Herbalife Launches MultiBurn™: A Science-Backed Weight Loss Supplement Supporting Metabolic Health
Herbalife Launches MultiBurn™: A Science-Backed Weight Loss Supplement Supporting Metabolic Health

Business Wire

time07-07-2025

  • Health
  • Business Wire

Herbalife Launches MultiBurn™: A Science-Backed Weight Loss Supplement Supporting Metabolic Health

LOS ANGELES--(BUSINESS WIRE)--Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced the launch of MultiBurn™ — a next-generation multi-action dietary supplement designed with clinically studied botanical extracts to support key areas of metabolic health*. Formulated by Herbalife's global team of scientists and nutrition experts, MultiBurn™ is gluten-free, suitable for vegans and made without synthetic colors or dyes, reflecting the company's commitment to clean-label, user-friendly wellness solutions. As consumers continue to seek weight loss solutions, Herbalife offers an innovative, non-pharmaceutical approach with MultiBurn™, a product grounded in science-backed ingredients and a continued commitment to wellness innovation. Built on a foundation of clinical research, MultiBurn™ features a powerful blend of three botanical ingredients: Morosil™ (from Moro blood oranges): supports overall weight loss, including reduced hip and waist circumference and a healthy BMI ‡*. Metabolaid ® (hibiscus and lemon verbena extract): helps with healthy reduction of fat and increased feeling of fullness after meals ‡*. Capsifen™ (red chili pepper and fenugreek blend): supports healthy energy expenditure*. MultiBurn™ also contains supporting functional ingredients, including caffeine to stimulate metabolism and provide a feeling of energy and alertness*, and chromium to aid in maintaining blood sugar levels already within the normal range*. 'MultiBurn™ was developed using scientific insight into the underlying mechanisms of metabolic health and the challenging cycle of weight gain,' said John Heiss, Ph.D., vice president of Global Product Innovation at Herbalife. 'Our team carefully selected and combined ingredients based on their botanical profiles and the findings within published, human randomized controlled clinical studies to create an evidence-based solution for weight loss and healthy fat loss*.' MultiBurn™ is designed for daily use as part of a balanced healthy lifestyle, with three capsules taken once a day alongside breakfast or lunch. While its ingredients have been shown to be effective individually, MultiBurn™ is recommended to be paired with consistent healthy habits, including a nutritious diet and regular physical activity. It can also be integrated into a broader Herbalife routine, complementing products such as high-protein shakes, fiber supplements and targeted wellness solutions — all supported by Herbalife's global community of Independent Distributors who provide personalized guidance to millions of customers to achieve their weight loss and wellness goals. 'Maintaining metabolic health is central to overall wellness and effective weight loss,' said Dr. Luigi Gratton, vice president of Health & Wellness at Herbalife. 'It supports how the body converts food into energy, regulates hormones and blood sugar, and influences brain function, sleep and mood. Sustainable results come from balanced nutrition, regular physical activity and quality rest, with targeted supplementation like MultiBurn™ providing additional support to help individuals achieve their long-term health goals.' For 45 years, Herbalife has been committed to personalized nutrition and science-backed wellness. The company's very first product, Formula 1 Healthy Meal Nutritional Shake Mix, revolutionized meal replacement nutrition and is the #1 protein shake in the world 1 — sold in over 90 countries and trusted by millions. Recognized as the #1 active and lifestyle nutrition brand in the world 2, Herbalife offers an extensive portfolio of products designed to support healthy weight management, sports performance, daily nutrition and promote skin and body care to help individuals at every stage of their wellness journey. MultiBurn™ builds on this legacy as part of Herbalife's ongoing evolution, bringing together clinical research, ingredient transparency and innovative formulation to address the modern consumer demand for whole-person wellness. MultiBurn™ is now available in the United States, and will be launching in Puerto Rico in September 2025. For more information on MultiBurn™, please click here. Herbalife products are available exclusively through Herbalife Independent Distributors. To purchase Herbalife's MultiBurn™ in the United States or Puerto Rico, consumers can call 1-888-443-7225. For specific questions about using Herbalife products with other weight-loss therapies, contact Herbalife's dedicated team of health and safety professionals at GCS@ ‡ In combination with a healthy diet and active lifestyle. Morosil™ is a trademark owned by Bionap Srl Metabolaid ® is a registered trademark of Monteloeder, S.L Capsifen™ is a trademark of Akay USA, LLC, an Oterra company (1) Source: Euromonitor; CH2025ed, protein shake as sports protein powder, sports protein RTDs, meal replacement, supplement nutrition drinks & protein supplements; combined % RSP share GBO for 2024. (2) Source: Euromonitor; CH2025ed, active & lifestyle nutrition as weight management & wellbeing, sports nutrition and vitamins & dietary supplements definitions; combined % RSP share GBO for 2024. RTD = Ready to Drink; RSP = Retail Selling Price; GBO = Global Brand Owner Expand About Herbalife Ltd. Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its Independent Distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. For more information, visit

