Latest news with #MomentsLab
Business Insider
30-06-2025
- Entertainment
- Business Insider
Netflix is developing tech that personalizes trailers, TV shows, and movies to match your tastes
Netflix is developing tech that could help it personalize not only the recommendations you see on the service but also the videos themselves. Patents issued to Netflix in recent months show the streamer is exploring the creation of customized trailers and interactive movies or shows based on what it knows about its users. One patent, from December, describes how Netflix could develop different trailers for the same movie that could be personalized for each user. "The trailer may highlight movie clips that showcase an actor or actress that the user has shown an interest in, or may highlight certain segments that show the genre or some of the comedic moments of the movie," Netflix gave as an example. While the patent focuses on movie trailers, it says the principles involved may be applied to "full-length movies, trailers for television shows or full-length television shows, trailers for audio books or full-length audio books, etc." In a second patent, from February, Netflix described a method of making choose-your-own-adventure-style titles using machine learning that offers viewers choices based on what it knows about them. For example, one could show, say, a romantic-themed option to someone whose profile indicates an interest in that topic. Netflix has previously experimented with interactive shows and movies, most notably with its 2018 film, "Black Mirror: Bandersnatch," about a programmer who starts questioning reality when he adapts a dark fantasy novel into a video game, and "Unbreakable Kimmy Schmidt: Kimmy vs the Reverend," a 2020 interactive film based on the Tina Fey-created series. However, the momentum behind that original wave petered out, and Netflix removed all its interactive titles from the service, with the final ones leaving in May. This new patent suggests that interactive titles could get a second look, with new tech backing them up. Netflix's previous tech presented all users with the same fixed decision tree. Netflix declined to comment on the patents. Phil Petitpont, cofounder of Moments Lab, an AI startup that helps media companies monetize their video libraries, said dynamic storytelling had a lot of potential for social media virality, as users are likely to share their experiences with others. He imagined how Netflix could apply it in the future. "When you see video games like 'Death Stranding,' 'Metal Gear Solid,' or even any games from Quantic Dream studios, it's built like a long interactive cinematic," he said. "We could expect the next season of 'Black Mirror' to be an experiment on this one." Get ready for custom trailers The idea of customized movie and TV trailers seems to be the most immediate practical application of the patents. Please help BI improve our Business, Tech, and Innovation coverage by sharing a bit about your role — it will help us tailor content that matters most to people like you. What is your job title? (1 of 2) Entry level position Project manager Management Senior management Executive management Student Self-employed Retired Other Continue By providing this information, you agree that Business Insider may use this data to improve your site experience and for targeted advertising. By continuing you agree that you accept the Terms of Service and Privacy Policy . Netflix has been trying to address what's become a widespread pain point: The proliferation of titles on streamers has made it harder to find something to watch and left some viewers overwhelmed. At the same time, Netflix is trying to boost time spent on the service, which will help its growing ad business. Along those lines, it's also been exploring other formats and types of content like live events, talk shows, and video podcasts. Like other media and entertainment companies, Netflix has also been using AI in various phases of production to make films and shows faster and cheaper. In May, Netflix made a slew of changes to its homepage to make it easier for users to choose what to watch. These changes included making shortcuts more visible, making recommendations that respond to people's moods and interests in the moment, and introducing a generative AI search tool. Bryn Mooser, the founder of AI studio Asteria, said he saw potential in using AI to customize trailers. "Netflix has always cared about giving customers a great user experience, and if they can use this tech to recommend movies people really like and attract people with custom trailers, I think that's really exciting," he said. "I want all my streamers to come up with better recommendations."
