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Samaaro wins Gold at Financial Express MarTech Awards 2025 for best use of martech in live events
Samaaro wins Gold at Financial Express MarTech Awards 2025 for best use of martech in live events

Zawya

time2 days ago

  • Business
  • Zawya

Samaaro wins Gold at Financial Express MarTech Awards 2025 for best use of martech in live events

DUBAI, United Arab Emirates-- (BUSINESS WIRE/AETOSWire)-- Samaaro, an AI-powered event marketing platform, has won Gold at the Financial Express MarTech Awards 2025 under the category of 'Best Use of MarTech in Live Events,' a recognition that reflects how event marketing is evolving into a mission-critical function for modern brands. Why This Award Signals a Shift in UAE Event Marketing Events today are no longer conducted for the sake of visibility or tradition. They've become core components of a brand's marketing strategy, planned, measured, and executed like any high-impact campaign. In this shift, generic event tools no longer suffice. Marketing teams now require purpose-built solutions that are strategic, agile, and data intelligent. This is where Samaaro has stood out. 'In the UAE, we've seen a growing demand for smarter, localized event solutions,' said Mayank Banka, Co-Founder and President of Samaaro. 'Events are no longer about checklists, they're strategic campaigns. And that's where Samaaro becomes indispensable.' UAE Enterprises Using Samaaro to Drive Marketing Outcomes This approach has shaped the way leading organizations in the region run events. Modon Properties, for example, achieved a 50% reduction in check-in time and significantly improved sales handoffs at their property launches by digitizing the guest experience. Property Finder uses Samaaro to manage over 100 events annually across six countries, bringing structure, visibility, and scale to their regional marketing operations. Brands like Brand Ripplr, a rising influencer marketing platform, and exhibition giant Informa Markets are also investing in long-term event infrastructure, choosing platforms like Samaaro to meet the growing expectations of attendees and marketers alike. 'This recognition isn't just a win for us, it validates our belief that event marketing needs a dedicated, intelligent stack,' Banka added. 'We're grateful to our UAE partners for trusting us to deliver on that promise.' As events take center stage in marketing strategy, Samaaro's focus remains clear, build tools that give marketers clarity, control, and outcomes that matter. About the Award The Financial Express MarTech Awards celebrate the most impactful innovations in marketing technology, recognizing platforms that push the boundaries of brand engagement. Connect with Samaaro: View source version on *Source: AETOSWire Contacts Media Contact - Mayank Banka, Co-founder Email – mb@

Samaaro Wins Gold at Financial Express MarTech Awards 2025 for Best Use of MarTech in Live Events
Samaaro Wins Gold at Financial Express MarTech Awards 2025 for Best Use of MarTech in Live Events

Business Wire

time2 days ago

  • Business
  • Business Wire

Samaaro Wins Gold at Financial Express MarTech Awards 2025 for Best Use of MarTech in Live Events

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Samaaro, an AI-powered event marketing platform, has won Gold at the Financial Express MarTech Awards 2025 under the category of 'Best Use of MarTech in Live Events,' a recognition that reflects how event marketing is evolving into a mission-critical function for modern brands. Why This Award Signals a Shift in UAE Event Marketing Events today are no longer conducted for the sake of visibility or tradition. They've become core components of a brand's marketing strategy, planned, measured, and executed like any high-impact campaign. In this shift, generic event tools no longer suffice. Marketing teams now require purpose-built solutions that are strategic, agile, and data intelligent. This is where Samaaro has stood out. 'In the UAE, we've seen a growing demand for smarter, localized event solutions,' said Mayank Banka, Co-Founder and President of Samaaro. 'Events are no longer about checklists, they're strategic campaigns. And that's where Samaaro becomes indispensable.' UAE Enterprises Using Samaaro to Drive Marketing Outcomes This approach has shaped the way leading organizations in the region run events. Modon Properties, for example, achieved a 50% reduction in check-in time and significantly improved sales handoffs at their property launches by digitizing the guest experience. Property Finder uses Samaaro to manage over 100 events annually across six countries, bringing structure, visibility, and scale to their regional marketing operations. Brands like Brand Ripplr, a rising influencer marketing platform, and exhibition giant Informa Markets are also investing in long-term event infrastructure, choosing platforms like Samaaro to meet the growing expectations of attendees and marketers alike. 'This recognition isn't just a win for us, it validates our belief that event marketing needs a dedicated, intelligent stack,' Banka added. 'We're grateful to our UAE partners for trusting us to deliver on that promise.' As events take center stage in marketing strategy, Samaaro's focus remains clear, build tools that give marketers clarity, control, and outcomes that matter. About the Award The Financial Express MarTech Awards celebrate the most impactful innovations in marketing technology, recognizing platforms that push the boundaries of brand engagement. Connect with Samaaro:

