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The Minimalist Swimsuits Fashion Insiders Rely on Summer After Summer
The Minimalist Swimsuits Fashion Insiders Rely on Summer After Summer

Elle

time4 days ago

  • Lifestyle
  • Elle

The Minimalist Swimsuits Fashion Insiders Rely on Summer After Summer

I love a bold, pattern-drenched swimwear lineup—don't get me wrong—but there's something undeniably timeless about a simple, minimalist swimsuit. A chic black-and-white one-piece gives off retro elegance, while a classic black string bikini is endlessly versatile, effortlessly stylish, and something you'll never get tired of. The Minimalist Swimsuit Guide Having minimalist swimwear in your rotation is essential for those moments when you'd rather let your accessories do the talking, whether it's a bold sarong or a statement shell pendant that deserves the spotlight. While many swimsuits may look similar at first glance, great swimwear goes beyond just aesthetics. The right piece will flatter your body and seriously boost your confidence, whether you're diving into the pool or pairing a bikini top with shorts for a jog along the beach. From wide-strap silhouettes to barely-there cuts, long-sleeve sun-protective tops to figure-sculpting one-pieces, I've rounded up the chicest options that'll pair effortlessly with any pareo, sun hat, or beach accessory. These are the styles you'll find yourself reaching for again and again. Classic, Sleek Bikinis Courtesy of Gooseberry Intimates With an overwhelming number of bikinis on the market, choosing the right one can certainly feel like a feat. Here are the styles that actually fit right, and feel just as incredible as they look. CDLP makes comfy, sustainable swimwear ideal for your next vacation, and Gooseberry Intimates delivers flattering classics in endless colorways. For editor and celebrity-loved styles, look to Calzedonia. If you're after chic, quick-drying pieces, LSPACE is the brand to know. Elegant One-Pieces Courtesy of Monday Swimwear If you're looking to upgrade your swimwear rotation with styles that offer a bit more coverage and plenty of sophistication, these chic options will have you looking your best. La Blanca delivers flattering and figure-enhancing design in a wide array of colors (plus, they're available on Amazon!) For sleek, retro-inspired silhouettes, opt for contrast-trimmed pieces in timeless black or white from Montce or Ramy Brook. And if you're after a minimalist look with a bold splash of color, Tropic of C offers sculpting styles that hug the body in all the right places. Protective Long-Sleeve and High Coverage Styles Courtesy of Sheila the Label For those who are sun-sensitive, or simply seeking extra coverage on scorching days, opt for a stylish long-sleeve swimsuit or a flattering rash guard that looks just as chic lounging on the shore as it does catching waves. Sheila features an impressive lineup of UPF 50 swimwear that provides reliable defense against harmful UV rays, no matter your activity. Aerie's Malibu One Piece is an excellent option for anyone looking to shield delicate skin on the chest and décolletage. Minimalist Pareos, Sarongs and Cover-Ups Courtesy of Monday Swimwear Simple, no-fuss cover-ups are the perfect complement to bold swimwear. If you prefer the monochromatic look, pair them with a sleek, understated suit in a coordinating color. Shop More Minimalist Swimwear Courtesy of Rivage Why Trust ELLE Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.

Amazon Prime Sale 2025 ends today: Best skin serums to nourish and repair your skin at up to 50% off
Amazon Prime Sale 2025 ends today: Best skin serums to nourish and repair your skin at up to 50% off

Hindustan Times

time6 days ago

  • Health
  • Hindustan Times

Amazon Prime Sale 2025 ends today: Best skin serums to nourish and repair your skin at up to 50% off

