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New York Times
19-07-2025
- Entertainment
- New York Times
The Benson Boone Crumbl Cookie and Our Ultraprocessed Culture
A few weeks ago I overheard my daughters talking about 'the Benson Boone Crumbl cookie.' This collection of words made no sense to me. It sounded like some kind of sinister incantation. They kept saying it over and over, and I told them that if they said it one more time into a mirror, they would probably summon a demon. I later discovered that they were talking about the branded baked good Benson Boone's Moonbeam Ice Cream Cookie and its garbage can of flavors: cookies and cream, lemon, berry and marshmallow. Boone is a pop singer, and the cookie is named for his latest hit, 'Mystical Magical,' which has the lyrics 'You can feel like / Moonbeam ice cream, taking off your bluejeans.' Crumbl is the store, which sold the 920-calorie cookie. The cookie was a viral sensation, though the reviews have been mixed. The Times's Madison Malone Kircher described it as 'cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you've just woken up and have yet to brush your teeth.' A TikTok wag said it tasted like eating a chocolate cookie and then chasing it with a glass of lemonade, and it made her ask, 'Ugh, why would I do that?' She added, 'Weirdly enough, it does taste like how the song sounds.' I think the song sounds as if you had given Hall and Oates lobotomies. I am again cranking up my inner Andy Rooney to tell you that this product is an example of the strange drift of pop culture in the year 2025. We're inundated with hollow, cash-grabbing cross-promotion, leading to an ultraprocessed, endlessly self-referential jumble, devoid of quality or even any meaning. It's bad enough when the brand collaboration originated with a genuinely good performance. Sabrina Carpenter parlayed the success of the ear worm 'Espresso' into a partnership with Dunkin', which last year released Sabrina's Brown Sugar Shakin' Espresso. I preferred the song before its association with 'the Dunkin' cinematic universe,' a phrase invented by the Dunkin' comms team that I find almost as upsetting as 'Benson Boone Crumbl cookie.' Crumbl isn't a stranger to the collaboration game. Previously, Dove partnered with it, because I guess people were clamoring to have their armpits smell like 'notes of warm sugar cookie topped with pink buttercream frosting.' Just today I got an email from a cosmetics store about a new collaboration between the luxury lip mask brand Laneige and Baskin-Robbins. Want all of The Times? Subscribe.
Scottish Sun
01-07-2025
- Entertainment
- Scottish Sun
I've named my kids Rumble Honey, Whimsy Lou & Slim Easy – number four is on its way & people aren't convinced by my pick
NAME GAME I've named my kids Rumble Honey, Whimsy Lou & Slim Easy – number four is on its way & people aren't convinced by my pick Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) RUMBLE Honey, Whimsy Lou and Slim Easy - these may sound like stage names for artists or perhaps some bizarre food dishes. But these are, in fact, unusual monikers one mum-of-three, Nara Smith, has given to her tots. Sign up for Scottish Sun newsletter Sign up 2 Earlier this summer, the 23-year-old ''trad wife'' announced she and her partner were pregnant with the couple's fourth kid 2 Naturally, that also means starting to come up with a list of potential names for the little one Credit: TIKTOK/@naraazizasmith The South African-German model, 23, went viral last year when when she announced the birth of her third tot - Whimsy Lou Smith - whom she shares with hubby Lucky Blue. At the time, the young influencer - who's also shared how to make cereal from scratch - came under fire over the ''unhinged'' monikers. Earlier this summer, the 23-year-old ''trad wife'' announced she and her partner were pregnant with the couple's fourth kid. Naturally, that also means starting to come up with a list of potential names for the little one. But unfortunately for the duo - who've been slammed for setting ''unrealistic'' expectations for parents - it looks like they'll have to keep thinking. Nara, who's currently six months pregnant, took to TikTok to share the names she ''loves'', including Moonbeam Ice Cream which she thought was ''so beautiful''. Starting off with potential picks if it turned out to be a boy, the influencer listed Moss, Goody, Sundae, Champ and Silk. ''I also really like the name Dare for a boy,'' she said in the now-viral video, which has been viewed more than 10million times in less than 24 hours. Meanwhile, if it's a girl joining their brood, Nara was quite fond of the names Twinkle, Velvet, Button, Willow and Mirror. ''Feels like a more classic name,'' Nara reckoned, adding she also loved the name Berry. Pregnant Rihanna's third baby's gender revealed as partner A$AP Rocky slips and leaks news on Smurfs red carpet ''All of these can go either as a first or a second name - but it's getting harder to name children for me.'' Despite being obsessed with the monikers, Nara added that she wouldn't be using these picks for their next child - which means fans will have to keep waiting for an update. Are Unique Baby Names Worth The Hassle? YOU may think having a unique name helps you to stand out, but is it all it's cracked up to be? Fabulous' Deputy Editor Josie Griffiths reveals the turmoil she faced with her own name while growing up. When I was a child, all I wanted was one of those personalised keyrings with my name on it. But no joy, the closest I could find was Rosie, Joseph (not great for a little girl) and Joanne. Josie is short for Josephine, which is a French name, and I managed to reach my 20s without ever meeting anyone who shared it. When I try to introduce myself to people, I get all sorts of random things - like Tracey and Stacey - which can be pretty annoying. Although I have come into contact with a couple of Josies over the last year - there seems to be a few of us around my age - it's still a much rarer name than most of my friends have. On the whole I don't mind it, at least it's not rude or crazily spelt. And it means I can get away with 'doing a Cheryl' and just referring to myself as Josie. I'm getting married this year and some friends are shocked that I'm changing my surname, as it's not seen as very cool or feminist to do so these days, but I explain to them that I'm not that attached to Griffiths as I'd always just say 'hi it's Josie' when ringing a mate up. I think it's nice to be unique and I'll definitely try and replicate this when naming my own kids. It's the rude names you've got to watch out for, so after nine years as a lifestyle journalist I'll definitely be avoiding those. 'You gave your kids usernames' Sadly for the couple, the names weren't a major hit amongst social media users, a whopping 19k of whom flooded to comments to slam the two. One wondered: ''are you naming an elf on the shelf or a child?'' Another joked: '''My boy slim easy' like he's a rapper.'' ''you gave your kids usernames,'' someone else thought. ''At this point, why don't you call a strawberry shortcake?'' a fourth jokingly advised. ''Do you realize they will be adults some day,'' a concerned viewer reminded.
