Latest news with #MiddleEastEnergy
Campaign ME
16-06-2025
- Entertainment
- Campaign ME
Advertising in the Middle East: Bravery, buzz and bold ideas
There's a different kind of energy in the Middle East. It's not the type you find in trend reports or cultural decks. It's faster, louder, and more committed to the power of a big idea. A big energy rooted in bravery and ambition; this mindset has made the region a creative proving ground for some of the world's most ambitious experiential work. In a market where every brief starts with 'a world first' or 'never seen before' expectations are high, and attention is earned through action with bravery and creativity and it doesn't have the luxury of playing it safe. The best work here is daring, deeply expressive, and often logistically outrageous, and that's exactly what makes it effective. Bravery We've had the chance to create experiences that historically only this region would embrace. We've projected dragon holograms over the pyramids for OSN and HBO. We shout beyond traditional launch events by helicoptering an unseen BMW M5 over the Dubai skyline to launch it against the city itself. To break through the noise of the world cup we needed something that had never been done before so we created a floating football pitch in the desert during the Qatar World Cup. Buzz These ideas weren't built to check boxes. They were built to ignite conversation, grab attention, and deliver an emotional impact that stays long after the event ends. It's important to note that none of them would have worked without clients who were ready to trust us and the region's instinct for scale, drama, and Middle East Energy. Because while the rest of the world still talks about purpose and authenticity, the Middle East has moved forward. The conversation here is less about what's true, and more about what's possible. That shift, from authenticity to entertainment and shared emotion is key to why this region stands apart. People may value what's true, but they remember what moved them, in other words people don't make decisions based on what's logical, but what feels meaningful. That logic applies everywhere, but in the Middle East, it's amplified. Bold ideas It's not just that the region rewards ambition. It expects it. Brands that thrive here are those that show up with courage, not caution. They understand that success in experiential marketing isn't found in strategy decks or recycled ideas, it's built in real-time, with the understanding of what people want to feel. Experiences must be dynamic, rooted in local relevance, and executed with a level of craft that turns heads and earns attention. That mindset has shaped the way we think about scale. Big isn't just a tactic. It's a necessity in a market where cultural conversations are already loud. In this context, experiences are designed not just to be seen, but to be shared, talked about, and remembered. These aren't gimmicks. They're actions. They show the world what's possible when creative ambition meets cultural momentum. They prove that experiential marketing doesn't need to sit on the sidelines of a brand strategy, it can lead it. Too often, global brands arrive with ideas that have already worked somewhere else. Safe concepts. Predictable activations. But what works in London or New York doesn't always translate. The Middle East demands a different rhythm. A faster pace. A creative process that isn't afraid to rewrite the brief halfway through because something more exciting came up. This flexibility is one of our region's strengths. It creates space for instinct and spontaneity, two qualities that don't always sit easily within traditional marketing structures. But when the conditions are right, they produce results that traditional thinking never could. For global marketers watching the region the message is simple: if you want to understand the future of experiences, don't just study the Middle East, get involved. Partner with teams who know the pace and pressure. Trust the feeling over framework. It's a mindset and a new understanding for what audiences want, what brands can do, and what creativity looks like when you stop playing safe, Middle East energy is where bravery and madness thrive, and that's exactly what the world needs more of right now. By Simon Walsh, Executive Business Director, LIGHTBLUE.