Are you constantly battling pollution, dust, dullness, and tired-looking skin? Your daily environment can be silently damaging your skin barrier, leading to dryness, breakouts, and more. That is where the best serum steps in. Packed with skin-glowing ingredients, including vitamin-C for brightening, hyaluronic acid for deep hydration, and niacinamide for barrier repair, these serums just do way more than moisturize your skin. If you are looking to fade dark spots, reduce fine lines, or simply get a radiant glow, here is a list of serums for glowing skin and boost your skin health. Just like sunscreen shields you from the sun, these serums shield your skin from everyday damage from Minimalist, DermaCo, Mamaearth, and more are available at massive discounts but only until midnight. The Amazon Prime Day Sale 2025 ends today. Don't miss the chance! This is your last chance to grab the best deals on serums as the Amazon Prime Day Sale 2025 ends today. Amazon Prime Day Sale 2025: Get up to 50% off on the best Vitamin C serums According to the Asian Journal of Pharmaceutics, face serum is a skin-renewing and glow-up treatment that may leave your skin feeling healthier, looking brighter, and glowing at its best. Grab the best deals on the top-rated Vitamin C serums before the Amazon Prime Day Sale 2025 ends. Loading Suggestions... Powered by 10% Vitamin C and 5% Niacinamide, this serum for glowing skin helps fade dark spots and hyperpigmentation, and may deliver brighter skin in just 3- 5 days. It contains niacinamide to boost the skin's natural barrier, improve hydration, and reduce dullness. This can be a perfect beginner-friendly serum, as it helps to fade discolourations to even skin tone. Moreover, it is available on Amazon Prime Day Sale 2025. Loading Suggestions... This serum is made with a stable Vitamin C derivative and 10% Ethyl Ascorbic Acid. Hence, it delivers the maximum benefit of vitamin C without losing its efficacy. The natural glow booster helps to reduce dullness and tanning, protects from environmental stress like pollution or sun damage. Minimalist Dull Skin, Dark Spots & Uneven Tone Treatment 10% Vitamin C Face Serum is formulated with centella water, which soothes and calms the skin, making the formula non-irritating and suitable for all skin types. This fragrance-free, silicone-free, sulfate-free, essential oils-free product is formulated with high-grade COS-VCE. Loading Suggestions... This serum helps to fade dark spots, correct pigmentation, and brighten dull skin. It contains hyaluronic acid and ferulic acid to boost hydration and enhance antioxidant benefits. It is ideal for oily skin; it promotes collagen production and skin firmness over time. With regular use, this improves skin tone and texture, revealing a more even and radiant complexion that feels smooth and refreshed. The Derma Co contains 10% vitamin C and 5% niacinamide and is formulated with a deep penetration formula. Amazon Prime Day Sale 2025: Get up to 50% off on the best hydrating serums Hydrating serums provide moisture to the skin as they contain Hyaluronic Acid, Glycerin, and Vitamin B5. These serums help plump the skin, reduce dryness and flakiness, and improve overall skin texture, making them ideal for dry skin types. Loading Suggestions... This hydrating serum improves skin barrier function, restoring the skin's plumpness, and fights against free radicals. It contains hyaluronic acid, which hydrates skin, acai berry that heals damaged skin, and calms sensitive skin. It has a hyaluronic + Vitamin C formula that heals the damaged skin while promoting cell regeneration. This face serum contains no harmful chemicals and is safe and gentle on the skin. Loading Suggestions... This anti-pigmentation and tanning serum helps the skin's texture, evens out the skin tone, and tackles hyperpigmentation and tanning. It has niacinamide and alpha arbutin, which enhance the skin tone and make it perfect for glowing skin. This serum is suitable for all skin types and fragrance-free, paraben-free, and sulphate-free. Moreover, it is available on Prime Day Sale. Loading Suggestions... Dot & Key Blueberry Hydrate provides 12% barrier boost, 7 ceramides, niacinamide ,and hyaluronic acid, which reduces dark spots, brightens skin, provides intense hydration, and repairs the skin barrier. It is lightweight, which makes it travel-friendly. It boosts elasticity and plumps skin. This serum evens skin tone and texture. Amazon Prime Day Sale 2025: Get up to 50% off on the best oil-control serums Oil control serums help to regulate excess sebum production and keep your skin looking fresh throughout the day. It is packed with ingredients, including Niacinamide, that help to tighten pores, reduce shine, and prevent clogged pores that can lead to breakouts. Loading Suggestions... This Niacinamide Clarifying Serum can target 7 signs of acne, including excess oil, clogged pores, blackheads, bumpy texture, redness, pigmentation, and acne marks. It contains 12% of Niacinamide and Azelaic Acid, which makes it suitable to target the skin's barrier areas. It fades marks and blemishes, hence resulting in clearer or smoother skin. The serum is Vegan, Dermatologically Tested, and free from Added Fragrance. Loading Suggestions... This advanced serum is powered by 99% pure Vitamin C and 1% Glycolic Acid. The formula helps reduce dark spots, dullness, and uneven tone while gently exfoliating dead skin cells for a refined texture. It is lightweight and non-greasy, it hydrates deeply and absorbs quickly, making it ideal for daily use across all skin types. Free from parabens, sulfates, and silicones, this dermatologist-tested serum offers a radiant glow with every drop. Moreover, it is available on Amazon Prime Day Sale 2025. Loading Suggestions... This serum is ideal for oily and acne-prone skin. This lightweight serum from Pilgrim helps visibly minimize pores, control