Latest news with #Mobil1
Forbes
12-06-2025
- Automotive
- Forbes
Emelia Hartford Prepares For Intense Pikes Peak Race In Porsche GT4 RS
Legendary car builder, YouTube icon, actress, and professional race car driver Emelia Hartford is preparing to tackle one of the world's most challenging hill climb routes, Pikes Peak, as she enters the prestigious GT4 class. Backed by Mobil 1, supported by Porsche Colorado Springs and BBI Autosport, Hartford is busy testing the 500 bhp Porsche 718 Cayman GT4 RS Clubsport that will carve its way towards Pikes Peak's 14,000ft summit via 156 turns during the 2025 'Race to the Clouds". Support also comes from Pikes Peak Hall of Famer Jeff Zwart. 'Working with Jeff Zwart and the entire Mobil 1 team is truly an honor. Jeff is not just a legendary driver—he's a mentor who brings a level of calm intensity that's contagious; I joke he is Master Yoda. The man knows this mountain physically and mentally. Every bit of advice he gives is rooted in both precision and wisdom, and it's taught me to think differently about how I approach a run like this. And of course, running with the Mobil 1 team, a brand with a legacy of performance and innovation is truly a dream come true' Hartford tells Matthew MacConnell. Emelia Hartford at 2025 Pikes Peak Emelia Hartford Over the 12.5-mile route, Hartford will face rapidly changing weather conditions and extreme altitude—the ultimate test of both women and machine. However, she's no stranger to intense racing after recently smashing a world record at Famaso Dragstrip, California. When asked how she'll stay focused during the intense race, Hartford replied 'Focus, for me, comes somewhat easily. I am openly a bit obsessive when I dive into something. When I'm on that mountain, I'm not thinking about anything, it's kind of the only time that seems to happen. Pure bliss, no fear, no distractions just me vs the mountain. One challenge honestly is staying on my content game. I usually am very active in sharing my life with the world but that has been a bit more difficult when being so focused and locked in with my driving. Instead of shooting, editing, and posting I have been studying the road, watching driving footage, running the sim, and trying to memorize and visualize every section of the course. And honestly, the mountain demands your full attention, it's mostly blind turns at full throttle so it's not hard to stay focused when every corner could be your last.' Emelia Hartford at 2025 Pikes Peak Emelia Hartford Participating in Pikes Peak is a dream for many, including Hartford who said she set a goal to take her driving to the next level this year while working towards racing professionally in the most important and iconic motorsports races. 'We are starting with a bang with Pikes Peak. I watched Pikes Peak since I first got into cars, it's one of those races you dream about but is also more intimidating than most, and I don't get intimidated easily. It's not just a race, it's like nothing else on earth, it's a mountain with a serious legacy. Getting the chance to compete here feels like stepping into something sacred. It's intimidating, sure—but it's also a moment of growth for me, both as a driver and as a person. I've been through a lot in life, so I really live for moments like this!' Luckily, Hartford feels positive about the Mobil 1-powered 'dialed and balanced' Porsche GT4 RS that will take her to the top. Emelia Hartford's Porsche GT4 RS Emelia Hartford 'It really is very planted and predictable. It gives you confidence without taking away the respect you need to have for the road. It's been great driving something that I don't have to second guess so I can focus on the mountain more than the car. And of course, having Mobil 1 keeps my race car running smooth and strong – which is exactly what you need when every bit of engine power counts on such a tough mountain climb like Pikes Peak. I'm smiling cheek to cheek on every run.' Austin Johansen, North America Mobil 1 marketing manager, said "We're excited to welcome Emelia to her first 'Race to the Clouds' and protect the cars of seven drivers who rely on our products to power them through this challenging 12.42-mile course. It's really rewarding to be part of such an iconic event that motorsports fans everywhere look forward to.' Good luck, Emelia!
