Latest news with #Mosseri
Axios
17-07-2025
- Business
- Axios
Exclusive: Meta names Connor Hayes head of Threads
Longtime Meta executive Connor Hayes has been named head of Threads, Axios has learned, marking a significant milestone for the two-year old product. Why it matters: Instagram head Adam Mosseri has overseen Threads since its inception, but as the app has grown, so too has its need for a leader solely focused on its future. " Given Threads' maturity, we think we need a dedicated app lead who can focus all of their time on helping Threads move forward," Mosseri wrote in a Thursday staff memo obtained by Axios. Zoom in: Mosseri said Hayes will begin his new role by mid-September and will report to him directly. Once onboarded, all product managers, engineers, designers, data scientists and user experience researchers working on Threads will report in through Hayes, he added. Threads data engineers will continue reporting through Brad Ruderman, Meta's senior director of data engineering. Catch up quick: Hayes was part of the original team that built the first version of Threads when it launched in 2023. He later served as Meta's vice president of product for generative AI. Hayes first joined Facebook in 2011 and has served in various product roles across Meta and Instagram over the past 14 years. Zoom out: The move comes as Threads continues to grow rapidly around the world. While X is still the dominant real-time, social discourse platform in terms of global daily web visits, Threads is on the cusp of catching up in terms of mobile app users, according to Similarweb data. Between the lines: Meta launched Threads in 2023 as an offshoot of Instagram. Having access to Instagram's user base of more than 1 billion people helped Threads grow quickly, especially compared to other real-time, social discourse apps like Mastodon and Bluesky. In his staff note, Mosseri said Threads now has more than 350 million monthly users. Between the lines: When Threads first launched, the product was closely linked to Instagram. Today, it's "grown into a platform with its own culture, its own energy, and a rapidly growing community," Mosseri said. To that point, he added that more than a third of daily Threads users with connections follow different accounts on Threads than on Instagram. "It's exciting to see Threads establishing its own unique user base," he noted. What to watch: Meta continues to roll out new Threads features that make the app more akin to X, formerly Twitter, which launched in 2006.
Engadget
01-07-2025
- Business
- Engadget
Two years later, Meta is making DMs on Threads official
Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. As with the earlier test, the update will add a messaging tab to the Threads app where users can access the inbox and exchange DMs with mutuals. Meta says that initially people will only be able to send messages to users who already follow them or mutual followers from Instagram, though it plans to roll out more customizable inbox controls in a later update. Messaging will also only be available to Threads users over the age of 18. The app also won't support group messaging for now, though it's apparently in the works. Those limitations could be a bit frustrating as it makes Threads DMs more limited than what's available on Instagram, but it's still a lot more convenient than Meta's previous insistence on relying on the Instagram inbox for Threads. The company's executives were initially very much opposed to bringing DMs to Threads. Instagram head Adam Mosseri explained his thinking in 2023, noting that "two redundant message threads with each of your friends with the same handles in two different apps" seemed like a less than ideal solution. But that position has made less and less sense as Threads has grown to more than 350 million users. "More than a third of daily Threads users with connections follow mostly different accounts on Threads than on Instagram, showing that Threads is establishing its own unique user base," Meta notes in a blog post. Two years in, the company is also more explicitly positioning Threads as an alternative to X rather than another offshoot of Instagram. While Mosseri once said that the goal of Threads "isn't to replace Twitter," Meta has since walked back its prohibition on recommending political content and experimented with features to help users find familiar creators from X. The company has also leaned more heavily into real-time conversations and news by making trending topics more prominent in the app and surfacing more links in recommendations. Today's update also adds a "highlighter" feature that will make trends even more visible in users' feeds.
