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Campaign ME
2 days ago
- Business
- Campaign ME
How Hisense's FIFA Club World Cup 2025 campaign delivered more than 70 million impressions
Hisense has wrapped a 360-degree campaign for the FIFA Club World Cup 2025, building on its seven-year partnership with FIFA, across the UAE, Qatar and Oman. Titled 'Own The Moment', the campaign blended digital, physical, and experiential platforms in an effort to meet fans wherever they are: online, in stores, or at on-ground activations. The campaign's intention was to celebrate the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the FIFA Club World Cup 2025. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum.' The campaign also builds on Hisense's recent partnership with football club Real Madrid, which was a top contender at this year's FIFA Club World Cup 2025. 'Our collaboration with FIFA Club World Cup 2025 is a reflection of Hisense's ambition to deliver world-class experiences through pioneering user-centric technology,' said Jason Ou, President of Hisense Middle East and Africa. Why Hisense has integrated football into its core messaging As an official sponsor of the FIFA Club World Cup 2025, Hisense's growing presence in international sport demonstrates a long-term strategy to connect with fans through shared passion points, while continuously advancing its product technology to level up the viewing experience. Speaking to Campaign Middle East on this strategy, Fazalur Rahman, General Manager Marketing, Hisense MEA said: 'What sets Hisense apart is that we don't just sponsor football, we integrate with it.' 'Our strategy goes beyond logos and sidelines; it's about embedding our products into the experience. From high-definition, immersive viewing to smart home tech that supports every moment of matchday, we show, not tell.' Through these partnerships, Hisense aims to affirm its positioning as a trusted partner at the epicenter of football's greatest moments. 'This initiative is very much aligned with our ongoing global strategy to strengthen brand affinity through iconic sporting partnerships, including our work with FIFA, UEFA and Real Madrid,' Rahman said. The strategy behind the FIFA Club World Cup 2025 'Own the Moment' campaign According to Rahman, 'Own the Moment' is a natural transition from the technology brand's previous 'Beyond Glory' campaign. Furthermore, the shift aims to reflects a more immersive, emotionally resonant approach, where fans aren't just spectators, they're participants in the excitement. 'Hisense's long-term vision is to create meaningful, tech-enabled moments for our consumers and sports, especially football, serves as a powerful platform to do that,' Rahman said. 'The campaign effectively reflects how Hisense technology brings fans closer to the action, making every moment more immersive and memorable.' To actualise this, Hisense created several touchpoints for fans to engage with its technology. The campaign included in-person experiences such as The VR zone, Laser TV stadium experiences, and gaming trials, as well as limited-time promotions offering 48 lucky winners a full refund if Real Madrid won the FIFA Club World Cup 2025. 'This approach deepens brand equity by building associations not just with world-class football, but with innovation, entertainment, and everyday excitement, all underpinned by trusted technology,' Rahman said. The brand also launched special edition Real Madrid models spanning Hisense televisions, air conditioners, and Laser TVs. Finally, two winners were also chosen to receive a travel voucher to visit the winning club's country and embrace the spirit of the FIFA Club World Cup firsthand. 'It's about emotionally connecting with consumers during the moments they care about most, and ensuring our technology is creating those memories,' Rahman said. The campaign's roll-out and results The 360-degree campaign launched across digital, physical, and experiential platforms. On social and digital platforms, the campaign was extended through Hisense's football-focused podcast Own The Mic, interactive content, product and ticket giveaways, and real-time tournament storytelling. The campaign came to life in the UAE at Mall of the Emirates in Dubai, where The Hisense Arena created a hub of fan interaction, with VR football trials, FIFA gaming stations, skill-based challenges, and a fully immersive stadium-like viewing zone. 'This physical experience brought the spirit of the game to life,' Rahman said, who stated that within just 10 days, the activation welcomed 108,000 visitors. 1/2 'The space came alive with daily shows, competitions, and games hosted by emcees, giving visitors the chance to win exciting FIFA merchandise and Hisense products. Face painting, football freestylers, and engaging family-friendly activities helped build a vibrant, inclusive atmosphere that kept crowds coming back,' he said. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum,' he added. 'Sales also saw a notable uplift, particularly in the UAE, as fans responded enthusiastically to initiatives like 'Real Madrid Wins, Hisense Pays' and exclusive prize draws.' Localisation a key factor in success of the FIFA Club World Cup 2025 'Own the Moment' campaign Rahman says the campaign succeeds because it localised messaging for audiences in the region. 'Localisation is key to campaign resonance and as such, Own the Moment was built with regional audiences at the centre,' he said. 