Latest news with #MohammedZainy
Arab News
30-06-2025
- Business
- Arab News
Saudi coffee brand JAZEAN featured in upcoming Monopoly edition
Saudi Coffee Company, a wholly owned subsidiary of the Public Investment Fund, has announced that JAZEAN, its flagship specialty coffee brand, is set to be featured in the Kingdom's first Monopoly board game, Riyadh Edition. The Monopoly Riyadh Edition was officially launched on June 26, at King Abdullah Financial District, Riyadh's innovation hub. JAZEAN's presence in Monopoly, the world's second most played board game after chess, showcases the brand's deep cultural relevance. Its inclusion recognizes JAZEAN's pivotal role in elevating Saudi Arabia's rich coffee heritage to the global stage through the brand's storytelling and premium specialty coffee blends. 'We are honored that JAZEAN has been selected to represent Saudi culture in association with a global household name like Monopoly,' said Mohammed Zainy, chief marketing officer of SCC. 'JAZEAN creates immersive experiences that connect people to the story, flavor, and hospitality of Saudi coffee, and this special edition of Monopoly offers a new platform to share that experience on a global scale.' The launch event celebrated Saudi Arabia's most notable landmarks, with the introduction of culturally significant icons featured in the game. Cultural symbols such as the dallah, the traditional Saudi coffee pot, along with visuals of Saudi coffee farms adorn the game board, providing players around the world a chance to explore and celebrate Saudi Arabia's rich heritage through its iconic architecture, cultural landmarks, and traditions. As Monopoly celebrates its 90th anniversary, this feature reflects the game's enduring impact around the world. Monopoly's different editions have seen more than 275 million copies sold in 37 languages in at least 103 countries. The board game's resonance across the GCC is clear, with over 98 million minutes of engagement recorded across regional editions. With the global board game market projected to exceed $22 billion by 2028, this collaboration with Monopoly provides JAZEAN and SCC with a powerful platform to reach new audiences and deepen cultural awareness.
Arab News
22-03-2025
- Business
- Arab News
SCC, HPDC to expand coffee in the halal market
The Saudi Coffee Company and Halal Products Development Company have announced the signing of a strategic cooperation agreement aimed at enhancing collaboration between the coffee industry and halal sector, expanding access to coffee products through certifications. This strategic partnership between two subsidiaries of the Public Investment Fund will allow SCC and HPDC to explore opportunities for halal certification, knowledge exchange, and market expansion. The agreement outlines cross-party cooperation across workshops and market awareness, data and market research, training and development, and halal certification and compliance. Speaking at the signing, Mohammed Zainy, chief marketing and communications officer at SCC, said: 'As the global demand for halal-certified products continues to rise, this partnership enables us to engage with new markets and explore innovative ways to meet the needs of halal-conscious consumers. We are excited to expand our reach with HPDC and offer high-quality, halal-certified Saudi coffee to a broader audience.' Halal Products Development Company, a PIF company, aims to strengthen capabilities within Saudi Arabia's halal sectors and the global halal ecosystem. Through its investment and advisory services, the company empowers its partners by providing the necessary resources and expertise to achieve their strategic objectives. Additionally, HPDC works to build a dynamic and sustainable halal ecosystem both locally and globally, supporting the goals of Saudi Vision 2030 in driving economic growth and diversification. 'This exciting collaboration, strengthening Saudi coffee in the global markets and enhancing Saudi Arabia's position at the heart of the global halal market. Together, we aim to support the growth of halal industries worldwide,' said Dr. Sarah AlMugairin, adviser to the CEO of Halal Products Development Company. The partnership between SCC and HPDC aligns with both entities' efforts towards key Vision 2030 objectives, including economic diversification, sustainability, and the expansion of halal-certified industries.
Zawya
21-03-2025
- Business
- Zawya
Saudi Coffee Company partners with Halal Products Development Company to expand coffee in the Halal Market
The partnership supports SCC's efforts to expand market reach by leveraging the opportunities present in the growing halal sector RIYADH: The Saudi Coffee Company (SCC) and Halal Products Development Company (HPDC) have announced the signing of a Strategic Cooperation Agreement aimed at enhancing collaboration between the coffee industry and halal sector, expanding access to coffee products through certifications. This strategic partnership between two subsidiaries of the Public Investment Fund (PIF) will allow SCC and HPDC to explore opportunities for halal certification, knowledge exchange, and market expansion. The agreement outlines cross-party cooperation across workshops and market awareness, data and market research, training and development, and halal certification and compliance. Speaking at the signing. Mr. Mohammed Zainy, Chief Marketing and Communications Officer at SCC, said: 'As the global demand for halal-certified products continues to rise, this partnership enables us to engage with new markets and explore innovative ways to meet the needs of halal-conscious consumers. We are excited to expand our reach with HPDC and offer high-quality, halal-certified Saudi coffee to a broader audience.' Halal Products Development Company, a PIF company, aims to strengthen capabilities within Saudi Arabia's halal sectors and the global halal ecosystem. Through its investment and advisory services, the company empowers its partners by providing the necessary resources and expertise to achieve their strategic objectives. Additionally, HPDC works to build a dynamic and sustainable halal ecosystem both locally and globally, supporting the goals of Saudi Vision 2030 in driving economic growth and diversification. 'This exciting collaboration, strengthening Saudi coffee in the global markets and enhancing Saudi Arabia's position at the heart of the global halal market. Together, we aim to support the growth of halal industries worldwide,' said Dr. Sarah AlMugairin, Advisor to the CEO of Halal Products Development Company. The partnership between SCC and HPDC aligns with both entities' efforts towards key Vision 2030 objectives, including economic diversification, sustainability, and the expansion of halal-certified industries. About Saudi Coffee Company (SCC) Saudi Coffee Company is a PIF company tasked with re-energizing the Saudi coffee sector, from seed to cup, by empowering farmers, roasters, and café owners across Saudi Arabia. Its goal is to transform Saudi Arabia into one of the largest integrated coffee players in the world, securing a self-sufficient future for the local industry while sharing Saudi Arabia's culture with the world. About Halal Products Development Company (HPDC) Halal Products Development Company, a PIF company, is committed to enhancing the capabilities of Saudi Arabia's halal sectors and the global halal ecosystem. Through its investment and advisory services, the company empowers its partners by providing the necessary resources and expertise to help them achieve their strategic objectives. HPDC adopts a proactive approach to advancing the global halal industry and strives to establish a comprehensive and flexible halal ecosystem in Saudi Arabia. This effort supports the localization of the sector and contributes to economic diversification in alignment with the goals of Saudi Vision 2030.