Supplement Company Veracity Secures $6 Million Raise as It Focuses on Metabolic Health
Supplement Company Veracity Secures $6 Million Raise as It Focuses on Metabolic Health

Yahoo

time17-06-2025

  • Business
  • Yahoo

Supplement Company Veracity Secures $6 Million Raise as It Focuses on Metabolic Health

Medical grade supplement brand Veracity has secured a $6 million raise. The raise, which brings the brand's total funding to $14 million, was led by Maveron Ventures and co-led by Melitas Ventures. Previously known for its test-to-treatment hormonal health offerings, Veracity is using the fund to further pivot its business to metabolic health. More from WWD Tracy Anderson Introduces New Studio Concept in Santa Monica: Privé Iris Ventures Leads Multimillion-dollar Investment Into Fast-growing Wellness Platform Healf The Top Five Health and Wellness Trends in 2025, According to The Vitamin Shoppe '[This raise is] to support our continued involvement as the leader in non-drug, natural, safe metabolic health,' said founder and chief executive officer Allie Egan. She added that the raise will be invested in research and development of new products, which is more important than ever as a variety of brands are entering the metabolic health space following the rise of GLP-1s. To further compete in the space, the brand has also brought on a new chief science officer Giorgio Dell'Acqua, formerly the chief science officer at Nutrafol. According to Egan, the company opted to pivot its model after launching its Metabolism Ignite, $75, a GLP-1-boosting supplement featuring Metabolaid, green coffee bean extract and magnesium, in 2023. Over the course of the last two years, the brand has grown the business by 30-times, thanks primarily to this launch, as consumers are seeking additional metabolic health solutions. 'We developed that product because we were testing tens of thousands of people's hormones, and not only having access to their actual health data but seeing what their biggest problems were. They would tell us through our onboarding quiz what their biggest issues were. We said, 'Clearly there's a metabolic health issue here,'' Egan said. According to Egan, it took the brand one year to develop and when it launched, it far exceeded the team's expectations, ultimately leading to a significant pivot for the company. 'We decided based on that success this is really what the market is telling us it needs and wants for us and where we have a lot to offer,' she said. 'We really simplified our brand to say, instead of addressing everything within root cause medicine [for] hormone health, let's just focus on this metabolic piece and do it really well.' The brand has continued to see the impact of this, as it has grown 30 to 40 percent each month. Additionally, 90 percent of the brand's new customers are subscribing to products. As Egan plans to deepen the brand's commitment to metabolic health solutions, she is also hoping to change the narrative around the category with Veracity. 'Everything in the world of metabolic health, weight loss [and] weight management is so time bound, even the healthy stuff,' she said. 'Everything is 'Oh, just do this for this very small discrete amount of time.' The narrative that we want to help amplify is that metabolic health and weight management… are a long-term commitment.'

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