Latest news with #MidYearSale
New Straits Times
11-07-2025
- Business
- New Straits Times
Local MSMEs see 30-fold sales boost during Shopee 7.7 Mid Year Sale
KUALA LUMPUR: Local micro, small and medium enterprises (MSMEs) recorded a 30-fold increase in sales during Shopee's 7.7 Mid Year Sale, as local consumers responded strongly to promotions offering lower prices and faster delivery. Shopee Malaysia said the boost was driven by a combination of marketing tools, livestreaming content, affiliate recommendations and the platform's 'Lagi Murah, Lagi Cepat' (Cheaper Prices, Faster Shipping) promise, which focuses on affordability and speed. According to Shopee, over 80 per cent of orders during the campaign were shipped out within a day. Shoppers also saved more than RM60 million during the sale, particularly on essentials such as groceries, personal care products and baby items. Sellers saw higher visibility and conversion through Shopee's affiliate network, which now includes over 650,000 content creators. These affiliates promoted local products on platforms such as Shopee Video and Shopee Live, generating up to 160 per cent more sales for MSMEs during the campaign period. Women's fashion brand KM Fashion, based in Perak, said livestreaming for nearly eight hours helped double its orders compared to an average day. "What made the difference was going on Shopee Live, where we were able to connect with more buyers and close sales faster," a brand representative said. Meanwhile, home appliance brand Russell Taylors reported that affiliate-led content and short-form videos helped drive nearly 40 per cent of its sales during 7.7. "The 'Lagi Murah' tag drew so many eyes to my store. Product views doubled, and our checkout performance improved by 50 per cent compared to our previous campaign," said a Russell Taylors brand representative. BOOSTING PURCHASE INTENT The 'Lagi Murah' and 'Lagi Cepat' features appeared to play a crucial role in converting buyer interest into actual sales. Bath Garden, a local body care brand, said shoppers made quicker decisions thanks to price clarity. "The 'Lagi Murah' tag helped us to reduce customer decision-making time since they didn't need to compare prices. It was a key driver of our growth," the brand said. Automotive seller Carsolution also saw record-high daily checkouts and sold out both bestsellers and niche items. "The campaign helped us attract more serious buyers. It wasn't just massive — it was meaningful," said a brand spokesperson. Shopee Malaysia's head of marketing, Tan Ming Kit, said the company remains focused on helping local entrepreneurs succeed in the digital space. "Our mission has always been to build a platform that supports seller growth. Campaigns like 7.7 show that when we strengthen our ecosystem, from marketing tools and creator content to buyer satisfaction, our sellers thrive," he said. Shopee said it will continue investing in initiatives that enable MSMEs to grow sustainably, helping to bridge them with new audiences while offering consumers better value and a more engaging shopping experience.
Malay Mail
11-07-2025
- Business
- Malay Mail
Local MSMEs Achieved 30X Growth in Sales During the Shopee 7.7 Mid Year Sale
Shopee 7.7 Mid Year Sale KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 11 July 2025 - During the 7.7 Mid Year Sale, local MSMEs on Shopee experienced 30X growth in sales compared to a normal day, driven by the platform's robust content ecosystem and its commitment towardsdeals campaign underscores Shopee's dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital leveraging Shopee's 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions.'Our orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,' said KM Fashion , a women's fashion brand based in Perak. Russell Taylors , a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7."Shopee's Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it's like having a salesperson that works 24/7! Together, these channels contributed nearly 40% of the store's sales during the 7.7 campaign. Thetag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,' said the brand buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items.'The sales growth we observed during Shopee's 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. Thetag helped us to reduce customer decision making time since they don't need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,' said Bath Garden , a local body care brand. Carsolution , a local automotive seller echoes this sentiment, 'Thanks to thetag, the 7.7 campaign was not just massive for us, it was meaningful because it helped us to attract the more serious buyers instead of clicks. We achieved our highest daily checkout rate ever and sold out both our bestsellers and lesser-known gems!'With 80% of those orders being shipped out within 1 day of check-out, Shopee is ensuring long-term buyer trust in order to drive local seller success.'Our mission has always been to build a platform that supports seller growth. Campaigns like the 7.7 Mid Year Sale show that when we strengthen our ecosystem, from marketing tools, creator content, to buyer satisfaction, our sellers thrive. At the same time, buyers benefit from more personalised affiliate recommendations, better deals, and a more engaging shopping experience,' said Tan Ming Kit, Head of Marketing at Shopee Shopee continues to invest in tools and strategies that empower entrepreneurs, Shopee remains dedicated to being the most effective and reliable partner for local MSME growth in the digital #ShopeeMY The issuer is solely responsible for the content of this announcement. About Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.
