Latest news with #NBCU
Yahoo
09-07-2025
- Business
- Yahoo
The career rise of Linda Yaccarino, from NBCU intern to leading Elon Musk's X before stepping down
Linda Yaccarino announced that she's stepping down as the CEO of X after two years. Yaccarino has had a long career in advertising, from her early days as an intern at NBCU. Her career includes a stint working for both the Trump and Biden administrations. Linda Yaccarino made waves when she announced she was stepping down as the CEO of X on July 9, 2025, but her career didn't start in the tech space. From decades at Turner Broadcasting, to climbing the ladder at NBCUniversal, to becoming chief executive of X, Yaccarino has climbed the advertising ladder. Here's a quick breakdown on her path to — and now away from — X. According to her LinkedIn, Yaccarino was a liberal arts student who studied telecommunications between 1981 and 1985. Yaccarino told Salesforce in an interview that she arrived on her first day as a "bright cheery new intern," but soon learned that the company didn't have a record of her in its system and she ended up on the media planning team. "That's where the love affair was born," Yaccarino said of her interest in working in the media industry. She spent nearly 20 years at Turner, formerly known as Turner Broadcasting System, eventually rising up to the role of executive vice president/chief operating officer of advertising sales, marketing and acquisitions. Yaccarino worked there until late 2011. An NBCU "boomerang" return hire, Yaccarino once again worked at NBCU after leaving Turner. She began her second chapter at the company as its president of cable entertainment and digital advertising sales. Throughout her time at NBCU, Yaccarino rose to become the company's chairperson of global advertising and partnerships. She oversaw around 2,000 employees who produced more than $100 billion in ad sales, according to her old company profile page. Yaccarino was a strong advocate for NBCU's foray into streaming television through the service Peacock. She also worked to keep NBCU competitive with Big Tech companies like Meta and Google. In a statement at the time, Yaccarino said that "it has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team." Musk made the announcement on what was still Twitter at the time: "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology." He called her "smart, fair and reasonable" in a separate post after some conservatives on Twitter had criticized her ties to the World Economic Forum, an annual event for executives and influential figures in Davos, Switzerland. She served on a sports fitness and nutrition council for two years after Trump appointed her to the role in 2018. In 2021, she worked with the Biden administration on an educational COVID-19 ad campaign. Musk renamed Twitter to X one month into Yaccarino's tenure, and she led the company during a tumultuous time. She oversaw the platform during an advertiser exodus, working to convince advertisers to return. Advertisers began to return under her leadership, but Musk's changes to X — including loosening content moderation — continue to pose potential challenges. Yaccarino made the announcement in a post on X: "I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable." She hasn't indicated what she plans to do next. Grace Kay contributed to reporting. Read the original article on Business Insider Sign in to access your portfolio
Business Insider
09-07-2025
- Business
- Business Insider
The career rise of Linda Yaccarino, from NBCU intern to leading Elon Musk's X before stepping down
From decades at Turner Broadcasting, to climbing the ladder at NBCUniversal, to becoming chief executive of X, Yaccarino has climbed theadvertising ladder. Here's a quick breakdown on her path to — and now away from — X. Yaccarino is a graduate of Pennsylvania State University. According to her LinkedIn, Yaccarino was a liberal arts student who studied telecommunications between 1981 and 1985. She had an early internship at NBCU, where she eventually worked decades later. Yaccarino told Salesforce in an interview that she arrived on her first day as a "bright cheery new intern," but soon learned that the company didn't have a record of her in its system and she ended up on the media planning team. "That's where the love affair was born," Yaccarino said of her interest in working in the media industry. Yaccarino spent nearly 20 years at Turner Broadcasting System. She spent nearly 20 years at Turner, formerly known as Turner Broadcasting System, eventually rising up to the role of executive vice president/chief operating officer of advertising sales, marketing and acquisitions. Yaccarino worked there until late 2011. Yaccarino worked at NBCU for 11 years. An NBCU "boomerang" return hire, Yaccarino once again worked at NBCU after leaving Turner. She began her second chapter at the company as its president of cable entertainment and digital