excess oil, and prevent blackheads and whiteheads. It is packed with natural, toxin-free ingredients, gently exfoliates dead skin cells, promotes a smooth texture, and strengthens the skin barrier to reduce breakouts. This serum is dermatologically tested and free from parabens, sulfates, and mineral oils. Just apply 1–2 drops on cleansed skin. Amazon Prime Day Sale 2025: Get up to 50% off on the best anti-pollution serums Anti-pollution serums protect the skin from environmental pollution like dust, smoke, and harmful UV rays. It includes antioxidants such as Vitamin E, which help to detoxify the skin. Loading Suggestions... It targets stubborn acne marks, scars, and uneven skin tone. It is packed with Niacinamide and Zinc PCA, the formula helps to fade dark spots, control excess oil, and minimize pores, leaving your skin visibly smoother and more refined. It also calms inflammation and improves overall texture, making it ideal for those struggling with breakouts or dullness. This serum is Suitable for all skin types. Loading Suggestions... This serum contains 11% Retinol Peptide Complex, Ceramides, and Collagen. It works to lift, firm, and hydrate, while targeting dullness, dark spots, and fine lines for a brighter and more even complexion. It is packed with Oat Extract, Vitamin E, and Squalane; it soothes irritation and protects against environmental stressors. With clean, cruelty-free ingredients and no parabens, sulfates, or silicones, this serum helps strengthen your skin barrier for long-lasting hydration and glow, ideal for daily anti-aging care. Loading Suggestions... This serum contains 12% Niacinamide and Azelaic Acid, which target blemishes, acne marks, pigmentation, and excess oil. It uses Double Encapsulation Technology to deliver active ingredients deep into the skin, helping reduce breakouts and improve texture without irritation. It is ideal for oily and acne-prone skin; it controls sebum, unclogs pores, and promotes a smoother, clearer complexion. Amazon Prime Day Sale 2025: Get up to 50% off on the best brightening serums Brightening serums help to reduce dull and uneven skin tones. It is packed with ingredients like Vitamin C, Niacinamide, which help to reduce dark spots, pigmentation, and sun damage. Loading Suggestions... This serum blends Niacinamide (Vitamin B3) and Alpha Arbutin, two powerful ingredients known for brightening skin and improving texture. While Niacinamide reduces inflammation and controls oil, Alpha Arbutin gently fades dark spots and reduces sun damage. It's suitable for all skin types and works for both men and women. This serum is safe and free from fragrance, parabens, sulphates, and alcohol, making it a must-have in your skincare routine. Loading Suggestions... This serum may help to revive dull, uneven skin. It is packed with *10% Niacinamide* and Strawberry Extract. It helps fade dark spots, acne scars, and hyperpigmentation, while boosting clarity and radiance. This serum is packed with hydrating agents, hence making your skin soft, supple, and smooth after every use. The non-greasy, fast-absorbing formula suits all skin types and is perfect for both day and night routines. Loading Suggestions... Minimalist Skin Brightening Vitamin C 16% Face Serum containsformulas including Ethyl Ascorbic Acid for maximum brightening. It includes Vitamin E and Ferulic Acid to enhance effectiveness and protect against damage. The serum is made with high-quality ingredients from Taiwan, ideal for all skin types. Amazon Prime Day Sale 2025: Get up to 50% off on the best anti-acne serums Anti-acne serums contribute to breakouts, clogged pores, and inflammation. It is packed with ingredients like Salicylic Acid and Niacinamide to control oil production and reduce bacteria. Loading Suggestions... This serum deals with dark spots, pigmentation, or acne marks. This water-based serum contains 5% Niacinamide and 2% Alpha Arbutin to visibly fade spots, tanning, and uneven skin tone while supporting oil control and skin barrier repair. It is effective for oily, acne-prone, and sensitive skin. This serum is non-sticky, fast-absorbing, and dermatologist-tested. Loading Suggestions... The Derma Co Sali-Cinamide Anti-Acne Face Serum contains 2% Salicylic Acid with 5% Niacinamide to fight against breakouts, reduce excess oil, and fade acne scars. It soothes inflamed skin and calms redness while promoting healing. Its safe formula is free from mineral oil, parabens, dyes, and sulfates, making it gentle on skin. It is suitable for all skin types. Loading Suggestions... Minimalist Anti-Acnecontains 2% BHA Salicylic Acid Serum that may clear pores, remove excess oil, and prevent breakouts. It is made with pure salicylic acid from Merck, Germany, and is ideal for acne-prone or sensitive skin. The serum contains aloe vera for soothing hydration, making skin clear, smooth, and shine-free. It has no fragrance, parabens, sulfates, or silicones. Similar articles for you: FAQs on Amazon Prime Day Sale 2025 When will the Amazon Prime Day Sale end? Amazon Prime Day Sale 2025 will end today. During the sale, you can pick exciting deals and discounts on various categories, including skincare, electronic items, and more. Are serums available at a discount during the Amazon Prime Day Sale 2025? Yes, a variety of serums are available at discounts of up to 50% off. From Mamaearth to Derma Co, you will find top brands at unbeatable prices during the Prime Day Sale 2025. What is a skin serum? A serum is a lightweight, fast-absorbing skincare product with a high concentration of active ingredients designed to target specific skin concerns like dullness, wrinkles, acne, or pigmentation. When should I apply serum in my skincare routine? Apply your serum after cleansing and toning, but before moisturizing. You can use it during the daytime, followed by sunscreen. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

