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Intel executive explains why Ohio plant will need to fight for Intel's business
Intel executive explains why Ohio plant will need to fight for Intel's business

Yahoo

time05-06-2025

  • Business
  • Yahoo

Intel executive explains why Ohio plant will need to fight for Intel's business

COLUMBUS, Ohio (WCMH) — CEO of Intel Products Michelle Johnston Holthaus said Tuesday she is considering manufacturers outside of Intel Foundry, the not-yet-profitable division responsible for Ohio's major Intel plant, when creating Intel's products. 'Obviously, I'm very happy with the Foundry and how far they've come along,' Holthaus said. 'But one thing that I constantly have a conversation about internally is that sometimes an Intel Foundry is going to make sense for my products and sometimes it will not.' Intel has two primary internal divisions, Intel Products and Intel Foundry. Intel Foundry manages the manufacturing side of Intel, including Ohio's $28 billion plant, which is currently under construction. Intel Products manages processers, server products and other goods the company sells. Intel Products are often made through Intel Foundry, although both also accept outside business. Property taxes, Browns' stadium among Senate budget talks For example, Holthaus said, one new product is being manufactured through both Intel Foundry and Taiwanese semiconductor leader TMSG. She said she prioritizes making the best product over working internally, and using multiple foundries allows her to optimize products because different foundries excel in different ways. She said right now, Foundry collaboration is around 70% Intel and 30% external. In theory, this generates less business for Intel semiconductor plants like the one being built in New Albany. However, selling more products drives profits for Intel, which could be used to support projects like Intel Ohio One. Holthaus also said Intel Foundry will need to find another major customer outside of Products to prove its profitability and justify expenses like Ohio's construction. However, she said she thinks the Foundry is well-positioned and she is confident in where it will end up. Intel has undergone a number of changes this year, which Holthaus was hopeful about. Holthaus said new CEO Lip-Bu Tan is very transparent about his many conversations with customers and lets employees know what is and isn't working. She said part of these conversations is connecting with Intel Foundry possible customers who decided against working with Intel Foundry to understand where the concerns and hesitations are. 'I think employees are very optimistic about how he (Tan) can help us,' Holthaus said. Ohioans can soon buy over twice as much non-medical marijuana Holthaus said despite encouraging moves, there is a lot of uncertainty right now in the market, especially because of tariffs. Starting Wednesday, Trump announced increased tariffs on steel and aluminum, and Holthaus said Intel and others in the market are cautiously waiting to see how else tariffs will affect the semiconductor industry. Holthaus said if need be, they can shift operations around globally and allow them to pivot. She said the company is prioritizing what customers want above all, and are optimistic that enough of their scenarios will be able to be implemented that they can adjust appropriately. 'We have a whole team that's doing a variety of scenario planning,' Holthaus said. 'I don't think in any one scenario planning they picked all the right lotto numbers, but ' Holthaus did not address Intel's incoming layoffs, which Bloomberg reported could hit at least 20% of workers. Although an exact number is not yet confirmed, Tan has announced large layoffs will occur by the end of July. See previous coverage of these layoffs in the video player above. Holthaus was co-interim CEO of Intel before it selected Tan to head the company in March, and she appeared less convinced then her co-CEO of Intel Foundry's place. As head of Products, she described herself as Foundry's largest wager customer. She said she was confident the Foundry will succeed, but it will need to prove itself. 'As CEO of Intel Products, I will always make process technology decisions based on what is best for my customers,' Holthaus said in January. 'And Intel Foundry will need to earn my business every day, just as I need to earn the business of my customers.' Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Sign in to access your portfolio

Intel Corporation to Participate in Upcoming Investor Conference
Intel Corporation to Participate in Upcoming Investor Conference

Yahoo

time28-05-2025

  • Business
  • Yahoo

Intel Corporation to Participate in Upcoming Investor Conference

SANTA CLARA, Calif., May 28, 2025--(BUSINESS WIRE)--Intel Corporation today announced that Michelle Johnston Holthaus, CEO of Intel Products, will participate in a fireside chat on Intel's business and product strategy at the BofA Global Technology Conference on June 3 at 2:40 p.m. PDT. A live webcast and replay can be accessed publicly on Intel's Investor Relations website at Intel's participation, speakers and schedule are subject to change. About Intel Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore's Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers' greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel's innovations, go to and © Intel Corporation. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others. View source version on Contacts Sophie MetzgerMedia Sign in to access your portfolio

Intel Corporation to Participate in Upcoming Investor Conference
Intel Corporation to Participate in Upcoming Investor Conference

