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As Trump pushes Apple to make iPhones in the U.S., Google's brief effort building smartphones in Texas 12 years ago offers critical lessons
As Trump pushes Apple to make iPhones in the U.S., Google's brief effort building smartphones in Texas 12 years ago offers critical lessons

Yahoo

time05-07-2025

  • Business
  • Yahoo

As Trump pushes Apple to make iPhones in the U.S., Google's brief effort building smartphones in Texas 12 years ago offers critical lessons

The executives were well aware of the difficulties they would face in manufacturing a smartphone in the U.S. As with any great tech industry moonshot, the challenge was part of the appeal—and they embraced it. 'Conventional wisdom said it wasn't possible,' the company crowed defiantly in a blog post announcing the new America-made smartphone. 'Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor force is too inflexible.' Soon, tens of thousands of shiny, new touchscreen phones began rolling off the assembly line at a plant in Fort Worth, Texas every day, and what seemed like a risky endeavor began to look like it could be a milestone—a bold bet on American manufacturing at a time when smartphone giant Apple relied on factories in China, home to cheap labor and legions of suppliers eager to produce electronic components. That was 2013. And the company behind the bet was Google, which had acquired legacy phone maker Motorola Mobility and was leveraging its modern tech prowess and vast resources to make the Moto X smartphone a success. Just a year later, it was all over. Google sold the Motorola phone business and pulled the plug on the U.S. manufacturing effort. It was the last time a major company tried to produce a U.S. made smartphone. The story of Google's short-lived on-shorting experiment has been largely forgotten, a footnote in the internet search giant's nearly three-decade history of business initiatives and projects. But Google's experience, particularly where it succeeded, where it discovered unexpected benefits, and where it stumbled, are newly relevant amid President Trump's campaign to pressure Apple, and other tech companies, to build their gadgets on U.S. soil. In just the past few weeks, the President has demanded that Apple reshore a big part of its iPhone production from Asia or face tariffs of at least 25%. The Google Motorola case study provides critical lessons about U.S. smartphone manufacturing that are still applicable today, as well as numerous intriguing what ifs. Was the project doomed by the economic realities of globalization, the competitive landscape in the smartphone business, or were Google's shifting corporate priorities ultimately to blame? Could more time, or more effective marketing, have made a difference? To piece together the history, Fortune spoke with five former Motorola employees who were directly involved in the company's U.S. assembly push, as well as numerous industry experts and analysts. 'We felt scrappy and felt we could carve out a niche for ourselves,' recalled Steve Mills, who was Motorola Mobility's chief information officer at the time and who is now chief operating officer at Foresite Cybersecurity. Many of the former Google insiders described starting the effort with high hopes but quickly realized that some of the assumptions they went in with were flawed and that, for all the focus on manufacturing, sales simply weren't strong enough to meet the company's ambitious goals laid out by leadership. The phone at the center of the plan, the Moto X, stood out from the pack not just because of where it would be produced. Motorola would offer consumers who purchased the phone directly on its website the option to customize the device, with dozens of colors and materials, eventually including bamboo and walnut backs, as well as special touches like personalized engraving. The company hoped that offering customized phones would give it an edge over rivals Apple and Samsung, which sold only standardized lineups. And the customization was well-suited to the on-shoring plan: By making phones in the U.S., Motorola would be able to deliver them to domestic customers within four days, instead of making them wait, while also saving on shipping costs. In its marketing, Motorola played up the device's pedigree as a patriotic alternative to the foreign-produced competition. The plant's opening celebration was such a big deal that then-Texas Gov. Rick Perry and billionaire Shark Tank investor Mark Cuban showed up. The factory in Fort Worth, about an hour's drive from Dallas, was operated by Flextronics, a contract manufacturer now known as Flex. To save on costs, workers at the plant handled only final assembly, using components that were imported from Asia. The cost of labor was of course higher than in China – workers were paid an hourly wage that was about three times more than in China, company executives said at the time. But it was an acceptable trade-off, given the other advantages. Dennis Woodside, who was then the CEO of Motorola Mobility, said in an interview at the time that the customized phones were being sold at a profit. In addition to the customized models, Motorola sold standardized versions of the Moto X to wireless carriers – an arrangement that helped ensure a base level of demand and production at the factory. While Apple does not produce customized versions of its iPhone, the company would likely face many of the same complications, plus new ones, if it quickly shifted iPhone manufacturing to the U.S. as Trump has called for. Higher labor costs are still a reality. And domestic suppliers are limited, with most based in China. As a result, Apple would have to raise iPhone prices astronomically—at least initially—to make a profit, experts said. Instead of $1,000, U.S.-made phones would have to retail for as much as $3,500, Wedbush Securities analyst Dan Ives estimated in a recent research note, concluding that Apple ever producing the devices domestically is a 'fairy tale.' Over the past six months, to reduce its exposure to Trump's tariffs, Apple has accelerated a years-long shift in its sourcing of iPhones. Rather than China, its main manufacturing hub and initially the target of Trump's highest import taxes, the company now ships most of its U.S.-bound phones from India, where tariffs are lower. How the trade war will ultimately play out is still in flux. Trump has delayed some of his import taxes and is still negotiating others. But his comments in May on conservative social network Truth Social show he opposes Apple's current workaround. In his message, he insisted Apple's iPhones 'must be built in the United States, not India, or anyplace else.' Apple CEO Tim Cook has described Asia as better for manufacturing than the U.S. The reason has nothing to do with the difference in wages, he insisted in an interview at a Fortune conference in 2017. China stopped being a low-cost labor destination years ago, according to Cook. Rather, the country's advantage is the far greater availability of skilled workers, such as the tooling engineers who create designs and molds for components, and who he praised for their precision. 'In the U.S., you could have a meeting of tooling engineers and I'm not sure we could fill the room,' Cook said on stage. 'In China you could fill multiple football fields.' In an effort to appease Trump, Apple this year promised to spend $500 billion in the U.S. over the next four years. Some of that money, the company said, will go to producing servers in Houston for its data centers. But Apple hasn't mentioned anything about bringing iPhone manufacturing back home to the U.S. When it came to the Moto X, Flextronics, from the outset, anticipated a shortage of skilled engineers in the U.S. To get around the problem, it drafted engineering talent from its factories across the globe, including from Hungary, Israel, Malaysia, Brazil, and China, and splurged on moving them to Fort Worth just to get the operation running as quickly as possible. 'We had to bring in a very cultural cast of characters,' said Mark Randall, who led Motorola's supply chain and operations. Rank and file assembly line workers, along with supervisors and managers, were easier to recruit locally because of the area's status as a telecom manufacturing corridor, he added. Of the nearly 3,800 staffing the facility at its peak, most didn't require intensive training. Production at the plant, equivalent in size to nearly eight football fields, started in the summer of 2013. The operation was in a former Nokia phone factory, in an industrial park designated as a foreign trade zone and with its own airport for cargo. The location meant that Motorola would pay lower tariffs on certain components it imported from Asia. The savings would only kick in, however, if the company decided to export some of the phones it produced there to other countries. Randall, who is now a supply chain consultant and startup board member, described Texas as a friendly home for manufacturing. In just one example of the warm welcome, the state gave Motorola a tax break for worker training, he said. Setting up the Moto X plant required installing a massive amount of equipment, including conveyor belts and other machinery. Some, like certain testing machines, were shipped from China. Workers wearing smocks and gloves to protect the electronics from dirt and lint stood at blue tables set in neat rows while they went through the many steps required to finish a phone. Computer screens glowed above each station. Fitting plastic parts, like the phone's back cover, tended to be done by hand. Robotics was used for adding components like touch screens and for testing certain parts during assembly to make sure they worked properly. As production ramped up, process engineers, who sometimes patrolled the assembly line with stopwatches, looked for bottlenecks and rejiggered the assembly line. Like with any plant, the effort to squeeze out more efficiency was a constant focus. As the first Motorola phone designed under Google, Moto X generated considerable buzz. The Android device, which was priced at $579 for the unlocked entry version, had a rounded backside and pioneering voice control feature. Users merely had to say 'Okay, Google now' to activate the feature, to set up reminders and get driving directions 'It was a cool sexy phone,' said Mills, the CIO. 