'From tailoring promotions in UAE, Qatar, and Oman to hosting the Hisense Arena in one of the Middle East's busiest shopping malls, every touchpoint was designed for local relevance.' The brand also brought in former Spanish goalkeeper Iker Casillas for a Dubai-exclusive moment and activated in both Arabic and English to ensure inclusivity. 'Even the choice of prizes, like full product refunds and premium home tech, reflected the consumer aspirations of the region,' Rahman said. 'Going forward, we'll continue to tailor our global strategies with local insight, whether it's through retail partnerships, content collaborations, or exclusive in-market experiences.' Credits: Client: Hisense MEA Digital and social media agency: Glimpse Digital Marketing Chief Executive Officer: Rayan Tarraf Chief Marketing Manager: Janine Alyssa Creative Director: Shannon Rodriguez Copywriter: Ahmed Salem Account manager: Simone Bangera Traffic Manager: Omar Abdulhadi Account Executive: Helena D Silva PR amplification: House of Comms
CNBC
23-07-2025
- Business
- CNBC
European stocks set to rally at the open as U.S.-Japan trade deal boosts global market sentiment
The City of London financial district at sunrise. Alexander Spatari | Moment | Getty Images Good morning from London, and welcome to CNBC's live blog covering all the action and business news in European financial markets on Wednesday. Futures data from IG suggest a positive open for European indexes, with London's FTSE 100 seen opening 0.6% higher, France's CAC 40 up 1.2%, Germany's DAX up 1%, and Italy's FTSE MIB 1.2% higher. European stocks declined again Tuesday as investors digested earnings from some of the largest companies on the continent, and weighed the prospect of U.S. trade tariffs that will kick in on Aug. 1 unless a trade deal is reached. Overnight, Asia-Pacific markets traded higher after U.S. President Donald Trump announced that he had completed a "massive Deal" with Japan, with a baseline tariff of 15% set on the country's exports to the United States. S&P 500 futures were little changed Tuesday evening after the announcement. — Holly Ellyatt The UniCredit SpA headquarters in Milan, Italy, on Jan. 22, 2022. Bloomberg | Getty Images
The Irish Sun
21-07-2025
- Entertainment
- The Irish Sun
I've spent £105k on surgery & flew from London to the Dominican Republic for bum implants – but they FELL OUT in the gym
A SURGERY megafan has opened up on the horrors of her bum implant surgery that led her to spend £63,000 on corrective procedures. Chelsea Robinson Harrison, 29, flew from London to the Advertisement 7 A surgery fan got candid on her bum implants that fell out whilst she was working out in the gym Credit: Olivia Attwood: The Price of Perfection 7 Chelsea Robinson Harrison, 29, after her first boob job at 18 Credit: Olivia Attwood: The Price of Perfection 7 Chelsea revealed all on her £105,000 surgery journey to Olivia Attwood Credit: Olivia Attwood: The Price of Perfection 7 She claimed that a gym workout caushed her bum implants to "come out" Credit: Olivia Attwood: The Price of Perfection The self-described businesswoman, model, and mother, who has spent £105,000 in total on However, after going under the knife and returning home, Chelsea's dream figure soon turned to a nightmare, when a gym workout caused her bum implants to 'come out'. On a recent ITV episode of 'But then, when I got back from there, I went to the gym. I was squatting in the gym, and I felt something. Advertisement Read more surgery stories 'My leg went all tingly, and I felt something come out. My implant was hanging.' Chelsea recalled that her implant had come out from under her muscle and described the experience as 'horrendous'. She added: 'If I knew all the ins and outs, I would have never got the bum implants because that was the worst, absolute worst journey I've ever been through, and it wasn't worth it.' Since then, Chelsea has spent £63,000 on corrective procedures to fix the issue. Advertisement Most read in Fabulous Exclusive But while the procedure put Chelsea off of In the latest episode of Moment Olivia Attwood gasps 'oh my god' as Price Of Perfection star reveals incredible before and after surgery pics after £250k makeover Opening up on her journey into plastic surgery, Chelsea acknowledged: 'I was quite eager and as soon as I turned 18, I was booked straight away to get my boobs done.' When looking at old photographs of herself before getting breast implants, Chelsea sighed: 'I look so ugly there. There's just no definition anywhere, there's no boobs, there's no bum.' Advertisement What are the risks of getting surgery abroad? IT'S important to do your research if you're thinking about having cosmetic surgery abroad. It can cost less than in the UK, but you need to weigh up potential savings against the potential risks. Safety standards in different countries may not be as high. No surgery is risk-free. Complications can happen after surgery in the UK or abroad. If you have complications after an operation in the UK, the surgeon is responsible for providing follow-up treatment. Overseas clinics may not provide follow-up treatment, or they may not provide it to the same standard as in the UK. Also, they may not have a healthcare professional in the UK you can visit if you have any problems. Source: NHS It was Chelsea's career as a glamour model that led her to compare herself to others in the industry, which made her feel her chest wasn't big enough to compete with her colleagues. She admitted: 'I kind of fell into lingerie modelling, but I felt like I wasn't competing with the other glamour models that I was seeing. 