Latest news with #Modlily
Malaysian Reserve
11-07-2025
- Lifestyle
- Malaysian Reserve
Modlily Celebrates the Real Beauty and Empowers Women with ModlilyStyle Campaign
LOS ANGELES, July 11, 2025 /PRNewswire/ — Modlily, a leading global online fashion retailer, celebrates diversity, confidence, and authenticity through the ModlilyStyle Campaign. As part of the campaign, Modlily invited real customers from around the world to showcase their swimwear styles. Nearly a thousand authentic submissions highlight the power of inclusive fashion. From sun-drenched poolside moments to joyful beach getaways, the campaign features women of all ages, body shapes, and backgrounds confidently wearing Modlily swimwear. Whether in vibrant bikinis, elegant one-pieces, or chic tankinis, each participant brought their unique beauty to life — underscoring the brand's mission of empowering women through affordable, stylish, and body-positive clothing. 'The ModlilyStyle campaign is a celebration of our customers,' said Ivy, the marketing manager. 'We have been committed to making fashion accessible and inclusive. These photos capture the essence of what we stand for — that every woman deserves to feel confident, exactly as she is.' The campaign's imagery, some of which features customers basking in the sun at resort pools or smiling on serene shorelines, reflects not only seasonal style but also self-assurance. Each photo tells a story of individuality — from a woman in her 20s striking a powerful pose in a ruched aqua bikini to a mature customer radiating joy in a printed one-piece and sunhat. These real-life portraits challenge conventional beauty norms and invite others to embrace themselves fully. As part of the campaign, participants were encouraged to use the hashtag #ModlilyStyle on Instagram and Facebook, creating a digital gallery of positivity and self-love that continues to grow. The brand plans to feature select participants across its social platforms and future marketing campaigns — further reinforcing the shift toward authentic, user-driven content. This initiative also highlights Modlily's growing global community. With customers spanning over 50 countries and millions of social followers, the brand continues to engage directly with its base through interactive storytelling, social challenges, and customer-first campaigns. For more information or to shop the latest swimwear collection, visit Follow the campaign on social media @modlilyofficial #ModlilyStyle. About ModlilyModlily is a global online fashion boutique offering trendy and affordable apparel for women of all sizes. With a strong commitment to inclusivity and comfort, Modlily has earned a loyal following by empowering women to feel confident at every stage of life.
Yahoo
11-07-2025
- Business
- Yahoo
Modlily Celebrates the Real Beauty and Empowers Women with ModlilyStyle Campaign
LOS ANGELES, July 11, 2025 /PRNewswire/ -- Modlily, a leading global online fashion retailer, celebrates diversity, confidence, and authenticity through the ModlilyStyle Campaign. As part of the campaign, Modlily invited real customers from around the world to showcase their swimwear styles. Nearly a thousand authentic submissions highlight the power of inclusive fashion. From sun-drenched poolside moments to joyful beach getaways, the campaign features women of all ages, body shapes, and backgrounds confidently wearing Modlily swimwear. Whether in vibrant bikinis, elegant one-pieces, or chic tankinis, each participant brought their unique beauty to life — underscoring the brand's mission of empowering women through affordable, stylish, and body-positive clothing. "The ModlilyStyle campaign is a celebration of our customers," said Ivy, the marketing manager. "We have been committed to making fashion accessible and inclusive. These photos capture the essence of what we stand for — that every woman deserves to feel confident, exactly as she is." The campaign's imagery, some of which features customers basking in the sun at resort pools or smiling on serene shorelines, reflects not only seasonal style but also self-assurance. Each photo tells a story of individuality — from a woman in her 20s striking a powerful pose in a ruched aqua bikini to a mature customer radiating joy in a printed one-piece and sunhat. These real-life portraits challenge conventional beauty norms and invite others to embrace themselves fully. As part of the campaign, participants were encouraged to use the hashtag #ModlilyStyle on Instagram and Facebook, creating a digital gallery of positivity and self-love that continues to grow. The brand plans to feature select participants across its social platforms and future marketing campaigns — further reinforcing the shift toward authentic, user-driven content. This initiative also highlights Modlily's growing global community. With customers spanning over 50 countries and millions of social followers, the brand continues to engage directly with its base through interactive storytelling, social challenges, and customer-first campaigns. For more information or to shop the latest swimwear collection, visit Follow the campaign on social media @modlilyofficial #ModlilyStyle. About ModlilyModlily is a global online fashion boutique offering trendy and affordable apparel for women of all sizes. With a strong commitment to inclusivity and comfort, Modlily has earned a loyal following by empowering women to feel confident at every stage of life. View original content to download multimedia: SOURCE Modlily Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
13-06-2025
- Business
- Yahoo
Modlily Unveils 2025 Summer Swimwear Collection, Emphasizing Inclusivity and Style
LOS ANGELES, June 13, 2025 /PRNewswire/ -- Modlily, the globally recognized online fashion retailer, has launched its highly anticipated 2025 Summer Swimwear Collection, marking 16 years of delivering affordable, trend-driven apparel for women. This year's lineup highlights the brand's signature tankini series, which combines versatility, comfort, and contemporary design to cater to diverse body types and style preferences. Since its founding, Modlily has built a reputation for offering inclusive, size-diverse fashion—from swimwear and dresses to accessories—at accessible price points. The new swimwear collection reinforces this commitment, featuring an array of tankinis in bold prints, classic stripes, and minimalist designs, all crafted from high-performance fabrics that provide both support and durability. "Modern women seek swimwear that adapts to their lifestyles—whether for vacation, fitness, or Casual relaxation," said a designer from Modlily. "Our 2025 tankini designs prioritize confidence, coverage, and customization, ensuring every woman finds a piece that reflects her personal style." Key highlights of the collection include: Mix-and-match versatility, with coordinating tops and bottoms for personalized looks. Extended sizing, ranging from XS to 3XL, aligned with the brand's inclusivity mission. Premium material, designed to retain shape and color, even with frequent use. From vibrant tropical motifs to timeless nautical themes, the collection suits a spectrum of tastes, while practical features like adjustable straps and quick-dry fabrics enhance wearability. The 2025 Summer Swimwear Collection is now available for purchase on with international shipping and customer support. Modlily continues to champion body positivity and affordable fashion, solidifying its position as a leader in the global e-commerce. View original content to download multimedia: SOURCE