'I got it for my kids.' The mobile network carriers were also excited by the Moto X, though at least partly for self-serving reasons, according to Randall, the supply chain guru. If the device sold well, it would provide the carriers more leverage over Apple in negotiating the wholesale prices they paid for future iPhones. But ultimately, critics gave the Moto X mixed reviews. While they praised the ability to customize the device and its overall design, they dinged it for having underwhelming storage in the basic model (16GB) and inferior screen quality compared to the competition. As the Fort Worth plant revved up, workers quickly started pumping out up to 100,000 phones weekly. Initially, the plant's staff was overwhelmed, forcing Motorola to briefly backtrack on its promise to deliver phones to customers within four days. But over time, the volume dipped considerably. In the first quarter of 2014, Motorola sold 900,000 Moto X handsets worldwide compared to Apple selling 26 million of its new iPhone 5s during the same period, according to Strategy Analytics. Five months after Moto X debuted, Motorola slashed its price to $399. After nine months, the factory was down to 700 workers, or less than one-fifth of what it had earlier. Within the first few weeks, Randall said it was clear to leadership that the Moto X was underperforming. The team had to ramp down production. While not a complete failure in terms of sales, the phone wasn't a huge success either. Employees said they expected future models to do better, after improving the phone's design. Many blamed a limited marketing budget compared to the big money that Samsung and Apple spent on print ads and TV commercials. Because Moto X was a brand new model, they argued it needed a splashier ad campaign to get the word out or a more convincing message. One of the company's big assumptions about the phone had turned out to be wrong. After betting big on U.S. assembly, and waving the red, white, and blue in its marketing, the company realized that most consumers didn't care where the phone was made. 'One of the learnings was that assembled in America wasn't resonating,' said Mark Rose, a senior director of product management with Motorola at the time who now coaches product managers as a consultant. Apple wouldn't necessarily face the same challenges as Motorola, if it opened a U.S. smartphone plant. Their vast difference in size could make a big difference. Because of sluggish demand, Motorola struggled to achieve the cost savings from making Moto X in huge numbers. Apple, on the other hand, with annual U.S. iPhone sales in the tens of millions, could more easily cash in on the economies of scale. For Motorola, the challenge it faced was compounded by its decision to let shoppers customize their phones when ordering them online. Fully assembling those devices ahead of time, which would have helped make the plant run more smoothly, was impossible. It also led to higher return rates, an expensive problem for any company, because customers were more likely to be disappointed with the color scheme they chose. Apple, with its standardized lineup, doesn't have the same worries. Thanks to its successful track record, Apple also has significant control and leverage over its suppliers to negotiate lower prices for its iPhone components. Motorola, with its back-in-the-pack position and the uncertainty about whether its new Moto X phone would be a hit, had little sway in comparison. Meanwhile, Motorola, along with most other Android phone makers, operate in an environment of intense competition that translates into low profit margins. Any extra costs, such as is the case with U.S. manufacturing from higher wages, can be financially painful. Apple's iPhone, however, is a premium product that sells at a high margin. As a result, the company could more easily absorb the additional expense of producing it in the U.S. Ultimately, Google's changing priorities played a major role in its decision in January 2014 to sell Motorola to China-based Lenovo for $2.9 billion. A few months later, with the sale of the phone maker still pending, Google announced it would shut down its Moto X assembly line in Fort Worth and shift production entirely to China and Brazil, where production costs were lower. Instead of trying to compete with Apple, Motorola, under Lenovo, would focus on making cheaper phones aimed at customers in developing countries. 'What we found was that the North American market was exceptionally tough,' Motorola president Rick Osterloh told the Wall Street Journal after announcing that the Fort Worth plant would close. Selling would eliminate another problem for Google: Griping by phone makers that used Android software in their devices. They complained that Google, after buying Motorola, competed directly against them. Google had to take the rebellion seriously. If those partners bailed on Android, it would be a huge blow to Google because it would make it more difficult for handset users to access its services. Another factor in the sale was Google's rationale for acquiring Motorola in the first place. In addition to buying a phone business, Google had gotten Motorola's huge patent portfolio that it hoped would help it fend off a growing number of lawsuits over Android. Apple, Microsoft, and other competitors had targeted Google and its phone making partners with claims that the operating system infringed on their intellectual property. In selling Motorola to Lenovo, Google kept most of the patents, tacitly acknowledging that they were more valuable to it than a handset business with disappointing sales. In the end, Motorola's failed U.S. adventure had little to do with where the Moto X was assembled, by all accounts. The phone simply didn't sell well enough to justify a U.S. assembly line. 'If it had sold better off the jump, the whole story would have been different,' said Gabe Madway, who worked in Motorola's public relations at the time and is now at online investment management service Wealthsimple. Randall, meanwhile, put it even more bluntly, saying the phone's failure 'had very much zero' to do with U.S. manufacturing and everything to do with the iPhone being a better device with bigger brand recognition than the Moto X. Of course, a lot has changed in 12 years that could make or break a new U.S. manufacturing push by a company like Apple. Factory automation, for example, has greatly improved, opening the door to more cost savings in any U.S. smartphone factory now compared to before. But some things haven't changed. Adding thousands of workers on short notice to speed up production of a device getting more sales than anticipated would be next to impossible to do in the U.S. In China, it's routine. 'If there was a ramp that went super well, the ability to flex that workforce is insane' Randall said about China. 'The ability to scale down that work workforce is insane.' Also, there are relatively few U.S.-based suppliers that could produce enough electronic components for millions of phones. And expanding the pool would likely take years. Meanwhile, importing parts, the obvious alternative, may be prohibitively expensive if Trump's 'Liberation Day' tariffs, proposed in April, fully kick in. It doesn't help that the president frequently changes his mind about the levies, making it difficult for companies to plan ahead for big investments like phone assembly plants. Mills, the former Motorola CIO, said Trump giving phone makers like Apple some wiggle room would make it easier for them to set up U.S. manufacturing. Instead of producing their phones entirely in the U.S, they could avoid tariffs by doing merely final assembly domestically, like Motorola tried. 'A big thing comes down to what Trump means by Made in America,' said Mills. Another idea is for Apple to set up a small operation domestically to produce a 'prestige or limited edition' iPhone, said Ross Rubin, an analyst with Reticle Research. It could charge a premium for the device, say $2,000, he said, and let Trump declare victory, letting Apple avoid the much more expensive alternative to onshoring a huge chunk of its iPhone production. What is clear is this: Motorola's Made in America experiment lasted just over a year, and in more than a decade since, no other major smartphone maker has dared to try something similar again. This story was originally featured on

