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Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne
Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne

Emirates Woman

time11-07-2025

  • Entertainment
  • Emirates Woman

Amina Muaddi brings her signature glam to Paris with a flagship store on Avenue Montaigne

The Amina Muaddi shoe has always demanded attention – now it claims its rightful place at one of fashion's most prestigious addresses. This week, the Jordanian-Romanian designer unveiled her first standalone boutique at 6 Avenue Montaigne, marking a pivotal evolution for a brand that revolutionized footwear through its electric drop model. 'Having a store means having a home, both for our customers and the brand,' Amina Muaddi shared in an exclusive statement. 'We are so excited to connect with our community, to let clients experience the brand not just through product but visually, physically and emotionally. This is only the beginning of a long, new journey within retail, and it's a huge milestone to start from Avenue Montaigne — the dream address for fashion and luxury.' The 1,100-square-foot space, designed in collaboration with Art Recherche Industrie, eschews traditional retail theatrics for immersive sophistication. Undulating aluminum walls cascade like liquid metal, while shoebox-shaped cabinets in glossy burl walnut nod to French and Italian Art Deco influences. The centerpiece—a rotating caramel-pink sofa (the brand's signature hue) beneath sculptural suspension lighting—invites visitors to linger in what feels more like a fashionable salon than a traditional store. To commemorate the opening, Muaddi launched an exclusive capsule collection featuring six reimagined classics. The lineup includes showstoppers like a patent gold Anok slingback and a Jerry sandal adorned with ostrich feathers—each piece exemplifying the brand's signature blend of audacious femininity and impeccable craftsmanship. The pièce de résistance? A limited-edition Ami Clutch embroidered with mismatched crystals, with only six numbered pieces available worldwide. This flagship debut follows Muaddi's successful retail expansion, including a shop-in-shop at Le Bon Marché Rive Gauche launched last April, alongside established presences in Harrods and Level Shoes. The brand's momentum continues unabated, having recently unveiled its 2025 cruise collection starring muse Tina Kunakey in May. Even music royalty has taken notice—Beyoncé notably wore custom Muaddi heels during her Cowboy Carter Tour, cementing the label's status as the footwear of choice for fashion's most daring icons. With its Parisian flagship, Amina Muaddi doesn't just open a store—she creates a destination. A place where her vision of modern glamour, equal parts bold and refined, can be experienced in full sensory splendor. As the designer herself notes, this is just the beginning. For a brand that transformed how we think about luxury footwear, Avenue Montaigne is the perfect stage for its next act. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Supplied

Amina Muaddi Plants Her Flagship on Avenue Montaigne
Amina Muaddi Plants Her Flagship on Avenue Montaigne

CairoScene

time10-07-2025

  • Business
  • CairoScene

Amina Muaddi Plants Her Flagship on Avenue Montaigne

The designer opens her first standalone boutique in Paris, a space that distills her brand's DNA into aluminum curves and crystal-studded heels. Jul 10, 2025 The Muaddi shoe always had presence. Now it has a Paris address. Amina Muaddi opened the doors to her first freestanding boutique at 6 Avenue Montaigne — a name that needs no context, and a milestone that marks a new chapter for a brand that once thrived on the thrill of the drop. The store's design, developed with Art Recherche Industrie, doesn't lean into nostalgia or retail theatrics. Instead, it shapes an atmosphere. Undulating aluminum walls line the space like a sculptural curtain. Shoebox-style cabinets in glossy burl walnut reference Art Deco restraint, while a rotating caramel-pink sofa anchors the room like a centrepiece and a quiet wink. It's all mood. All Muaddi. Since launching in 2018, the brand has built a language of modern femininity — one that's equal parts audacity and precision. That language now has walls, mirrors, light, and leather underfoot. To mark the opening, Muaddi introduced an exclusive capsule: six reimagined classics in new tones and textures, including the gold Anok slingback and a feathered white Jerry sandal. Anchoring the drop is the Ami Clutch, stitched with mismatched crystal studs — only six made, each numbered.

