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Netflix and Apple are backing away from great games
Netflix and Apple are backing away from great games

The Verge

time12 hours ago

  • Entertainment
  • The Verge

Netflix and Apple are backing away from great games

For the last few years, subscription gaming services like Apple Arcade and Netflix have offered mobile game developers something of a haven for high-quality, premium mobile games: a type of game that had become vanishingly rare following the rise of the microtransaction-stuffed free-to-play model. But as these services' once enviable lineup of indie games dwindles, that haven appears to be shrinking. In 2021, Netflix announced a new gaming initiative, offering users a chance to play games through the streaming service's mobile app. Apple launched a similar program with Apple Arcade just two years before that. Both services offered an interesting value proposition: Pay a monthly subscription fee to get access to a library of premium games, with some of those games available as mobile exclusives. Those games would have no ads or in-app purchases, and the money paid to studios would ostensibly be used to fund the development of more games. The games themselves covered an interesting range of genres and topics, from strategy games featuring depression and dodgeball to finding one's place by literally rearranging the space around you. Netflix funding something like Harmonium: The Musical, a game about a Deaf girl's love of music, signaled that the platform was taking its gaming initiative seriously, bringing titles from off the beaten path to the platform. But now that game appears to have been pulled from Netflix's lineup. In addition to serving as a publisher, Netflix took the additional step of outright purchasing game studios like Oxenfree developer Night School Studio and Cozy Grove studio Spry Fox to make bespoke games for the service. But late last year, Netflix closed down the studio it spun up to produce what was going to be the service's first blockbuster AAA game. Then, just this month, it announced it was going to delist some of its most notable third-party titles, including indie darlings like Hades and the Monument Valley series. Netflix is increasingly focused on games tied to its own content. In its most recent quarterly earnings report, the platform briefly extolled its continued investment in titles like Squid Game: Unleashed and Thronglets — games tied to Netflix-produced Squid Game and Black Mirror, respectively. This focus, though, seems to come at the expense of adding existing original games from independent developers. It's easy to understand this shift. While these services don't share much about hard numbers, third-party reporting suggested that the majority of Netflix users never engaged with the platform's gaming offerings. And the games they were playing, in however limited amounts, were familiar titles. It's no surprise that GTA had Netflix's biggest game launch. At GDC 2025, Netflix's president of games, Alain Tascan, spoke to The Verge about the platform refocusing its gaming efforts, saying of indie games, 'We will continue supporting some of them, but I feel that indie gamers are not really coming to Netflix to find indie games.' So far Apple has only purchased a single game studio to make content for Apple Arcade, though its retreat to more casual offerings follows a similar pattern as Netflix. Original or indie games appear less frequently in favor of those attached to big, family-friendly IP like Uno, Angry Birds, and Bluey, all three of which are featured in Apple Arcade's July update. Payouts from Apple Arcade have reportedly been shrinking while developers have complained that it's hard to get their games noticed on the platform. The free-to-play model has conditioned users that spending money for gaming content can be optional. Casual games like Monopoly Go make money through in-game advertisements or opt-in consumer spending on microtransactions, and few traditional paid games outside of Minecraft are now able to break through that mindset. Subscription services were viewed as a kind of equalizer. With investment from Apple and Netflix and elsewhere, quality games could be brought to a platform not generally associated with quality gaming experiences. Developers could fund their vision and not have to worry about monetization, while consumers could access those games with a monthly subscription and no added costs. But a few years in, the aim of these services has been adjusted, and casual games designed to keep eyeballs on an app for as long as possible, or promote the latest streaming series, have won out. Despite strong lineups of indie games, neither Netflix nor Apple could really cut through the noise, and their offerings are no longer unique. Worse still, the unique games they did have now have fewer places to go. Posts from this author will be added to your daily email digest and your homepage feed. See All by Ash Parrish Posts from this topic will be added to your daily email digest and your homepage feed. See All Analysis Posts from this topic will be added to your daily email digest and your homepage feed. See All Apple Posts from this topic will be added to your daily email digest and your homepage feed. See All Entertainment Posts from this topic will be added to your daily email digest and your homepage feed. See All Gaming Posts from this topic will be added to your daily email digest and your homepage feed. See All Netflix Posts from this topic will be added to your daily email digest and your homepage feed. See All Streaming Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech

Now Nobody Will Remember When Netflix Had Great, Free Games
Now Nobody Will Remember When Netflix Had Great, Free Games

