Latest news with #MichelobULTRA

Hypebeast
16-07-2025
- Entertainment
- Hypebeast
Here's What Went Down at Hypebeast Night for Michelob ULTRA's Pitchside Club NYC Event
On July 10, Hypebeast Night lit upMichelob ULTRA's Pitchside Clubat SECOND (849 6th Ave.) with a celebration of soccer culture, personal style and community. Guests were treated to the exclusive release of the limited-edition black Hypebeast jerseys—offered in both collared and non-collared styles. Fans also had the chance to fully customize their kits on the spot with heat-press graphics, embroidery, and a curated selection of event-only patches at The Hypebeast Kit Bar. Helping fans perfect their looks was NYC-based stylist@mrlbf, who brought his sharp eye and personal flair to guide guests through styling sessions. Whether it was helping coordinate layers or suggesting which patches to stack, he made sure everyone left looking like they'd just stepped out of a campaign shoot. The space buzzed with creativity as guests lined up to personalize their jerseys, snapping photos of the transformation process in real time. The energy in the room was boosted byMichelob ULTRAat the bar, providing crisp pours to fuel the night's excitement. With music pulsing through the space, the atmosphere had fans mingling between kit stations, foosball tables, and the Lovesac Lounge. Some even tried their luck going head-to-head with a digital Messi in the G.O.A.T. challenge. Lastly, vintage lovers were also in for a treat, with Classic Football Shirts NYC showcasing a rare collection of throwback kits and global club classics. Digital installations throughout the space highlighted the evolution of jersey design—offering context on how aesthetics, materials, and branding have changed across eras and clubs. Michelob ULTRA's Pitchside Club took over NYC from July 8 to 13, culminating in a screening of the Sunday championship match between Chelsea and Paris Saint-Germain. The weekend was packed with standout moments, including a live show featuring Men in Blazers host Roger Bennett, who interviewed special guests at the club. On Saturday, the Meet the Legends panel presented by Michelob ULTRA x Uninterrupted brought together Alex Morgan, Dax McCarty, and Sabrina Ionescu for a lively conversation about the culture and future of the game. The night wrapped with the Pitchside Party, where fans showed up in their favorite soccer jerseys and danced to high-energy sets by DJ Florencia Galarza and Axwell.

Hypebeast
10-07-2025
- Entertainment
- Hypebeast
Your First Look at Michelob ULTRA's Pitchside Club Event in NYC
Michelob ULTRA's Pitchside Club in NYC is officially open—and if you haven't RSVP'd yet, now's your chance at theofficial event site. Friendly reminder: access is 21+ and free, but capacity is limited, so don't wait. Located in midtown Manhattan's SECOND (849 6th Ave.) event space, this six-day pop-up (July 8–13) is a premium soccer destination where fans can catch the remaining FIFA Club World Cup 2025™ matches. The Pitchside Club blends the energy of the tournament with a specially curated fan experience. Inside, you'll find vintage kits, cold pints, and electrifying match viewing—all under one roof, built for the game's most devoted enthusiasts. As you step inside, you'll get to make your way through a player tunnel flanked by rare artifacts from the FIFA Museum—like Pelé's 1962 Brazil tracksuit and a Cristiano Ronaldo game-worn Real Madrid jersey. Inside, wall-to-wall screens stream the matches, backed by booming 4D sound in the Lovesac Lounge. Meanwhile, fans can take on friends in foosball or test their skills against a virtual Messi in a 'G-O-A-T' challenge. For something new, try Subsoccer: a fast-paced table-based soccer game where you play seated, kicking under the table for the win. The Hypebeast Kit Bar is the event's prime offering where guests have a chance to score a free Michelob ULTRA jersey and personalize it live with exclusive patches, embroidery, and heat-press graphics. And don't miss Hypebeast Night on Thursday, July 10, where a limited-edition kit drops and stylists help fans build stylish looks. Classic Football Shirts NYC will also be on-site with a rare collection of vintage gear, while digital archives dig deep into jersey history. Elsewhere in the space, photo ops abound—from a trophy flex with the 'Superior Player of the Match' award to share-worthy moments throughout the club. A live broadcast studio hosts watch-along shows, a sports legends panel, and celebrity interviews, adding even more to the lineup. Lock in your RSVPhereand don't miss one of the week's most exciting matchday experiences.