Yahoo
16-06-2025
- Business
- Yahoo
Moments Lab Secures $24M To Transform Hollywood Video Production With Agentic AI For Amazon Ads, Hearst And Warner Bros. Discovery
Moments Lab, a Paris-based AI startup focused on revolutionizing video production, announced on June 3 that it raised $24 million in Series B funding to expand its technology that automates Hollywood editing workflows for companies like Amazon (NASDAQ:AMZN), Hearst, and Warner Bros. Discovery (NASDAQ:WBD). The fresh capital injection brings the company's total funding to $37.4 million, Business Insider reports. According to Moments Lab, the round was led by Oxx, with additional support from Orange Ventures, Kadmos, Supernova Invest, and Elaia Partners. Founded in 2016 by twin brothers Philippe and Fred Petitpont, Moments Lab helps entertainment companies accelerate video production using its patented AI technologies. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – Many are rushing to Moments Lab's flagship product, MXT-2, uses multimodal AI to instantly break videos into meaningful scenes by identifying who appears, what is happening, and where it's taking place. The company says it also extracts the most relevant soundbites from interviews, speeches, and press conferences with greater efficiency and precision than human editors. Its latest development, an agentic AI tool, turns raw video footage into rough cuts using simple prompts, dramatically cutting down manual editing time. According to Business Insider, this new tool is currently being tested by Hearst, and executives say its most promising application is in the fast-paced world of reality TV. Philippe Petitpont told Business Insider that media companies are under pressure to meet content demands from streamers like Netflix (NASDAQ:NFLX), Amazon Prime Video, and Peacock, while reducing production costs at the same time. Moments Lab's solution helps them meet those demands without compromising output. Trending: Invest where it hurts — and help millions heal:. 'The demand from Netflix, Amazon's Prime Video, Peacock, is so strong that production companies need to produce more content than ever before, and they don't have more money to produce a show,' Petitpont told Business Insider. 'Being able to produce at lower cost is more important than ever. That's where they're interested in using new approaches.' The company's AI model has been trained on 1.5 billion assets, including open-source data and content from participating partners in its research consortium, Business Insider says. According to Petitpont, clients have doubled their social media revenue by using the platform to repurpose archival footage. Moments Lab aims to empower brands to extract more value from their content libraries through AI-generated trailers, highlight reels, and even full-length documentaries. According to Business Insider, one financial media client reportedly plans to reduce the number of human editors as a result of the automation capabilities provided by the company operates in a sector that remains cautious about copyright and labor rights. One of the biggest challenges in client onboarding, Petitpont told Business Insider, is convincing legal teams that their intellectual property will not be used to train the AI model. Moments Lab ensures all training data comes from legally cleared sources, including media companies involved in its research partnership program. Moments Lab says that it plans to invest the fresh capital into expanding its U.S. operations and further developing its agentic AI suite. While the company has not made predictions about industry-wide trends, it says that its tools address the rising demand for efficiency across video production workflows. Read Next: Here's what Americans think you need to be considered wealthy. Peter Thiel turned $1,700 into $5 billion—now accredited investors are eyeing this software company with similar breakout potential. Learn how you can Image: Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article Moments Lab Secures $24M To Transform Hollywood Video Production With Agentic AI For Amazon Ads, Hearst And Warner Bros. Discovery originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio
Business Insider
09-06-2025
- Business
- Business Insider
An AI startup raised $24M to help media companies make high-quality video faster and cheaper. Here's its pitch deck.
Moments Lab is part of a growing number of AI startups raising money to reshape Hollywood and related fields. Moments Lab provides tools that index video libraries and create new videos from raw footage. The company recently raised $24 million in Series B funding from Oxx, with participation from Orange Ventures, Kadmos, Supernova Invest, and Elaia Partners. It plans to use the funding to build on its existing tech and roll out an agentic AI tool. To date, it's raised $37.4 million. Paris-based Moments Lab was founded by twin brothers Fred and Philippe Petitpont in 2016. Philippe was a product manager for French media company TF1 Group, while Fred was a tech lead at French ad holding company Havas' BETC Digital. They say they saw a need for media and entertainment companies to produce more video at a lower cost to feed the growing streaming ecosystem. Their clients include Warner Bros. Discovery, Banijay Entertainment, Fullwell Entertainment, Hearst, Thomson Reuters, Sinclair, and Amazon Ads. Moments Lab's core tool, MXT-2, breaks down and indexes video footage into components, like people who are on screen and what they're doing, and generates descriptions of them. Its key pitch is that it saves users time and money. Philippe Petitpont said the tech can identify soundbites for clips for social media and things like trailers and highlight reels about seven times as fast as an employee could, citing internal research. He also said some clients have reported making twice as much revenue from