Monster Energy Team Claims Total of 21 Medals (Seven Gold, Eight Silver, Six Bronze) at the Inaugural X Games Salt Lake City 2025
Monster Energy Team Claims Total of 21 Medals (Seven Gold, Eight Silver, Six Bronze) at the Inaugural X Games Salt Lake City 2025

Malaysian Reserve

time30-06-2025

  • Entertainment
  • Malaysian Reserve

Monster Energy Team Claims Total of 21 Medals (Seven Gold, Eight Silver, Six Bronze) at the Inaugural X Games Salt Lake City 2025

World's Leading Action Sports Event Celebrates 30th Anniversary with Monster Energy as Title Sponsor BMX Dirt: Monster Energy Riders Sweep Podium with Ryan Williams Taking Gold, Brady Baker Silver, and Daniel Sandoval Bronze BMX Street: 29-Year-Old Jordan Godwin from Cardiff, Wales, Claims Gold Women's Skateboard Vert Best Trick: 15-Year-Old Arisa Trew from Palm Beach, Australia, Claims Gold with Never-Landed Trick, Pushes Record for Most Women's Skate Gold to Eight Medals Moto X Best Whip: Julien Vanstippen from Ophain, Belgium, Takes Gold Medal BMX Dirt Best Trick: 31-Year-Old Ryan Williams from Sunshine Coast, Australia Lands Never-Been-Done Triple Backflip for Gold Medal, Monster Army Rider Kaden Stone from Lake Elsinore, California Takes Silver Skateboard Street Best Trick: 19-Year-Old Filipe Mota from Patos de Minas, Brazil, Earns Gold, 30-Year-Old Nyjah Huston from Laguna Beach, California, Takes Silver Medal Women's Skateboard Park: 16-Year-Old Cocona Hiraki from Hokkaido, Japan, Takes Silver, Sets Record for Most Total Medals in Discipline at Five Medals Moto X Best Trick: 22-Year-Old Tom Richards Clinches Silver, 24-Year-Old Brother Ben Richards Claims Bronze Medal Men's Skateboard Park: 21-Year-Old Kieran Woolley from Kiama Downs, Australia, Takes Silver Medal, 25-Year-Old Tom Schaar from Malibu, California, Earns Bronze Men's Skateboard Street: 30-Year-Old Nyjah Huston from Laguna Beach, California, Earns Silver Medal, 15-Year-Old Julian Agliardi from Long Beach, California, Takes Bronze Women's Skateboard Vert: 15-Year-Old Arisa Trew from Palm Beach, Australia, Claims Silver Women's Skateboard Street: 15-Year-Old Monster Army Rider Jessica Ready from Auckland, New Zealand Claims Bronze BMX Park Best Trick: 30-Year-Old Kevin Peraza from Tucson, Arizona, Claims Gold Medal with Never-Been-Done Trick, 24-Year-Old Bryce Tryon from Lodi, California, Takes Bronze Medal SALT LAKE CITY, June 30, 2025 /PRNewswire/ — The first X Games in Salt Lake City is officially a wrap! Monster Energy congratulates its Skateboard, BMX, and Moto X athletes on groundbreaking performances in the 74th edition of the X Games. During three days of live competitions inside Utah State Fairpark and Event Center, the world-class team claimed a total of 21 X Games medals (seven gold, eight silver, and six bronze) and raised the bar by landing never-been-done tricks and setting new medal records. Standouts included 29-year-old Jordan Godwin from Cardiff, Wales, claiming the gold medal in BMX Street after already earning bronze at X Games Osaka the previous weekend. The team swept the entire BMX Dirt podium on Saturday with 31-year-old Ryan Williams from Sunshine Coast, Australia, taking gold, 22-year-old Brady Baker from Toms River, New Jersey, claiming silver, and 30-year-old Daniel Sandoval from Corona, California, taking bronze. The intense Women's Skateboard Vert Best Trick final witnessed 15-year-old Arisa Trew from Palm Beach, Australia, claim a dominant win with a never-been-landed trick. In Moto X Best Whip, 29-year-old Julien Vanstippen from Ophain, Belgium, soared to victory. The BMX Dirt Best Trick wrote X Games history with 31-year-old Ryan Williams from Sunshine Coast, Australia, landing the world's first triple backflip on dirt for the gold medal. The never-been-done tricks continued in Skateboard Street Best Trick, where 19-year-old Filipe Mota from Patos de Minas, Brazil, landed a Caballerial kickflip backside tailslide for the gold medal. Finishing a weekend of history-making performances, the SONIC Dave Mirra BMX Park Best Trick saw 30-year-old Kevin Peraza from Tucson, Arizona, land a never-been-done tailwhip wall ride transfer for the gold medal. Supported by Monster Energy as the official energy drink partner, X Games Salt Lake City 2025 marked the 74th edition of X Games. Celebrating the 30th anniversary of X Games, the event attracted more than 100 athletes from across the globe. On three action-packed days, athletes competed for 52 medals in 14 events across BMX, Moto X, and Skateboarding disciplines. Here's how Team Monster Energy unleashed the beast at X Games Salt Lake City 2025: The inaugural X Games in Salt Lake City kicked off with the SONIC Women's Skateboard Park competition. In a heated battle that saw top contenders finish outside of podium contention, 16-year-old Cocona Hiraki from Hokkaido, Japan, claimed the silver medal. A perfect run featuring a backside Smith grind the deep end, backside nosegrind the vert corner, and kickflip Indy over the box earned her 83.66 points and second place. A two-time Olympic silver medalist, Hiraki now owns the record for most X Games medals in Women's Skateboard Park at five (one gold, three silver, one bronze). Next, the team earned the weekend's first gold medal in the BMX Street final: 29-year-old Jordan Godwin from Cardiff, Wales, clinched the victory in front of the high-energy SLC crowd after earning bronze in the discipline the previous weekend at X Games Osaka. Putting his technical skills on full display, Godwin landed a run stacked with switch feeble 360 backwards ice and pegs hard 360 the long rail for 89.33 points and his career-first gold medal. Godwin now owns three X Games medals (one gold, one silver, one bronze). Rounding out an epic first day in Salt Lake City, the Monster Energy team sent another shock to the system in the Moto X Best Trick final. Making his X Games debut, 22-year-old Tom Richards unveiled a difficult Body Spin to earn 93.00 points and silver as his first medal. He was joined on the podium by his older brother, 24-year-old Ben Richards, both from Wagga Wagga, Australia. Fresh off a silver medal at Osaka 2025, Ben Richards stoked the crowd by landing a perfect Special Flip body varial for 91.33 points and the bronze medal. Ben Richards now owns two X Games medals (one silver, one bronze). With two brothers on the same podium, Day 1 was a wrap! The medal campaign continued on the second day of X Games SLC with a double