advertising sales. She eventually became the company's advertising chief. Throughout her time at NBCU, Yaccarino rose to become the company's chairperson of global advertising and partnerships. She oversaw around 2,000 employees who produced more than $100 billion in ad sales, according to her old company profile page. At NBCU, Yaccarino was key to the company's push into digital streaming. Yaccarino was a strong advocate for NBCU's foray into streaming television through the service Peacock. She also worked to keep NBCU competitive with Big Tech companies like Meta and Google. In May 2023, Yaccarino announced that she had resigned from NBCU "effective immediately." In a statement at the time, Yaccarino said that "it has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team." Elon Musk announced Yaccarino's role at Twitter the same day she announced her resignation. Musk made the announcement on what was still Twitter at the time: " @LindaYacc will focus primarily on business operations, while I focus on product design & new technology." He called her "smart, fair and reasonable" in a separate post after some conservatives on Twitter had criticized her ties to the World Economic Forum, an annual event for executives and influential figures in Davos, Switzerland. Yaccarino also worked with President Donald Trump and President Joe Biden's administrations. She served on a sports fitness and nutrition council for two years after Trump appointed her to the role in 2018. In 2021, she worked with the Biden administration on an educational COVID-19 ad campaign. She was CEO of X during a chaotic two years. Musk renamed Twitter to X one month into Yaccarino's tenure, and she led the company during a tumultuous time. She oversaw the platform during an advertiser exodus, working to convince advertisers to return. Advertisers began to return under her leadership, but Musk's changes to X — including loosening content moderation — continue to pose potential challenges. Yaccarino announced she's stepping down as CEO of X on July 9, 2025. After two incredible years, Ive decided to step down as CEO of . When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. Im immensely grateful to him for entrusting me — Linda Yaccarino (@lindayaX) July 9, 2025 Yaccarino made the announcement in a post on X: "I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable." She hasn't indicated what she plans to do next.
Business Insider
09-07-2025
- Business
- Business Insider
The career rise of Linda Yaccarino, from NBCU intern to leading Elon Musk's X before stepping down
Linda Yaccarino announced that she's stepping down as the CEO of X after two years. Yaccarino has had a long career in advertising, from her early days as an intern at NBCU. Her career includes a stint working for both the Trump and Biden administrations. Linda Yaccarino made waves when she announced she was stepping down as the CEO of X on July 9, 2025, but her career didn't start in the tech space. From decades at Turner Broadcasting, to climbing the ladder at NBCUniversal, to becoming chief executive of X, Yaccarino has climbed the advertising ladder. Here's a quick breakdown on her path to — and now away from — X. Yaccarino is a graduate of Pennsylvania State University. According to her LinkedIn, Yaccarino was a liberal arts student who studied telecommunications between 1981 and 1985. She had an early internship at NBCU, where she eventually worked decades later. Yaccarino told Salesforce in an interview that she arrived on her first day as a "bright cheery new intern," but soon learned that the company didn't have a record of her in its system and she ended up on the media planning team. "That's where the love affair was born," Yaccarino said of her interest in working in the media industry. Yaccarino spent nearly 20 years at Turner Broadcasting System. She spent nearly 20 years at Turner, formerly known as Turner Broadcasting System, eventually rising up to the role of executive vice president/chief operating officer of advertising sales, marketing and acquisitions. Yaccarino worked there until late 2011. Yaccarino worked at NBCU for 11 years. An NBCU "boomerang" return hire, Yaccarino once again worked at NBCU after leaving Turner. She began her second chapter at the company as its president of cable entertainment and digital advertising sales. She eventually became the company's advertising chief. Throughout her time at NBCU, Yaccarino rose to become the company's chairperson of global advertising and partnerships. She oversaw around 2,000 employees who produced more than $100 billion in ad sales, according to her old company profile page. At NBCU, Yaccarino was key to the company's push into digital streaming. Yaccarino was a strong advocate for NBCU's foray into streaming television through the service Peacock. She also worked to keep NBCU competitive with Big Tech companies like Meta and Google. In May 2023, Yaccarino announced