Hypebeast
02-07-2025
- Entertainment
- Hypebeast
Don't Miss Michelob ULTRA's Pitchside Club—the Ultimate NYC Soccer Pop-Up
If you're in New York City during the final week of the FIFA Club World Cup 2025™, there's a good reason to skip the sports ULTRAis taking over a corner of Midtown and turning it into a six-day celebration of soccer, culture, and community with a Pitchside Club pop-up from July 8 to 13. Part hangout spot, part immersive experience, the space is designed for fans who want to be surrounded by the game even when they're miles from the pitch—and it's free if you RSVP. Hosted at NYC event space SECOND (849 6th Ave.), the Pitchside Club is loaded with little details that make it more than just another fan zone. First stop: a player tunnel lined with ULTRA-rare exhibits on loan from the FIFA Museum. Pelé's 1962 Brazil tracksuit top, a Cristiano Ronaldo match-worn Real Madrid jersey, and other never-seen pieces set the tone before you even reach the bar. Inside, every corner doubles as a different kind of watch-party: the Match Bar pours pints while the semifinals and final beam in on wall-to-wall screens; a Lovesac Lounge bounces 4D stadium audio through sofa-embedded subs; and the Game Room lets you battle friends—or a virtual Messi in a 'G-O-A-T' skills challenge—for bragging rights and merch. The real draw is the Hypebeast Kit Bar, the event's undeniable style centerpiece. All week long, fans can snag a free Michelob ULTRA jersey and personalize it on the spot—choosing from exclusive patches and watching as embroidery machines bring each piece to life. A digital archive from the FIFA Museum offers a deep dive into kit history, while Classic Football Shirts NYC brings a curated rack of vintage grails that rarely surface stateside. The energy peaks on Thursday, July 10 for Hypebeast Night, when a numbered, limited-edition Michelob ULTRA jersey drops. Designers will be on hand for live styling sessions—swapping patches, adding heat-press graphics, and helping fans build out full looks, all powered by Hypebeast. Show up early; once the kits are gone, they're gone. The rest of the club will stay busy: broadcast booths flip into live-stream studios for watch-along shows, a 'Sports Legends' panel, and a celebrity-packed episode of Men in Blazers. Foosball and tabletop tournaments break out between matches, and the official Michelob ULTRA 'Superior Player of the Match' trophy sits ready for a photo-op flex. Access is 21+ and free, but capacity is tight. Hit theMichelob ULTRA Pitchside Club site, lock your RSVP, and catch the semis, the final, and that coveted kit drop. Michelob ULTRA's Pitchside ClubJuly 8 to July 13SECOND849 6th Ave. New York, NY (btwn 29th and 30th) DISCLAIMER:We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
Yahoo
25-06-2025
- Climate
- Yahoo
Red-hot Gray on target as Auckland City earn tough draw
Christian Gray scored Auckland City's first goal of the Club World Cup before a 50-minute suspension caused by lightning in the area, as the amateur New Zealand team drew 1-1 against Boca Juniors. The result of the match in Nashville, Tennessee, on Tuesday (Wednesday AEST) means the Argentine club was eliminated. On a humid day with a game-time temperature of 34C, the crowd of 16,899 at 30,109-capacity Geodis Park was forced to wait when play was suspended in the 54th minute, the fifth weather delay of the tournament's group stage. Boca went ahead in the 26th minute when Lautaro Di Lollo's header from a corner kick hit a post and bounced in off goalkeeper Nathan Garrow's arm for an own goal. Gray tied the score in the 52nd minute for the already-eliminated Auckland with a header from Jerson Lagos's corner kick, before the match was suspended in the 54th minute. Christian Gray with the header that solidified a historical match for @AucklandCity_FC! #SuperiorPlayerofTheMatch#SuperiorisWorthPlayingFor#FIFACWC@MichelobULTRA | @playformichelob — FIFA Club World Cup (@FIFACWC) June 24, 2025 The start of Ulsan's June 17 match against Mamelodi Sundowns in Orlando, Florida, was delayed 65 minutes by thunderstorms, and the Salzburg-Pachuca game in Cincinnati the next day was stopped in the 54th minute for a 97-minute delay caused by