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Hindustan Times
14-07-2025
- Business
- Hindustan Times
Mivi AI Buds: Human-like AI, local manufacturing, and voice avatars- All made in India
India-based audio brand Mivi is making headlines with the launch of its first AI-driven personal assistant, Mivi AI, and the upcoming release of Mivi AI Buds. Designed and developed entirely in India, the new TWS earbuds aim to deliver human-like conversations through intelligent AI Avatars, setting a new benchmark in audio tech. Mivi AI Buds are India's first AI-powered TWS earbuds offering human-like conversations through personalised Avatars.(Mivi) Speaking to Hindustan Times Technology, Midhula Devabhaktuni, co-founder of Mivi, highlighted the unique capabilities of the assistant: 'It can be your personal news reporter, chef to provide instructions on how to cook, your wellness coach, your nutritionist that reminds you of daily targets.' Unlike conventional voice assistants that follow a Q&A format, Mivi AI offers contextual and memory-based conversations. It evolves over time by learning user habits, preferences, and even tone of communication. 'It will start learning about the user and create a persona, learning about preferences, dislikes, response styles, habits, and as simple as favourite foods,' Midhula explained. Also read: Mivi AI adds human-like conversation capabilities on earbuds To protect user privacy, Mivi has implemented end-to-end encryption. Users will be able to customise or delete specific pieces of information—like preferred cuisines or interests—via a companion app. 'Users will also be able to view the data Mivi AI has gathered about them and choose to remove it,' she added. The AI Avatars, including Chef, Guru, and Wellness Coach, are core to the experience. 'Avatars provide context-based and tailored responses. For example, the Chef Avatar won't just tell you how to marinate chicken—it understands time, waits during the marination, and resumes with the next step after,' she explained. 'It's like your mother guiding you through the process.' Midhula revealed that Mivi developed its own custom chip to process AI interactions in real time, embedded within the compact design of the earbuds. 'We built a neural network trained on thousands of voice samples from different Indian regions, where language and accent vary every hundred kilometres,' she said. The entire system—from hardware to firmware and app interface—has been built from scratch at Mivi's Hyderabad facility. Also read: Human trials for Google's drugs made by AI set to begin soon, possibly changing how we perceive healthcare The company is expecting strong demand following the launch. 'We are targeting to do 5 lakh units in year one for the Mivi AI Buds,' said Midhula. 'The technology and devices are manufactured, designed, and developed in India. We have about 15,500 people working, with about 80% being women.' Mivi is also preparing to launch India's largest audio manufacturing unit, spread across two acres, in the coming months. When asked why Mivi calls its product the world's first 'human-like AI,' Midhula pointed out, 'Mivi AI is not just an AI tool like Google Assistant or ChatGPT. It's a natively AI audio product built for fluid, natural, voice-first interaction.' She emphasised that Mivi AI doesn't rely on screens or typing and instead brings conversation back to the centre of tech. 'Mivi AI is India's answer to the world of where India's AI lies,' she said. 'Everybody is building something, and we are consuming. This is our chance to give it to the world and say, 'India is also making leaps and bounds in AI.' Mobile Finder: iPhone 17 Pro Max LATEST specs, features, and price
Hindustan Times
03-07-2025
- Business
- Hindustan Times
Mivi AI Buds with multi-language interaction feature launched at ₹6,999
Indian electronics manufacturer Mivi has introduced AI Buds, a pair of wireless earphones that include a built-in voice assistant designed for multi-language interaction. The product will be available from 4 July on Flipkart and Mivi's official website, priced at ₹ 6,999. The AI Buds do not support iOS app functionality at launch and will be limited to Android devices via the Mivi AI app.(Mivi) The AI Buds feature a proprietary voice assistant called Mivi AI. The assistant responds to the wake phrase 'Hi Mivi' and supports eight Indian languages: Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati. Users can ask questions or request assistance without switching between language settings. The assistant supports different functions through Avatars, which are pre-defined modules: -Guru Avatar answers general knowledge questions.-Interviewer Avatar provides mock interviews and feedback.-Chef Avatar guides users through cooking steps.-Wellness Coach Avatar responds to user inputs during conversations. -News Reporter Avatar delivers news updates based on user interests. Users manage AI settings and features through the Mivi AI App, available on the Google Play Store. Mobile Finder: Nothing Phone 3 launched in India Specifications and Features The AI Buds support Hi-Res Audio, LDAC, 3D Soundstage, Spatial Audio, and include quad microphones for active noise cancellation. The company states that the device offers up to 40 hours of battery life. The Buds are powered by custom firmware developed by Mivi to optimise voice assistant performance and battery efficiency. The company reports that it has trained the AI system on a wide range of Indian voice samples and accents. Manufacturing and Availability The product is designed and manufactured in India. According to Midhula Devabhaktuni, Co-founder of Mivi, the launch is aligned with national AI development programmes. The company aims to offer a voice-first interface for general use cases without a screen interface. The AI Buds do not support iOS app functionality at launch and will be limited to Android devices via the Mivi AI app.