that she had resigned from NBCU "effective immediately." In a statement at the time, Yaccarino said that "it has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team." Elon Musk announced Yaccarino's role at Twitter the same day she announced her resignation. Musk made the announcement on what was still Twitter at the time: " @LindaYacc will focus primarily on business operations, while I focus on product design & new technology." He called her "smart, fair and reasonable" in a separate post after some conservatives on Twitter had criticized her ties to the World Economic Forum, an annual event for executives and influential figures in Davos, Switzerland. Yaccarino also worked with President Donald Trump and President Joe Biden's administrations. She served on a sports fitness and nutrition council for two years after Trump appointed her to the role in 2018. In 2021, she worked with the Biden administration on an educational COVID-19 ad campaign. She was CEO of X during a chaotic two years. Musk renamed Twitter to X one month into Yaccarino's tenure, and she led the company during a tumultuous time. She oversaw the platform during an advertiser exodus, working to convince advertisers to return. Advertisers began to return under her leadership, but Musk's changes to X — including loosening content moderation — continue to pose potential challenges. Yaccarino announced she's stepping down as CEO of X on July 9, 2025. After two incredible years, I've decided to step down as CEO of 𝕏. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I'm immensely grateful to him for entrusting me… — Linda Yaccarino (@lindayaX) July 9, 2025 Yaccarino made the announcement in a post on X: "I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable." She hasn't indicated what she plans to do next.
Forbes
04-07-2025
- Entertainment
- Forbes
Taylor Swift's Fan-Favorite Album Suddenly Reappears Inside The Top 10
Taylor Swift's Reputation climbs back into the U.S. top 10 on the Vinyl Albums chart and returns to ... More the Billboard 200 top 40 as fans mourn the loss of Reputation (Taylor's Version). BILLBOARD MUSIC AWARDS — Red Carpet Arrivals — 2018 BBMA's at the MGM Grand, Las Vegas, Nevada — Pictured: Taylor Swift — (Photo by: Brian Friedman/NBC/NBCU Photo Bank via Getty Images) NBCU Photo Bank via Getty Images For years, Taylor Swift fans predicted when she would deliver Reputation (Taylor's Version) . The re-recorded take on her electronic project was one of the most highly anticipated in her Taylor's Version series, but it seems now that such a project will never materialize. The singer-songwriter recently purchased the rights to all of the music featured on her first six albums, something she had hoped to gain for years. Her inability to do so earlier — and therefore profit significantly from continued sales and streams of her catalog — pushed her to re-record and re-release her first half-dozen collections. But now, there's no need for her to finish the venture. Fans may be slightly disappointed that they won't get Reputation (Taylor's Version), because they love the original so much. In fact, listeners in the United States have made Reputation a bestseller again and a standout success among Swift's discography at the moment. Reputation is the breakout winner among Swift's albums in the U.S. as it climbs on multiple tallies and even returns to the top 10 on one ranking. That distinguishes it from all of her other full-lengths, which are almost uniformly declining on the Billboard charts after surging following her exciting announcement just a few weeks ago. This week, Reputation reenters the Vinyl Albums list, becoming Swift's only bestseller on the format. Reputation doesn't just make space on that tally — it blasts back on at No. 7, an impressive relaunch point for a years-old collection. Taylor Swift Almost Scores a Top 10 Bestseller As it reappears inside the top 10 on the Vinyl Albums chart, Reputation nears that region on the Top Album Sales tally, coming in at No. 13. Swift's full-length rockets from No. 37, where it sat last frame, thanks to 4,200 pure purchases, according to Luminate. Swift even manages to send Reputation back into the top 40 on the Billboard 200. This time around, the sometimes-controversial collection jumps from No. 42 to No. 36 with 16,600 equivalent units shifted. That's up less than 1% from the period before, but it's a less competitive moment on Billboard's ranking of the most consumed albums in America, so there's room for Swift to grow. Reputation Stands Out from Taylor Swift's Catalog Eight of Swift's albums appear on at least one Billboard chart this week. The Tortured Poets Department is steady at No. 22 on the Billboard 200, while the original 1989 manages to climb 10 spaces on the same tally. All of her other full-lengths — Lover , Folklore , Midnights , 1989 (Taylor's Version) , and Red (Taylor's Version) — decline everywhere they can be found.