podium in Men's Skateboard Park event: 21-year-old Kieran Woolley from Kiama Downs, Australia, claimed silver on his third and final runs with massive transfers and technical lines for 89.00 points. Woolley now owns four X Games medals (one gold, three silver). He was joined on the podium by 25-year-old Tom Schaar from Malibu, California, who took bronze with 87.66 points for huge 540 variations and a stylish frontside stalefish 360 over the box. Schaar now owns 17 X Games medals (4 gold, 4 silver, 9 bronze). Next, the Women's Skateboard Vert had viewers on the edge of their seats with a close battle. When all was said and done, Monster Energy's Trew took home silver with standouts including body varial 540, kickflip Indy, and frontside Caballerial stalefish for 90.00 points. And the Australian skateboard phenomenon was not done claiming medals in SLC! The Monster Energy Men's Skateboard Street contest featured one of the most epic showdowns in X Games history. After dominating the top spot, 30-year-old Nyjah Huston from Laguna Beach, California, found himself bumped to the silver medal position after putting down a mind-boggling run for 93.00 points. And he had more in store at this X Games! Also rising to the top three, 15-year-old Monster Army recruit Julian Agliardi from Long Beach, California, stole the show by landing technical bangers such as frontside bluntslide kickflip fakie the rail and clinched bronze as his first X Games medal. Talk about stealing the show: In the Monster Energy Women's Skateboard Street final, 15-year-old Monster Army Rider Jessica Ready competed within 24 hours' notice as an alternate and proceeded to claim the bronze medal. Technical standouts such as fakie Smith stall kickflip the quarter pipe and backside kickflip over the bump earned Ready a score of 83.66 points and her first podium at X Games. Inspiring! Initially scheduled for Friday, the BMX Dirt final was moved to Saturday evening due to strong winds, and delivered a full podium sweep for Team Monster Energy. Leading the charge, Williams saved the best for his third and final run, landing double frontflip, frontflip front bri flip, cashroll onto the step-up, frontflip no-hander down, and double backflip for 94.33 points and his first gold in the discipline. Williams now owns 12 X Games medals (10 gold, 2 silver). Claiming BMX Dirt silver, two-time defending champion Baker earned 93.66 points on Run 2 for bangers, including cashroll tailwhip to tabletop and backflip triple tailwhip. Baker now owns four X Games medals (two gold, two silver). Completing the podium sweep, 30-year-old Sandoval secured his podium spot early in the final with a score of 85.33 points for bronze. Sandoval now owns ten X Games medals (three gold, one silver, six bronze). The victories continued with a historic first in Women's Skateboard Vert Best Trick: After landing her signature switch McTwist as a 'safety run,' Trew finally found gold on her fourth attempt. Stoking the SLC crowd, she landed the first kickflip body varial 540 in a women's skateboard contest and rode away with the gold medal for the record-setting feat. Saturday's victory extends Trew's record for most X Games gold medals in women's skateboarding to eight gold medals. Trew now owns nine X Games medals (eight gold, one silver). The second day of X Games Salt Lake City ended with spectacular motocross aerials in Moto X Best Whip, and another victory for the team! Belgium's Vanstippen rolled into the final as a podium favorite after making history in 2022 as the first Belgian athlete to win X Games gold, but was battling a fractured thumb on his right hand. Undeterred, Vanstippen sent the most inverted whips of the night in epic slow-motion style for the gold medal. Vanstippen now owns six X Games medals (two gold, two silver, two bronze). And like that, Day Two in SLC concluded for Team Monster Energy with an epic 11 medals (three gold, four silver, and four bronze) across seven contest events. The final day in Salt Lake City added a new chapter to X Games history in the BMX Dirt Best Trick event. In the intense 20-minute jam session, 31-year-old Williams from Australia unveiled a trick never landed on dirt terrain before: A perfectly executed triple backflip earned 'R Willy' the gold medal and a spot in the history books. Williams now owns 13 X Games medals (11 gold, 2 silver). He was joined on the podium by 21-year-old Monster Army rider Kaden Stone from Lake Elsinore, California, showcasing a double cork cash roll for the silver medal. Stone now owns two X Games silver medals. Another chapter of X Games history was written in the Monster Energy Men's Skateboard Street Best Trick event. In the explosive session, 19-year-old Mota from Brazil unleashed a never-been-landed-in-competition Caballerial kickflip backside tailslide fakie on the big rail for the gold medal. Mota now owns two X Games medals (one gold, one silver). Also dropping a new trick, 30-year-old Huston landed a perfect nollie heelflip backside noseblunt slide on the big rail for the silver medal in Salt Lake City. Huston now owns 26 X Games medals (15 gold, seven silver, four bronze). A weekend of record-setting performances concluded on a high note in the SONIC Dave Mirra BMX Park Best Trick. In the high-energy session judged on single best tricks, 30-year-old Peraza took a heavy slam to conquer a never-been-landed trick: A massive tailwhip to wallride transfer from vert extension to deck wall earned the BMX icon the hard-earned gold medal. Peraza now owns 13 X Games medals (eight gold, three silver, two bronze). Also stoking the SLC crowd with next-level tricks, 24-year-old Tryon rose to bronze medal position on his third attempt by boosting a massive 900 turndown flair, stylishly contorted in mid-air, in the bowl's deep end. Tryon now owns two X Games medals (one silver, one bronze). And that's a wrap for X Games Salt Lake City 2025! Missed the action? Watch all event replays from X Games Salt Lake City 2025 on the official X Games YouTube page. Visit for exclusive content from X Games Salt Lake City 2025, including photos, videos, and contest results. Follow Monster Energy on YouTube, Facebook, Instagram, X, and TikTok. Download media assets here. For interview or photo requests, contact Kim Dresser. About Monster EnergyBased in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy, including all of its drinks, at CONTACT: Kim Dresser C: (949) 300-5546 E:

