26-05-2025
As virus season surges, experts urge households to prioritise safe drinking water
With rising temperatures and a new wave of viral infections gripping the region, health experts and wellness advocates are urging residents to take a closer look at what may be the most overlooked factor in safeguarding their families: the quality of their drinking water.
Doctors across the UAE are reporting a seasonal uptick in cases of flu, stomach infections, and viral fevers, and many of them linked not just to airborne transmission, but to contaminants in untreated or improperly stored water.
"Clean water is not a luxury; it is a non-negotiable necessity, especially in the face of rising environmental and health challenges," said Sahil Sajan, director of Milano by Danube, one of the UAE's leading home solutions brands. "With viruses becoming more unpredictable and persistent, we cannot afford to compromise on the quality of what we put into our bodies every single day."
Water: The first line of defense
While public focus often turns to masks, supplements, and sanitizers during viral outbreaks, experts say immunity starts with proper hydration and more importantly, with purified water. Contaminated water can carry not only viruses, but also bacteria, heavy metals, and microplastics, all of which weaken the immune system over time.
According to recent data, many households in the UAE still rely on large, bottled water gallons. But concerns are mounting about their hygiene standards, storage practices, and the physical strain of handling them especially for elderly or unwell individuals.
Most people don't realise that even bottled water can carry risks. And when the weather gets hotter, those risks multiply.
Milano: A smarter, safer solution
Milano's advanced range of water purifiers, including RO+UV and UF+UV models are designed with virus-season in mind. Their multi-stage filtration systems eliminate harmful pathogens, while preserving essential minerals, offering families an uninterrupted supply of clean, safe water.
What's more, the cost-saving benefits are significant. A typical household using 16 gallon bottles a month at Dh10 each is spending nearly Dh2,000 annually. Milano's purifiers start at Dh799 — a one-time investment that pays off in both health and savings.
Milano's systems feature:
A critical choice in a critical season
As the summer heats up and virus cases rise, the urgency for clean water is no longer a distant concern. It is immediate, personal, and preventable.
'We take every precaution when it comes to our kids--masks, vitamins, vaccinations, doctor visits," said Sajan. "But we forget that the water they drink, cook with can either strengthen or sabotage their immunity."
Don't wait until it's too late
This virus season, clean water isn't just a wellness trend but it's a public health imperative. Experts recommend installing a certified water purification system before the next infection hits closer to home.
Because when it comes to your family's health, every drop counts.