Gizmodo

time25-06-2025

  • Entertainment
  • Gizmodo

Now Nobody Will Remember When Netflix Had Great, Free Games

For several years, Netflix offered subscribers the ability to play some truly great games on their phones. No matter what tier they paid for, subscribers could play games like Hades and the original three 3D Grand Theft Auto titles from the PS2 era. Netflix did such a poor job of letting subscribers know it was available, and now the good times are coming to an end. Some of the best games promoted by the streaming service will exit stage left in less than a week's time. Netflix is planning to drop all three Monument Valley games alongside indie darlings like Braid: Anniversary Edition, Hades, and Katana ZERO. Other odd, time-sucking mobile games like Rainbow Six: SMOL are ending as well. Some games, like Hades, will no longer be playable on July 1, though other games will take longer to meet their demise. Some players had very little time to spend with these titles. Monument Valley 3 has only been playable on Netflix since 2024. Engadget first reported on the full list of games leaving the platform, though we don't have exact dates for when every game will call it quits. We reached out to Netflix to confirm how many games are leaving and when, and we'll update this post when we hear back. The full list includes: Some of these games, like Poinpy, Katana Zero, and Death's Door, may make it to mobile as premium titles, or at least that's according to publisher Devolver Digital in a statement to The Verge. Either way, it's a sign Netflix's gaming arm is further heading in the wrong direction, especially since so few customers even know the streamer has a division focused on games. The gaming titles show up front and center on the Netflix phone app, though despite its broad selection of games available free to subscribers, customers either didn't know or didn't care for the streamer's gaming offerings. Part of the issue was marketing. Netflix initially struggled to show players where to get these games. Users had to search in the Google Play Store or iPhone App Store to procure these titles. Then, even as Netflix threw money at studios like Night School, the developers of Oxenfree, and ported games like Street Fighter IV and Civilization VI to mobile, it still struggled to let users know the platform had any games available. The streamer's gaming arm took a major shift earlier this year. It reportedly closed down a 'AAA' studio helmed by industry veterans and laid off the staff at Night School just two years after acquiring it. Netflix brought on former Epic Games VP of game development, Alain Tascan, who told The Verge the platform needed to 'find its voice.' That meant focusing on tie-in games based on Netflix reality shows, party games, and games for kids. In April, Netflix promoted Thronglets, a game based on the show Black Mirror. There's no word if this change in plans will affect development of cozy life sim Spirit Crossing, an original title by Spry Fox—a developer Netflix acquired back in 2022. I have not played Thronglets or other tie-in games like Squid Game: Unleashed, but that's because the games don't interest me in the slightest. There may be a market for interactive fiction based on Netflix's reality shows, but without any unique titles that hit at the gamer crowd, will Netflix be able to truly market itself as a gaming platform? Netflix started its game journey with a heap of money but without a solid plan to use it. Tascan has said he wants to make some of these games playable directly from the Netflix app, rather than needing to download and play them separately. The only version of Hades available on mobile could not fit that bill, unfortunately. What made Netflix's gaming so nice was that it greatly limited the overt nickel-and-diming that plagues most mobile titles in favor of easy, streamlined experiences. The streamer failed to let subscribers know these titles were available. Now, those same customers will never know they missed out.

List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go
List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go