Monster Energy Athletes Set World Records, Sweep Podiums, and Claim Victories on Day 2 of X Games Salt Lake City 2025
Monster Energy Athletes Set World Records, Sweep Podiums, and Claim Victories on Day 2 of X Games Salt Lake City 2025

Malaysian Reserve

time29-06-2025

  • Sport
  • Malaysian Reserve

Monster Energy Athletes Set World Records, Sweep Podiums, and Claim Victories on Day 2 of X Games Salt Lake City 2025

BMX Dirt: Monster Energy Riders Sweep Podium with Ryan Williams Taking Gold, Brady Baker Silver and Daniel Sandoval Bronze Women's Skateboard Vert Best Trick: 15-Year-Old Arisa Trew from Palm Beach, Australia, Claims Gold with Never-Landed Trick, Pushes Record for Most Women's Skate Gold to Eight Medals Moto X Best Whip: Julien Vanstippen from Ophain, Belgium, Takes Gold Medal Men's Skateboard Park: 21-Year-Old Kieran Woolley from Kiama Downs, Australia, Takes Silver Medal, 25-Year-Old Tom Schaar from Malibu, California, Earns Bronze Men's Skateboard Street: 30-Year-Old Nyjah Huston from Laguna Beach, California, Earns Silver Medal, Monster Army's 15-Year-Old Julian Agliardi from Long Beach, California, Takes Bronze Women's Skateboard Vert: 15-Year-Old Arisa Trew from Palm Beach, Australia, Claims Silver Women's Skateboard Street: 15-Year-Old Monster Army Rider Jessica Ready from New Zealand Claims Bronze SALT LAKE CITY, Utah, June 29, 2025 /PRNewswire/ — Day two of Summer X Games is a wrap! Monster Energy congratulates its team of action sports athletes on raising the bar on the second day of X Games Salt Lake City 2025. On Saturday, Monster Energy riders claimed a total of 11 medals (three gold, four silver, and four bronze) across seven contest events at Utah State Fairpark and Event Center. In a historic moment, the team swept the entire BMX Dirt podium on Saturday with 31-year-old Ryan Williams from Sunshine Coast, Australia, taking gold, 22-year-old Brady Baker from Toms River, New Jersey, claiming silver, and 30-year-old Daniel Sandoval from Corona, California, taking bronze. The progressive Women's Skateboard Vert Best Trick event witnessed 15-year-old Arisa Trew from Palm Beach, Australia, claim a dominant win with a never-been-landed trick. In the Moto X Best Whip competition, 29-year-old Julien Vanstippen from Ophain, Belgium, soared to victory. The competitive Men's Skateboard Park event saw Team Monster Energy claim double podium spots: 21-year-old Kieran Woolley from Kiama Downs, Australia, claimed silver while 25-year-old Tom Schaar from Malibu, California, took bronze. In the heavily contested Women's Skateboard Vert event, Trew took silver. The Monster Energy Men's Skateboard Street contest concluded with 30-year-old Nyjah Huston from Laguna Beach, California, in silver medal position. He was joined on the podium by Monster Army's 15-year-old Julian Agliardi from Long Beach, California, who took the bronze medal in his second X Games. In the Monster Energy Women's Skateboard Street final, 15-year-old Monster Army Rider Jessica Ready claimed the bronze medal. Here's how the action unfolded for team Monster Energy on day two of X Games Salt Lake City 2025: BMX Dirt: Full Podium Sweep for Team Monster Energy Headed by Ryan Williams in 1st Place Initially scheduled for Friday, the BMX Dirt final was moved to Saturday evening due to strong winds. But it was worth the wait, as Team Monster Energy swept the entire podium in one of the most epic competitions ever seen at X Games. When the eight finalists attacked the dirt course with its sequence of huge jumps interspersed by a technical step-up obstacle, two-time defending champion Baker secured the top spot on his first run. And the New Jersey native seemed locked in place, until the last runs rolled around. With everything riding on his third and final attempt, Australia's Williams landed a run for the ages to secure his career-first gold medal in BMX Dirt. Putting together Double frontflip, frontflip front bri flip, cashroll onto the step-up and frontflip no-hander down, double backflip secured 'R Willy' a score of 94.33 points for the win. Asked about winning his 10th X Games gold medal, Williams replied, 'I totally forgot about 10 medals. Thank God, I got that done. Let's go X Games! Third time's the charm, let's go! First BMX Dirt Gold!' Williams now owns 12 X Games medals (10 gold, and two silver). Following closely in silver-medal position, Baker earned second place with a score of 93.66 points on Run 2. Hitting the course with cashroll tailwhip to tabletop, backflip triple tailwhip, 360 tailwhip, cashroll barspin, and 720 double barspin secured Baker his fourth X Games medal. Baker now owns four X Games medals (two gold, two silver). Rounding out the podium on Saturday, 30-year-old Sandoval secured his podium spot early in the final with a score of 85.33 points on Run 1. A perfect line including backflip double tailwhip, 360 barpsin to down whip, frontflip, 360 double downside whip, 720 barspin secured Sandoval the bronze medal. Sandoval now owns ten X Games medals (three gold, one silver, and six bronze). Women's Skateboard Vert Best Trick: Arisa Trew Takes Gold with Never-Been-Done Trick, Advances All-Time Record for Most Women's Skateboard Gold Medals to Eight The SLC crowd was in for a progressive showcase in the Women's Skateboard Vert Best Trick session. In the 30-minute contest scored on single best trick, all eyes were on 15-year-old skateboard phenomenon Trew from Australia. After missing the gold medal spot in Saturday's Skateboard Vert final, the Australian came into the competition fully focused on clinching the victory. Setting up for a dominant performance, Trew secured the lead early on by landing her signature switch McTwist. Once she locked down the top spot, Trew systematically started chasing a trick that had never been landed in women's skateboard competition and made history! On her fourth attempt, Trew landed the first kickflip body varial 540 in a women's skateboard contest and rode away with the gold medal for the record-setting feat. 'I just did my switch McTwist as safety trick. Then I grabbed the kickflip body varial five on my fourth attempt and put it to my feet. And I could not believe I actually landed it. I'm just so happy about it,' said Monster Energy's Trew upon claiming gold in Salt Lake City. Saturday's victory extends Trew's record for most X Games gold medals in women's skateboarding to eight gold medals. Talk about a historic Saturday at X Games! Moto X Best Whip: Julien Vanstippen Takes Second Gold in Event The final event of Day 2 at X Games Salt Lake brought another victory for Team Monster Energy: The Moto X Best Whip revolves around stylish airs contorted to the maximum, known as 'whips', and the field of competitors included icons of the discipline. Speaking of icons, Vanstippen rolled into the final as a podium favorite after making history in 2022 as the first Belgian athlete to win X Games gold with his Best Whip victory. Even a broken thumb could not hold him down in Salt Lake City. Blazing through the prelim round with style and altitude, Vanstippen eased into the session of final four riders. When the action moved into medal performances, Vanstippen cranked up the heat. Sending the most contorted whips of the night, the Belgian athlete flew his dirt bike upside down and cranked backwards. On his next attempt, he impressed the judges and crowd with a massive tuck in mid-air, almost rotating a backflip but aligning the bike forward for a smooth landing. When all was said and done, the judges awarded Vanstippen the second Best Whip gold medal of his career. 