Latest news with #MoonbugEntertainment
Yahoo
a day ago
- Entertainment
- Yahoo
43% of Parents Want Realistic Representation on Children's Shows
As kids watch their favorite content throughout the day, it's only natural that parents may be watching too. You probably know all the words to the 'Hot Dog' song from Mickey Mouse Clubhouse and the names of the characters on Daniel Tiger's Neighborhood. And you've probably seen YouTube Kids stars getting into some silly mischief one too many times. You're far from alone: About 94% of parents co-viewed content with their kids ages 2 to 5 and 6 to 9, according to a 2023 Statista survey. But this doesn't mean parents are loving what they are watching. In fact, children's content isn't up to many parents' standards. A new report from Moonbug Entertainment, which owns CoComelon and Blippi, finds that many parents feel children's content isn't showing the reality of family life—and their points are valid. While 30% of parents feel their families are often represented in content, 56% say they sometimes feel that way, and 14% say they never or rarely do. These parents feel children's content doesn't reflect the reality of what goes on in the day-to-day. Examples provided of what is usually shown include 'spotless homes, endlessly patient caregivers, and children who recover from tantrums in seconds.' Meanwhile, parents often deal with unpredictable moments throughout the day, chaotic mornings, and managing various children's emotions, among other issues. So, what are parents who co-view content with their kids hoping to see? Here are the top five things they would prefer: 43% of caregivers want a realistic representation of parenting imperfections and struggles 43% want the challenges of the everyday not just storylines that are dramatic 39% desire content that helps kids learn conflict resolution skills 37% want characters who behave the way the average kid does in real life 37% ask for more diversity in family structures, such as blended families, single parents, and multigenerational homes Parents say seeing more realistic content will help them connect with content on a 'deeper level.' It's also a win for shows and content creators because 40% of parents say they will rewatch those episodes and the same percentage say they will recommend a show to others. It makes sense. Parenting is hard and feeling seen can make all the difference in the journey. Validation is also important for kids as they benefit when families like theirs are represented in what they watch. As Common Sense Media points out, representation in kids' media can impact their sense of self. In other words, what families watch can offer more than just entertainment. Read the original article on Parents
Screen Geek
2 days ago
- Entertainment
- Screen Geek
Beloved Netflix Series Moving To Disney Plus
Netflix has been home to one particular beloved series since 2020. Now, five years later, it's been announced that the series will be moving to another streaming platform. The series will officially be making the move from Netflix to Disney Plus. With that said, viewers will still have an opportunity to watch this particular series on Netflix, as the move won't be taking place until January 2027. This gives subscribers an additional two years to use Netflix for streaming the series before they'll have to begin using Disney Plus instead. The license is apparently coming to an end as it makes its move to Disney Plus following the next two years. While Netflix has been following along in acquiring children's programming, Disney Plus has been a much bigger hub for children's programming including preschool-age entertainment, so it makes sense that the streamer might have a bigger interest in acquiring the series. As shared via Deadline: 'Preschool powerhouse CoComelon will have a new streaming home. Disney+ has picked up the hit animated series, which has been a Netflix mainstay since 2020. The move is slated for January 2027.' The history of CoComelon , which is extremely popular with preschool-age children, begins on YouTube where the series continues to outperform other similar properties. This led to the Candle Media-owned Moonbug Entertainment's series drop on Netflix, where it has performed incredibly well for the streamer for a total of five years to date. Netflix actually tried to renew their license to stream the series, and while this included a fee higher than their current deal, Disney Plus still managed to outbid Netflix for the show. This further emphasizes Disney's interest in the property. Although, the outlet adds that ratings for CoComelon on Netflix were dropping in recent years, so that certainly influenced their decision on letting Disney Plus win the bidding war. CoComelon Lane is expected to continue streaming on Netflix. It's certainly an interesting direction for the CoComelon brand to take, especially with a CoComelon movie from Universal in the works for a 2027 release date, so Disney Plus will certainly see a spike in views at that time. Stay tuned to ScreenGeek for any additional updates as we have them.