Business Wire

time28-05-2025

  • Business
  • Business Wire

Intel Corporation to Participate in Upcoming Investor Conference

SANTA CLARA, Calif.--(BUSINESS WIRE)--Intel Corporation today announced that Michelle Johnston Holthaus, CEO of Intel Products, will participate in a fireside chat on Intel's business and product strategy at the BofA Global Technology Conference on June 3 at 2:40 p.m. PDT. A live webcast and replay can be accessed publicly on Intel's Investor Relations website at Intel's participation, speakers and schedule are subject to change. About Intel Intel (Nasdaq: INTC) is an industry leader, creating world-changing technology that enables global progress and enriches lives. Inspired by Moore's Law, we continuously work to advance the design and manufacturing of semiconductors to help address our customers' greatest challenges. By embedding intelligence in the cloud, network, edge and every kind of computing device, we unleash the potential of data to transform business and society for the better. To learn more about Intel's innovations, go to and © Intel Corporation. Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.

Intel's AI PC chips aren't selling well — instead, old Raptor Lake chips boom
Intel's AI PC chips aren't selling well — instead, old Raptor Lake chips boom

Yahoo

time07-05-2025

  • Business
  • Yahoo

Intel's AI PC chips aren't selling well — instead, old Raptor Lake chips boom

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Intel Times are already tough for Intel, but now it turns out its new, heavily-promoted AI PC chips aren't selling as well as expected, thus creating a shortage of production capacity for its older chips. The news comes as the CEO announced looming layoffs and a poor financial report sent the company's stock tumbling. Intel says its customers are buying less expensive previous-generation Raptor Lake chips instead of the new, and significantly more expensive, AI PC models like the Lunar Lake and Meteor Lake chips for laptops. During the earnings call, Intel announced that it currently faces a shortage of production capacity for its 'Intel 7' process node, and the company expects this shortage to "persist for the foreseeable future." That's an unexpected shortage to have, as Intel's current-gen chips use newer process nodes from TSMC instead of Intel's older 'Intel 7' node. Intel is a master at production capacity planning, so its disclosure points to an unexpected surge in sales of the older 'Intel 7' products. Intel explained that the shortage of its 7nm production capacity is due to an unexpected surge in demand for its "N-1 and N-2" products, a reference to its two prior-generation chip families. This trend is occurring in both the consumer and data center markets. "What we're really seeing is much greater demand from our customers for n-1 and n-2 products so that they can continue to deliver system price points that consumers are really demanding," explained Intel's Michelle Johnston Holthaus. "As we've all talked about, the macroeconomic concerns and tariffs have everybody kind of hedging their bets and what they need to have from an inventory perspective. And Raptor Lake is a great part. Meteor Lake and Lunar Lake are great as well, but come with a much higher cost structure, not only for us, but at the system ASP price points for our OEMs as well." Bernstein Research's Stacy Rasgon pressed Holtahaus about the implications for the company's upcoming Panther Lake chips, which are set to launch at the end of the year, especially given that the looming tariff disruptions have not yet occurred. Holthaus said the Panther Lake launch remains on track and the company expects continued success in the commercial market, which she said typically precedes broader consumer adoption. Notably, she did not directly address the company's expected next-gen AI PC adoption for consumer laptops. Regardless, the company also continues its expansive work to promote and cultivate a growing developer ecosystem to unleash the power of its AI wares.

Laptop makers push 'AI PCs', but buyers aren't biting
Laptop makers push 'AI PCs', but buyers aren't biting