The Irish Sun

time25-06-2025

  • Entertainment
  • The Irish Sun

List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go

NETFLIX is pulling the plug on over 20 games - including fan favourites like Hades, Carmen Sandiego and the Monument Valley series. Subscribers have been given a 'Last day to play' notice before the titles vanish from the platform in the coming weeks. 2 Netflix Games is removing over 20 games Credit: Getty Netflix Games has had a rocky nine months, with executive changes, cancelled projects and soon, the removal of games from both its mobile and TV libraries. It was recently announced that 22 games - nearly 20 percent of Netflix's mobile game library - will be axed on July 15. July 14 is subscribers' 'Last day to play'. Hades, Monument Valley (all three titles), Carmen Sandiego, Ludo King and Rainbow Six: SMOL are among the most popular Netflix games set to be cancelled. Read more tech news A full list is available below. Some of these games are still fairly new - Carmen Sandiego, for example, only joined the platform in January. Monument Valley 3 launched as a major Netflix exclusive, but is now set to move to other platforms. Several planned game releases - including Crashlands 2, Tales of the Shire and Don't Starve Together - have also been scrapped. Most read in Tech The company first started adding video games to its catalogue of streaming TV shows and films in 2021. Co-CEO Gregory Peters said in April that Netflix Games had made "decent progress" but remained on a "multiyear iterative journey". Netflix reveal huge list of movies and TV shows being axed next month – with some children's favourites in the mix It comes as the streaming giant has confirmed plans to launch Clash of Clans and Clash Royale have dominated app stores for years - with over 65 million and 18 million monthly players respectively. They will soon be transformed into a television show. The series is in "early pre-production", but no release date has been given. Supercell, the Finnish company behind the games , is directly involved in the production of the series. But Clash is not the first animated series to land on Netflix. The platform already hosts Arcane, based on Riot Games' smash hit League of Legends. Other popular Netflix animations include Devil May Cry, Blue Eye Samurai, Jurassic World: Camp Cretaceous and Sonic Prime. Netflix is axing over 20 games in July 2025 These games are set to leave: Battleship Braid, Anniversary Edition Carmen Sandiego CoComelon: Play with JJ Death's Door Diner Out: Merge Cafe Dumb Ways to Die Ghost Detective Hades Katana Zoo Lego Legacy: Heroes Unboxed Ludo King Monument Valley Monument Valley 2 Monument Valley 3 Rainbow Six: SMOL Raji: An Ancient Epic SpongeBob: Bubble Pop F.U.N TED Tumblewords The Case of the Golden Idol The Rise of the Golden Idol Vineyard Valley 2 Netflix Games has made 'decent progress', said co-CEO Gregory Peters in April Credit: Getty

List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go
List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go

Scottish Sun

time25-06-2025

  • Entertainment
  • Scottish Sun

List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go

Scroll down to discover which games are being axed NET STICKING AROUND List of 20 Netflix titles vanishing from app forever in days as millions of subscribers told to try them before they go Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) NETFLIX is pulling the plug on over 20 games - including fan favourites like Hades, Carmen Sandiego and the Monument Valley series. Subscribers have been given a 'Last day to play' notice before the titles vanish from the platform in the coming weeks. Sign up for Scottish Sun newsletter Sign up 2 Netflix Games is removing over 20 games Credit: Getty Netflix Games has had a rocky nine months, with executive changes, cancelled projects and soon, the removal of games from both its mobile and TV libraries. It was recently announced that 22 games - nearly 20 percent of Netflix's mobile game library - will be axed on July 15. July 14 is subscribers' 'Last day to play'. Hades, Monument Valley (all three titles), Carmen Sandiego, Ludo King and Rainbow Six: SMOL are among the most popular Netflix games set to be cancelled. A full list is available below. Some of these games are still fairly new - Carmen Sandiego, for example, only joined the platform in January. Monument Valley 3 launched as a major Netflix exclusive, but is now set to move to other platforms. Several planned game releases - including Crashlands 2, Tales of the Shire and Don't Starve Together - have also been scrapped. The company first started adding video games to its catalogue of streaming TV shows and films in 2021. Co-CEO Gregory Peters said in April that Netflix Games had made "decent progress" but remained on a "multiyear iterative journey". Netflix reveal huge list of movies and TV shows being axed next month – with some children's favourites in the mix It comes as the streaming giant has confirmed plans to launch an animated TV series based on two of the world's most popular video games. Clash of Clans and Clash Royale have dominated iPhone and Android app stores for years - with over 65 million and 18 million monthly players respectively. They will soon be transformed into a television show. The series is in "early pre-production", but no release date has been given. Supercell, the Finnish company behind the games, is directly involved in the production of the series. But Clash is not the first animated series to land on Netflix. The platform already hosts Arcane, based on Riot Games' smash hit League of Legends. Other popular Netflix animations include Devil May Cry, Blue Eye Samurai, Jurassic World: Camp Cretaceous and Sonic Prime. Netflix is axing over 20 games in July 2025 These games are set to leave: Battleship Braid, Anniversary Edition Carmen Sandiego CoComelon: Play with JJ Death's Door Diner Out: Merge Cafe Dumb Ways to Die Ghost Detective Hades Katana Zoo Lego Legacy: Heroes Unboxed Ludo King Monument Valley Monument Valley 2 Monument Valley 3 Rainbow Six: SMOL Raji: An Ancient Epic SpongeBob: Bubble Pop F.U.N TED Tumblewords The Case of the Golden Idol The Rise of the Golden Idol Vineyard Valley