'I had no There's always something else you need, you want, or something that could make you look better Chelsea Robinson Harrison Following this, she soon went on to have two additional breast implants before her most recent one, in a bid to get a 'fuller' and 'bigger' result. Advertisement Chelsea said: 'All in all, I've definitely spent over £100,000, probably £105,000. It's been eleven years, and a pricey eleven years.' Chelsea's implants are the largest available at the London-based clinic that Chelsea visited, as she explained: 'It's a lot if you think about carrying two of those around.' Despite the struggles, Chelsea concluded: 'There's always something else you need, you want, or something that could make you look better. 'It's almost like adrenaline, and I feel like that's what you're chasing as well.' Advertisement Olivia Attwood: The Price of Perfection is now available to stream on ITVX. Unlock even more award-winning articles as The Sun launches brand new membership programme - Sun Club 7 Chelsea recently underwent her fourth boob job Credit: Olivia Attwood: The Price of Perfection 7 She has spent £63,000 on corrective procedures to fix her bum implants Credit: Olivia Attwood: The Price of Perfection Advertisement 7 She told Olivia about the addictive nature of surgery and expressed "there's always something you want" Credit: Olivia Attwood: The Price of Perfection
Yahoo
12-07-2025
- Business
- Yahoo
Moment offers advanced infotainment for over 500 train sets in Europe
Moment, an entertainment and onboard service solutions provider, has announced that it has equipped more than 500 train sets in Europe with onboard infotainment systems. Through its entertainment offerings, Moment has established itself as a partner for leading European train companies such as TGV Inoui, OUIGO France and Spain, Lyria, Intercités, and SNCF Grand Voyageur lounges. Additionally, the company is poised to reveal an upcoming significant partnership. Moment's infotainment platform, reaching more than 135 million passengers annually, serves as an entertainment and information hub that passengers can access on their own devices during travel. Content such as films, documentaries, news, games, and music is stored in advance on onboard servers, ensuring passengers can access these offerings without interruption during their trip, even without an internet connection. This innovation transforms the journey experience by allowing operators to present a wide array of digital offerings from start to finish, complementing the existing Wi-Fi service. Moment's solutions are designed to be mobile-optimised, featuring fast loading times and a dark mode for a comfortable viewing experience. The company's offerings are not limited to entertainment; they also include travel information, onboard menus, digital retail experiences, and advertising opportunities. Moment CEO and co-founder Tanguy Morel said: 'In a transport sector undergoing major transformation, delivering high-quality digital services to passengers with elevated expectations is crucial. 'Moment works hand in hand with operators to develop iconic passenger experiences featuring an evolving range of services, from entertainment to shopping and information, meeting the needs of all passenger profiles. The agility of our technology provides a reliable solution.' With the rail market poised for significant growth, Moment's platform is well-positioned to meet the increasing demand for enhanced passenger services. The company has plans to expand globally, with new international offices set to open in Kuala Lumpur, Dubai, Singapore, and Miami. "Moment offers advanced infotainment for over 500 train sets in Europe" was originally created and published by Railway Technology, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Finextra
10-07-2025
- Business
- Finextra
Moment raises $36m to automate fixed income
Moment has raised $36 million in Series B funding led by Index Ventures for its platform automating trading and portfolio management workflows for fixed income teams. 0 Andreessen Horowitz, Lightspeed Venture Partners, Venrock, Neo, and Contrary Capital joined the round for Moment, which was founded by the team that built the automated credit desks at Citadel Securities and Jane Street. Moment's platform unifies trading, research, portfolio optimisation, reporting, and risk and compliance in a single system. The firm's clients use it to execute thousands of trades in seconds with automated execution rules, optimise tax-sensitive, multi-asset class portfolios across hundreds of thousands of accounts, scan all of their accounts and trades in real-time for compliance violations, and use AI-powered workflows to instantly generate portfolios from email requests, build transition proposals from PDFs in seconds, and produce client-ready reports with custom commentary. Having recently secured a partnership with the largest independent dealer-broker in the US, LPL Financial, Moment says it will use the new funding to strike more deals, invest in research and development, and expand its New York-based team. "Demand for fixed-income has exploded, and leading financial institutions are capitalizing on this unique opportunity to seize market share' says Dylan Parker, CEO, Moment. 'These firms are partnering with Moment to co-create the future of fixed income - empowering their fixed income teams with a differentiated platform to win new business, unlock eight-figure revenue channels, and genuinely 10x their productivity.'