PM: Ras al-Hekma project reflects deep Egypt-UAE ties
PM: Ras al-Hekma project reflects deep Egypt-UAE ties

Egypt Independent

time23-04-2025

  • Business
  • Egypt Independent

PM: Ras al-Hekma project reflects deep Egypt-UAE ties

Prime Minister Mostafa Madbouly confirmed that the Ras al-Hekma project on Egypt's northwestern coast will significantly transform the area, support the tourism sector, and increase hotel capacity. Madbouly said that the project reflects strong relations between Egypt and the United Arab Emirates (UAE), praising the commitment of both countries' leaders to expand cooperation across sectors. These remarks came during Madbouly's meeting with Jassem Al Zaabi, Chairman of Modon Properties, and the accompanying Emirati delegation to review progress in the project. The premier reiterated Egypt's commitment to keeping the project on schedule and confirmed full support for measures that accelerate its implementation. For his part, Al Zaabi presented the master plan and stated that the project is being developed according to top global standards, aiming to create a key tourism destination on the Mediterranean. Madbouly welcomed the progress and expressed confidence in continued coordination with the UAE to complete the project.

Australia's Molly Picklum pipped in Abu Dhabi World Surf League final
Australia's Molly Picklum pipped in Abu Dhabi World Surf League final

The Guardian

time16-02-2025

  • Sport
  • The Guardian

Australia's Molly Picklum pipped in Abu Dhabi World Surf League final

Molly Picklum has come agonisingly close to taking another World Surf League title before having to give second best to reigning world champion Caitlin Simmers in a dramatic final at the Abu Dhabi wave pool. Picklum, the rising 22-year-old from Gosford, fought back superbly in the man-made waves on Hudayriyat Island, taking the showdown against the American to the last ride on Sunday. A clutch 7.70-point last-ditch effort from Picklum to recapture the lead forced Simmers to score 7.04 or more on her final ride to take her sixth WSL title. So when the teenager took a tumble near the end of an impressive ride, both she and Picklum were left agonising over whether she had actually done enough as they waited anxiously side-by-side to learn the judges' verdict. 'This is so close,' Picklum said aloud. When Simmers' score of 7.43 flashed up, the judges having decided the quality of her early routine had tipped the scales her way, the American was left whooping with delight as she realised she had prevailed by just 0.40 points, 16.10 to 15.70. Yet another cracker of a performance from Caity📺 #SurfAbuDhabiPro is LIVE. @surfabudhabi @ModonProperties Picklum had earlier made her way to the showdown by defeating Canadian Erin Brooks in the quarter-final (14.50 to 13.03) and Frenchwoman Vahine Fierro (13.77 to 10.53) in the semis. But 19-year-old Simmers, clearly the best surfer throughout the event, did enough to earn her sixth straight win over the Australian, who has yet to defeat her in a WSL head-to-head. The victory put the reigning champion Simmers back on pole in the WSL standings on 17,800 points, with Picklum second on 13,885 and her fellow Australian Tyler Wright third on 12,610. The loss provided the anti-climactic end to what had for a while looked set to be a red-letter day for the Australian surfers, with both Ethan Ewing and Jack Robinson having qualified for the men's semi-finals. But their bid to make it into an all-Australian final was scuppered when Ewing, the 26-year-old Queenslander who was fifth in last year's championship, was beaten by Rio Waida 15.93 to 15.70, after the Indonesian pulled out a decisive 7.50-point second ride. Olympic silver medallist Robinson, fourth in last year's championship, ran into inspired Brazilian hall of famer Italo Ferreira, the former Olympic champion who delivered a couple of magnificent alley-oops en route to winning 17.37 to 15.03. The 30-year-old Ferreira then maintained his vintage form to win the final against Waida 17.27 to 14.50. The Brazilian now leads the overall men's championship on 16,085 points, with Ewing the top Aussie in fourth place on 9405. Robinson is eighth on 7415.

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