Latest news with #MoonbugEntertainment
Yahoo
2 days ago
- Entertainment
- Yahoo
Moonbug Study Reveals the Best Way Ads Can Interact With Parents
A recent study by Moonbug Entertainment revealed how a two-parent household, featuring a father and a mother, interprets ad relevance. The company, known for its CoComelon and Blippi YouTube channels, is owned by Candle Media, which also owns Hello Sunshine, founded by Reese Witherspoon. Areas of interest within the study included ad interaction, the platforms on which they mostly encounter these ads, and how they engage with them. The responses from the two types of parents could not be more varied, with mothers being more selective and values-driven, while fathers are more open to a broader range of ad categories. However, one common trait is that parents need ads to show them being more than caregivers, with only 26% of them feeling that brands effectively convey that message. One of the key findings from the Moonbug study revealed that a dual-path strategy is necessary when addressing this household dynamic. The strategy needs to engage fathers to increase reach, as they take the lead in product discovery across nearly every channel. The study found that 65% of fathers use YouTube daily to find products, compared to 44% of mothers. Fathers are also active on Instagram, blogs, TikTok, and at in-person demonstrations. Meanwhile, a resonance and conversion strategy should be employed when targeting mothers, as they are the primary decision-makers in these matters. They are typically the ones who make the final decisions, being perceived as the gatekeepers within the household and having the ultimate say based on their values, emotions, and household fit. 'What we're seeing is that dads are out there actively exploring-scrolling through YouTube, Instagram, even deep-diving into parenting blogs to find the latest products,' Moonbug head of brand partnerships Dan'l Hewitt told ADWEEK. 'Meanwhile, moms are playing the gatekeeper role, deciding what actually makes it into the home based on trust, emotional resonance, and real relevance to their family's needs,' he continued. 'Brands that understand and respect this balance have a real opportunity to build lasting connections with modern families.' Other findings from the study include the themes used in ads that capture parents' attention, with 43% of parents stating that family values messaging attracts them. Meanwhile, 42% identify with calm, peaceful visuals, especially appealing after high-stimulation kid content, while 39% connect with real parenting situations, such as bedtime chaos, power struggles, and emotional reconnection. Finally, practical parenting solutions will likely see a response from 37% of parents. Understandably, parents would prefer that content they encounter or interact with can be watched with their children, as this opens up additional opportunities for shared experiences. This type of content includes fare that builds shared rituals, such as jokes, references, and routines, generating post-viewing conversations and offline play, and the content should reflect family dynamics, not just kid-focused plotlines. The full Moonbug study can be found here.
Bloomberg
25-06-2025
- Entertainment
- Bloomberg
‘CoComelon' Joins With Sanrio's Hello Kitty for New Video Series
Moonbug Entertainment, the company behind the CoComelon and Blippi kids shows, is creating a new series with Sanrio Co., the parent of Hello Kitty. The program, which will debut next year, is part of a broader, multiyear partnership between the companies that will include consumer products, according to a statement from Moonbug. More information, including the characters involved and the platforms on which the program will appear, will be shared in coming months.