The Irish Sun
01-07-2025
- Entertainment
- The Irish Sun
I've named my kids Rumble Honey, Whimsy Lou & Slim Easy – number four is on its way & people aren't convinced by my pick
RUMBLE Honey, Whimsy Lou and Slim Easy - these may sound like stage names for artists or perhaps some bizarre food dishes. But these are, in fact, unusual monikers one mum-of-three, Nara Smith, has given to her tots. 2 Earlier this summer, the 23-year-old ''trad wife'' announced she and her partner were pregnant with the couple's fourth kid 2 Naturally, that also means starting to come up with a list of potential names for the little one Credit: TIKTOK/@naraazizasmith The South African-German model, 23, went viral last year when when she announced the birth of her third tot - Whimsy Lou Smith - whom she shares with hubby Lucky Blue. At the time, the young influencer - who's also shared how to make cereal from scratch - Earlier this summer, the 23-year-old Naturally, that also means starting to come up with a list of potential names for the little one. read more on parenting But unfortunately for the duo - who've been slammed for setting Nara, who's currently six months pregnant, took to TikTok to share the names she ''loves'', including Moonbeam Ice Cream which she thought was ''so beautiful''. Starting off with potential picks if it turned out to be a boy, the influencer listed Moss, Goody, Sundae, Champ and Silk. ''I also really like the name Dare for a boy,'' she said in Most read in Fabulous Meanwhile, if it's a girl joining their brood, Nara was quite fond of the names Twinkle, Velvet, Button, Willow and Mirror. ''Feels like a more classic name,'' Nara reckoned, adding she also loved the name Berry. Pregnant Rihanna's third baby's gender revealed as partner A$AP Rocky slips and leaks news on Smurfs red carpet ''All of these can go either as a first or a second name - but it's getting harder to name children for me.'' Despite being obsessed with the monikers, Nara added that she wouldn't be using these picks for their next child - which means fans will have to keep waiting for an update. Are Unique Baby Names Worth The Hassle? YOU may think having a unique name helps you to stand out, but is it all it's cracked up to be? Fabulous' Deputy Editor When I was a child, all I wanted was one of those personalised keyrings with my name on it. But no joy, the closest I could find was Rosie, Joseph (not great for a little girl) and Joanne. Josie is short for Josephine, which is a French name, and I managed to reach my 20s without ever meeting anyone who shared it. When I try to introduce myself to people, I get all sorts of random things - like Tracey and Stacey - which can be pretty annoying. Although I have come into contact with a couple of Josies over the last year - there seems to be a few of us around my age - it's still a much rarer name than most of my friends have. On the whole I don't mind it, at least it's not rude or crazily spelt. And it means I can get away with 'doing a Cheryl' and just referring to myself as Josie. I'm getting married this year and some friends are shocked that I'm changing my surname, as it's not seen as very cool or feminist to do so these days, but I explain to them that I'm not that attached to Griffiths as I'd always just say 'hi it's Josie' when ringing a mate up. I think it's nice to be unique and I'll definitely try and replicate this when naming my own kids. It's the rude names you've got to watch out for, so after nine years as a lifestyle journalist I'll definitely be avoiding those. 'You gave your kids usernames' Sadly for the couple, the names weren't a major hit amongst social media users, a whopping 19k of whom flooded to comments to slam the two. One wondered: ''are you naming an elf on the shelf or a child?'' Another joked: '''My boy slim easy' like he's a rapper.'' ''you gave your kids usernames,'' someone else thought. ''At this point, why don't you call a strawberry shortcake?'' a fourth jokingly advised. ''Do you realize they will be adults some day,'' a concerned viewer reminded.
Buzz Feed
17-06-2025
- Entertainment
- Buzz Feed
I Can Guess Which Season You Like The Most Based On Which Songs You Pick!
This post has not been vetted or endorsed by BuzzFeed's editorial staff. BuzzFeed Community is a place where anyone can create a post or quiz. Try making your own! "Moonbeam Ice Cream Taking off Your Blue Jeans Dancing at The movies 🎬 🕺"