social media using the product. "For them, it's a way to create new revenue streams," Petitpont told Business Insider, referring to revenue from social media. "Before now, it was very complicated for production companies to create a revenue stream because there was a huge need for humans — it's a very tedious task." Moments Lab's newer agentic AI tool, which it says Hearst is among those testing, takes raw video material and turns it into rough cuts using written prompts. Petitpont said the AI agent can do this at a fraction of the time it takes people to do the work. He said its most promising application so far is in reality TV. Scripted TV is still a work in progress. Petitpont said Moments Lab has gained momentum with Hollywood companies since the beginning of the year, as they face pressure to make more shows at lower costs. He said it's signed a big studio as a client, though he wouldn't name it. "The demand from Netflix, Amazon's Prime Video, Peacock, is so strong that production companies need to produce more content than ever before, and they don't have more money to produce a show," he said. "Being able to produce at lower cost is more important than ever. That's where they're interested in using new approaches." AI tools are widely used in Hollywood to make production processes more efficient and, for now, generate short videos from text. But Hollywood is highly protective of its intellectual property, which is a barrier to adoption. Another is its labor unions, which worry that AI will replace their members. Petitpont said one of the most time-consuming parts of the sales process is assuring companies' legal teams that it won't use their IP to train its model. Moments Lab says its model is trained on a dataset of 1.5 billion assets that it describes as a mix of open-source content and content from partners that are part of its research program (a consortium of research labs, media rights owners, and tech companies). The company doesn't shy away from the idea that automating work done by assistant editors and others can reduce the need for human workers. Petitpont said one US financial media client told him it expects to use fewer editors as a result of using its tech. "The big question is: Will the assistant start to be the senior editor, or will the job disappear?" he said. "We don't know yet." One thing there seems to be broad agreement on in the industry is that AI usage will grow — not only to save time on pre- and post-production functions, but make high-quality original video fast. Other startups that tackle film editing functions include Runway, Filmustage, and Imaginario. Petitpont said the ability for media companies to use AI to help make full-length documentaries based on their video libraries is only several months off, imagining a company building a film on the history of America using decades of news footage. In a year, he expects Moments Lab to be able to provide predictive modeling tools that will let editors maximize the audience a given video will get. "That's what we believe will be the next thing, and we're not very far from that because audience data is very easily available on YouTube," he said. "The tech is not the issue, it's more the rights." Check out key slides from the pitch deck Moments Lab used to raise its Series B, with some confidential information removed. Its clients are in sports, media, and consumer brands Moments Lab Moments Lab lists some of its clients, including Hearst, LVMH, Banijay Entertainment, and Brut. It also gives proof points: 15,000 users 250,000 hours of video 50 enterprise customers 3,000 hours of video processed daily The company touts its expertise and awards Moments Lab It's working to make rough cuts from raw footage It cuts the time it takes to sift through raw footage Moments Lab Moments Lab's key employees and investors Moments Lab
Broadcast Pro
02-05-2025
- Entertainment
- Broadcast Pro
MPTS 2025 set to deliver largest and most insightful edition yet
The content programme features over 350 speakers across eight theatres, offering more than 100 hours of content. The Media Production & Technology Show (MPTS) 2025 is shaping up to be the most expansive and insightful edition yet. Taking place on May 14–15 at Olympia London, this free-to-attend gathering is expected to draw thousands of professionals from the broadcast, production, post-production and emerging tech sectors. This year's show will feature a comprehensive content programme spanning over 100 hours, delivered by more than 350 speakers across eight dedicated theatres. Among the most anticipated sessions is State of the Nation: AI in Media & Entertainment, where leaders such as Pete Archer (BBC), Jon Roberts (ITN) and Frédéric Petitpont (Moments Lab) will examine how artificial intelligence is transforming workflows and storytelling in broadcasting. Another key session, Virtual Production: State of the Nation, will feature insights from Paul McHugh of Recode XR Studio and consultant Niki Whittle on the latest developments in virtual production technologies. The Future of Audio session will delve into cutting-edge immersive sound formats and the growing influence of AI in sound design. Adding a personal perspective to the lineup, actor and documentary filmmaker Ross Kemp will deliver a keynote reflecting on his shift from television acting to investigative journalism, sharing stories and lessons from his career in front of and behind the camera. The exhibition floor will host over 300 companies, including top-tier brands such as Blackmagic Design, RED and Yamaha, as well as innovative newcomers like Beam Dynamics and CETA Software, who will spotlight fresh approaches to asset management and production efficiency. With the event rapidly approaching, now is the time to secure your place. Register for free at and be part of the UK's premier event for media and entertainment professionals.
