Latest news with #MohammedbinRashidAlMaktoumGlobalInitiatives
Filipino Times
5 days ago
- General
- Filipino Times
Dubai's 'Al Freej Fridge' to distribute 2 million cold drinks to outdoor workers this summer
Dubai's 'Al Freej Fridge' campaign is set to distribute 2 million bottles of cold water, juices, and frozen treats to outdoor workers this summer. The initiative aims to help protect workers from the extreme heat by providing them with easy access to cold refreshments. Running until August 23, the campaign focuses on workers such as cleaners, construction staff, delivery drivers, and landscapers who spend long hours outdoors under the sun. These workers play an important role in keeping the city functioning. Refrigerated trucks travel across Dubai to deliver cold drinks directly to workers at their outdoor job sites. In addition, fixed refrigerators stocked with water, juices, and frozen treats have been installed in workers' accommodations to increase accessibility. The campaign is organized by Ferjan Dubai with support from the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). Key partners include the UAE Water Aid Foundation (Suqia), which supplies bottled water, and the UAE Food Bank, which provides warehouse facilities, refrigerated trucks, and volunteer support. Volunteers from various parts of the community assist in distributing the refreshments, often using their own vehicles. The first edition of the campaign in 2024 successfully delivered 1 million bottles of cold drinks, with support from both government and private sectors. The 'Al Freej Fridge' campaign highlights collaborative efforts to provide practical support for workers during Dubai's hot summer months, ensuring their health and wellbeing are protected.
Hi Dubai
24-06-2025
- Business
- Hi Dubai
Ferjan Dubai Launches Campaign to Deliver 2 Million Cold Drinks to Workers
Ferjan Dubai has launched the second edition of its 'Al Freej Fridge' campaign to distribute 2 million bottles of cold water, juices, and frozen treats to outdoor workers across Dubai, aiming to ease the impact of the summer heat and promote a spirit of community solidarity. Supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign runs until August 23 and targets cleaning and construction workers, delivery drivers, and road crews—groups most vulnerable to heat-related illnesses such as dehydration and heat exhaustion. Key partners include Suqia UAE and the UAE Food Bank, which provide bottled water, storage facilities, and refrigerated vehicles to ensure safe and efficient distribution. Volunteers from across the community are also engaged in delivering refreshments, using both campaign logistics and personal vehicles to reach workers throughout the emirate. 'This campaign reflects our mission to put people first and reinforce compassion within society,' said Ibrahim Al Balooshi, Director of Sustainability and Partnerships at MBRGI. Alia Al Shamlan, Director of Ferjan Dubai, added that the initiative, rooted in Dubai's neighbourhoods, expresses gratitude to workers whose efforts underpin the city's progress and wellbeing. Following the success of the 2024 campaign—which reached one million workers—this year's expanded effort reflects growing public and institutional support for community-driven action that brings tangible relief and social connection. News Source: Emirates News Agency
Al Etihad
23-06-2025
- Business
- Al Etihad
Ferjan Dubai launches second edition of Al Freej Fridge humanitarian campaign
23 June 2025 18:58 DUBAI (ALETIHAD)Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), Ferjan Dubai, in collaboration with the UAE Water Aid Foundation (Suqia) and the UAE Food Bank, has launched the second edition of the humanitarian community campaign 'Al Freej Fridge.' The initiative aims to distribute two million bottles of cold water, juices, and frozen treats to workers across Dubai to help alleviate the effects of summer heat and reinforce the values of solidarity and compassion in the Dubai community. The campaign runs until August 23, covering various areas across the emirate and targeting cleaning and construction workers, delivery drivers, as well as road and landscaping workers. The goal is to help reduce health risks associated with high temperatures, such as dehydration and heat UAE and the UAE Food Bank play a pivotal role in supporting the 'Al Freej Fridge' campaign and advancing its humanitarian goals. Suqia UAE provides large quantities of bottled water for distribution to workers, while the UAE Food Bank offers access to its equipped warehouses for storing water, beverages, and frozen items. It also allocates refrigerated distribution vehicles to ensure safe and timely delivery to workers, in addition to mobilising its volunteers to participate in on-the-ground distribution efforts. Reinforcing Solidarity Values Director of Sustainability and Partnerships at MBRGI, Ibrahim Al Balooshi, said, 'The 'Al Freej Fridge' campaign reflects the essence of our mission at the Mohammed bin Rashid Al Maktoum Global Initiatives, which places people at the heart of its priorities. We aim to reinforce the values of solidarity and compassion within UAE society. This campaign is part of our ongoing support for humanitarian and community-driven initiatives that make a direct difference in people's lives and promote the spirit of human unity.'He added, 'Al Freej Fridge is a model of collaborative humanitarian action, where institutional efforts meet community energy and volunteerism to tangibly improve the quality of life for workers, individuals who play a vital role in advancing sustainable development, especially during the harsh summer months. We deeply appreciate Ferjan Dubai for its outstanding efforts in running this campaign for the second year in a row, and for its ongoing commitment to supporting the Dubai community.' Message of Gratitude Director of Ferjan Dubai, Alia Al Shamlan, stated, 'The 'Al Freej Fridge' campaign is one of our grassroots community initiatives, inspired by our authentic values and the spirit of solidarity that defines our society. Originating in Dubai's residential neighbourhoods, the campaign embodies a message of gratitude to the workers who play a fundamental role in the progress and prosperity of the Emirate.'She continued, 'Building on the significant success of the first edition in summer 2024, this second edition expands its reach by aiming to distribute two million bottles