Yahoo
18-06-2025
- Entertainment
- Yahoo
‘CoComelon' Sets North American and European Dates for International Tour (TV News Roundup)
'CoComelon,' the international children's show, is taking its nursery rhymes and songs on tour this fall. 'We're thrilled to bring 'CoComelon: Sing-A-Long Live' to families throughout the U.S. and Canada,' Stephen Shaw, Founder and Co-CEO of Round Room Live, said. 'In partnership with Moonbug Entertainment, we've transformed the beloved world of 'CoComelon' into a vibrant live stage production designed to captivate young audiences with their favorite characters, catchy songs, and immersive, interactive fun—creating unforgettable moments for the entire family.' More from Variety 'Cocomelon' Acquired by Disney+; Netflix Deal Ends After 60% Viewership Decrease 'Cocomelon' Producer Moonbug Hit With Small Round of Layoffs (EXCLUSIVE) Netflix Most-Watched Licensed Content in First Half of 2024: 'CoComelon,' 'Peppa Pig,' 'Young Sheldon' Lead the Pack Joined by main characters Ms. Appleberry, JJ, Cody, Nina and Cece, the 'CoComelon: Sing-A-Long Live' tour will feature popular songs like 'Wheels on the Bus,' 'Animal Dance' and 'If You're Happy and You Know It' in its setlist. The interactive live show will also tour internationally, with shows scheduled in the United Kingdom, Canada, Kuwait, Singapore, and Malaysia. 'Singing and dancing along to CoComelon tunes is a huge part of why families love to watch CoComelon together,' Susan Vargo, Head of Experiences, Moonbug Entertainment, said. 'It's exciting to bring this experience to life in a joyful event families won't want to miss. After its success around the world, we're delighted to share this experience with families in the U.S. and Canada.' 'The CoComelon: Sing-A-Long Live' tour kicks off in September in select cities, including Philadelphia, Boston, Louisville, Ky., Detroit and Chicago. Tickets for all dates go on sale starting June 17, with prices starting at $20. The event is produced by Round Room Live in partnership with Moonbug Entertainment. Tickets can be purchased at Traci Saulsberry has signed with Ferrari Talent Agency for representation in commercials and voiceover. Saulsberry is a former NBCU communications executive who has previously completed several on-camera and voiceover jobs for the wellness and meditation app Calm. Additionally, she is the author of the self-help book, 'Black Girl's Journal: A Guidebook to Finding Yourself,' which is set to release in the fall. Her book serves as a guide that focuses on self-discovery and self-exploration in both life and career. Other literary works that she has published include 'Accelerate Your Career On Your Own Timeline,' 'How to Journal' and the 'Harnessing Your Leadership Voice' workbook. She is also represented by Felice Laverne at ArtHouse Literary Agency. The 9th annual Black Reel Television Awards have officially announced this year's award nominees. The award winners will be announced virtually on Monday, August 18, 2025 on The Black Reel Television Awards' website. This year's nominees highlight a global and genre-spanning field of Black creators and performers in the television industry. Netflix's 'Forever' starring Lovie Simone and Michael Cooper Jr. leads this year's nominees with 12 nominations, including Outstanding Drama Series, Lead Performance in a Drama Series, Supporting Performance in a Drama Series and more. ABC's 'Abbott Elementary' picked up 11 nominations at this year's ceremony in the Outstanding Comedy Series category. Peacock's 'Fight Night: The Million Dollar Heist' leads the TV Movie or Limited Series category with 8 nominations. In the Variety, Talk or Sketch category, Netflix's 'Beyoncé Bowl' secured 3 nominations, while 'The Apple Music Super Bowl LIX Halftime Show starring Kendrick Lamar,' 'Michelle Buteau: A Buteau-ful Mind at Radio City Music Hall', 'Jamie Foxx: What Had Happened Was,' and 'Roy Wood Jr.: Lonely Flowers' received nominations for this year's ceremony. First-time nominees for the awards include Skye P. Marshall ('Matlock'), Tramell Tillman ('Severance'), and Isaiah Mustafa ('Cross'). This year's nominees in multiple shows nominated for this year's awards include Natasha Rothwell ('How to Die Alone,' 'The White Lotus'), Colman Domingo ('The Four Seasons,' 'The Madness'), Aldis Hodge ('Cross,' 'Leverage: Redemption'), and Uzo Aduba ('The Residence,' 'The Supremes at Earl's All-You-Can-Eat.') 'Our mission has always been to honor the full spectrum of Black creativity on screen and behind the scenes,' said Black Reel Awards Founder Tim Gordon about this year's nominees. 'These nominees remind us why representation, visibility, and recognition remain so critical.' The Black Reel TV Awards are presented annually to celebrate the outstanding achievements of Black artists and creatives across the television industry, with categories spanning performance, writing, directing, technical elements, and cultural impact. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
Sassy Mama
17-06-2025
- Entertainment
- Sassy Mama