Netflix Board Rejects Jay Hoag's Resignation and Taps Ellie Mertz, Airbnb CFO and Former Netflix Exec, as New Director
Netflix Board Rejects Jay Hoag's Resignation and Taps Ellie Mertz, Airbnb CFO and Former Netflix Exec, as New Director

Yahoo

time24-06-2025

  • Business
  • Yahoo

Netflix Board Rejects Jay Hoag's Resignation and Taps Ellie Mertz, Airbnb CFO and Former Netflix Exec, as New Director

Netflix's board has decided to keep venture-capitalist Jay Hoag as a director — after shareholders had voted to oust him — and is adding a new board member: Airbnb CFO Ellie Mertz, who previously spent seven years as a finance executive at Netflix. As a member of the Netflix board, Mertz will serve on the audit committee. Leslie Kilgore, a former CMO of Netflix, is moving from the audit committee to the compensation committee, where she will serve as chair. More from Variety 'Hades,' 'Monument Valley' and More Indie Mobile Games Leaving Netflix as Streamer Continues Strategy Shift 'Ransom Canyon' Renewed for Season 2 at Netflix 'Bodyguard' Creator Jed Mercurio Sets Netflix Thriller Series 'Trinity' Starring Gugu Mbatha-Raw, Richard Madden At Netflix's June 5 annual meeting, 78% of the shares that were voted on Hoag's reelection to the board were against him. As such, Hoag — Netflix's lead independent director — 'offered his resignation from the board, conditioned upon board acceptance,' Netflix said. Prior to the meeting, proxy advisory firm ISS recommended shareholders vote against Hoag, citing his poor attendance at board meetings (with an attendance rate of 50% in 2024). On Tuesday, Netflix disclosed in an SEC filing that the board's nominating and governance committee 'recommended that the Board reject Mr. Hoag's resignation offer.' 'Mr. Hoag's continued service as a member of the Board is in the best interests of the Company and its stockholders,' Netflix said in the 8-K filing. 'The Board determined that his absences in 2024 did not indicate a lack of commitment to his duties, noting that Mr. Hoag possesses an otherwise exemplary attendance record. Mr. Hoag's attendance rate was 97% in the five years prior to 2024.' The board's nominating and governance committee said that Hoag 'remained engaged with the Company and Board activities by attending meetings with senior management, engaging in pre-Board meeting memos, and helping to set agenda topics for meetings.' Hoag, an early investor in Netflix, has served as a founding general partner at VC firm Technology Crossover Ventures (TCV) since 1995. Mertz's term as a Netflix director became effective June 22, 2025, for a term expiring at the company's 2026 annual meeting of stockholders. Her addition to Netflix's board as its 13th member comes after previous board member Timothy Haley, co-founder of VC firm Redpoint Ventures, did not stand for reelection at the 2025 annual meeting. 'We are very pleased to welcome Ellie Mertz to the Netflix board,' Netflix co-CEOs Ted Sarandos and Greg Peters, who are also board members, said in a statement. 'Ellie's tenure at Airbnb, combined with her deep understanding of Netflix, makes her uniquely positioned to contribute to our strategic vision. Her experience as a public company finance professional and leader will be invaluable as we accelerate innovation and continue to entertain the world.' Mertz, in a statement provided to Variety, said, 'I'm honored to be joining the board of Netflix, a company that played a formative role in my career. I've always held a deep respect for Netflix's product and culture, and I look forward to working with the team to continue scaling the business and delighting consumers globally.' Mertz has served as CFO at Airbnb since March 2024, where she leads the global finance team and is responsible for the company's financial management, including financial planning and analysis, accounting, tax, treasury and investor relations. She was previously Airbnb's VP of finance. Prior to joining Airbnb in 2013, Mertz served as VP of finance at Netflix, where she held various finance roles from 2006 to 2013. She currently serves on the boards of DoorDash and Faire Wholesale. Mertz holds a bachelor's degree in science, technology and society from Stanford University, a master's degree in history from Stanford University, a master of international affairs from Columbia University and an MBA from the Stanford Graduate School of Business. At the 2025 Netflix shareholders meeting, 11 of the company's board members were reelected: co-CEOs Ted Sarandos and Greg Peters, chairman Reed Hastings, Richard Barton, Mathias Döpfner, Leslie Kilgore, Strive Masiyiwa, Ann Mather, Susan Rice, Brad Smith and Anne Sweeney. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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