a thunderstorm. A June 19 match between Palmeiras and Al Ahly in East Rutherford, New Jersey, was stopped for 50 minutes in the 62nd minute because of weather, and Auckland's game against Benfica in Orlando on Friday was suspended for more than two hours during halftime. Benfica finished first in Group C, with Bayern Munich second. Boca Juniors were third with two points and Auckland, outscored 17-1 in the tournament, had one point. "I'm just happy,'' Gray said. "It's been a tough trip. We've had some tough results, but I'm just happy for the team and the boys. I think we deserve it. We got a little bit of respect back, I hope." Meanwhile, Andreas Schjelderup's 13th-minute goal gave Benfica a 1-0 victory over Bayern Munich in scorching heat, sending the Portuguese club to the top of Group C. The 1-0 loss in Charlotte, North Carolina, on Tuesday (Wednesday AEST) was physically demanding for everyone in the venue. Players and spectators were tested by the conditions, with the temperature hitting 36C during the game. Benfica winger Gianluca Prestianni was attended by the medical staff in the 25th minute because of heat-related issues and was replaced in the 55th minute. Schjelderup ran on to a cross from Fredrik Aursnes and scored with a right-footed shot from near the penalty spot. Bayern's Joshua Kimmich put the ball in the net in the 61st minute, but the goal was disallowed because Harry Kane was in an offside position in the line of sight of goalkeeper Anatoliy Trubin. Bayern lost their first match of the tournament as they struggled to find a rhythm ahead of the knockout stages later this week, despite a late attacking effort, including a disallowed goal.


Scoop
18-06-2025
- Sport
- Scoop
City Welcome Michelob ULTRA 'Superior Call Up' Winner
CHATTANOOGA, Tennessee – Auckland City FC Welcomes Michelob ULTRA 'Superior Call Up' Winner Judah Negron. Auckland City FC is proud to welcome Judah Negron, winner of the Michelob ULTRA 'Superior Call Up' contest, to the club's Team Base Camp in Chattanooga, Tennessee for the FIFA Club World Cup USA 2025™. Despite a difficult result against Bayern Munich in their opening match, the mood in camp remains upbeat—and Judah's arrival has provided a timely lift. Hailing from North Dakota, Negron has been a long time loyal supporter of the Navy Blues and has a deep connection to the team making him a fitting recipient of this once-in-a-lifetime experience. As part of his prize, Judah will enjoy unprecedented insider access to Auckland City FC's tournament campaign. He will join the team at training sessions, travel on the team bus, and be embedded in the squad environment—including locker room access and pitch-side moments—throughout the competition. Negron arrived in Chattanooga on Friday and expressed his excitement at joining the Auckland City FC family as they prepare to face Bayern Munich, SL Benfica and Boca Juniors—the giants of Europe and South America—on the global stage. This whole experience has been incredible so far,' Negron said. 'Thanks to Michelob ULTRA, I've been able to fulfil a lifelong dream by joining Auckland City FC at the Club World Cup. 'Being welcomed by the team and seeing what goes on behind the scenes has been unforgettable – I'll never forget it.' Judah was officially welcomed to the team hotel by General Manager Gordon Watson, club captain Mario Ilich, senior players Dylan Manickum, Regont Murati, Angus Kilkolly, and Adam Mitchell, board member Colin Cook, and kit manager Keith Coton. The team presented him with a signed Auckland City FC jersey featuring the Michelob ULTRA branding across the front. 'We're thrilled to welcome Judah into the Auckland City FC family,' said Watson. 'He's a genuine fan who has followed our journey for over a decade, which made him the perfect choice for Michelob ULTRA's Superior Call Up. 'Michelob ULTRA has been an outstanding partner – creative, forward-thinking, and aligned with our values. Judah's presence is a natural and authentic extension of that relationship. 'Our players and staff are genuinely excited to have him with us. We're confident this experience will be memorable not only for Judah, but for everyone involved in our Club World Cup campaign.'