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Why Instagram just became hospitality's secret SEO weapon
Why Instagram just became hospitality's secret SEO weapon

Campaign ME

time11-07-2025

  • Business
  • Campaign ME

Why Instagram just became hospitality's secret SEO weapon

On July 10th, 2025, Instagram officially became indexable by Google – Instagram content is now discoverable outside of the Instagram app. For years, social content was a closed loop which for us was great for brand building and engagement but somehow disconnected from traditional digital acquisition. Why is this a big deal? Instagram posts from public accounts are now showing up in Google search results. And that's huge, not just for marketers, but for brands in hospitality and lifestyle, who rely on visual storytelling to drive brand love and bookings. This shift is putting the power of discovery into the hands of the public – influencers and everyday guests. It marks a major turning point in how people search. Instead of landing on a static blog post after Googling 'best rooftop in Dubai,' they're now stumbling upon a geotagged Instagram reel. It's raw, visual, and authentic, and that's exactly what today's search engines (and audiences) are looking for. Scrolls and searches for hospitality brands At SHG, we've long believed in the power of storytelling, thoughtful visuals, and real guest moments. And now, all of that content is driving discoverability. When a Mott 32 reel trends on Instagram, it might now also rank in a Google search for 'JBR views dinner.' It's organic SEO fuel. In the past, SMEs were present in articles, blogs, landing pages, and SEO, while social content was operating in its own silo. Now, in our world, they need to be one and the same. Imagine you're a traveler Googling 'best Italian restaurant in Dubai.' Now picture seeing an Instagram carousel from L'Amo Bistro del Mare, complete with tagged location, menus in the caption, and UGC of the Dubai Harbour sunset. The future of hospitality search isn't keyword stuffing, it's content that feels real, local, shareable, and useful. And it starts with asking: if someone were searching for this moment, would they find it? At SHG, we're currently implementing a framework where each brand under SHG's Dining portfolio audits its existing Instagram content for search readiness, starting with our venues like Mott 32 and Goldfish. Now that every post could potentially become a landing page, we are working harder and smarter to streamline our content to be more findable and visually desirable. From SEO-informed caption structures to geotag strategies and alt-text training across teams, our goal is to turn every visual asset into a discoverable experience. So what can marketers do to stay ahead? Think differently -Your insta feed is now a search engine asset. Check your insta strategy – Are your captions keyword rich? Answer the question – Your captions should answer search queries. Profile authority – Keyword-rich bios and verified profiles carry more weight. Entity mentions – Locations and dish names now matter more to the Google index. Geotags and hashtags – Get rid of the fluff. These are now tools for local search. This isn't the end of SEO, it's the beginning of a more raw and experience-led version of it. To adapt to this shift, I believe that brands and influencers should generate content that is more streamlined, shareable, and true to their voice. By Sara Stosic, Senior Director of Marketing – Dining, Sunset Hospitality Group

Your perfect week: what to do in Hong Kong, June 29-July 5
Your perfect week: what to do in Hong Kong, June 29-July 5

South China Morning Post

time27-06-2025

  • Entertainment
  • South China Morning Post

Your perfect week: what to do in Hong Kong, June 29-July 5

Do this Next Wave Beach Festival Soak up the tunes at the Next Wave Beach Festival in Hong Kong's Discovery Bay. Photo: Next Wave Beach Festival Looking to cool off this summer? The Next Wave Beach Festival is returning to Discovery Bay's Tai Pak Beach on July 5 and 6. K-pop girl group Itzy and rising Korean talent Chung Ha lead the roster, while local singer Joey Hung Ka-ho is expected to deliver a set of crowd-pleasers. Attendees can get up close to the main stage or lounge about on a floating jetty in the sea to soak it all in. Tai Pak Beach, Discovery Bay; See this Vox Luminis Vox Luminis is a Belgian ensemble led by Lionel Meunier. Photo: Leslie Artamonow Founded in 2004 by bass vocalist Lionel Meunier, the Belgian ensemble is set to debut in Hong Kong on July 2. Specialising in 17th and early-18th century English, Italian and German repertoires, Vox Luminis – which won the 2012 Gramophone Recording of the Year – has nearly 20 recordings and more than 70 annual concerts under its belt. St John's Cathedral, Central, on July 2, and Tsuen Wan Town Hall, on July 5; Eat this Mott 32 The Celebration Peking duck at Mott 32. Photo: Mott 32 A new à la carte menu has been unveiled at this ever-stylish Chinese restaurant in Central. Created by head chef Lee Man-sing, the Celebration Menu fuses traditional techniques with contemporary flair in dishes such as the Celebration Peking duck, roasted with applewood and topped with caviar. Also roasted with applewood is the pluma Ibérico pork with Yellow Mountain honey, presented tableside in a tailor-made box. Advertisement Basement, Standard Chartered Bank Building, 4–4A Des Voeux Road Central Drink this Hennessy Mart Hennessy Mart features collaborative cocktails with Draft Land. Photo: Hennessy Mart One of the world's leading cognac brands is teaming up with local tap-cocktail bar Draft Land to launch a grocery store-themed pop-up at Central Market. Cognac lovers can expect refreshing summer tipples such as the Hennessy ginger and oolong, while those who buy a bottle can win merch from the Hennessy x NBA collectible series. Until July 4, Central Market, 93 Queen's Road Central