Yahoo
18-06-2025
- Entertainment
- Yahoo
NBC Plans ‘Today' Fan Festival With Events Scheduled for Fall
Every weekday at about 8:30 a.m., the various anchors at NBC's 'Today' step outside the show's Manhattan news studio to meet briefly with fans. In just a few months, they will get to have a longer visit. NBC News is planning a series of live 'Today' events, a sort of fan festival built around the program that will highlight many of its franchises, including Jenna Bush Hager's book recommendations, Willie Geist's in-depth celebrity interviews, and Hoda Kotb's wellness discussions. 'Today' has in recent months put a bigger spotlight on its food and recipe discussions and launched an app that spurs subscribers to think about fitness. The new concept would surface between October and early November, says Libby Leist, the NBC News executive vice president who oversees the morning franchise, and could include a series of ticketed events that would take place in New York City and a few other locations in the U.S. More from Variety Trump Military Parade May Not Get Much Coverage on CBS, NBC, ABC Welcome, Tom Llamas, to TV's Never-Ending Evening-News Battle Lester Holt Ends 10-Year Run as 'NBC Nightly News' Anchor With Hopeful Sign-Off: 'Facts Matter, Words Matter, Journalism Matters and You Matter' In an era dominated by social media, says Leist, 'experiences are kind of a differentiator,' and can bring people together. 'There is so much fragmentation out there, and our thought is we have this trusted brand in 'Today,' and an ability to energize our fandom in real life.' NBC has sought ways to make the events affordable for different audiences, she adds. 'Today' is the latest NBCUniversal property to test experiential waters. The Bravo cable network has for several years organized a 'BravoCon' fan event, and MSNBC last year held a one-day conference that gave attendees a sneak peek at a coming documentary as well as several panels managed by or featuring the network's anchors and hosts. :'Today' has already dispatched Bush Hager to book events and had Geist interview interesting people like Ina Garten and Nate Bargatze at special events in front of live audiences. The concepts typically generate revenue from tickets, but also through advertising partnerships that weave specific brands and promotional messages throughout the occasion. Like many other traditional media companies, NBCU is relying more heavily on programming that aims to gather large, live audiences. The NBC broadcast network will, next year, turn over two nights of its programming schedule to NBA telecasts as part of a new rights deal with the basketball league. NBCU will also telecast a new Winter Olympics in early 2026. NBC executives felt this year, which doesn't have an Olympics or an election race, would have more room to focus on creating a 'Today' fan festival, says Leist. The aim, she adds, is to keep things going beyond a first year. 'The more we do it, the more we hope to generate interest.' Savannah Guthrie and Craig Melvin, the two 'Today' news anchors, are likely to talk about the festival on air, says Leist, and may take part in a larger event tied to food. Other news outlets have experimented with meet-the-viewer ideas. CNN mounted a series of live 'Citizen' events in recent years that convened newsmakers and CNN anchors to discuss major issues of the day. Among those who took part were Jimmy Kimmel, Dr. Anthony Fauci and NBA Commissioner Adam Silver. Fox News Channel has organized its 'Patriot Awards' for the past few years; the event has even included a meet-and-greet and a whiskey tasting. But the concept has not been tested in such force by a broadcast morning program, Leist believes, and the hope is the concept brings 'Today' closer to its viewers in an era when A.M. news remains critical to the economics of the broadcast-network news divisions. ABC's 'Good Morning America' continues to win more viewers overall, but NBC's 'Today' leads in the critical category of people between 25 and 54 — the audience favored most by advertisers in news programs. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