Exclusive: Blippi's Clayton Grimm Chats With Sassy Mama About Food, Fans & Filming In SG
In our exclusive interview, Clayton Grimm a.k.a. Blippi talks about what it's like to step into the role of the iconic YouTube character, plus all his favourite places and food in Singapore. If you've got a preschooler at home, chances are you know of Blippi–a character who is curious, energetic, and always ready to dive into the world around him. But have you ever wondered about the person behind the bright orange glasses and suspenders? For those who don't know, Blippi–most recognisable for his striking blue-and-orange getup–first launched into fame on YouTube. The character was created and originally portrayed by Stevin John in 2014. Today, you'll find Blippi streaming on both YouTube and Netflix, primarily portrayed by Clayton Grimm, who also performs as Blippi on live tours. We had a chat with Clayton, who recently spent two weeks in Singapore filming 20 new episodes featuring our sunny island! The episodes are a collaboration between Mediacorp and Moonbug Entertainment and are set for a July 2025 release. In this exclusive interview, he opens up about how he landed the gig as the iconic Blippi, what it's like to be recognised by tiny fans in public, and why feeding an elephant is way better than just reading about one. He also spills the deets on what he thinks about Singapore, his favourite Singapore attractions and local eats, and how playing Blippi has reshaped the way he sees learning and curiosity. Tell us a little bit about yourself. Hi there! I'm Clayton Grimm, an actor, writer, director, and musician based in sunny Los Angeles, California. I have the awesome job of playing Blippi, with his iconic orange glasses, who unlocks the wonders of the world for preschoolers, which helps to instil confidence and curiosity at a young age I'm originally from Orlando, Florida, and later moved to New York City to study acting and French at NYU Tisch. In 2021, I made the leap to L.A., and recently got married, yay! When I'm not filming or exploring the world through Blippi's eyes, you'll find me diving into my many hobbies, including creating fun videos on TikTok, Instagram, and Facebook. I love learning new languages, travelling, painting, playing music, writing, video games, board games, golf, pickleball, and discovering the latest and greatest restaurants. How did you get the gig as Blippi? It all started in 2019 when I auditioned for Blippi The Musical while I was living in NYC. At the time, I was performing in theatre and teaching chess and music to elementary schoolers. After several callbacks, I got a call from Stevin John (the creator of Blippi), and I was thrilled to join the adventure! Once the tour was paused during COVID, Moonbug Entertainment began looking for a second Blippi to keep up with the demand for educational content. I sent in a tape of myself improvising a Blippi-style fruit salad video (my wife helped film it!), and shortly after, I was flown to L.A. for an in-person audition. When restrictions were lifted, we began filming—my first official episodes even premiered on my birthday: May 10, 2021! What has been the most challenging part of stepping into a character with such a massive following? Honestly, I'm lucky that everything happened step by step; it wasn't like jumping into the deep end on day one. I didn't go straight to performing at the Dubai Expo in front of tens of thousands of fans! The biggest challenge has probably been the pace and variety of what we do. Between filming videos, travelling, and working on new projects, things move fast. But that's what makes it fun! Every day is an adventure. I love taking on new challenges, it keeps me growing and learning. Do parents or kids ever recognise you in public? If so, what are some of the most memorable encounters with fans and parents? They do! If I'm fully dressed as Blippi, it can literally stop traffic. Out of costume, I usually go unnoticed unless I'm somewhere like a theme park or filming on location. While we were filming in Singapore, I was recognised almost every day, especially when I was with our film crew. One standout moment was visiting Marina Bay Sands, where we took tons of photos with families who spotted me out of costume. It's always so heartwarming to meet Blippi fans from all around the world! Of all the places you've covered for Blippi, what has been your favourite place to film and feature? Singapore has truly been one of my favourite filming experiences so far! Living here for over two weeks gave us a chance to go beyond sightseeing and really explore. The everyday adventures here are amazing, from the vibrant culture to warm people and unforgettable food. One standout day was filming at Kim Choo Kueh Chang, where we dove into Peranakan culture and learned about kueh. It was a beautiful moment of cultural exploration—and very tasty, too! What is your most memorable collaboration, and why? Our recent collaboration with Disney was absolutely unforgettable, especially since I grew up in