Skin Care on a Budget? 4 Face Wash that Fit Every Wallet
Skin Care on a Budget? 4 Face Wash that Fit Every Wallet

India.com

time10-07-2025

  • Health
  • India.com

Skin Care on a Budget? 4 Face Wash that Fit Every Wallet

Skin Care isn't about getting that flawless skin but accepting your true authentic skin type without any fear. Whether you have dry skin, oily skin, combination skin or sensitive skin type - this guide will help you find the best in the industry for you. With so many options available it can get complex selecting the best fit for you. This guide will help you navigate the right face wash especially made for you and your skin type. The real power? It lies in accepting the real authentic you. Dove Beauty Moisture Face Wash Image Source - Order Now Dove's Beauty Moisture Face Wash is for dry skin type and deeply nourishes the skin to feel soft. It leads to soft, smooth and more comfortable skin after every wash - no more dryness and tightness. Key Features : It extremely nurtures the skin. Easy 14 days exchange is available. The face wash smoothes skin because of key ingredients like Glycerin. Available in liquid based formulation. Quantity is not more than 250g so the product has to be repurchased again or in bulk quantities. Minimalist 2% Salicylic Acid Face Wash With LHA - 100 ml Image Source - Order Now Minimalist's 2% Salicylic Acid Face Wash With LHA - 100 ml is for oily skin type. It is known for its uniqueness - combination of BHA & LHA for deep pore cleansing & Zinc for resistance against acne causing microbes. Key Features : The product is Dermatologically tested. Works on concerns like excess oil. Targets acne, uneven skin texture, tiny bumps, clogged pores and oiliness. Product's formulation is Gel based. Key ingredients are used in product like Salicylic Acid It won't suit users who have dry skin type. DOT & KEY Vitamin C Foaming Sulphate-Free Face Wash for Glowing Skin Image Source - Order Now DOT & KEY'S Vitamin C Foaming Sulphate-Free Face Wash is one of the best recommendations for users having combination skin type. It deals with concerns related to dull skin, dark spots and pigmentation. Key Features : It gently removes dirt and oil. It gently exfoliates for smooth, bright skin. The texture is soft and foamy. Easy 14 days exchange policy available. Gel based formulation Not suitable for users having sensitive skin type as it might lead to reaction. Mamaearth CoCo Face Wash with Coffee and Cocoa for Skin Awakening Image Source - Order Now Mamaearth's CoCo Face Wash with coffee and cocoa for skin awakening is one of the best face wash available in market for users having sensitive skin type. The product's key ingredients include caffeine which helps in refreshing instantly. Key Features : It deals with concerns such as anti-ageing Caffeine and Cocoa help soften and detoxify skin while reducing fine lines. Deeply cleanses skin and removes excess oil & impurities. It is Paraben and SLS Free. Promotes even skin tone and reduces puffiness. Available in small quantities only so users have to repurchase or purchase in bulk. Here are some of the highly recommended and budget-friendly face wash available for various skin types catering to all the different audiences. From DOT & KEY 's products to Mamaearth - you can find the perfect fit for your skin type. You can purchase these face wash easily at Myntra with the links provided. Now is the perfect time to accept the real you with your skin type and carry yourself with confidence with a face of bare skin and shine! Grab the best products applying offers available and get it delivered to your doorstep - your journey begins now. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