Hypebeast
23-06-2025
- Entertainment
- Hypebeast
Instagram 15 週年最新企劃號召 Rosalía、Clint419、Tyler, the Creator 等人助陣
今年即將邁入 15 週年的Instagram，於今日提早展開慶祝活動，推出迄今為止規模最大的品牌宣傳活動，並以一部短片作為開端，影片中匯集了當前塑造流行文化最具影響力的一些創意人士。 作為一系列即將推出的影片的首部曲，旨在探索追求創意時冒險的重要性，片名為「ANYWAY」的影片匯聚了音樂、時尚和藝術領域的傑出人物，包括Tyler, the Creator、Rosalía和Fred Again..，以及Corteiz的Clint 419、Cole Bennett、Nadia Lee Cohen和Slawn。 影片中，一群年輕人聚集在 Tyler 身旁，來自布朗克斯的 Trinity 向他傾訴自己在創意表達方面遇到的掙扎，以及尋求他人認可的困惑。 此宣傳活動與 Instagram 執行長Adam Mosseri的部落格文章一同發布，是該平台鼓勵其超過 20 億用戶發揮創意和勇於冒險的推動計畫之一。Mosseri 在其文章中寫道，公司「今年在創意方面的投入比以往任何時候都多」，並將影片中的演員描述為「具有強大影響力的聲音」，他們「提醒我們每個人都是從某處開始的」。他補充說，從用戶那裡收到的一個常見回饋是「將作品呈現於世時所伴隨的興奮與緊張感」。 他寫道：「人們談論冒險、信念的飛躍以及克服任何自我懷疑。」他補充說，他希望「Instagram 成為一個讓你可以克服自我懷疑，並且放手去做、分享、無論如何都去嘗試的地方。」 Mosseri 表示，Instagram 即將推出的一些變革包括，公司正在研究允許用戶重新排序其網格上的貼文，並「探索一種方式，讓你可以悄悄地發布到個人資料，而無需廣播到每個人的動態消息中」——這是一個有趣的特點，可以解決公開創意表達所帶來的壓力。此外，公司將繼續「大力投資」其最新應用程式 Edits（一款於 4 月發布的獨立影片編輯應用程式），Mosseri 承諾將推出新的「應用程式定義功能」。 除了參演其全球宣傳活動，Rosalía 還與 Instagram 合作，為 Stories 和 Reels 創作了一款受其手寫啟發的全新字體。該品牌也在其他方面加倍投入音樂領域，表示將引入「一種直接在 Notes 中分享你在 Spotify 上正在聽的內容的方式，以便透過音樂輕鬆與朋友連結」。 現在即可觀看上方的「ANYWAY」影片——請密切關注，Instagram 表示在「未來一年將與這些創意人士有更多合作」。 >Toyota Gazoo Racing 於 Le Mans 發表全新 GR LH2 液態氫動力概念賽車 >芬蘭設計巨頭聯手，Artek x Marimekko 推出全新聯名家具系列
Hans India
13-06-2025
- Hans India
Instagram to Finally Let Users Rearrange Profile Grid, Test ‘Quiet Posting' Feature
Instagram is set to roll out a major update that gives users more flexibility in how they showcase their content. Among the highly anticipated features is the ability to rearrange posts on a user's profile grid — a function that has long been requested by the Instagram community. Until now, Instagram profiles have strictly displayed posts in chronological order, with only a limited workaround offered through pinned posts. The new update will allow users to freely reorganize photos, videos, and reels on their profile grid. Whether for aesthetic appeal or to spotlight certain content, the change offers creators and casual users alike more control over the visual story they present on their profiles. The feature has been years in the making. Initial signs of testing were observed back in 2022, but the project was shelved before gaining renewed interest. Earlier this year, Instagram head Adam Mosseri confirmed that the platform was revisiting the concept. The company has now officially announced that the functionality will soon be made widely available. In addition to rearranging posts, Instagram is also testing a new 'quiet posting' feature. This option lets users share content directly to their profile without pushing it to followers' feeds. The goal is to ease the pressure that sometimes comes with sharing publicly. 'Creative expression can feel intimidating, especially when posting something to feed. We want to make it easier for people to share content without feeling the need to perform for an audience every time,' Mosseri explained in a blog post. This feature could be particularly helpful for users who want to maintain a personal archive or post more freely without the pressure of engagement metrics like likes or comments. Instagram is also expanding its Notes feature. In the upcoming update, users will be able to share the music they're currently listening to on Spotify directly through Notes. This real-time music sharing adds another layer of personal expression, allowing friends to connect over shared tastes in a more casual setting. Further, Instagram teased a new initiative aimed at supporting emerging creators, although the company has not yet released full details about the program. The move underscores Instagram's broader strategy to empower smaller creators and remain competitive in the evolving social media landscape, especially with rivals like TikTok and YouTube Shorts gaining traction. The upcoming set of features signals a clear shift in Instagram's focus toward user customization, creative freedom, and reduced performance anxiety. With the ability to rearrange grid posts, quietly share content, and integrate musical preferences into daily updates, the platform is giving users more tools to express themselves in their own way. As Instagram works to retain its massive user base and attract new audiences, these thoughtful changes may play a key role in enhancing user satisfaction and creativity.
Indian Express
13-06-2025
- Entertainment
- Indian Express
Instagram will soon let you rearrange your profile grid the way you want
Meta-owned social media platform Instagram announced on Thursday, June 12, that it will soon allow users to 're-order the posts' on their grid, giving them more options over how and where their content shows up on their profile. The announcement does not come as a surprise, as Instagram head Adam Mosseri said earlier this year in January that the platform was looking for a way to make profile grids customisable. Instagram was previously spotted working on the feature back in 2022, but eventually ended up scrapping the idea for some time. Until now, all posts on a profile appear in a chronological order, and the only way to make older posts appear at the top of the profile is to pin them. But with the upcoming update, users will be able to make their profiles more aesthetically pleasing and highlight certain content. In a blog post, Mosseri also said that they are testing a new feature that lets users quietly post to their profile 'without broadcasting it to everyone's feeds.' The platform is also expanding Trial Reels to everyone on the platform. Introduced for creators in December last year, Trial Reels enable creators to try 'content that's outside of their niche.' These reels are not visible to a creator's followers but instead show up for random people. Instagram says 40 per cent of creators who used the feature started posting reels more often and saw an 80 per cent uptick in reels reach from non-followers. As for Stories, Instagram will soon get a Rosalia font inspired by her handwriting. Also, Instagram's new Spotify integration allows users to quickly share music they are listening to in real time to Notes. The company also announced that it is launching Drafts, an initiative that will help creators by providing financial support, co-ideation, connections, collaboration opportunities and more.