Mid East Info
20-05-2025
- Automotive
- Mid East Info
FPT INDUSTRIAL TO SHOWCASE ITS LATEST INNOVATIONS FOR POWER GENERATION AT MIDDLE EAST ENERGY - Middle East Business News and Information
FPT Industrial, the Iveco Group brand dedicated to the design, production, and sale of powertrains and solutions for on- and off-road vehicles, as well as marine and power generation applications, headed to Dubai to exhibit at Middle East Energy, one of the most reputable and long-established events in the energy industry, held from April 7 to 9. The brand was present alongside its distributor network at Booth S2.C40, where it showcased a selection of its offerings for the power generation segment. Conscious of the responsibilities that come with being a leading manufacturer of engines, FPT Industrial continued to advance sustainability projects, a theme that became increasingly central to the brand's strategy and engine lineup. This strong and unwavering commitment was also reflected in the way the brand participated in trade shows around the world. As with all global events it attended in 2024, FPT Industrial proudly exhibited at Middle East Energy 2025 with a carbon-neutral booth. This ambitious practice encompassed every step of the booth's production and required a Life Cycle Assessment (LCA), a 'cradle-to-grave' approach that evaluated the cumulative potential environmental impacts of a product, process, or service. As a trusted engine manufacturer, FPT Industrial stood at the forefront of the power generation industry, with over 30,000 units sold globally each year. The brand offered an extensive engine portfolio ranging from 2.4 to 16 liters, all of which complied with global emission standards, from the strictest to those in unregulated markets, ensuring superior performance across various applications. Whether used for stationary backup or mobile prime power, these engines were engineered to meet a broad range of power generation requirements, delivering reliability and efficiency. A Look at the Power Generation Range : Guaranteed Reliability, Performance, and Efficiency The brand's power generation line-up saw a significant expansion over the past year, with the addition of two new engines to the dedicated range. The first was the R24, which was originally set to be announced during the previous edition of Middle East Energy, later canceled due to adverse weather conditions. The second, which took center stage at this year's event, was the R38. This engine was a new 3.8 l turbocharged engine developed as a cost-effective solution for unregulated applications, designed for both power generation and industrial power unit line-ups and covering 50-60 kVA and 55-65 kW outputs, respectively. The R38 featured G-Drive, the brand's quick-to-market solution with cooling pack and filters already installed. It was equipped with a robust, proven, and reliable mechanical injection system, while maintenance was facilitated and sped up thanks to the single-side servicing. For the power generation version, the R38 was switchable from 1,500 rpm to 1,800 rpm to minimize OEMs' stock requirements. The flexibility that defined the R38 made it ideally suited to a broad range of applications, from stationary backup to mobile prime power. R38 Power Generation – Technical Specifications Engine Displacement (liters): 3.8 Cylinder Arrangement: in-line 4 Standby Power (kVA): 59 – 70 Prime Power (kVA): 54 – 65 Emissions standard: UR Complete specifications were available on FPT Industrial's website. At the booth, visitors also had the opportunity to discover the MyFPT products and services portfolio by FPT Industrial Customer Service supporting power generation solutions, including genuine spare parts, the FPT co-branded range of fluids developed in collaboration with Petronas Lubricants International, and the Connected Solutions. Middle East Energy provided a new opportunity for attendees to discover FPT Industrial's extensive distributor network: companies from all over the world standing by the brand as well as its customers, meeting their every need from engine purchases to maintenance. From long-established distributors to the newest additions, each member of the network played a crucial role in keeping the brand's technological excellence and pure innovation at the service of customers.
Zawya
15-04-2025
- Business
- Zawya
BLUETTI's EP2000 ESS and Portable Power Solutions shine at MEE 2025
DUBAI, UAE /PRNewswire/ -- At the recent Middle East Energy (MEE) Dubai 2025, BLUETTI, a global leader in clean energy solutions, stole the show with its latest innovations in energy storage. The company's EP2000 high-voltage Energy Storage System and a rich lineup of portable power solutions attracted widespread interest from industry professionals and business decision-makers. The BLUETTI booth attracted a significant crowd, with countless attendees exploring its innovative energy storage solutions. The groundbreaking EP2000 was a highlight during live demonstrations. Designed for both residential and commercial use, this modular system offers an expandable capacity of up to 150kWh and a powerful 60kW output. Visitors praised its adaptability across various applications, spanning off-grid homes, convenience stores, warehouses, and medical facilities. Beyond the EP2000 ESS, BLUETTI's portable power stations captivated a large audience. Models such as the AC50P and AC70P were presented as compact mobile power sources for outdoor enthusiasts and small business owners. They can recharge phones, lights, car fridges, portable fans, and small appliances, ideal for camping, remote worksites, and mobile businesses. The original Handfree Series impressed visitors loving hiking and photographing, seamlessly integrating a lightweight power station with a multifunctional outdoor backpack. The Premium200V2 and AC200PL also stood out as powerful backup solutions for villas, restaurants, and medical institutions. They deliver robust uninterrupted power to keep fridges, freezers, data storage devices, and medical equipment running during power interruptions. BLUETTI's diverse product lineups along with its expertise facilitated multiple collaboration opportunities. At the event, several local distributors and retailers forged strategic partnerships with BLUETTI, bolstering its expansion in the Middle East market. BLUETTI extends its sincere appreciation to all visitors, partners, and industry experts who contributed to the success of its exhibition at MEE 2025. As the company continues its mission to revolutionize energy storage, it remains dedicated to providing smarter, more efficient, and sustainable energy solutions worldwide. About BLUETTI As a technology pioneer in clean energy, BLUETTI is committed to a sustainable future by providing affordable green energy storage solutions for both indoor and outdoor use. With a strong focus on innovation and customer needs, BLUETTI has established itself as a trusted industry leader in over 110 countries and regions.