Anti-Acne Body Washes to Grab During Amazon Prime Day Sale 12th to 14th July
Anti-Acne Body Washes to Grab During Amazon Prime Day Sale 12th to 14th July

India.com

time09-07-2025

  • Health
  • India.com

Anti-Acne Body Washes to Grab During Amazon Prime Day Sale 12th to 14th July

An anti-acne body wash helps fight breakouts and keep your skin clear, smooth, and healthy. Formulated with gentle yet effective ingredients, these washes target blemishes without drying or irritating the skin. During Amazon's Prime Day Sale from 12th to 14th July, you can find dermatologist-approved options at amazing prices. It's the perfect chance to add a reliable body wash to your skincare routine and feel more confident in your skin every day. Be Bodywise Body Wash Image Source: Order Now Be Bodywise offers a gentle yet effective exfoliating body wash that works well for daily use on all skin types. Try this if you're dealing with body acne, roughness, or clogged pores and want a clean, science-backed formula. Key features: 1% salicylic acid deeply clears pores and reduces acne-causing buildup Soothes and balances skin without drying or irritation over regular use Free from parabens and sulphates, safe for sensitive or reactive skin Mild fragrance adds a fresh touch without overpowering the senses Takes a few weeks of consistent use before results begin to show Dove Acne Clear Body Wash Image Source: Order Now Dove combines its iconic moisturizing care with acne-fighting power in this salicylic acid-infused body wash. Choose this if you want skin that feels soft and nourished while targeting breakouts gently. Key features: 1% salicylic acid formula clears and helps prevent acne flare-ups Paraben and SLS-free composition keeps it skin-friendly and non-irritating Infused with moisturizing agents that maintain the skin's natural softness Creamy texture lathers well and leaves skin feeling smooth post-shower Heavier consistency may take longer to rinse off completely Foxtale Body Wash Image Source: Order Now Foxtale's exfoliating body wash pairs salicylic acid with zinc to combat acne, bumps, and ingrown hairs fast. Go for this one if you're looking for clearer skin and improved texture in under a month. Key features: 2% salicylic acid effectively tackles body acne, keratosis pilaris, and strawberry skin Zinc PCA helps control sebum and reduces the appearance of blemishes Smoothens and improves uneven texture with noticeable difference in 28 days Suitable for both men and women and works across different skin types Fragrance may feel slightly strong for those sensitive to scents Minimalist Body Wash Image Source: Order Now Minimalist's clinically-formulated body wash focuses on simple, potent ingredients that work gently but effectively. Choose this for a no-nonsense solution that supports acne-prone and rough-textured skin. Key features: 2% salicylic acid combined with LHA exfoliates deeply without being harsh Free from SLS, dyes, and artificial fragrances, ideal for sensitive and reactive skin Helps fade acne marks and reduce clogged pores with consistent application Non-comedogenic and gender-neutral for universal everyday use Smaller 200ml bottle runs out faster than most others in the same segment Using an anti-acne body wash regularly can help reduce breakouts and improve your skin's texture and overall appearance. With soothing and clarifying formulas, these washes offer visible results and a refreshing cleanse. During Amazon's Prime Day Sale from 12th to 14th July, you can explore top-rated options at discounted prices. Find an anti-acne body wash that works for your skin type and supports a clear, healthy glow from head to toe. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