Globe and Mail
09-07-2025
- Business
- Globe and Mail
Hohem Unveils Best Gimbal Deals of 2025 Mid-Year Mega Sale
Hohem Unveils Best Gimbal Deals of 2025 Mid-Year Mega Sale — Save Up to 50% on Flagship Models As the 2025 Mid-Year Mega Sale kicks off, Hohem Tech, a global leader in gimbal innovation, is offering its best gimbal sales of the year. From July 7 to July 20 (PT),customers can enjoy up to 50% off on a curated selection of Hohem's most advanced products, including the AI-powered Hohem iSteady M7, iSteady V3 and MT2 Kit. With this major mid-year promotion, Hohem is making its advanced stabilization technology more accessible than ever—offering the perfect opportunity to upgrade your gear at a fraction of the usual cost. Designed to empower creators of all levels—from mobile vloggers to professional filmmakers—Hohem's cutting-edge gimbals combine advanced AI tracking, precision stabilization, and versatile shooting modes to unlock new creative possibilities. This Mid-Year Mega Sale offers a rare chance to get professional-grade gear at exceptional value—most notably, the new iSteady M7, available for just $239(only from Jul 7-Jul 13 PT), reduced from its regular price of $299. The iSteady M7 - the world's first gimbal with an integrated on-device AI tracker, gives users the power to frame, track, and control their shots in real time—no third-party apps required. Its enhanced 2MP AI tracking system offers fast and accurate subject recognition across a wide range of environments. Built for flexibility, the M7 features a 500g payload capacity, a 193mm built-in extension pole, 360° pan rotation, and fully adjustable CCT & RGB fill lighting, making it a powerful tool for creators who demand both precision and creative freedom. The Hohem iSteady V3 - the world's first 3-axis gimbal with a detachable remote controller, allowing users to trigger shots and control movement from a distance while the controller magnetically recharges when docked. Designed for creators on the move, Its portability is matched by performance, delivering smooth, accurate tracking, dynamic angle adjustments, and up to 13 hours of battery life. For more info: The iSteady MT2 Kit, with its 4-in-1 compatibility and 1.2kg payload, is a versatile solution for smartphones, action cams, and mirrorless cameras—featuring a magnetic AI vision sensor, vertical shooting options, and pro-level stabilization. For more info: The iSteady X3 - It packs pro-level features into a pocket-sized design, including a detachable remote, magnetic fill light, built-in extension rod, and tripod. With 8th-gen stabilization, smart shooting modes, and 11-hour battery life, it's built for smooth, flexible, all-day shooting on the go. More Deals Worth Grabbing Hohem is offering up to 50% off several other standout models during Mega Sale. The Hohem iSteady V3 SE - As the first in its class to feature a detachable controller, it offers complete remote shooting control—ideal for selfies, group shots, or hands-free recording. Meanwhile, for action camera users, the iSteady Pro 4 delivers reliable 3-axis stabilization, extended 14-hour battery life with reverse charging, and broad GoPro compatibility. Don't miss this limited-time opportunity to upgrade your gear. Explore Hohem's full lineup and grab your ideal gimbal at a rare discount—available now through July 13 on Hohem Official Store. About Hohem: Hohem is a leading innovator in gimbal technology, specializing in cameras and smartphones, designed to enhance the filmmaking and content creation experience. With a commitment to quality, innovation, and customer satisfaction, Hohem continues to redefine industry standards and inspire creativity worldwide. Its innovation Gimbals has been chosen by customers in over 50 countries. Media Contact Company Name: Hohem Tech Ltd. Contact Person: Joey Zeng Email: Send Email Country: China Website:
Malay Mail
03-07-2025
- Lifestyle
- Malay Mail
Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with ‘Lagi Murah, Lagi Cepat' Deals
Shopee 7.7 Mid Year Sale Maggi Hot Cup Curry 58g x 6s (x2) Original Price: RM28.00 | Shopee's Price: RM14.00 Add to cart now NESTLE MILO 3in1 Activ-Go Mixes (33g x 26's) Original Price: RM27.90 | Shopee's Price: RM13.95 Add to cart now Vinda Deluxe Smooth Feel Toilet Tissue 3 Ply (27 Rolls) Original Price: RM65.60 | Shopee's Price: RM43.56 Add to cart now KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 July 2025 - Get ready for a shopping experience like no other with Shopee's 7.7 Mid Year Sale — happening now until 9 July. Enjoyprices,deliveries, and the most exciting livestream deals of the year, all in one beloved, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop. And she's not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their topfinds throughout the 7.7 Mid Year what's in store for the 7.7 Mid Year Sale:Enjoy up to 50% off daily on essential household items, personal care products, groceries, and more. Find the 'Lagi Murah' tag to enjoy all the best-value deals guaranteed. Check out these top 3 must-have deals:Say goodbye to waiting. With Shopee's Guaranteed Next-Day Delivery, orders checked out and paid before 12PM will arrive as soon as the next day. Just look for the 'Lagi Cepat' tag to enjoy faster ringgit counts, enjoy nationwide delivery with no