Mint

time30-04-2025

  • Business
  • Mint

Laptop makers push 'AI PCs', but buyers aren't biting

New Delhi: Artificial intelligence (AI) may be the bleeding-edge tech of today, and tomorrow, but an attempt by laptop brands to hawk so-called 'AI PCs' has left consumers distinctly unimpressed. The laptops, which come with specialised AI-compliant processors, are priced anywhere between 30% higher and double that of regular, top-of-the-line laptops, and are supposed to give users an edge in AI-related tasks. It is the price differential that has left consumers cold. According to industry experts, consumers prefer to buy regular notebooks and simply install ChatGPT or Gemini or other such high-tech generative AI (Gen AI) software, at a fraction of the cost, even free. On their part, laptop brands insist that enterprises are lapping up the new products, and picture a future where the AI laptop will be default when it comes to buying a computer. Today, though, the picture is starkly different. Data sourced from market researchers Counterpoint India and International Data Corporation (IDC) India showed that as of 30 April, the market share of AI devices in the entire laptop market of more than $5 billion is under 5%. To be sure, it has been just a year since Microsoft,which makes the ubiquitous Windows operating system, spurred a push for 'AI PCs" by laying down a set of parameters to define it. Chipmakers, too, are ho-hum about all the noise. On 24 April, Intel Corp, the world's third-largest chipmaker as per Gartner's 2024 Worldwide Semiconductor report, said that demand for processors that it launched up to two years ago is currently far greater than its cutting-edge, AI-compliant processors. 'We're really seeing much greater demand from our customers for n-1 and n-2 products, so that they can continue to deliver system price points that consumers are really demanding… (the new chips) are great, but (they) come with a much higher cost structure—not only for us, but at lower price points for brands as well," said Michelle Johnston Holthaus, chief executive of Intel Products, during the company's post-earnings analyst call last week. Bharath Shenoy, principal analyst at IDC India, said buyers have not seen clear use cases of an AI PC. 'There have been some sales in commercial contracts with enterprises, where brands procuring new laptops, especially for higher-rank employees, are simply opting for an AI PC to future-proof their investment since in five years, most PCs will feature AI in bigger ways," Shenoy said. 'But for now, consumers have offered a very lukewarm response to brands offering AI PCs." Retailers, too, are seeing weak sales. The chief executive of a top pan-India multi-brand retailer, requesting anonymity since he has multiple marketing and non-disclosure contracts with each of India's top five laptop brands, said, 'There's no buyer who walks in saying they want an AI laptop—largely, this fad has not caught on as yet. Any laptop that is marketed by brands as an AI PC gets sold due to other factors—premium build quality, gaming, and so on. But AI is yet to prove to be a sales driver for laptops as yet." As per market data from IDC sourced by Mint, overall laptop sales in India saw a slim 4% year-on-year growth last year—after a sharp 11% decline in 2023 due to a post-pandemic lull. Sales are expected to pick up pace this year, since the average usage cycle of a laptop per user in India is four to five years—and 2020 and 2021 were the years when most laptops were sold in India after the covid-19 pandemic forced everyone to scurry indoors for both work and leisure. Pricing, too, is a key factor. Shenoy and Pathak both said that while the entry point to AI laptops has come down to ₹ 60,000, the bulk of these devices is still priced at ₹ 1,00,000 and above. But, this too is still at least 30% more than the average price of a laptop in India, which stood at ₹ 45,000 as of this month. While the growth itself has been slow, the growth of AI laptops in line with the industry has been weaker than anticipated. In 2024, approximately 1-2% of all laptops were sold from the 'AI laptops' bracket, per market estimates. 'This, though, may change by the end of this year—2025 is a transition year for laptop usage behaviour trends, and retailers marketing laptops are yet to become fully aware of the key use cases of AI," said Tarun Pathak, partner and director at Counterpoint India. 'This is why brands are right now pushing hard to launch and stock inventories with AI laptops, in anticipation of sales picking up in the near future." Despite this lukewarm response, brands see clear value of investing in the marketing of AI laptops in India. Ashish Sikka, director and category head for laptops at Lenovo India, agreed that AI laptops are priced higher today primarily because of their upgraded hardware configurations, but felt the future would be different. 'We see AI PCs triggering replacement cycles of computers in India… These devices could account for 60% of all shipments by 2027," Sikka said. 'Our early adopters are already seeing tangible benefits, and as awareness grows, consumer perceptions will shift toward viewing AI PCs as essential, not experimental." Indrajit Belgundi, senior director and general manager of client solutions group at fellow laptop maker Dell, cited an internal study within the US-based tech firm to state that 'by 2028, 98% of PCs will be AI-enabled". He further said that among enterprises, three of every four IT heads at companies see AI access in workplace devices to be imperative. '​​This shift is already driving change, with 32% of organizations planning to equip their teams with AI PCs by 2026. Key trends for this transition include the migration of workloads from traditional data centres to the edge, and the rising demand for localized, intelligent PCs," Belgundi said. Dinesh Sharma, vice-president of commercial PCs and smartphones at Taiwanese tech firm Asus, admitted that for consumers, AI has not been a big mover as yet. 'The commercial perspective on AI value fundamentally differs from consumers," said Sharma. 'The CIOs and CTOs have a greater understanding of the incremental value AI is adding to their firms. We're seeing significant empathy from enterprises towards AI PC pricing." He further said that Asus is seeing AI PC sales to small businesses—in a further nod that for now, the only sales driver for these laptops are businesses at the moment. In the long run, experts believe AI PCs will undeniably take over the market. Shenoy said this will be driven largely by chipmakers switching entirely to AI-first processors even among mass-market products. For now, though, a lack of clear market demand could be a dampener in the near term for these brands, in what is the third-most valuable electronics market in the country, after smartphones and televisions.

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