From pimples to peptides: How Gen Z turned the dermatologist into a beauty guru
From pimples to peptides: How Gen Z turned the dermatologist into a beauty guru

Time of India

time22-06-2025

  • Health
  • Time of India

From pimples to peptides: How Gen Z turned the dermatologist into a beauty guru

Dermatology clinics are the new beauty salons. Consumers in urban India are no longer walking into a dermat's office with just eczema, psoriasis or some other chronic skin condition. They are increasingly consulting the dermatologist for everyday skin requirements, from dealing with pimples and dandruff to enhancing the skin texture and glow. The trend is mostly driven by teenagers and young adults, but older people, both women and men, are too seeking expert medical help for skin conditions that previously were managed with home remedies. Last year, Suresh (name changed to protect privacy) rushed to a South Delhi dermatologist, worried about pimples—'Can adults get pimples?' was one of his questions to the doctor. The 41-year-old was anxious that it would affect his looks at social engagements. The treatment cost him ₹20,000. 'The stigma around seeking help for 'non-serious' skin concerns has also faded,' says Bengaluru-based Priyanka Reddy, chief dermatologist and founder of DNA Skin Clinic, who has 556,000 followers on Instagram. People today are far more informed about skin health than they were ever before, thanks to social media, beauty influencers and easy access to medical info online. Live Events Both Indian and international companies have been focusing on science-backed skincare brands for a few years now. From Minimalist, now owned by Unilever, to Cetaphil, CeraVe and Honasa Consumer-owned The Derma Co, many brands are vying for the same section of the skincare market: the young and informed consumer. 'We've seen a noticeable uptick in both age groups (Gen Z and Gen Alpha),' says Chytra Anand, dermatologist and founder of Kosmoderma, a Bengaluru-based chain of dermatology clinics. Evidence-based Self-care 'In fact, teens and young adults now make up nearly 20% of new consultations at our clinics. For the 12–18 age group, the top concern is acne—mostly hormonal and sometimes compounded by lifestyle issues like diet, screen time, and stress. There's a growing interest in skin texture and glow, thanks again to beauty influencers and filter-free selfies,' adds Anand. Young consumers are taking 'picture-perfect' quite literally. According to Alok Malik, president and business head - India Formulations at Glenmark Pharmaceuticals , the rise in dermatologist consultations is not just a medical trend; it reflects a broader shift towards evidence-based self-care. 'We are seeing increased usage, which is intentional and informed adoption, with consumers actively choosing science-backed skincare over cosmetic hype,' he says. Known for brands like Maxrich YU, Episoft, Bontress and La Shield Kids, Glenmark has been pushing the prescription vs OTC line of skincare for years now. It is using a combination of dermatological recommendations and modern retail inclusive of ecommerce to reach the target audience. Dermatologists charge ₹1,000–4,000 or more for a visit in India's major cities. This is just the consultation fee. Chances are the doctor will prescribe serums with active ingredients, moisturisers and face wash—a three-four step routine based on products which would cost another ₹10,000 or more. 'Earlier, people would only see a dermatologist for chronic conditions like acne, eczema, or pigmentation that had persisted for years. Now, even a new pimple, suntan, or mild sensitivity prompts a visit, and rightly so,' adds Reddy. 'Skin is our largest organ, and people are beginning to treat it with the same seriousness they give to diet or fitness.' While this is still a fairly urban phenomenon, market research company Statista estimates India's skin treatments market to reach about $895 million (nearly ₹7,750 crore) this year. More than 64% of the customers of Foxtale, a Mumbai-based skincare startup, are Gen Z and the older edge of Gen Alpha — 'those just stepping into their teenage years', says Romita Mazumdar, its CEO and founder. 'On our website, we've seen a 2x increase in ingredient-specific search terms in the last year alone; terms like 'niacinamide', 'glycolic acid' and 'peptides' are constantly searched,' she says. 'Even parents are encouraging early visits, which is great. I've had 15-year-olds ask if they should combine azelaic acid with niacinamide, and college students worried about barrier repair after using too many actives,' says Anand.

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