Forbes
12-06-2025
- Automotive
- Forbes
Emelia Hartford Prepares For Intense Pikes Peak Race With Mobil 1
Emelia Hartford with her Porsche GT4 RS at 2025 Pikes Peak Legendary car builder, YouTube icon, actress, and professional race car driver Emelia Hartford is preparing to tackle one of the world's most challenging hill climb routes, Pikes Peak, as she enters the prestigious GT4 class. Backed by Mobil 1, supported by Porsche Colorado Springs and BBI Autosport, Hartford is busy testing the 500 bhp Porsche 718 Cayman GT4 RS Clubsport that will carve its way towards Pikes Peak's 14,000ft summit via 156 turns during the 2025 'Race to the Clouds". Support also comes from Pikes Peak Hall of Famer Jeff Zwart. 'Working with Jeff Zwart and the entire Mobil 1 team is truly an honor. Jeff is not just a legendary driver—he's a mentor who brings a level of calm intensity that's contagious; I joke he is Master Yoda. The man knows this mountain physically and mentally. Every bit of advice he gives is rooted in both precision and wisdom, and it's taught me to think differently about how I approach a run like this. And of course, running with the Mobil 1 team, a brand with a legacy of performance and innovation is truly a dream come true' Hartford tells Matthew MacConnell. Emelia Hartford at 2025 Pikes Peak Over the 12.5-mile route, Hartford will face rapidly changing weather conditions and extreme altitude—the ultimate test of both women and machine. However, she's no stranger to intense racing after recently smashing a world record at Famaso Dragstrip, California. When asked how she'll stay focused during the intense race, Hartford replied 'Focus, for me, comes somewhat easily. I am openly a bit obsessive when I dive into something. When I'm on that mountain, I'm not thinking about anything, it's kind of the only time that seems to happen. Pure bliss, no fear, no distractions just me vs the mountain. One challenge honestly is staying on my content game. I usually am very active in sharing my life with the world but that has been a bit more difficult when being so focused and locked in with my driving. Instead of shooting, editing, and posting I have been studying the road, watching driving footage, running the sim, and trying to memorize and visualize every section of the course. And honestly, the mountain demands your full attention, it's mostly blind turns at full throttle so it's not hard to stay focused when every corner could be your last.' Emelia Hartford at 2025 Pikes Peak Participating in Pikes Peak is a dream for many, including Hartford who said she set a goal to take her driving to the next level this year while working towards racing professionally in the most important and iconic motorsports races. 'We are starting with a bang with Pikes Peak. I watched Pikes Peak since I first got into cars, it's one of those races you dream about but is also more intimidating than most, and I don't get intimidated easily. It's not just a race, it's like nothing else on earth, it's a mountain with a serious legacy. Getting the chance to compete here feels like stepping into something sacred. It's intimidating, sure—but it's also a moment of growth for me, both as a driver and as a person. I've been through a lot in life, so I really live for moments like this!' Luckily, Hartford feels positive about the Mobil 1-powered 'dialed and balanced' Porsche GT4 RS that will take her to the top. Emelia Hartford's Porsche GT4 RS 'It really is very planted and predictable. It gives you confidence without taking away the respect you need to have for the road. It's been great driving something that I don't have to second guess so I can focus on the mountain more than the car. And of course, having Mobil 1 keeps my race car running smooth and strong – which is exactly what you need when every bit of engine power counts on such a tough mountain climb like Pikes Peak. I'm smiling cheek to cheek on every run.' Austin Johansen, North America Mobil 1 marketing manager, said "We're excited to welcome Emelia to her first 'Race to the Clouds' and protect the cars of seven drivers who rely on our products to power them through this challenging 12.42-mile course. It's really rewarding to be part of such an iconic event that motorsports fans everywhere look forward to.' Good luck, Emelia!
West Australian
07-06-2025
- Automotive
- West Australian
V8 Supercars: Supercars sophomore Ryan Wood claims maiden win at Perth Super 440, Brodie Kostecki improves
Supercars sophomore Ryan Wood has sparked emotional celebrations with his maiden race victory as local boy Brodie Kostecki showed signs he may be able to steal his first win of the year in Perth. Australia's premier motorsport championship made a well-behaved start to the Perth Super 440 at Raceway in Wanneroo, with not a single flag flown or safety car deployed. Wood barely put a foot wrong after starting second on the grid, capturing the lead 10 laps in before fending off a roaring finish from reigning champion Will Brown in the final five laps to salute in front of the West Australian faithful. Kostecki fell two places from his third-place start but showed major improvements after only managing 18th fastest in practice on Friday, a huge boost to his hopes across the weekend. Wood made the most of the outside line off the starting grid but was outmaneuvered into the first turn as pole-sitter Chaz Mostert held onto the lead. Kostecki left too much room for championship leader Broc Feeney on the inside to slip out of the podium places off the line. It forced the Perth boy to settle in behind him, and he steadily lost time in the dirty air while also fending off Will Brown and Matt Payne as they battled behind him. Mostert's lead evaporated on lap ten of 50, Wood side-by-side with him on the inside through turn seven before making the most of a better exit to capture the lead through turn one. Feeney was the first to pull the trigger on a pit stop, taking two new tyres in an impressive 3.6-second change on lap 22 and forcing Wood to react. The move worked perfectly for Feeney, Wood's rear tyres forcing a slow stop to leave the young gun on the race leader's bumper after his rejoin. The call to leave Mostert out past the halfway mark cost the Mobil1 driver; a slow pit stop dumping him out behind Kostecki in fifth. However, it was the best possible result for the fans as Mostert and the hometown hero renewed hostilities, going bumper-to-bumper and crisscrossing into and out of turns seven and one. In the end, Mostert's new set of tyres made the difference, Kostecki unable to win his spot back a second time. Red Bull teammates Feeney and Will Brown rubbed shoulders as the race reached the pointy end. And the reigning champion was given the green light to race Feeney, grabbing second with 12 laps to go before making a run at Wood that came up narrowly short.
