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Antonio Marras opens first global store in New York
Antonio Marras opens first global store in New York

Fashion Network

time21-07-2025

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York

Antonio Marras has opened its first international store in New York. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Antonio Marras opens first global store in New York
Antonio Marras opens first global store in New York

Fashion Network

time21-07-2025

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York

Antonio Marras has opened its first international store in New York. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Antonio Marras opens first global store in New York, US
Antonio Marras opens first global store in New York, US

Fashion Network

time21-07-2025

  • Business
  • Fashion Network

Antonio Marras opens first global store in New York, US

Antonio Marras has opened its first international store in New York, US. The 700-square-metre, single-level flagship (with 400 metres dedicated to sales) is located in the city's Soho neighbourhood at 121 Wooster Street and marks a crucial step in the global expansion of the Sardinian designer's eponymous brand. The flagship store is located inside a historic 19th-century building with ornate tin tile ceilings, cast-iron columns, exposed brick walls, and concrete grit floors. The original architectural elements were enhanced during the renovation project overseen by Antonio Marras himself, who sold 80% of his brand to Oniverse (formerly Calzedonia Group) in 2022. "I've always loved New York, I've always felt at home there, and that's how I conceived the boutique: a home where hospitality takes priority," said creative director Antonio Marras. "New York is the city that most resembles me because, like me, it never sleeps, because it is the place of encounters, entanglements, and cross-pollination. Because people come from all parts of the world, but they keep their love for their origins intact, even after generations." The store houses a multifaceted, three-dimensional, unique installation at its entrance. The piece was created by Marras as a tribute to Sardinia's age-old tradition of looms and weaving and inspired by his Sardinian muse, artist Maria Lai. At the back of the boutique, at a large skylight, is a luminous garden-greenhouse furnished with neoclassical and baroque design pieces, fine carpets, a large crystal chandelier, and myrtle plants in handcrafted ceramic pots. The rest of the store houses a selection of furniture that celebrates 20th-century Italian design, with iconic pieces such as Carlo Mollino's table and Mario Bellini's Camaleonda sofa. "Soho, with its history as a creative hub and the presence of art galleries, designer ateliers, and cultural spaces, perfectly reflects the brand's values and aesthetic. Just like Antonio Marras, Soho is a place where tradition meets experimentation, where historical memory merges with the contemporary and where fashion, art, and design coexist in a constant dialogue," said Barbara Calò, CEO of Antonio Marras. The flagship will also serve as an experiential space: in addition to clothes and design objects, it will also be home to exclusive capsules, one-of-a-kind pieces, and site-specific projects, in line with the eclectic spirit of the brand strongly rooted in art and culture. After its acquisition by Oniverse, Antonio Marras has turbocharged its development, from retail expansion with the recent openings in Rome and Milan (Montenapoleone), which brought the number of its exclusive brand stores to 11, to product category expansion through its entry into the underwear segment with the launch of a genderless capsule line. "Being present in New York allows us to dialogue with a highly sophisticated international audience, while strengthening our identity through an immersive and distinctive physical experience," said Sandro Veronesi, president of Oniverse.

Reportage Properties launches exclusive Ramadan offer: '—'Buy One, Get One Free'
Reportage Properties launches exclusive Ramadan offer: '—'Buy One, Get One Free'

Economic Key

time27-02-2025

  • Business
  • Economic Key

Reportage Properties launches exclusive Ramadan offer: '—'Buy One, Get One Free'

In an unprecedented move in Egypt real estate market, Reportage Properties has announced a game-changing offer for its flagship project, Montenapoleone in Mostakbal City, during the holy month of Ramadan. This exclusive offer gives customers the opportunity to own two residential units for the price of one—'Buy One, Get One Free.' Eslam Hammam, Regional Chief Commercial Officer at Reportage Properties, stated that the offer is designed to fulfill the aspirations of investors and families looking for fully finished homes at highly competitive prices, with no additional costs. This exclusive promotion enables buyers to maximize their investment or acquire an extra unit for personal use or investment purposes. The offer features a premium selection of residential units in various sizes to suit all customer needs, including townhouses, apartments of different dimensions, as well as duplex and simplex units. At Reportage Properties, customers are regarded as success partners, and the company remains dedicated to delivering top-tier projects with flexible payment plans and installment options extending up to 10 years. Hammam further highlighted that the company is introducing a new lifestyle concept in Egypt through the architectural designs of the Montenapoleone project, which has received significant interest and success among customers. He pointed out that major real estate companies in Egypt have started adopting similar architectural designs for residential units in their projects, demonstrating the growing appeal of this innovative approach. Hammam announced the launch of a newly designed townhouse model, starting at 225 sqm, crafted to provide a distinctive residential experience tailored to modern family needs. He disclosed that the first and second phases of the project have been fully sold out, with around 40% of the third phase already purchased. To date, 67% of the units have been acquired by Egyptians, while 33% have been sold to foreigners, Arabs, and Egyptians living abroad. Montenapoleone, developed by Reportage Properties, offers an exceptional residential experience that blends the charm of Italian design with a modern lifestyle in Mostakbal City, the heart of New Cairo. Inspired by Milan's iconic fashion district, the project reimagines luxury living with a touch of Italian elegance. The project spans over 465,000 sqm (111 acres), comprising a total of 4,524 residential units, including apartments and townhouses. The elegant architectural design harmonizes with vast green spaces, which make up 62% of the total area, creating a serene and comfortable living environment. Montenapoleone offers a fully integrated lifestyle with a diverse range of upscale retail stores, fine dining restaurants, and various entertainment facilities, ensuring a unique living experience that blends luxury, comfort, and convenience. Reportage Properties is a leading real estate developer based in the UAE, with projects and branches in Egypt, Saudi Arabia, Turkey, Russia, and various countries across Africa, Europe, and Asia. With more than 16 branches and over 50 projects worldwide, the company is actively expanding into new markets by the end of this year, reinforcing its commitment to delivering added value and maintaining leadership in the global real estate sector. ظهرت المقالة Reportage Properties launches exclusive Ramadan offer: '—'Buy One, Get One Free' أولاً على المفتاح الاقتصادي.

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