Zawya
14-04-2025
- Business
- Zawya
Next-generation BESS platforms target grid-scale deployment challenges
The global shift toward renewable energy, combined with advancements in battery technology and extended energy storage capabilities, is driving the large-scale deployment of customised Battery Energy Storage Systems (BESS) across power grids. China-based energy storage manufacturer Hithium is responding with the launch of its ∞Power 6.25MWh 2h/4h BESS platform, designed to meet scenario-specific requirements of Independent Power Producer (IPP) projects worldwide. Speaking at the Middle East Energy (MEE) exhibition in Dubai, Dr. Keramat Fakhari, Managing Director for META, CIS and South Asia at Hithium, said the BESS market has entered a new phase of technological maturity since 2024, with energy storage and charge capacities surpassing 6MWh and 500Ah respectively from 4 to 5 MWh and 300 Ah two years ago. 'Whenever a new energy storage technology achieves maturity and stability, it drives the rapid introduction of products with higher capacities and greater energy densities. To stay ahead, suppliers must take a proactive approach by continuously analysing market trends, addressing challenges, and identifying emerging breakthroughs that shape future innovations,' he said. Modular platform, lower costs Building on its ∞Pack+ BESS platform, a standardised 200 kWh system with fixed dimensions, Hithium has developed the ∞Power 6.25MWh 2h/4h BESS, which allows customisation for different energy durations and environments. In the two-hour BESS configuration, the battery cell has a capacity of 587 Ah, whereas in the four-hour BESS configuration, it increases to 1175 Ah. The global delivery of the ∞Power 6.25MWh 2h/4h BESS will begin in the fourth quarter of 2025, and a model named 'Desert Eagle II' has been announced specifically for the MEA market. According to the company, the new system is up to 15 percent more cost-effective than 5MWh models and offers a service life comparable to that of photovoltaic systems. Fit-for-Purpose design Independent Power Producer (IPP) projects in the Middle East generally have durations of 20 to 25 years, although some are structured for shorter terms of around 15 years. The projects have different scenario-based applications, depending on load profiles, cycle requirements, C-rate and P-rate, and geographical factors. 'We recognise that scale alone is not the solution to every challenge, and that a one-size-fits-all approach cannot address the growing demand for battery energy storage solutions,' said Fakhari. 'It is necessary to offer customised energy storage solutions to meet specific operational and regulatory requirements across different markets. A scenario-based approach is key to accommodating diverse operational demands,' he said. When designing a containerised BESS, such as a standard 20-foot configuration, it is important to ensure that all parameters remain within the optimal operating conditions. The constraints include the weight and dimensions of the container, voltage limits, battery chemistry, and safety of the BESS. 'We could introduce a 10 MWh system, but we are restricted by voltage limitations imposed by the grid and power conversion systems. Additionally, we face constraints in battery chemistry: there is a finite limit to how many cells can be integrated into a given space. Furthermore, safety regulations in different countries impose fire protection and operational requirements, making compliance a critical factor in system design and deployment,' the Hithium executive explained. Similarly, designing a 40-foot container is technically feasible, but transportation challenges would present a major constraint for customers, and factors such as weight limitations, port restrictions, and logistics must be taken into account. Fakhari said the company's platformisation strategy allows standardisation and modularisation of BESS for adaptability and scalability. Rather than creating entirely new products, the focus is on optimising battery cells and expanding capacity within the existing platform. 'As capacity increases, unit weight rises, impacting the adaptability and maintainability of the system. Any change in cell and module design will have an impact on fire protection, cooling, and other critical systems. The platformisation design approach eliminates the need for constant adjustments to the fire fighting system, cooling system, and other essential components,' Fakhari said. Operating environment matters Maximising the efficiency of BESS requires careful consideration of both the operating environment and the system's intended application. Fakhari noted that the same battery exhibits significant differences in cooling and overcurrent performance across varying durations. 