'I did not expect to win. The first gold wasn't expected, and this one was difficult with my thumb injury. But everything is mental. So, I sent it!' said Monster Energy's Vanstippen upon claiming the gold in SLC. 'This was one of the biggest whips I've done. I'm super stoked to be here riding with all those guys and getting the win.' Vanstippen now owns six X Games medals (two gold, two silver, two bronze). Men's Skateboard Park: Monster Energy's Kieran Woolley Clinches Silver, Tom Schaar Takes Bronze in Heated Contest A big day at X Games Salt Lake City 2025 unfolded amidst 94-degree heat and a double podium finish for the team in Men's Skateboard Park. As eight of the world's top riders attacked the sprawling park course with their best tricks, team riders claimed second and third place. Bringing home the silver medal, Woolley found the perfect line on his third and final run: ollie off the extension, gap transfer frontside lipslide the corner, frontside Smith grind, huge frontside nosebone the channel, kickflip Indy the extension, far gap to frontside nosegrind the quarterpipe, 50-50 grind the rainbow rail, manual the extension, backside Smith grind, massive transfer backside bluntslide the box, backside boneless the wallride, and frontside invert revert, Half Cab manual the volcano, frontside blunt, for 89.00 points. Woolley now owns four X Games medals (one gold,three silver). Also rising to the podium, Schaar dropped in as the defending gold medalist after clinching the win the previous weekend at X Games Osaka 2025. In SLC, Schaar posted his highest score of the weekend on his first run: Putting together Indy nosebone transfer into the deep end, huge frontside channel ollie transfer, ollie to frontside wall ride to ollie in, hip transfer frontside lipslide, backside Smith grind, backside 540 melon, alley-oop backside 270 ollie the hip, backside 540 tailgrab the extension, ollie up frontside tailslide the extension, backside lipslide over the hip, frontside 360 stalefish the box, and huge blindside ollie fakie the hip earned Schaar 87.66 points and the bronze medal. Schaar now owns 17 X Games medals (four gold, four silver, and nine bronze). Also watch for him in Men's Skateboard Vert Best Trick on Sunday. Women's Skateboard Vert: Arisa Trew Claims Silver Medal Keeping the focus on progressive skateboarding action, the Women's Skateboard Vert final showcased the current state of the sport's evolution on full display. Monster Energy's Trew entered as the rider to watch after claiming gold in both Skateboard Vert and Park at X Games Osaka and setting a new record for most X Games gold medals in female skateboarding. As trick levels in the finals escalated, Trew faced difficulty getting the full run she wanted. On her third attempt, she posted the highest score by stringing together a huge alley-oop McTwist, body varial 540, frontside varial lien, backside judo air, kickflip Indy, Madonna, 360 Indy air, switch backside air, frontside Caballerial stalefish, frontside crooked grind fakie and Half Cab frontside noseslide revert for 90.00 points and the silver medal. Trew now owns nine X Games medals (eight gold, and one silver). Monster Energy Men's Skateboard Street: Nyjah Huston Earns Silver, Monster Army's Young Julian Agliardi Earns Bronze in His Second X Games The crowd witnessed an escalating display of trick difficulty in the Monster Energy Men's Skateboard Street contest. With eight of the world's top street skaters attacking the course with three 45-second runs each, the level of riding reached an all-time high. When all was said and done, Monster Energy's Huston found himself bumped from first place by Japan's Yuto Horigome on the final runs. The most decorated street skateboarder of all time put down his highest score on Run 1, landing switch frontside flip the bump, crooked grind the box to bank, 360 kickflip the bump, kickflip backside lipslide the gap rail, nollie backside noseblunt slide the bump to rail, nollie frontside noseblunt slide the gap rail, switch heelflip frontside boardslide the big rail and fakie kickflip the bump for 93.00 points and the silver medal. 'I was not surprised at all. You can never count this guy out. He always makes it happen on the last run. It was a good contest overall, congrats to everyone,' said Monster Energy's Huston in SLC. Huston now owns 25 X Games medals (15 gold, six silver, and four bronze). He will be shooting for victory in the Men's Skateboard Street Best Trick event and a chance to expand his current record of most all-time gold medals in men's skateboarding at 15 gold medals. Huston was joined on the podium by Monster Army's Agliardi, who turned heads on his first run of the final, rising all the way into podium contention with an 80.00-point score. When riders posted higher scores on follow-up runs, Agliardi held his own and landed a perfect routine on his last attempt: Frontside nosegrind the flat rail, backside Smith grind the box to bank, 360 kickflip the bump, nollie 270 frontside boardslide the gap rail, kickflip backside lipslide the big rail, frontside blunt the quarter pipe, nollie frontside boardslide the gap rail, and frontside bluntslide kickflip fakie the big rail for 87.33 points and the bronze medal. 'Honestly, it doesn't even feel real. It feels like a dream! I have no words to explain. I gave it my all,' said Agliardi upon winning his first X Games medal in Salt Lake City on Saturday. Monster Energy Women's Skateboard Street: Monster Army Rider Jessica Ready from New Zealand Takes Bronze The crowd witnessed the state-of-the-art in technical tricks in the Monster Energy Women's Skateboard Street final. In a field of decorated X Games winners and Street League Skateboarding champions, a young rider clinched her spot in the top three. It's even more remarkable because 15-year-old Ready from New Zealand came in as an alternate with only 24 hours of notice of competing at her first X Games! On her third run of the final, Ready claimed the bronze medal with a technical routine. Putting together nollie heelflip the bump, 360 kickflip the corner, kickflip the gap, feeble grind the flat rail, frontside rock the quarter pipe, ollie the stair set, backside 5-0 grind the flat ledge, nollie frontside kickflip onto the box, fakie Smith stall kickflip the quarter pipe, and backside kickflip over the bump earned Ready 83.66 points and bronze as her first X Games medal. What an incredible X Games debut! Stay tuned for more X Games Salt Lake City 2025! X Games is live all weekend, available to watch on the official Roku Channel. Visit for exclusive updates from X Games Salt Lake City 2025, including photos, videos, and contest results as they happen. Follow Monster Energy on YouTube, Facebook, Instagram, X, and TikTok. For interview or photo requests, contact Kim Dresser. About Monster EnergyBased in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at CONTACT: Kim Dresser C: (949) 300-5546 E:

How to watch X Games Salt Lake City Day 2: Gold up for grabs Saturday
How to watch X Games Salt Lake City Day 2: Gold up for grabs Saturday

New York Times

time28-06-2025

  • Entertainment
  • New York Times

How to watch X Games Salt Lake City Day 2: Gold up for grabs Saturday

Saturday picks up the pace as X Games Salt Lake City rages on. Riders and skaters from more than a dozen countries are set to compete across eight events. Once centered in American subcultures, these sports are now proving grounds for international competition. Tricks and techniques move across borders, and progression accelerates. Advertisement Two crowd-favorite events headline the day: BMX Dirt Best Trick and Moto X Best Whip. One relies on precision, while the other thrives on instinct. An all-day digital livestream of Saturday's events can be found on the Roku Sports Channel. In BMX Dirt Best Trick, riders like Ryan Williams and Andy Buckworth aim for something groundbreaking. Each run is a gamble — a limited window to land a trick no one has nailed before. It's a risk versus reward scenario on a live stage. Moto X Best Whip strips things down further. Riders launch, snap or whip their bikes sideways midair and hold the pose longer than seems possible. There are no timers or point systems in place. Just amplitude, control and crowd response. Elsewhere, Nyjah Huston enters Men's Skateboard Street with a chance to tie X Games gold medal record-holder Garrett Reynolds at 16. Chloe Covell leads a rapidly rising Women's Skateboard Street field, while Arisa Trew looks to maintain her dominance in Women's Skateboard Vert. Saturday is not a buildup to the finale. It is the turning point. Streaming and ticketing links in this article are provided by partners of The Athletic. Restrictions may apply. The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication. (Photo of Nyjah Huston: Odd Andersen / Getty Images)

North America's largest action sports festival, JACKALOPE Fest, returns to Mississauga's Celebration Square, July 11-13
North America's largest action sports festival, JACKALOPE Fest, returns to Mississauga's Celebration Square, July 11-13

Yahoo

time11-06-2025

  • Entertainment
  • Yahoo

North America's largest action sports festival, JACKALOPE Fest, returns to Mississauga's Celebration Square, July 11-13

