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Rethinking Mobile Money: From App Integration to Embedded Financial Platforms: By Galong Yao
Rethinking Mobile Money: From App Integration to Embedded Financial Platforms: By Galong Yao

Finextra

time11-07-2025

  • Business
  • Finextra

Rethinking Mobile Money: From App Integration to Embedded Financial Platforms: By Galong Yao

In recent discussions around mobile financial services, a recurring question has surfaced: Should telecom operators merge their Mobile Money apps into their main self-service platforms? On the surface, integration seems to promise streamlined development, focused user traffic, and lower promotional costs—particularly in markets across Africa and other emerging regions. However, I believe this line of thinking may be too narrow. Instead of merely considering whether to combine apps, we should ask: How can Mobile Money evolve into a foundational financial capability—one that is accessible everywhere, at any moment, and serves as the backbone for a broader digital ecosystem? Mobile Money is not just another service to be bundled into an app. In practice, users encounter financial needs across a variety of contexts: topping up mobile data, paying utility bills, sending money to friends, or making small purchases. The true value lies in making Mobile Money ever-present—integrated seamlessly across all digital touchpoints, rather than isolated within a single application. Looking at the Chinese fintech experience, market leaders such as Alipay and WeChat did not dominate by launching standalone finance apps. Instead, they embedded payments and financial services into social, commerce, and mobility scenarios—transforming themselves into platforms that power a wide array of digital experiences. For telcos in Africa, Latin America, or South Asia, this suggests a practical path forward: Develop Mobile Money as a modular capability, accessible via SDKs and APIs across all digital channels—main apps, mini apps, partner platforms, and even USSD. Establish a Financial Capability Registry: a centralized directory of services (transfer, payments, credit, etc.) available for both internal and external use. Reimagine the main self-service app as a container or service launcher, rather than a monolithic solution. This shift enables greater flexibility, rapid innovation, and the ability to leverage ecosystem partnerships. Ultimately, the real competitive advantage is not in owning more apps, but in being present at more moments in a user's digital journey. Telecom operators should look beyond simple integration and embrace financial services as embedded infrastructure—fluid, scalable, and ready for the ecosystem era. The convergence of finance and everyday scenarios is where the future truly lies.

Dhamar University Launches Electronic Collection Service
Dhamar University Launches Electronic Collection Service

Saba Yemen

time01-07-2025

  • Business
  • Saba Yemen

Dhamar University Launches Electronic Collection Service

Dhamar (Saba) – Dhamar University launched its electronic collection service, linking it to the government's financial and accounting system (AFMIS), the university's Student Affairs and Resource Planning (ERP) system, and enabling tuition payment via the Mobile Money application. During the launch, University President Dr. Mohammed Al-Haifi emphasized the importance of automating all financial and administrative procedures, reflecting the general direction aimed at improving performance. Whatsapp Telegram Email Print

The financial results of Maroc Telecom bolstered by its subsidiaries in Africa
The financial results of Maroc Telecom bolstered by its subsidiaries in Africa

Ya Biladi

time25-04-2025

  • Business
  • Ya Biladi

The financial results of Maroc Telecom bolstered by its subsidiaries in Africa

On April 25, Maroc Telecom published its consolidated results for the first quarter of 2025, underscoring the group's resilience in an increasingly competitive market. While revenues in Morocco continue to decline, strong performances from its African subsidiaries have helped stabilize overall activity. Consolidated revenue stood at 8.88 billion dirhams, remaining virtually unchanged (+0.1% at constant exchange rates). The 3.7% drop in domestic revenue was offset by a 4.1% increase from Moov Africa subsidiaries, driven by the growth of mobile data, fiber-to-the-home (FTTH), and Mobile Money services. The customer base now totals nearly 80 million, reflecting a 3.6% year-on-year increase. Adjusted EBITDA fell to 4.39 billion dirhams (-5.7%), with a margin of 49.4%. Net income dropped by 5.9% to 1.44 billion dirhams, while operational cash flow declined by 11.6%. In Morocco, the group's activities remain under pressure: revenue dropped to 4.55 billion dirhams, with EBITDA down 9.3% and cash flow from operations (CFFO) down 16.4%. This erosion is reflected in a 2.7% decline in the mobile customer base and a 3.9% drop in mobile internet users. Maroc Telecom is banking on a strategic partnership with Inwi to share fiber and 5G infrastructure, backed by a planned investment of 4.4 billion dirhams over three years. In sub-Saharan Africa, the subsidiaries continue to show positive momentum despite varying local contexts. Their revenue reached 4.63 billion dirhams, with EBITDA up 3.2% and EBITA rising 8.3%. Growth in Mobile Money, wider smartphone adoption, and rising demand for ultra-fast broadband are driving these gains. The group is also pursuing its innovation strategy with the launch of iNJOY, a 100% digital mobile offering in Morocco, and new partnerships with Visa, Zoho, and Vodafone to enhance services for both individuals and businesses.

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