Orlando! Getting to film in the parks and see kids light up when they saw Mickey Mouse and Blippi was surreal. It was a once-in-a-lifetime experience… and I may have eaten enough Mickey-shaped ice cream bars to last me until next year! What's something playing Blippi has taught you about learning and curiosity? Blippi is all about igniting curiosity in children, equipping them with the practical knowledge they need to confidently explore the world. There's a huge difference between reading about an elephant and actually feeding one. That kind of multisensory play, where you see it, hear it, touch it, and even smell it, really makes information stick. Blippi reminds us that curiosity is the key to discovering how the world works. What's a typical day off look like for you—completely Blippi-free? My day off is usually pretty chill, because I get plenty of excitement on set! I'm not great at sleeping in, so I start the day early with coffee and CrossFit. Then I might spend time painting, playing video games, studying Japanese, or diving into music. I love staying home and getting lost in a hobby; it's like my own little world of exploration. We're stoked that you came to Singapore and will soon release a series featuring our sunny island. What top three places stood out to you, and why? There were so many incredible spots, but my top three would be: Maxwell and Fortune Centre hawker centres, Sentosa Island and the Singapore Zoo. The food at the hawker centres was delicious, and there were great vegetarian options for my wife. Filming at the beach was like stepping into a tropical playground, and seeing elephants, lemurs, fennec foxes, and pelicans up close at the Singapore Zoo was magical. I didn't expect wild monkeys to follow us around—that was a fun surprise! What is your favourite food that you've tried in Singapore? How can I choose just one?! For breakfast, kaya toast with a soft-boiled egg is perfect. For lunch, I love bak kut teh. And for dinner? Give me chilli crab or grilled grouper any day. Food is such a big part of exploring a new place, it's like a flavour-packed form of cultural discovery! Thanks so much for chatting with us, Clayton! We look forward to many more adventures with Blippi and are excited to see Singapore through Blippi's eyes once the new episodes air in July 2025!
Yahoo
25-05-2025
- Entertainment
- Yahoo
‘CoComelon' Animated Series Moving From Netflix To Disney+
Preschool powerhouse CoComelon will have a new streaming home. Disney+ has picked up the hit animated series, which has been a Netflix mainstay since 2020. The move is slated for January 2027. CoComelon, from Candle Media-owned Moonbug Entertainment, originated on YouTube where it continues to be among the most popular channels. It also has been the top preschool title on Netflix, fueling the global streamer's growth in kids and family programming. More from Deadline Netflix Greenlights New Argentine Films As Ricardo Darín & Juan José Campanella Movies Begin Production 'Lilo & Stitch' Director Dean Fleischer Camp, Stars Maia Kealoha & Sydney Elizebeth Agudong & Producer Jonathan Eirich Talk Contemporary Updates To Classic Story 'The Waterfront' Trailer: Coastal Family Turns To Drugs To Save Empire in Kevin Williamson Drama Meanwhile, Disney has always been the preeminent brand for kids programming, and CoComelon, currently the #6 streaming show for preschool kids (2-5) according to Nielsen, will join the top 3 titles in the demo on Disney+: Bluey (#1), Spidey and His Amazing Friends (#2) and Mickey Mouse Clubhouse (#3). According to Netflix sources, the streamer opted not to renew the CoComelon license due to decline in viewership for the preschool phenom, which was down nearly 60% from 2023 H1 to 2024 H2 despite four new seasons (S9-S12) launching in 2024, per the streamer's semi-annual reports. Offshoot Cocomelon Lane will continue exclusively on Netflix as well as Moonbug's Blippi. Possibly in light of the pending departure of CoComelon, first reported by Bloomberg, Netflix just secured the streaming rights of another preschool staple, Sesame Street. CoComelon's pedigree is similar to that of Bluey, coming from an independent international animated house. The two are now set to live side by side on Disney+ with the streamer likely to expand the CoComelon brand the way it has been doing it with Australian import Bluey. The series' move to Disney+ will come in the lead-up to the 2027 release of a CoComelon movie by Universal. The exclusive SVOD global rights to the show include future seasons as well as 8 seasons of spinoff Little Angel, which is popular in LATAM. This marks a return of sorts for CoComelon, which was available on Hulu between October 2020 and October 2022 on Hulu where Season 1 was the most watched title among households with preschoolers (by hours streamed). Best of Deadline 'Poker Face' Season 2 Guest Stars: From Katie Holmes To Simon Hellberg Everything We Know About Amazon's 'Verity' Movie So Far Everything We Know About 'The Testaments,' Sequel Series To 'The Handmaid's Tale' So Far