Vert Skateboard Street Skateboard Mississauga, ON, June 11, 2025 (GLOBE NEWSWIRE) -- JACKALOPE Festival, North America's only action sports festival, is returning to Mississauga for a second adrenaline-fueled event that's bigger and bolder, with two new sports added to the mix: roller skating and trampoline. From July 11 to 13, Mississauga's Celebration Square and Square One Shopping Centre will transform into the ultimate urban playground, welcoming world-class global athletes, gravity-defying stunts and family-friendly fun over three electrifying days of skateboarding (street and vert*) competition, bouldering, BASE jumping, breaking competition and more. More than 500 athletes will compete for more than $70,000 in total prize money, split equally between male and female competitors in their respective categories. JACKALOPE Festival is a free event, made possible by Visit Mississauga, which drew crowds of 60,000 last year. 'Fresh off our epic JACKALOPE Fest in Virginia Beach, we're thrilled to bring that same incredible energy, talent and mind-blowing competition back to Mississauga for a second year,' says Micah Desforges, Founding President TRIBU and Producer of JACKALOPE. 'Thanks to our partnership with Visit Mississauga, the festival is more than a competition — it's a celebration of community, culture and the adventurous spirit that drives action sports.' New in 2025: Freestyle Trampoline demonstrations by Freestyle Trampoline Association, featuring gravity-defying aerial tricks Roller Skate demonstrations Kids and adults can try trampolining and rollerskating, guided by an expert Returning Festival Highlights: Skateboarding (street and vert) competitions with top global and local talent Bouldering competitions BASE jumping from a 300-foot crane — a first in Canada in 2024, returning this year Breaking Battles and Moto X demos Live music, beer garden (19+), food trucks, athlete meet-and-greets, and more! "We can't wait to welcome even more people this year to downtown Mississauga as JACKALOPE transforms Celebration Square and Square One's exterior lot into the ultimate urban playground! We're proud to be a major sponsor of this event and invite everyone to bring the whole family to experience the thrill of watching top athletes compete live over three action-packed days. It's going to be an unforgettable weekend of fun—and if you missed it last year, you definitely won't want to miss out this summer! said Victoria Clarke, CEO of Visit Mississauga. 'JACKALOPE is back in Mississauga for its second year, and we couldn't be more pleased to welcome the elite athletes and, of course, spectators from near and far as we once again transform Celebration Square into a world-class action sports stage! Thank you to Visit Mississauga for bringing this fantastic spectacle back to our great city. We love seeing our downtown bustling with people taking full advantage of this great outdoor venue and enjoying our many diverse, one-of-a-kind events like JACKALOPE. Mississauga truly has something for everyone. Come join us – you're going to love it!' said Mayor Carolyn Parrish. ATHLETE HIGHLIGHTS: Hundreds of top skateboarders from Canada and around the world will be putting on a show and showcasing their best tricks throughout the weekend: Sophie Grant, Street | age 25 | member of the Canadian national skateboarding team, actively training for the upcoming Olympic Games Samantha Secours, Street | age 23 | Canada's top-ranked woman in street skateboarding Ben Paterson, Street | age 31 | representing Canadian talent on both national and international stages Rony Gomes, Vert | age 33 | Brazil - An X Games medalist, currently ranked #3 in vert. Golden Ticket Winners: Following hundreds of submissions and a month-long digital search for the world's best undiscovered, up-and-coming skaters, winners have been selected to take their skills to the next level in competition. They each receive paid trips to throw their best tricks at three JACKALOPE festivals: Virginia Beach, Mississauga and Montreal. The winners, selected by a panel of esteemed judges: PLG and Amelia Brodka for the Vert competitions and Manny Santiago and Christiana Means for the Street competitions include: Men's street: Jair Urbano | age 24 | Colombia Women's street: Secret Lynn | age 17 | USA Men's vert: Ema Kawakami | age 9 | Japan Women's vert: Shuka Kawai | age 13 | Japan Plus, TheSkateNomad Mike Boisvert traveled the world to hand-pick Golden Ticket competitors from skate parks: Alisa Fessl, Street | age 24 | Austria - She took first place in Red Bull Skateburg 2023. Mazel Paris, Street | age 11 | Philippines/USA - At the age of nine, she placed 7th in the 2023 Asian Games. She has travelled the world to represent the Philippines in international skateboarding events. Daniel Zapata, Street | age 25 | Colombia - Medalist and strong presence in Latin American competitions. Deyvid Anderson, Street | age 23 | Peru - Gold in men's street at the South American Games. Additional competitors will be confirmed later this month. For full event details, competitor updates and competition schedules, follow @jackalopefest on social media and visit 'The community response to the JACKALOPE festival was beyond what we could have hoped for, and we're looking forward to hosting this action-packed event once again,' said Stephen Gascoine, Director of Square One Shopping Centre. 'This is an opportunity to celebrate the talent and courage of local athletes and bring mind blowing performances to Mississauga spectators.' JACKALOPE MISSISSAUGA is made possible thanks to Visit Mississauga and our climb partner Arc'teryx, with the support of Haribo, Electrolit Canada, Jarritos, Arizona and Tech Deck. The competitions are sanctioned by Canada Skateboard, World Cup Skateboarding and Breaking Canada. Media partner is SBC Magazine. THE JACKALOPE SERIESJACKALOPE, a TRIBU property, was founded in Montreal (QC, CAN) in 2012 with the mission of shining a light on action sports by creating opportunities for communities to come together and celebrate their passion. Since then, thousands of Canadian and international athletes have participated and made the festival on their own. Stars have been born and its main disciplines have recently been added to the Olympics (skateboarding, bouldering, breaking). Within the last decade, JACKALOPE has been conducting introductory action sports tours across Canada and has recently exported its concept to Virginia Beach (VA, USA). The festival has also been sponsoring international skateboarding events in London, Miami, New York, Prague and more. It also has a window on the world with its TV platform and BLOG. JACKALOPE Festival Virginia Beach, Virginia – May 30-June 1, 2025 - and back in 2026: May 29 - 31 Mississauga, ON – July 11-13, 2025 Montréal, QC – September 12-14, 2025 JACKALOPE Block Party NEW: Newcastle, Australia – November 14-15, 2025 NEW: Ventura, California – May 1-3, 2026 -30- ABOUT TRIBU TRIBU builds solid relationships thanks to the power of adrenaline. It helps organizations forge stronger ties with youth and adults who are young at heart by creating daring, integrated experiences that get the adrenaline flowing and forge indelible memories. TRIBU is making sure that its generation will always have ways to have fun, celebrate and get inspired. ABOUT VISIT MISSISSAUGAVisit Mississauga is the official destination marketing organization (DMO) for the City of Mississauga. The organization is industry-led and responsible for developing a tourism strategy and leading tourism marketing and development efforts for the destination. The organization's mandate of implementing the City of Mississauga's Tourism Master Plan Tourism Mississauga is committed to promoting local businesses and coordinating large-scale events within the city. To learn more about Visit Mississauga, or check out other exciting events coming to Mississauga, go to PRESS KIT HERE. See here for more images. ​​MEDIA ACCREDITATIONJACKALOPE invites the media to attend the event, explore the facilities and meet the athletes competing. Since the site is open to the public, media can explore freely without accreditation. Press must contact Sophie Des Marais for authorization to access interview zones and take exclusive photos. Contact: Sophie Des Marais, 514-234-4736sdesmarais@ OR Andrea McLoughlin, Laurie Weir / Will Lamont, Next Public Relations Inc.416-735-6919 / 647-382-7882laurie@ / will@ *Vert ramp: short for Vertical ramp, is a type of half-pipe structure. The top part of each side transitions into a vertical wall, and the ramp curves up gradually from the flat bottom into the vertical section. JACKALOPE FEST features an Olympic-sized Vert course: a course that mimics urban environments: stairs, rails, ramps, etc. Attachments Vert Skateboard Street Skateboard CONTACT: Sophie Des Marais Communication Active 514-234-4736 marais@ Laurie Weir Next Public Relations Inc. 416-735-6919 laurie@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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