Latest news with #MoonbeamIceCreamCookie
Straits Times
14-07-2025
- Entertainment
- Straits Times
Pop star Benson Boone's cookies, part of Crumbl collab, draw a crowd
Sign up now: Get ST's newsletters delivered to your inbox Mystical Magical (2025) was the inspiration for the cookie, thanks to the lyric 'you can feel like moonbeam ice cream, taking off your blue jeans'. NEW YORK – If American pop star Benson Boone were a cookie, he would taste, in this reporter's opinion, unpleasant. The flavour would be cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you have just woken up and have yet to brush your teeth. Or, at the very least, that is what a Crumbl cookie inspired by one of his songs tastes like. Still, that has not stopped people from popping into the nearest Crumbl – of which there are more than 1,000 locations across the United States, Puerto Rico and Canada – to purchase Benson Boone's Moonbeam Ice Cream Cookie, a collaboration between the sweet treat company and the 23-year-old artiste. Boone, a singer who quit US reality singing competition American Idol in 2021 and found mainstream fame soon after, is perhaps best known for backflipping off pianos in tight jumpsuits while performing his hit Beautiful Things (2024). Benson Boone performing at the 2025 American Music Awards in Las Vegas on May 26. PHOTO: REUTERS Mystical Magical (2025), another song by Boone, was the inspiration for the cookie thanks to the lyric 'you can feel like moonbeam ice cream, taking off your blue jeans'. The song has taken some criticism online, with some social media users suggesting the lyrics sound like something written by artificial intelligence. But it has certainly inspired plenty of memes. As has its accompanying dessert, which Crumbl describes as 'a mystical, magical chilled chocolate cookie packed with cookies and cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies and cream'. Top stories Swipe. Select. Stay informed. Business Singapore's economy continues to expand in Q2 despite US tariff uncertainty: Advance estimate Singapore Singapore to train more aviation and maritime officials from around the world Singapore What's in a name? 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In early July in New York City, the line at the Crumbl location in Manhattan's Chelsea neighbourhood snaked out the store and around the corner. A sandwich board advertising Boone's confection stood guard at the door. When asked if they had come specifically for that cookie, well over a dozen patrons, most of them European tourists, made their lack of familiarity with Boone fairly evident. Outside a Crumbl store in the Chelsea neighbourhood of Manhattan, a location of the chain popular with tourists, on July 2. PHOTO: HIROKO MASUIKE/NYTIMES Instead, most noted that they had come to try Crumbl after seeing the brand on TikTok. Ms Alaina Kirby and Ms Lisa Sim, cabin crew members for Norse Atlantic Airways, stood outside the shop juggling suitcases and pink Crumbl bags on their arms while waiting for an Uber to take them to the airport for a flight home to England. Their kids, they said, asked them to bring home some cookies, including Boone's. Customers at three Crumbl locations in Manhattan, who purchased Boone's confection, seemed to be doing so for somebody else. Ms Tammy Lares, 34, a doula who lives in Perth Amboy, New Jersey, was buying one at the request of her 15-year-old stepdaughter. Ms Terri Darkwah, 25, a nurse manager who lives in Brooklyn, similarly stopped by to get some treats – including the Moonbeam Ice Cream – for her sister-in-law. MaryClaire Childre, 14, said it tasted 'like an elevated sugar cookie'. She and Julia Vargas, her fellow ninth grader in Manhattan, bought one cookie, which contains 920 calories and sells for just over US$5 (S$6.40) after tax, to share. Julia Vargas (left) and MaryClair Childre with a Moonbeam Ice Cream Cookie outside a Crumbl store on the Upper East Side of Manhattan on July 2. PHOTO: HIROKO MASUIKE/NYTIMES Inside the Upper West Side store, the air smelled distinctly of sugar. Ms Cece Hatcher, a Crumbl employee at that location, said the Moonbeam cookie had been popular with teenagers. 'People have been coming in and asking if they'll get a free cookie if they do a backflip,' she said. The answer, she stressed, is no. NYTIMES
