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Al Etihad
24-06-2025
- Business
- Al Etihad
Lammah Al Bahr (Gathering by the Sea) festival showcases events' role in driving engagement and strengthening community ties
24 June 2025 14:07 ABU DHABI (ALETIHAD)Lammah Al Bahr (Gathering by the Sea) has officially closed following its inaugural six-month season, leaving a lasting impact on both the economy and community of Al Dhafra Region. What began as a seaside festival on the shores of Al Mugheirah Beach quickly grew into a major event, providing a destination for over 50,000 visitors and residents of all ages to enjoy a blend of adventure, arts, culture, and entertainment, with the majority of footfall recorded in just four 400 performances and live demonstrations of Al-Sadu weaving, pottery, and Arabic calligraphy took place at The Heritage Zone, while on Al Manara Stage, visitors were treated to a mix of live music, storytelling, and local dance by Abu Dhabi Investment Office (ADIO), Lammah Al Bahr created a meaningful platform for homegrown talent, artisans, entrepreneurs, and small businesses to showcase their products and connect with wider audiences, further supporting Abu Dhabi's broader diversification and sustainable development initiative is setting in motion ADIO's long-term vision to transform the Al Dhafra region into a thriving investment of Regional Development at Abu Dhabi Investment Office (ADIO), Mohamed Ali Almarar, said, 'Lammah Al Bahr served as a clear representation of what Al Dhafra region has to offer, showcasing its strong potential to become a competitive destination for investment and tourism. By empowering local businesses and nurturing Abu Dhabi's entrepreneurial ecosystem, the festival reflects our strategy and continuous efforts to develop all areas of the Emirate by creating an attractive investment environment, promoting sustainable development and driving economic diversification.'The festival welcomed visitors with an experience shaped by a deep-rooted connection to Emirati heritage and Al Dhafra's rich maritime history. By highlighting traditional boat building, pearl diving, and fishing through art and educational workshops, the festival helped deepen visitors' understanding of Emirati Al Bahr was home to more than 25 activations, including a range of adrenaline-pumping activities, such as an aqua island, the Falcon Zipline, Warrior's Path and competitive sports tournaments, padel tennis, beach volleyball, and football competitions, as well as water sports were filled with family activities including carnival games, rides and a dedicated kids' play area featuring board games, an adventure net, a doughnut slide, Al Dhannah's Peak, a climbing tower and giant inflatables. Visitors were also provided access to more than 20 free experiences, as well as 26 food and beverage vendors and 34 local retail vendors selling handmade crafts and festival's special events included a dynamic line-up of activities that had visitors counting down to every weekend's new off strong in February with competitive fitness showdowns, the Precision Elite event attracted 450 participants, followed by the Precision Oxygen, which pushed 200 athletes to their festival hosted a series of Ramadan tournaments, bringing together 1,000 visitors to watch exciting padel, beach volleyball, and beach football tournaments played a key role in promoting community engagement for Al Dhafra residents and visitors to compete and bringing the Original Culprit Throwdown 4.0's fierce ladies-only competition to the coastline, the festival treated its women visitors to a range of fitness challenges by the beach, drawing 265 participants and visitors. The Arabian Warrior obstacle course race made its Abu Dhabi debut in April, bringing adrenaline-fuelled challenges to the coast. The race hosted 1,128 participants tackling obstacles that challenged both physical and mental the community to get active by the sea, a X-Pulse Series drew an impressive 787 participants across its two editions, as well as a further 228 participants for the inflatable showdown. Bringing a special finale to the festival was the Glow Run, transforming Al Mugheirah Beach into a glowing racetrack that brought 350 participants together for a luminous evening of community, fun, and initiatives throughout the festival hosted 350 visitors, while families gathered around a campfire for a memorable camping experience, which hosted 1,352 visitors in May alone. All of the festival's exciting activities were the result of more than 95 public-private partnerships with collaborators such as the Ruler's Representative Court – Al Dhafra Region, Abu Dhabi Department of Economic Development, Department of Municipalities and Transport, Department of Culture & Tourism, Experience Abu Dhabi, Abu Dhabi Sports Council, Emirates Red Crescent, National Rehabilitation Centre UAE, Abu Dhabi Public Health Center, Environment Agency Abu Dhabi, Zayed Higher Organisation for People of Determination, Family Development Foundation, UAE Youth Council for Entrepreneurship, Tadweer Group, SEHA – Al Dhafra Hospitals, Al Dhafra Testahel, and First Abu Dhabi Bank (FAB).