Amina Muaddi celebrates Paris opening at  Le Bon Marche Rive Gauche
Amina Muaddi celebrates Paris opening at  Le Bon Marche Rive Gauche

Arab News

time06-04-2025

  • Entertainment
  • Arab News

Amina Muaddi celebrates Paris opening at Le Bon Marche Rive Gauche

DUBAI: Jordanian Romanian shoe designer Amina Muaddi took to Instagram to celebrate the opening of her corner shop at the iconic Parisian department store Le Bon Marche Rive Gauche. For the latest updates, follow us on Instagram @ 'Our first Parisian corner shop at @lebonmarcherivegauche is officially open today!! I'm so delighted to finally have a space of our own in the city where @aminamuaddiofficial was founded and in my favorite department store in Paris! So proud of my team. I hope it becomes your new favorite shopping destination,' she captioned the post. A post shared by AMINA MUADDI (@aminamuaddi) Muaddi launched her eponymous footwear line in August 2018, approximately one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye. Her distinct pumps, sling-backs, mules, boots and sandals in an array of vibrant colors and holographic designs have since garnered a loyal checklist of famous fans, including Beyonce, Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin. A post shared by AMINA MUADDI (@aminamuaddi) Last month, Muaddi attended the Maison Alaia Summer/Fall 2025 fashion show during Paris Fashion Week. The footwear designer was spotted wearing an all-black ensemble featuring a sleek leather set with a structured, oversized silhouette. The standout element of her look was a fringe-detailed top that cascaded from her shoulders. Her hair was slicked back into a bun, complementing her sharp, defined makeup, which featured a bronzed complexion, sculpted brows and a nude glossy lip. Meanwhile, late last year, Muaddi celebrated a major fashion moment when Beyonce wore her custom Yigit pumps in a teaser for the star's NFL Christmas Day Halftime Show on Netflix. Muaddi shared the video on her Instagram Stories. In the clip, the music icon can be seen wearing the satin heels in black and adorned with studs. In the clip that Beyonce also shared on her Instagram account, the music sensation was seen holding a banjo, a stringed instrument often linked to folk, country, and bluegrass music. She wore a wide-brimmed black hat paired with sleek sunglasses, a colorful patterned cape featuring red and blue hues, and a rhinestone-adorned top. The outfit was completed with black gloves and a black skirt.

Amina Muaddi attends Alaia show in Paris
Amina Muaddi attends Alaia show in Paris

Arab News

time05-03-2025

  • Entertainment
  • Arab News

Amina Muaddi attends Alaia show in Paris

DUBAI: Romanian Jordanian designer Amina Muaddi attended the Maison Alaia Summer/Fall 2025 fashion show during Paris Fashion Week. The footwear designer was spotted wearing an all-black ensemble featuring a sleek leather set with a structured, oversized silhouette. The standout element of her look was a fringe-detailed top that cascaded from her shoulders. Her hair was slicked back into a bun, complementing her sharp, defined makeup, which featured a bronzed complexion, sculpted brows and a nude glossy lip. Loli Bahia showed off an all-black look. (Supplied) Muaddi watched from the front row as models walked the runway in the brand's latest designs, including regional catwalk stars like French Algerian model Loli Bahia and Mona Tougaard, who has Danish, Turkish, Somali and Ethiopian ancestry. Bahia wore a black, high-gloss, oversized leather coat with a padded structure, a wide belt cinching the waist, and long, voluminous sleeves. The coat also featured a cushioned collar wrapping around the neck. Meanwhile, Tougaard was dressed in a fitted, long-sleeved burgundy bodysuit with an attached padded circular hood framing her face. The bodysuit was tucked into a high-waisted, off-white pleated maxi skirt that fell to the ankles. A post shared by ALAÏA (@maisonalaia) 'The Summer Fall 2025 collection began with thoughts of history, of geography, of sculpture, and always of women. They are all part of the clothes, within them,' the brand, which was founded by late Tunisian couturier Azzedine Alaia, said in show notes. The runway featured garments with kinetic movement, brought to life through pleats and drapes. Designs included hoods that framed the face, structured silhouettes and layered fabrics. The pieces were shaped to highlight the body's curves, incorporating padding. The venue featured sculptures by Dutch artist Mark Manders, highlighting the connection between fashion and art. A post shared by ALAÏA (@maisonalaia) The show's soundtrack, 'Liefde,' composed by Gustave Rudman, featured Egyptian soprano Fatma Said's rendition of 'Aatini al-Nay wa-Ghanni,' with lyrics by Lebanese poet Khalil Gibran. Muaddi had a busy evening in Paris. After the Alaia show, we went to the Musée du Louvre to attend the Le Grand Dîner du Louvre, the fundraising event that celebrates the new Louvre Couture exhibition that opened on Jan. 24. Celebrities including Victoria and David Beckham, Michelle Yeoh, Danai Gurira and Jisoo arrived in style, while supermodels Carla Bruni, Naomi Campbell and Gigi Hadid were also in attendance.

