Latest news with #MoritzFürste
Miami Herald
25-06-2025
- Sport
- Miami Herald
Forget CrossFit, this $140 million fitness event is taking over
At first, it was the shirtless men. Ripped, sweaty, and moving in a brutal dance of sprinting, sled pushing, and collapsing in dramatic heaps. My Instagram and TikTok feeds were suddenly full of them. I raised an eyebrow. What was this? Then I started seeing women doing it, too. This wasn't your average gym reel or fit-fluencer thirst trap. These people looked like they were in the middle of a full-blown endurance event. Related: Apple Watch, Fitbit rival stuns with bold message They were sprinting across concrete, dragging sleds, doing wall balls and burpee broad jumps in front of crowds. There were timers, announcers, people in branded gear. Some were even wearing cute matching outfits. Whatever this was, it clearly wasn't just a workout. It looked miserable. It looked competitive. It also looked…strangely hot? At first, I thought maybe it was just a CrossFit thing. But this felt different - more structured, more polished. It was showing up in London, Miami, Berlin. Everywhere. So I started digging. Enter: Hyrox. So what is Hyrox? Founded in Germany in 2017, this race is designed to test both endurance and strength. It always follows the same format: participants run eight 1-kilometer laps, and after each lap, they stop to complete a challenging workout. Think dragging heavy sleds, rowing machines, burpees, and throwing medicine balls at a target - all done back to back. The race is open to anyone, with divisions for individuals, doubles, and relays. And because the format doesn't change, athletes can compare times globally, climb the leaderboards, and even qualify for world championships. Related: Nike fumbles its biggest launch of the year It's what co-founder Moritz Fürste calls "the marathon of fitness," and the numbers are proving it's catching on. In 2025, Hyrox will host 83 events and see over 650,000 athletes compete. It operates in 11 countries globally and does approximately $140 million in revenue, according to this interview with Fürste. In another interview with CNBC, Fürste said, "We will be a global sport," and it's hard to argue otherwise. What started as a niche competition is quickly becoming the next big thing in functional fitness, with mass-market appeal. The rise of Hyrox is more than just a viral trend: it's a clear signal that the fitness landscape is shifting. According to Precedence Research, the global health and wellness market is valued at $6.87 trillion in 2025 and is projected to reach $11 trillion by 2034. That kind of explosive growth creates room for new players, and Hyrox is sprinting straight into the spotlight. Unlike CrossFit, which varies daily and leans heavily on community boxes, Hyrox events are polished, repeatable, and scalable. They're hosted in massive arenas, backed by big sponsors, and designed to feel like legitimate sporting events. That structure has major business implications. It opens the door to media rights, merchandise, brand partnerships, and global licensing. Think Spartan Race meets Formula 1. It also gives gym owners something tangible to plug into. Hyrox has launched affiliated training programs and certifications, creating a full ecosystem that lets studios capitalize on the hype. And people are paying to suffer. Entry fees can range from $90 to over $200. Some events draw thousands of competitors in a single weekend. For a generation that's grown tired of boutique cycling classes and globo gyms, this might be the next evolution: suffering together, scoring it, and chasing personal records on a global stage. Whether it's the shirtless men or the fact it somehow makes physical torture look fun, Hyrox is the real deal. Related: The diet mistake 71% of Americans are trying to fix The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Fashion United
19-06-2025
- Business
- Fashion United
THG Commerce launches new Hyrox global DTC ecommerce platform
THG Commerce, the end-to-end ecommerce platform from THG Ingenuity, has launched a new direct-to-consumer ecommerce platform for Hyrox, the fitness racing event. The website launch is part of a wider partnership between the two parties to drive long-term growth for Hyrox as it expands globally. Hyrox will benefit from extensive support across ecommerce, marketing, and fulfillment while accessing services from re-platforming its D2C ecommerce website, customer services, sales processing, and international fulfillment. 'Our partnership with THG Commerce marks an exciting new chapter for Hyrox as we launch a new global ecommerce platform,' said Moritz Fürste, Co-Founder at Hyrox, in a statement. 'Athletes across the world can now purchase official Hyrox products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale. We're thrilled to be taking this next step in the brand's evolution and giving athletes the ecommerce experience they deserve.' Hyrox will also leverage THG Ingenuity's logistics solution, THG Fulfil, to enhance its global fulfillment capabilities. With a network of over 250 courier partners serving 195 countries, the platform offers efficient, locally optimized delivery. Backed by a 200 million dollar investment in state-of-the-art infrastructure, THG Fulfil offers industry-leading next-day delivery cut-off times, with orders dispatched the same day when placed as late as 1 am. 'Hyrox has been an industry disruptor since it launched in 2017, and we're thrilled to join their journey to help solidify their global presence,' said Richard Ward, CEO at THG Ingenuity, in a statement. 'At THG Commerce, we're experts in connecting brands to customers where it matters most, removing complexity from the ecommerce journey to deliver real value.'