'A one-hour BESS configuration may seem like the simplest to implement; however, rapid battery discharge increases current flow, generating substantial heat within the battery. As a result, cooling requirements for a one-hour BESS configuration are greater than those for a four-hour BESS configuration. The stakes are higher when a one-hour BESS operates under extreme conditions, such as temperatures exceeding 50°C, which poses greater challenges in thermal management,' he said. He added that overcoming these challenges will become increasingly important as the industry delves deeper into the technical complexities of energy storage solutions. Cost considerations Depending on the application, an estimated 60 to 80 percent of an IPP project is driven by capital expenditure (CAPEX), with many IPPs continuing to prioritise CAPEX in their planning. As large-scale, high-capacity energy storage systems help reduce equipment and real estate costs, the reduction in CAPEX lowers construction costs. 'Higher-capacity systems reduce the number of containers and cables required, allowing for a compact plant design, which significantly lowers construction costs over the project' lifetime,' Fakhari said. As energy storage products mature and enter the maintenance phase, the IPPs are expected to emphasise operating expenditure (OPEX), according to Fakhari. 'Going forward, IPPs will focus more on key performance indicators such as roundtrip efficiency (RTE), auxiliary power consumption, system availability, and state of health (SOH) as they become significant cost factors over a 20–25-year project lifespan. Additionally, operations and maintenance costs, including metrics such as mean time between failures (MTBF) and mean time to repair (MTTR), will play a crucial role in the project lifecycle evaluation,' he said. 'Hithium is committed to optimising every aspect of its BESS to enhance IPP investment efficiency and deliver greater value to investors,' Fakhari concluded. (Reporting by Dennis Daniel; Editing by Anoop Menon)
Trade Arabia
13-04-2025
- Business
- Trade Arabia
Teledyne FLIR thermal tech boosts Mideast energy efficiency
Teledyne FLIR is leveraging its advanced thermal imaging technology to tackle the Middle East's pressing energy challenges. From detecting hydrocarbon leaks to optimising industrial operations, its solutions are enhancing efficiency and safety across the oil, gas, and renewable sectors. Teledyne FLIR was at Middle East Energy 2025, held from April 7-9 in Dubai to showcase its groundbreaking products like the Gx320 Optical Gas Imaging camera and Si2x-Pro™ acoustic imaging tool that are revolutionising predictive maintenance and emissions monitoring. These technologies not only reduce downtime but also support compliance with stringent environmental regulations. Gokhan Akca, Team Lead - Middle East & Africa, CIS, Teledyne FLIR, spoke to OGN energy magazine. Teledyne FLIR has a strong presence in thermal imaging. How is this technology being adapted to meet the evolving energy challenges in the Middle East region? FLIR's thermal imaging technology is addressing the region's energy challenges by enhancing operational efficiency and safety. For instance, the FLIR Gx320 Optical Gas Imaging (OGI) camera is designed to detect hydrocarbon and methane emissions, which are critical in oil and gas operations. This technology not only ensures compliance with environmental regulations but also minimises energy loss and operational downtime. Can you share how your sensing solutions are helping improve energy efficiency and predictive maintenance in industrial settings? FLIR's sensing solutions, such as the FLIR Si2x-Pro™ acoustic imaging camera, are pivotal in predictive maintenance. These tools detect issues like gas leaks, mechanical bearing faults, and electrical discharge early, preventing costly failures. Additionally, FLIR's advanced thermography solutions provide real-time data for monitoring critical assets, enabling industries to optimise energy use and reduce waste. With sustainability becoming a top priority, how does Teledyne FLIR contribute to reducing carbon emissions or enhancing renewable energy monitoring? Sustainability is at the core of FLIR's mission. The company's thermal imaging systems play a vital role in monitoring renewable energy infrastructure, such as solar panels and wind turbines, ensuring their optimal performance. Moreover, FLIR's technologies help detect and mitigate greenhouse gas emissions, directly contributing to carbon footprint reduction. What innovations or product launches is Teledyne FLIR showcasing at Middle East Energy this year, and how do they cater to regional market needs? At Middle East Energy 2025, FLIR is showcasing groundbreaking products like the FLIR Si2x-Pro™ acoustic imaging camera and the Gx320 OGI camera. These innovations are tailored to meet regional needs by enhancing safety, reducing operational costs, and improving energy efficiency. Other highlights include the EXTECH Test & Measurement equipment and advanced thermal cameras, which cater to diverse industrial applications. FLIR actively collaborates with government bodies and energy providers in the Middle East to modernise infrastructure. By integrating advanced thermal imaging and sensing technologies into smart grid systems, the company supports efficient energy distribution and infrastructure resilience. These partnerships are instrumental in driving the region's transition to smarter, more sustainable energy solutions. — Abdulaziz Khattak