Perth Now
07-06-2025
- Automotive
- Perth Now
Supercars sophomore claims maiden win, Kostecki shows fight
Supercars sophomore Ryan Wood has sparked emotional celebrations with his maiden race victory as local boy Brodie Kostecki showed signs he may be able to steal his first win of the year in Perth. Australia's premier motorsport championship made a well-behaved start to the Perth Super 440 at Raceway in Wanneroo, with not a single flag flown or safety car deployed. Wood barely put a foot wrong after starting second on the grid, capturing the lead 10 laps in before fending off a roaring finish from reigning champion Will Brown in the final five laps to salute in front of the West Australian faithful. Kostecki fell two places from his third-place start but showed major improvements after only managing 18th fastest in practice on Friday, a huge boost to his hopes across the weekend. Wood made the most of the outside line off the starting grid but was outmaneuvered into the first turn as pole-sitter Chaz Mostert held onto the lead. Kostecki left too much room for championship leader Broc Feeney on the inside to slip out of the podium places off the line. It forced the Perth boy to settle in behind him, and he steadily lost time in the dirty air while also fending off Will Brown and Matt Payne as they battled behind him. Mostert's lead evaporated on lap ten of 50, Wood side-by-side with him on the inside through turn seven before making the most of a better exit to capture the lead through turn one. Feeney was the first to pull the trigger on a pit stop, taking two new tyres in an impressive 3.6-second change on lap 22 and forcing Wood to react. The move worked perfectly for Feeney, Wood's rear tyres forcing a slow stop to leave the young gun on the race leader's bumper after his rejoin. The call to leave Mostert out past the halfway mark cost the Mobil1 driver; a slow pit stop dumping him out behind Kostecki in fifth. However, it was the best possible result for the fans as Mostert and the hometown hero renewed hostilities, going bumper-to-bumper and crisscrossing into and out of turns seven and one. In the end, Mostert's new set of tyres made the difference, Kostecki unable to win his spot back a second time. Red Bull teammates Feeney and Will Brown rubbed shoulders as the race reached the pointy end. And the reigning champion was given the green light to race Feeney, grabbing second with 12 laps to go before making a run at Wood that came up narrowly short.
Al Bawaba
21-05-2025
- Automotive
- Al Bawaba
Cadillac unveils Le Mans Livery with Mobil 1™ brand as Primary Sponsor
Cadillac welcomes the Mobil 1™ brand as its primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R ahead of the 24 Hours of Le Mans. The livery features the iconic Mobil 1 logo across the sides and front of the blue and white Hypercar – symbolizing a powerful collaboration in motorsport excellence. 'Mobil 1 and Cadillac Racing are dedicated to pushing the boundaries of performance and innovation in motorsport,' said John Roth, vice president, Global Cadillac. 'We're excited to welcome the Mobil 1 brand as the primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R for the 24 Hours of Le Mans." With the 93rd edition of this legendary race approaching, Cadillac Racing looks to contend for the overall victory while showcasing its all-new livery featuring the Mobil 1 brand. Earlier this year, the Mobil 1 team announced an extension of its technical alliance with Cadillac Hertz Team JOTA in the FIA World Endurance Championship (WEC), further solidifying its role as the Official Motor Oil of Cadillac Sports Car Racing. 'Le Mans is the ultimate proving ground in motorsport, and we're proud to support Cadillac's ambitions through our continued technical partnership,' adds Tony Esposito, Strategic Global Alliance Manager, on behalf of the Mobil 1 team. 'This new livery reflects what our work with Cadillac is all about – performance, passion and pushing boundaries. We're thrilled to see it come to life on track at Le Mans, where our legacy in motorsport continues.' While at Le Mans, Cadillac Racing will contest the twice-around-the-clock race on the 8.467-mile course incorporating public roads with a four-car factory program lineup that features drivers who have accumulated 21 Le Mans podiums. Cadillac Racing is in its third season of WEC competition, which includes the 24 Hours of Le Mans among eight races, with the No. 12 Cadillac Hertz Team JOTA V-Series.R driven by Alex Lynn, Norman Nato and Will Stevens and the No. 38 Cadillac Hertz Team JOTA V-Series.R driven by Earl Bamber, Sebastien Bourdais and Jenson Button. The No. 101 Cadillac Wayne Taylor Racing V-Series.R driven by Ricky Taylor, Jordan Taylor and Filipe Albuquerque and the No. 311 Whelen Cadillac V-Series.R driven by Jack Aitken, Felipe Dragovich and Frederik Vesti are full-season IMSA WeatherTech SportsCar Championship contenders in the Grand Touring Prototype (GTP) class competing as the Nos. 10 and 31, respectively. Cadillac Racing earned a third-place finish at Le Mans in 2023 after a 21-year hiatus and qualified second and third in 2024 with a best finish of seventh among its three-car contingent. The Cadillac V-Series.R, powered by the purpose-built 5.5-liter DOHC V8 engine, marks the third-generation Cadillac prototype racecar and the brand's first hybrid electrified race car. Co-developed by Cadillac Design, Cadillac Racing and chassis constructor Dallara, the racecar represents the fifth generation of the V-Series, incorporating key Cadillac V-Series production car design elements such as vertical lighting and floating blades. Motorsport provides a testbed for the Cadillac and Mobil 1 brands to transfer knowledge and technology between racecars and production vehicles. The performance, durability, and efficiency of systems tested under extreme conditions directly influence the design of Cadillac production vehicles — delivering innovation, power, and reliability to customers.