Yahoo
4 days ago
- Entertainment
- Yahoo
Moonbug Study Reveals the Best Way Ads Can Interact With Parents
A recent study by Moonbug Entertainment revealed how a two-parent household, featuring a father and a mother, interprets ad relevance. The company, known for its CoComelon and Blippi YouTube channels, is owned by Candle Media, which also owns Hello Sunshine, founded by Reese Witherspoon. Areas of interest within the study included ad interaction, the platforms on which they mostly encounter these ads, and how they engage with them. The responses from the two types of parents could not be more varied, with mothers being more selective and values-driven, while fathers are more open to a broader range of ad categories. However, one common trait is that parents need ads to show them being more than caregivers, with only 26% of them feeling that brands effectively convey that message. One of the key findings from the Moonbug study revealed that a dual-path strategy is necessary when addressing this household dynamic. The strategy needs to engage fathers to increase reach, as they take the lead in product discovery across nearly every channel. The study found that 65% of fathers use YouTube daily to find products, compared to 44% of mothers. Fathers are also active on Instagram, blogs, TikTok, and at in-person demonstrations. Meanwhile, a resonance and conversion strategy should be employed when targeting mothers, as they are the primary decision-makers in these matters. They are typically the ones who make the final decisions, being perceived as the gatekeepers within the household and having the ultimate say based on their values, emotions, and household fit. 'What we're seeing is that dads are out there actively exploring-scrolling through YouTube, Instagram, even deep-diving into parenting blogs to find the latest products,' Moonbug head of brand partnerships Dan'l Hewitt told ADWEEK. 'Meanwhile, moms are playing the gatekeeper role, deciding what actually makes it into the home based on trust, emotional resonance, and real relevance to their family's needs,' he continued. 'Brands that understand and respect this balance have a real opportunity to build lasting connections with modern families.' Other findings from the study include the themes used in ads that capture parents' attention, with 43% of parents stating that family values messaging attracts them. Meanwhile, 42% identify with calm, peaceful visuals, especially appealing after high-stimulation kid content, while 39% connect with real parenting situations, such as bedtime chaos, power struggles, and emotional reconnection. Finally, practical parenting solutions will likely see a response from 37% of parents. Understandably, parents would prefer that content they encounter or interact with can be watched with their children, as this opens up additional opportunities for shared experiences. This type of content includes fare that builds shared rituals, such as jokes, references, and routines, generating post-viewing conversations and offline play, and the content should reflect family dynamics, not just kid-focused plotlines. The full Moonbug study can be found here.
Bloomberg
25-06-2025
- Entertainment
- Bloomberg
‘CoComelon' Joins With Sanrio's Hello Kitty for New Video Series
Moonbug Entertainment, the company behind the CoComelon and Blippi kids shows, is creating a new series with Sanrio Co., the parent of Hello Kitty. The program, which will debut next year, is part of a broader, multiyear partnership between the companies that will include consumer products, according to a statement from Moonbug. More information, including the characters involved and the platforms on which the program will appear, will be shared in coming months.