Beyonce Goes Full Denim in Latest Levi's Campaign Images With Amina Muaddi Platform Heels
Beyonce Goes Full Denim in Latest Levi's Campaign Images With Amina Muaddi Platform Heels

Yahoo

time24-02-2025

  • Entertainment
  • Yahoo

Beyonce Goes Full Denim in Latest Levi's Campaign Images With Amina Muaddi Platform Heels

Beyonce is back with her latest set of images for Levi's. The 'Cowboy Carter' performer has been sending fans throughout it over the last month. She dropped the dates and pre-sale tickets for her upcoming tour in addition to releasing a new fragrance. Now, the star is featured in a new set of images for her Levi's 'Reiimagine' partnership. In the new photographs, Beyonce goes full-on Canadian tuxedo. She wears a sleeveless denim vest with a pair of jeans. Over her shoulder is slung a leather jacket. The tagline of the campaign is 'Fit for an icon.' For shoes, Beyonce and stylist Shiona Turini turned to Amina Muaddi, one of Bey's favorite footwear brands as of late. In particular, she wore a custom Yigit cut out pump in a dark blue denim. The Yigit pump is a high-heeled style from Muaddi. It features a sharply pointed toe — which is emphasized by the thick platform — as well as a sizable stiletto. It also includes an ankle strap for security. The stiletto measures almost six inches high. The cut out version is a d'orsay style heel meaning that the upper is separated into a front and back with the middle cutout, exposing most of the foot. This is available in black patent for $1,370. The classic black satin version, which features no cu tout, can be purchased on the brand's site for $1,335. The singer has worn the Yigit before: she wore them to the 2024 Grammy Awards in black satin. Then she reached for them again to film a teaser video teaser for her Christmas Day Beyonce Bowl appearance. She even sported a pair of chrome Yigit pumps to a Roc Nation pre-Grammy brunch in 2024. When she launched Cécred a year ago, she wore a pair of white patent leather Angelica pumps from the brand which are similar to the Yigit. This all comes within a greater wearing of platform style shoes by Beyonce. She sported the cult-favorite Marc Jacobs Kiki boot in the poster for her Beyonce Bowl and when she accepted her Album of the Year prize at the Grammy Awards this year, she was wearing a pair of platform stilettos from Schiaparelli. For her first set of Levi's images, the star sported boots. In particular, she wore the Christian Louboutin Santiabooty boots. They were paired white blue jeans and a t-shirt to recreate a 1985 'Launderette' ad. A Look Back at Beyonce's Best Shoe Moments of 2024 View Gallery10 Images Launch Gallery: Beyoncé's Best On Stage Shoe Moments Over the Years [PHOTOS] Best of Footwear News Kamala Harris' Best Footwear Moments Through the Years [PHOTOS] Chrissy Teigen and John Legend's Couple Shoe Style [PHOTOS] Sneaker Style at the Grammys: Billie Eilish and More Stars Through the Years

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