minimum spend by claiming our Free Shipping Vouchers. Prefer to self collect? Exclusive free shipping vouchers are also available for Self Collection orders!Starting 1 July, tune in daily at 9PM to catch exclusive iQIYI originals,andon Shopee Live. New episodes are released every night until the final episode of each original series, so don't miss out!While waiting for the exclusive originals, join sellers and content creators as they go live every day to provide the bestdeals, conduct demos in real-time, and drop exclusive livestream-only vouchers, especially during 8PM Shopee Live hours. And don't miss the 12AM Mega Midnight Madness on 7 July where massive limited-time deals will be up for grabs!On top of theDaily deals, enjoy additional discounts up to 50% off, with minimum spend of RM50, for products discovered through YouTube Shopping. Whether it's beauty, tech gadgets, or home decor, watch and shopwith YouTube is giving away a motorcycle every day from 1 to 7 July! Stand a chance to win a new motorcycle by playing Tap & Win and making a purchase within the same day (no minimum amount required!). The more orders made, the higher the chance of winning a exclusive daily premieres of iQIYI originals, daily chances to win a motorcycle, additional discounts through YouTube Shopping, free shipping vouchers with no minimum spend, guaranteed Next-Day Delivery, and daily 50%deals, Shopee's 7.7 Mid Year Sale is a shopping experience not to be missed! Visit or open the Shopee app now to explore the biggestdeals before they are #ShopeeMY The issuer is solely responsible for the content of this announcement. Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.
New Straits Times
25-06-2025
- Business
- New Straits Times
Shopee mobilises 2,000 affiliates, 80 brands to power 7.7 sale
PETALING JAYA: Shopee recently hosted its largest affiliate creator gathering, bringing together over 2,000 affiliates and more than 80 brands at the latest edition of Shopee House. The flagship physical event on June 21 was designed to strengthen ties between affiliates, brands and the Shopee ecosystem in the lead-up to its 7.7 Mid Year Sale. The event focused on content-driven commerce and featured brands such as Kiehl's, La Roche-Posay, Kérastase and Maybelline, alongside local names such as Naelofar, The Pastels Shop, Al 'Ard, BateriHub and ZUS Coffee. Attendees engaged in product demonstrations, content creation sessions and real-time learning opportunities to help enhance the local shopping experience. Shopee said the initiative aims to help Malaysians shop 'Lagi Murah' and 'Lagi Cepat' this 7.7, while empowering creators with the tools and resources to build trusted, localised content. CREATOR-LED COMMERCE This June edition of Shopee House saw more than double the turnout of its February session, marking a key milestone in Shopee's commitment to creator-led commerce. The programme included panel discussions, masterclasses, brand activations and a livestream matchmaking platform pairing affiliates with sellers for co-hosted broadcasts. In a panel titled 'Content with Purpose', creators Muhamad Zaki Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh) and Fatimah Az Zahraa' Jamil (FHStore) shared insights into building trust with followers. "It's not about going viral, it's about being real," said Brozaki. "People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that's what people connect with." JoyahSiKepoh said: "Your content doesn't have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers and the 'Shopee Lagi Murah' tag, so my followers can shop smarter and I can earn too." FHStore added: "Even simple, everyday content builds momentum when you speak your customer's language. Shopee's tools make it easy to upload, tag and focus on the message." In the Shopee Live Masterclass, livestreamer Norazlina Azmi (Mekallynashop) walked participants through a practical guide to campaign execution. "You don't need a big team to succeed, just the right tools and the right rhythm," she said. "Features like pinned comments, real-time vouchers and product tagging make it easy to guide viewers from interest to checkout." Meanwhile, in the YouTube Masterclass, tech content creator Muhammad Najmi Abdul Rahman (TheKampungNerd) highlighted how creators can repurpose livestream content into long-form videos using FAQs and product reviews. "You don't need fancy production to add value," he said. "If you listen to your audience and explain things clearly, even through a simple tutorial, that builds trust." Shopee Malaysia head of marketing Tan Ming Kit said the event demonstrated the platform's long-term investment in content-driven commerce. "As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce," he said. "We're helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands and help shoppers find unbeatable value from voices they trust." Shopee's Affiliate Programme now includes more than 500,000 creators from diverse backgrounds, from students and stay-at-home parents to full-time streamers. The Shopee House series forms part of the platform's broader strategy to cultivate a creator-powered digital economy. As the 7.7 Mid Year Sale kicks off on June 25, Malaysians can expect real-time reviews, trusted recommendations and unbeatable value on Shopee Live and Shopee Video.