Fashion Network
18-06-2025
- Business
- Fashion Network
THG Ingenuity launches website for Hyrox
THG Ingenuity's Commerce division has launched a direct-to-consumer e-commerce website for Hyrox as part of a wider partnership to drive the World Series of Fitness Racing brand's long-term growth as it expands its global footprint. Under the agreement, Hyrox, which creates indoor fitness competitions that combine running and functional workout stations and which recently also partnered with Sports Direct, will receive comprehensive support across e-commerce, marketing, and fulfilment. It will also cover a range of global services including re-platforming its D2C e-commerce website, customer services, sales processing, and international fulfilment. Hyrox co-founder Moritz Fürste, said: 'Athletes across the world can now purchase official Hydrox products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale.' THG Ingenuity CEO Richard Ward said: 'Hyrox has been an industry disruptor since it launched in 2017, and we're thrilled to join their journey to help solidify their global presence. We're experts in connecting brands to customers where it matters most, removing complexity from the e-commerce journey to deliver real value.' The Hyrox agreement builds on THG Commerce's association with sports. It has a growing alliance with Williams Racing, that began with the team's Formula 1 2024 season merchandising collection via its global fulfilment solution.
Fashion Network
18-06-2025
- Business
- Fashion Network
THG Ingenuity launches website for Hyrox
THG Ingenuity's Commerce division has launched a direct-to-consumer e-commerce website for Hyrox as part of a wider partnership to drive the World Series of Fitness Racing brand's long-term growth as it expands its global footprint. Under the agreement, Hyrox, which creates indoor fitness competitions that combine running and functional workout stations and which recently also partnered with Sports Direct, will receive comprehensive support across e-commerce, marketing, and fulfilment. It will also cover a range of global services including re-platforming its D2C e-commerce website, customer services, sales processing, and international fulfilment. Hyrox co-founder Moritz Fürste, said: 'Athletes across the world can now purchase official Hydrox products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale.' THG Ingenuity CEO Richard Ward said: 'Hyrox has been an industry disruptor since it launched in 2017, and we're thrilled to join their journey to help solidify their global presence. We're experts in connecting brands to customers where it matters most, removing complexity from the e-commerce journey to deliver real value.' The Hyrox agreement builds on THG Commerce's association with sports. It has a growing alliance with Williams Racing, that began with the team's Formula 1 2024 season merchandising collection via its global fulfilment solution.
Fashion Network
18-06-2025
- Business
- Fashion Network
THG Ingenuity launches website for Hyrox
THG Ingenuity's Commerce division has launched a direct-to-consumer e-commerce website for Hyrox as part of a wider partnership to drive the World Series of Fitness Racing brand's long-term growth as it expands its global footprint. Under the agreement, Hyrox, which creates indoor fitness competitions that combine running and functional workout stations and which recently also partnered with Sports Direct, will receive comprehensive support across e-commerce, marketing, and fulfilment. It will also cover a range of global services including re-platforming its D2C e-commerce website, customer services, sales processing, and international fulfilment. Hyrox co-founder Moritz Fürste, said: 'Athletes across the world can now purchase official Hydrox products and exclusive collections from global partners on the website, which THG Commerce has been integral to making happen at speed and scale.' THG Ingenuity CEO Richard Ward said: 'Hyrox has been an industry disruptor since it launched in 2017, and we're thrilled to join their journey to help solidify their global presence. We're experts in connecting brands to customers where it matters most, removing complexity from the e-commerce journey to deliver real value.' The Hyrox agreement builds on THG Commerce's association with sports. It has a growing alliance with Williams Racing, that began with the team's Formula 1 2024 season merchandising collection via its global fulfilment solution.