No visa no problem: eat your way around the world in Dubai
No visa no problem: eat your way around the world in Dubai

What's On

time22-06-2025

  • Entertainment
  • What's On

No visa no problem: eat your way around the world in Dubai

With over 200 nationalities stirring the pot, Dubai's menus are as global as its skyline. From family recipes passed down through generations to cult favourite street food reimagined by top chefs, these dishes are steeped in tradition and bursting with flavour. Hungry for culture? You could basically eat your way around the world in a weekend all without leaving the city. Spain: Cochinillo Eterno Asado de Segovia at Lola Taberna Española HOLA! Feast like a true Spaniard with Lola's Cochinillo, a traditional whole roasted suckling pig from Segovia. Weighing 5kg and serving 6 to 8 people, it's crisp on the outside, tender and juicy on the inside. Available for dine-in or to enjoy at home, this Spanish delicacy must be reserved 24 hours in advance. Location: Lola Taberna Española Operating Hours: Daily from 1pm to 11:30pm Cost: Dhs1199 Contact: (0)4 247 6688, @lolataberna England: Weekend Roast at Dhow & Anchor HELLO! A true taste of British tradition, Dhow & Anchor's Weekend Roast is all about crisp roast potatoes, slow-cooked meats and the star of the plate, the Yorkshire pudding. Served in a fully air-conditioned summer tent with views of Burj Al Arab, this hearty feast includes classics like roast beef, lamb leg, and vegetarian options, finished off with beloved British desserts. Location: Dhow & Anchor, Jumeirah Beach Hotel Time: Sat and Sun, 12pm to 10pm Cost: Dhs125 (main), Dhs165 (main + dessert) Contact: 800 323232, @dhowandanchor Greece: Thalassa Brunch at Ammos, Rixos JBR YA! Thalassa, the Greek word for 'sea' comes alive every Friday night bringing the spirit of the Aegean coast to Dubai. Set by the moonlit sea, this brunch celebrates vibrant Mediterranean flavours with fresh seafood, sharing plates, and beloved Greek classics like grilled octopus and saganaki. Feel the island energy and Opa to good food and great greek vibes. Location: Ammos, Rixos Premium Dubai JBR Time: Fridays, 8pm to 11pm Cost: Dhs395 (house beverages), Dhs495 (premium drinks) Contact: (0)52 777 9473, @ammosdubai China: After Dark Brunch at Mott 32 NI HAO! Step into the flavours of modern China at Mott 32's After Dark brunch — a bold, award-winning reinterpretation of traditional Chinese dining, set sky-high on the 73rd floor. Surrounded by glittering skyscrapers, you could easily imagine yourself in the heart of Shanghai or Hong Kong. The specially curated Chinese menu includes free-range Chicken Soup Dumplings, Kung Pao Prawns, and Ma Po Tofu with chili paste — authentic dishes that take you straight back to the streets of China. To complete the experience, enjoy two hours of free-flowing beverages, including house favourites and Chinese-inspired cocktails like the Sichuan Margarita. Live DJ sets and roaming entertainment add to the vibrant, high-energy vibe. Location: Mott 32, Address Beach Resort JBR Time: Every Thursday, 8pm to 10pm Cost: Dhs345 per person (includes two-hour drinks package) Contact: (0)4 582 8888, @mott32dubai South Africa: Hyperama Diner & Store HOWZIT! Hyperama brings the authentic taste of South Africa to Dubai with a menu full of beloved classics like Bunny Chow's, Gatsby sandwiches, and traditional boerewors grilled to perfection. Enjoy hearty meals inspired by South African street food and home cooking, all served in a warm, welcoming setting. Next door, their South African store offers a treasure trove of goodies, from biltong and droëwors to Simba chips and specialty sauces, so you can bring a true taste of South Africa home. Location: Hyperama Diner, Al Shafar Building, Al Quoz, Dubai Operating Hours: Daily, 8 AM – 11 PM Contact: (0)58 108 8786, @hyperamauae India: Punjab Grill NAMASTE! Rooted in the royal kitchens of North India, Punjab Grill brings a regal dining experience to Dubai. From tandoori lobster and lamb chops to chaats bursting with spice and colour, every dish is a celebration of Indian heritage. Expect rich curries, smoky grills, and traditional flavours elevated with modern flair, all served in a luxurious setting inspired by the grandeur of Indian palaces. It's a go to for those craving soulful Indian dining, from intimate dinners and flavour packed lunches to a weekend brunch filled with masala, melody, and modern Indian magic. Location: Punjab Grill, Anantara Downtown Dubai, Business Bay Operating Hours: daily, 11:30am to 11:30pm Contact: (0)50 194 1107, @punjabgrilldubai Images: Unsplash

Mott 32's Chinese Cuisine Shines in the Dark in Hong Kong: Review
Mott 32's Chinese Cuisine Shines in the Dark in Hong Kong: Review