New York Times
03-07-2025
- Entertainment
- New York Times
A Pop Star's Cookies Draw a Crowd (No Backflip Required)
If the singer Benson Boone were a cookie, he'd taste, in this reporter's opinion, unpleasant. The flavor would be cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you've just woken up and have yet to brush your teeth. Or, at the very least, that's what a Crumbl cookie inspired by one of Mr. Boone's songs tastes like. Still, that hasn't stopped people from popping into the nearest Crumbl — of which there are more than 1,000 locations across the United States, Puerto Rico and Canada — to purchase Benson Boone's Moonbeam Ice Cream Cookie, a collaboration between the sweet treat company and the artist. Mr. Boone, a singer who quit 'American Idol' in 2021 and found mainstream fame soon after, is perhaps best known for backflipping off pianos in tight jumpsuits while performing his hit 'Beautiful Things.' (Mark Zuckerberg, Meta's chief executive, borrowed the particular blue, sequined suit Mr. Boone wore for the 2025 Grammy Awards while he serenaded his wife at her birthday party earlier this year. He did not do a backflip.) 'Mystical Magical,' another song by Mr. Boone, was the inspiration for the cookie thanks to the lyric 'you can feel like moonbeam ice cream, taking off your bluejeans.' Want all of The Times? Subscribe.
NBC News
30-06-2025
- Entertainment
- NBC News
Benson Boone's Crumbl Cookies collaboration is getting an encore
Benson Boone and Crumbl are clearly flipping for one another. On June 29, Crumbl announced that its partnership with the 'Beautiful Things' singer — the Moonbeam Ice Cream Cookie — is making an encore appearance on Crumbl's rotating menu, marking the first time in Crumbl's history that a limited-edition treat has made back-to-back appearances on its weekly lineup. The otherworldly dessert (first offered from June 23 until June 28) is inspired by a lyric from his April single ' Mystical Magical ' and will again be at all Crumbl locations from Monday, June 30 until Saturday, July 5. 'Moonbeam ice cream, taking off your blue jeans,' he sings on the Billboard Hot 100 hit off his sophomore album, 'American Heart' which dropped June 20. (In case you're wondering about the lyric's meaning — it doesn't have one.) Crumbl says Boone's chilled chocolate cookie channels the same 'mood and magic as its musical muse' and features cookies and cream pieces, a psychedelically colored lemon, berry and marshmallow topping, a drizzle of white icing, and cookies and cream sprinkle. 'Turns out one week just wasn't enough for the cookie that had fans seeing stars,' Crumbl writes in a press release, and Crumbl CEO and co-founder Jason McGowan adds that fans asked for the cookie to come back, so the company decided to be 'here for it — with backflips!' 'We've never done an encore before, but when a cookie creates this kind of buzz, we knew we had to bring it back,' McGowan says. Fans on social media are indeed excited for the cookie's return, with one writing, 'So happy moonbeam ice cream cookie is back.' Sawyer Hemsley, Crumbl's chief brand officer, co-founder and noted backflipper himself, says Boone was very hands-on in crafting the cookie flavor, noting his 'creativity, passion, and musical energy' made for a fun collaboration. 'We took the way his song makes you feel and turned it into something you can taste,' said Hemsley in a press release. Boone has crafted a reputation for his falsetto voice, jumpsuits with deep V-necks, backflips and what some find to be annoying behavior. And that's not an insult — just a fact — as there are think pieces and Reddit threads exploring why he seems to push people's buttons. The singer is fully aware of this facet of his career, noting in a TikTok earlier this year that if people are going to 'hate me or my music at least have a good reason for it.' He even poked fun at the haters in his most recent music video for the track ' Mr. Electric Blue.' In it, he repeatedly backflips on a trampoline, wears a T-shirt that reads 'one hit wonder,' sells discount jumpsuits and says being the 'most overplayed artist in the world' is 'all (he's) ever wanted.' A little girl also tells him his 'music is terrible' as he serves her ice cream, so you have to at least give him points for self-deprecation.