of cold water, juices, and frozen treats to workers. Our goal is to help ease the impact of extreme heat during the summer and ensure their well-being as they carry out essential tasks across the emirate. We greatly value the fruitful cooperation with our campaign partners, which is instrumental in achieving our goals and delivering this humanitarian message to the target groups in the most effective way.' Campaign Implementation As part of the 'Al Freej Fridge' campaign, Ferjan Dubai deploys refrigerated vehicles that roam various districts in Dubai to distribute water, juices, and frozen refreshments to workers at outdoor working sites. The campaign also includes fixed fridges placed in workers' accommodations, stocked with water, juices, and frozen items, further expanding the initiative's reach to as many beneficiaries as possible, while attracting volunteers from various segments of society to participate in distribution efforts.'Al Freej Fridge' also engages volunteers from all segments of society to take part in the distribution efforts. The campaign has encouraged community members to use their personal vehicles to deliver cold beverages to workers, fostering a spirit of cooperation and social unity in the partners play a critical role by providing resources and logistical support to ensure efficient execution and widespread coverage across Dubai, maximising its reach, drawing smiles, and bringing joy to workers' first edition of the 'Al Freej Fridge' campaign, held in summer 2024, was a major success, having distributed 1 million bottles of cold water, juices, and frozen treats to workers in Dubai. The initiative also received widespread support from government entities and private campaign reflects Ferjan Dubai's efforts to strengthen the commitment of neighbourhood residents toward their social responsibility, particularly in appreciation of workers' dedication and hard Dubai is a social enterprise that aims to empower local communities in Dubai's neighbourhoods and foster strong connections and trust between them and public and private institutions. It does so by encouraging volunteerism and community engagement to drive social movement, elevate quality of life, and promote positive behaviours and values within society.
Hi Dubai
16-06-2025
- Health
- Hi Dubai
MBRGI Completes Major Anti-Malnutrition Projects Across Africa Through 1 Billion Meals Campaign
The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in partnership with the UN's UNITLIFE Trust Fund, has successfully concluded a series of impactful nutrition-focused projects in Niger, the Democratic Republic of Congo (DRC), and Senegal, targeting malnutrition and strengthening long-term food resilience. Funded by AED 5.5 million from MBRGI's 1 Billion Meals campaign, the initiatives supported sustainable food strategies designed to empower local communities. These projects focused on climate-smart agriculture, women's economic engagement, and community-driven nutrition efforts. In Niger, a 12-month project with Goal Global promoted bio-fortified, climate-resilient farming, reaching over 168,000 people and enabling access to more than 1.4 million nutritious meals annually. The DRC initiative, implemented over 17 months in collaboration with UN Women, established a biofortified cassava food chain, benefiting over 128,000 individuals and supporting approximately 1.1 million meals each year. In Senegal, a two-year project with Action Against Hunger focused on integrated food resilience, reaching 33,000 people and enabling access to an estimated 3.9 million nutritious meals annually. Prof. Philippe Douste-Blazy, Chairman of UNITLIFE's Steering Committee, praised the strategic partnership for offering long-term solutions to food insecurity. 'MBRGI's support has been vital in helping vulnerable communities build resilience and address their nutritional needs sustainably,' he said. Launched in 2022 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the 1 Billion Meals campaign aims to provide food aid globally. The initiative forms part of MBRGI's broader humanitarian efforts, which reached nearly 149 million beneficiaries in 118 countries in 2024. UNITLIFE continues to scale innovative, women-led approaches to tackle chronic malnutrition through sustainable development. News Source: Emirates News Agency
Dubai Eye
13-06-2025
- Health
- Dubai Eye
MBRGI completes major anti-malnutrition projects in Africa
The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), through its 1 Billion Meals campaign, has successfully completed a series of impactful projects to combat malnutrition in Niger, the Democratic Republic of Congo and Senegal. These efforts were carried out in partnership with the United Nations' UNITLIFE Trust Fund, following a 2022 agreement to support vulnerable communities through sustainable nutrition programs. With a contribution of AED 5.5 million, MBRGI helped fund long-term food security initiatives focused on climate-smart agriculture, women's empowerment and community-based nutrition solutions. In Niger, a year-long project reached over 168,000 people by promoting resilient farming practices, while in the DRC, a 17-month initiative with UN Women supported a cassava food chain, benefiting more than 128,000 individuals. In Senegal, a two-year programme with Action Against Hunger strengthened local food systems, reaching over 33,000 people. Together, these projects are enabling access to more than 6 million nutritious meals annually. UNITLIFE Chairman, Philippe Douste-Blazy, praised the partnership, calling it vital in building lasting resilience and improving lives in hunger-stricken regions. Launched in 2022 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the 1 Billion Meals campaign has provided food aid across 50 countries and continues to support sustainable solutions to hunger worldwide. MBRGI implements charitable and humanitarian programs across five key areas: Humanitarian Aid & Relief, Healthcare & Disease Control, Spreading Education & Knowledge, Innovation & Entrepreneurship and Empowering Communities. Launched in 2019, UNITLIFE, a UN trust fund, combats chronic malnutrition globally through a multi-disciplinary approach. It explores innovative funding opportunities to address gaps in global health and food systems, including investing in scalable, sustainable agricultural projects and programmes empowering women to address malnutrition within their communities.