Bloomberg

time21-06-2025

  • Entertainment
  • Bloomberg

Mott 32's Chinese Cuisine Shines in the Dark in Hong Kong: Review

In a foodie city, it's tough to pick the restaurant — the one that holds a global reputation, that tourists flock to and that industry execs associate with Hong Kong. I might start a firestorm by saying this, but perhaps the one that comes closest is Mott 32. Founded in 2014 at the height of Hong Kong's boom times, the restaurant — located in a former bank vault and designed by Joyce Wang — has retained its magic. It's since become a culinary ambassador for Hong Kong, expanding to eight other locations as far afield as Dubai, Las Vegas and Toronto, and riding a wave of awards and accolades. It's not hard to see why: The food is familiar, delicious Chinese fare but with a unique twist; the service is prompt and well-oiled; and the interior design is immersive — a mix between a film noir set and restaurant.

5 of the best restaurants in Dubai this weekend: June 20 to 22
5 of the best restaurants in Dubai this weekend: June 20 to 22

What's On

time19-06-2025

  • Entertainment
  • What's On

5 of the best restaurants in Dubai this weekend: June 20 to 22

If your weekend plans are all about good food and trying something a little different, we've got you. Maybe a new, soulful Palestinian kitchen, a Japanese solo brunch, or a one-night-only Korean-European chef's table – whatever your vibe, these five of the best restaurants in Dubai are worth checking out this weekend. HANU HANU on Palm Jumeirah is hosting a unique one-night event with chef Robin Höfer, known for his precision and nature-inspired style from Michelin-star kitchens. The result? A 12-course menu blending Korean ingredients and modern European technique. Think golden egg with sago pearls, kimbab with salmon roe, and Kobe striploin with galbi glaze. The intimate chef's table seats only 10 guests per session, with two sittings on June 21. Offer: A 12-Course Dining Collaboration, priced at Dhs750 Location: St. Regis Gardens, Palm Jumeirah Times: June 21, 6pm & 9pm Contact: (0)4 278 4844. @hanu_dubai Haya's Kitchen Hidden inside Alserkal's Warehouse 20, the newly opened Haya's Kitchen is a soulful celebration of Palestinian heritage and home-style cooking. A collaboration between Haya Bishouty and Rania Kana'an, it's an intimate, slow-living kind of vibe that honours grandmothers, ancestral knowledge, and traditions that taste like comfort. Offer: From warm bowls of Khweya (aka Palestinian Cereal) to Msakhan served the traditional way – on Taboon bread – this one's all about food as storytelling. Location: KAVE, Warehouse 20, Alserkal Avenue, Dubai Times: Weekdays from 10am to 7pm, weekends from 11am to 8pm. Closed on Mondays. Contact: @hkmeetsk, @ haya sktchn, @kavepeople. Cutfish Cutfish at Jumeirah Marsa Al Arab is shaking up Dubai's typical brunch scene with Hitori Brunch – a solo dining experience for those who want to enjoy their meal quietly, at the open kitchen counter. Limited to eight seats each Saturday, this is about the craft and energy of the kitchen while enjoying a carefully curated menu inspired by Japan's Solo Katsu philosophy. Expect sushi, sashimi, mini wagyu burgers, and mochi to finish, paired with beverage packages ranging from mocktails to champagne. Offer: Soft Dhs350, Premium Dhs550, Champagne Dhs750. Location: Jumeirah Marsa Al Arab, Jumeira St, Umm Suqeim 3, Dubai Times: Saturdays, 1pm–4pm Contact: (0)4 271 3882. @cutfishdubai Mott 32 Mott 32 has launched a new early evening set menu that feels more refined than your typical pre-dinner deal. Available daily from 6pm to 8pm, A Taste of Mott is a curated three-course. The vibe? Intimate, slow-paced, and perfect for easing into the night without committing to a full tasting menu. Expect signatures like the 42-day Peking duck salad with crispy taro and citrus truffle, delicate king prawn har gow, wok-fried Angus beef, and sweet & sour chicken with a twist – served with dragon fruit and aged black vinegar. It ends on a strong note: a refined Oolong tea almond and chocolate xiao long bao. Drinks aren't included, but that just means you get to choose your own rhythm. Offer: Dhs250 per person for a three-course menu (min. 2 guests). Location: Address Beach Resort, JBR Times: Daily from 6pm to 8pm Contact: (0)4 278 4832. @mott32dubai Riviera by Jean Imbert Riviera at The Lana brings a taste of the South of France to Dubai's Marasi Bay Marina. Their new Dinner Set Menu offers simple, refined dishes perfect for warm summer evenings. Start with Veal Tonnato or Burrata with confit capsicums. Mains include Tomato Risotto, Grilled Octopus with spinach pesto, or Flank Steak with potato purée. Finish with a 100% Chocolate Bowl, Vanilla Crème Brûlée, or a vegan Red Fruits & Pistachio Verrine. Offer: Dinner Set Menu Dhs155 per person. Location: Riviera by Jean Imbert, The Lana, Dorchester Collection, Marasi Bay Marina Times: Available daily Contact: (0)4 541 7755 @ rivierabyjeanimbert Images: Supplied/Instagram

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