Zawya
09-02-2025
- Entertainment
- Zawya
LAMMAH AL BAHR festival opens in Al Dhafra
Festival's first edition to be held February-June 2025, featuring a wide range of family-friendly activities, shopping and live shows Abu Dhabi, UAE — A new family entertainment and heritage festival, LAMMAH AL BAHR ('Gathering by the Sea') is now open at Al Dhafra's Al Mugheirah Beach, located to the west of Abu Dhabi. Held in collaboration with the Abu Dhabi Investment Office (ADIO), the government entity responsible for accelerating economic growth in Abu Dhabi, the festival is part of a slate of initiatives to enrich the quality of life in Abu Dhabi's communities and enhance its appeal as a global investment destination. Running from 7th February through June, LAMMAH AL BAHR highlights the region's rich maritime traditions, Emirati heritage and community spirit through a unique mix of culture, sports and leisure activities on the coast of Al Dhafra. 'LAMMAH AL BAHR is designed to celebrate Emirati culture, empower local businesses and create unforgettable experiences for Al Dhafra's visitors and residents. At ADIO, we champion initiatives that foster a supportive environment for entrepreneurship and drive sustainable development across all regions of Abu Dhabi. Through this vibrant initiative, we are proud to showcase the best of Al Dhafra to residents, visitors and investors,' said Mohamed Ali Almarar, Director of Regional Development, Abu Dhabi Investment Office (ADIO). Something for Everyone For adventure-seekers, LAMMAH AL BAHR offers an array of adrenaline-pumping activities, including an aqua park, zip-lining and competitive sports tournaments, while beach lovers can dive into exciting water sports challenges. Sports enthusiasts can put their skills to the test in padel tennis, beach volleyball and football competitions at the Champions Zone. Families can enjoy a vibrant carnival atmosphere with fun rides, funfair games and a dedicated kids' play area featuring board games, an adventure net, a doughnut slide, a climbing tower and giant inflatables. For those looking to unwind, the Beach Club provides a serene escape by the sea. Adding to the festival's dynamic energy, the Al Manara Stage will host a diverse lineup of live entertainment, blending traditional and contemporary performances. Pop-up acts throughout the festival will keep the excitement alive, ensuring a memorable experience for all. Authentic Cultural Experience Al Dhafra's rich cultural heritage takes centre stage with a vibrant celebration of Emirati traditions, brought to life through live demonstrations and interactive workshops. The festival's Heritage Zone offers a deep dive into the region's maritime history, where visitors can learn about pearl divers, dhow sailors, and fishing traditions through immersive storytelling and hands-on experiences. Traditional cuisine and artistry are woven throughout the festival, with the Food Park serving a selection of local, regional, and international flavours. Visitors can also explore a curated shopping experience featuring handcrafted souvenirs, artisanal goods and heritage-inspired products. Adding to the cultural showcase, The Art Haus gallery presents a beautiful collection of works by talented local artisans, alongside captivating art installations and craft exhibitions. Entry to the festival is free of charge, with certain activities and zones available for a fee. These can be easily booked onsite at designated counters. All attractions are managed by seasoned event professionals and meet stringent safety standards to ensure a secure and enjoyable experience. Do Stay! While visitors can enjoy a day trip to LAMMAH AL BAHR, local hotels are offering excellent rates and packages, including meals, for overnight stays throughout the festival. A caravan park will open in March, while glamping options —offering a unique blend of modern comfort and nature will become available in April. Event Details and Tickets Ample free parking is available in designated areas throughout the event, providing convenient access for all visitors. LAMMAH AL BAHR is open every Friday from 5:00 pm, and on Saturdays and Sundays from 10:00 am. The Champion's Zone sports area will be open to the public Monday through Thursday from 3:00 pm to 10:00 pm, on Fridays from 5:00 pm, and on Saturdays and Sundays from 10:00 am. Opening hours may change during Ramadan, and all details will be available on the event's website: Designed to host seasonal festivals and events, LAMMAH AL BAHR will be a regular feature at Al Mugheirah Beach, making it a cornerstone of Emirati culture and entertainment. The Champion's Zone, which will remain on-site after the festival, will provide a dedicated sports area for Al Dhafra residents and visitors to enjoy year-round. -Ends- About the Abu Dhabi Investment Office (ADIO): The Abu Dhabi Investment Office (ADIO) is the government vehicle responsible for accelerating Abu Dhabi's growth and enabling the emirate's economic transformation. Through comprehensive support services, ADIO enables both local and foreign investors to shape industries of the future set to transform liveability, technology, resources, and value-added services. Initiatives focused on regional tourism and retail development, as well as public-private partnerships, ensure that community well-being is at the centre of Abu Dhabi's economic transformation. With a robust network of investors, strong collaboration with key stakeholders, and a global presence, ADIO is committed to empowering those who invest with Abu Dhabi to make a lasting global impact. For more information, visit: For more information, please contact: SHARON BANNERTON Senior Account Director SharonBannerton@
