Latest news with #Mukaish
Time of India
2 days ago
- Business
- Time of India
Edelweiss CEO and Shark Tank India judge Radhika Gupta calls out Dior for no credit to India for Mukaish Overcoat: Says, time to ...
Radhika Gupta (ANI) Edelweiss CEO and Shark Tank India judge Radhika Gupta has once again called a luxury brand. After Prada, Gupta has now critised luxury fashion brand Dior for allegedly failing to give credit to India for its traditional 'Mukaish' embroidery. In a post shared on social media platform X (formerly known as Twitter) Gupta has publicly criticised Dior for selling Rs 1.7 crore ($200,000) overcoat with Lucknowi Mukaish embroidery without acknowledging the Indian artisans . Gupta's public statement on social media highlights a growing demand for global brands to acknowledge the origins and artisans behind traditional crafts. Read Radhika Gupta's social media post here In the post Gupta expressed her frustration over what she called 'blatant cultural appropriation ,' revealing that the intricate embroidery was crafted by 12 Indian artisans over 34 days, yet the brand gave no credit, no context, and no mention of India 'One more handloom, one more headline. Dior sells a $200K coat using Lucknowi mukaish embroidery. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villa Prices in Dubai Might Be Lower Than You Think! Villa for sale in Dubai | Search Ads Learn More Undo 12 Indian artisans. 34 days of work. No credit. No context. No mention of India. The world loves Indian craftsmanship — But rarely credits the craftspeople. And almost never shares the value. Because the branding, storytelling, and pricing power stay elsewhere. The hand that creates remains invisible. Culture is soft power. Japan did it with design. Korea did it with pop culture. India must do it with craft. From sourcing destination to storytelling nation. A home of global brands. The lion has to come out. And roar,' wrote Gupta. Edelweiss Mutual Fund CEO Radhika Gupta on Prada Kolahpuris controversy This is not the first time that Radhika Gupta has called out a luxury fashion brand. Recently, the Edelweiss CEO criticised Prada for showcasing scandals that resemble closely to India's traditional Kolhapuri chappals. Gupta has criticised Prada for not giving the due credit to the original artisans. Her remarks soon went viral on social media calling for the recognition and preservation of India's textile heritage . Gupta shared a post on social media platform X (formerly known as Twitter) in which she criticised Prada. '500 rupee chappal sold for 1 lakh, without any credit! This is why I am obsessed with wearing and talking about handlooms. Every child knows who Prada and Gucci are, but very few in a room know a Himroo, Sambalpuri or Narayanpet. Our textile heritage and craftsmanship is for us to preserve, brand and benefit from. As for Prada... Remember that till the lion learns to write, all stories will always glorify the hunter.' wrote Gupta. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
First Post
09-07-2025
- Entertainment
- First Post
LV Turns Indian Autorickshaw Into Bag After Prada's Kolhapuri Row Firstpost America
LV Turns Indian Autorickshaw Into Bag After Prada's Kolhapuri Row | Firstpost America | N18G LV Turns Indian Autorickshaw Into Bag After Prada's Kolhapuri Row | Firstpost America | N18G Louis Vuitton's latest handbag a reported ₹35 lakh ode to the Indian autorickshaw, has sparked both fashion buzz and familiar backlash. The quirky debut at LV's Spring/Summer 2026 show, helmed by Pharrell Williams, is the latest in a long line of Western fashion houses borrowing from Indian crafts with little credit. Dior's ₹1.6 crore coat used traditional Mukaish embroidery without naming artisans. Prada turned Kolhapuri chappals into designer sandals, minus attribution. From bindis to saris, the West keeps raiding India's closet for 'inspiration.' The real artisans? Left in the shadows, stitching, weaving, and creating, applause not included. Watch the video to know more. See More
NDTV
03-07-2025
- Entertainment
- NDTV
Dior's 200K Dollar Houndstooth Coat Has An Indian Edge With Its Mukaish Work
Jonathan Anderson who has been appointed as the sole creative director of womenswear and menswear at Christian Dior, showcased his debut collection for the luxury label in Paris on June 27, 2025. While the show created a lot of buzz online with celebrities such as Robert Pattinson, Rihanna, Daniel Craig and more in attendance, it also created online chatter. View this post on Instagram A post shared by @ideservecouture Fashion commentator and content creator, Hanan Besnovic who runs the Instagram handle @ideservecouture, made a video of a particular goat and ivory coat with a houndstooth design. He accompanied his post with the caption, "34 days to create a 200k Dior coat? Well here is a little more context to Dior's 200k coat!" And this is exactly what caught our eyes. This intricately crafted coat stood out to us because of its use of Mukaish work hailing from the lanes of Lucknow. Hanan Besnovic too pointed out in his video that, "Why is it a 200k dollar coat? Well, there's a little more context to it. The coat is from the debut collection of Jonathan Anderson for Dior, but the procedure used to make this coat is not easy. First of all, the embroidery that you see on this coat is made by using the traditional Mukaish technique. This is a traditional Indian hand embroidery technique." He further adds how this technique of Mukaish embroidery is done, and also says that 12 embroiderers were required to make this coat and it took 34 days to create it. All About Lucknow's Mukaish Work Mukaish which is also called Badla work is a traditional Indian embroidery that finds its roots in Lucknow and involves the use of strands of metal. These strands are twisted into a pattern that forms a design that is the hallmark of craftmanship. The wires sued to create two distinct types of embroidery including kamdani - which features the entire pattern filled using badla, and Mukaish which is otherwise called fardi ka kaam, which employs metal wires being insterted and twisted into the fabric to create small dots of floral and geometric patterns. While the gold mukaish work dots are common, the houndstooth pattern was meticulously created on the Dior coat. Mukaish is an almost dying craft of Lucknow, is an age-old embroidery with very few karigars kaing exclsuive Mukaish sarees as it is mostly done to highlight or adorn Chikankari work. Over the years, Chikankari travelled far and wide across the globe, but Mukaish stuck to the tiny lanes of Lucknow. The karigars of this craft are also called Badla in Gujarat and Maharashtra, are a dying populace.
