25-06-2025
The Power Of Generations: A Father-son Legacy Behind The Milo Truck
GENERAL
KUALA LUMPUR, June 25 (Bernama) -- The iconic MILO truck, a familiar sight at school fields, sporting events and community gatherings nationwide, represents more than a nostalgic beverage for many Malaysians.
For Jeffridin Jaafar and Muhammad Junaidi Hakimi, it is a tale of legacy - one that brews quietly through everyday moments, shaped by the bond between father and son, and by a shared mission to serve more than just a cup of goodness.
Known as Abang MILO, the father-son duo has become local favourites, serving the classic green MILO drinks while embodying values of community connection and shared purpose.
Jeffridin began his career with Nestlé in 1996 as a supermarket promoter and in 2008, he took on the role of Abang MILO, a title that would go on to influence not only his career but also the path of his young son.
Muhammad Junaidi, then just three years old, grew up watching his father serve smiles and nourishment from the back of the iconic green truck.
Today, Muhammad Junaidi, now an adult, walk proudly in his father's footsteps, serving the same communities that once welcomed him as a child.
'The first time someone called me Abang MILO, it felt like I had become part of something meaningful. It's more than a job title, it's a bond with the community,' he said in a statement issued by Nestle.
For Jeffridin, the MILO truck remains a nostalgic symbol for many Malaysians, and their reactions upon seeing one are always heartwarming.
'Children run towards us with excitement. Adults smile with recognition. Even pregnant mothers almost never walk past without stopping. They often say they've been craving this all week. It shows just how deeply MILO is woven into Malaysian life,' he said.