Yahoo
18-06-2025
- Entertainment
- Yahoo
‘CoComelon' Sets North American and European Dates for International Tour (TV News Roundup)
'CoComelon,' the international children's show, is taking its nursery rhymes and songs on tour this fall. 'We're thrilled to bring 'CoComelon: Sing-A-Long Live' to families throughout the U.S. and Canada,' Stephen Shaw, Founder and Co-CEO of Round Room Live, said. 'In partnership with Moonbug Entertainment, we've transformed the beloved world of 'CoComelon' into a vibrant live stage production designed to captivate young audiences with their favorite characters, catchy songs, and immersive, interactive fun—creating unforgettable moments for the entire family.' More from Variety 'Cocomelon' Acquired by Disney+; Netflix Deal Ends After 60% Viewership Decrease 'Cocomelon' Producer Moonbug Hit With Small Round of Layoffs (EXCLUSIVE) Netflix Most-Watched Licensed Content in First Half of 2024: 'CoComelon,' 'Peppa Pig,' 'Young Sheldon' Lead the Pack Joined by main characters Ms. Appleberry, JJ, Cody, Nina and Cece, the 'CoComelon: Sing-A-Long Live' tour will feature popular songs like 'Wheels on the Bus,' 'Animal Dance' and 'If You're Happy and You Know It' in its setlist. The interactive live show will also tour internationally, with shows scheduled in the United Kingdom, Canada, Kuwait, Singapore, and Malaysia. 'Singing and dancing along to CoComelon tunes is a huge part of why families love to watch CoComelon together,' Susan Vargo, Head of Experiences, Moonbug Entertainment, said. 'It's exciting to bring this experience to life in a joyful event families won't want to miss. After its success around the world, we're delighted to share this experience with families in the U.S. and Canada.' 'The CoComelon: Sing-A-Long Live' tour kicks off in September in select cities, including Philadelphia, Boston, Louisville, Ky., Detroit and Chicago. Tickets for all dates go on sale starting June 17, with prices starting at $20. The event is produced by Round Room Live in partnership with Moonbug Entertainment. Tickets can be purchased at Traci Saulsberry has signed with Ferrari Talent Agency for representation in commercials and voiceover. Saulsberry is a former NBCU communications executive who has previously completed several on-camera and voiceover jobs for the wellness and meditation app Calm. Additionally, she is the author of the self-help book, 'Black Girl's Journal: A Guidebook to Finding Yourself,' which is set to release in the fall. Her book serves as a guide that focuses on self-discovery and self-exploration in both life and career. Other literary works that she has published include 'Accelerate Your Career On Your Own Timeline,' 'How to Journal' and the 'Harnessing Your Leadership Voice' workbook. She is also represented by Felice Laverne at ArtHouse Literary Agency. The 9th annual Black Reel Television Awards have officially announced this year's award nominees. The award winners will be announced virtually on Monday, August 18, 2025 on The Black Reel Television Awards' website. This year's nominees highlight a global and genre-spanning field of Black creators and performers in the television industry. Netflix's 'Forever' starring Lovie Simone and Michael Cooper Jr. leads this year's nominees with 12 nominations, including Outstanding Drama Series, Lead Performance in a Drama Series, Supporting Performance in a Drama Series and more. ABC's 'Abbott Elementary' picked up 11 nominations at this year's ceremony in the Outstanding Comedy Series category. Peacock's 'Fight Night: The Million Dollar Heist' leads the TV Movie or Limited Series category with 8 nominations. In the Variety, Talk or Sketch category, Netflix's 'Beyoncé Bowl' secured 3 nominations, while 'The Apple Music Super Bowl LIX Halftime Show starring Kendrick Lamar,' 'Michelle Buteau: A Buteau-ful Mind at Radio City Music Hall', 'Jamie Foxx: What Had Happened Was,' and 'Roy Wood Jr.: Lonely Flowers' received nominations for this year's ceremony. First-time nominees for the awards include Skye P. Marshall ('Matlock'), Tramell Tillman ('Severance'), and Isaiah Mustafa ('Cross'). This year's nominees in multiple shows nominated for this year's awards include Natasha Rothwell ('How to Die Alone,' 'The White Lotus'), Colman Domingo ('The Four Seasons,' 'The Madness'), Aldis Hodge ('Cross,' 'Leverage: Redemption'), and Uzo Aduba ('The Residence,' 'The Supremes at Earl's All-You-Can-Eat.') 'Our mission has always been to honor the full spectrum of Black creativity on screen and behind the scenes,' said Black Reel Awards Founder Tim Gordon about this year's nominees. 'These nominees remind us why representation, visibility, and recognition remain so critical.' The Black Reel TV Awards are presented annually to celebrate the outstanding achievements of Black artists and creatives across the television industry, with categories spanning performance, writing, directing, technical elements, and cultural impact. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
