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Time of India
3 days ago
- Entertainment
- Time of India
IVE set Lollapalooza Berlin on fire with electrifying performance
Picture this - you're at one of Europe's biggest music festivals, rain is pouring down, but the crowd is absolutely electric. That's exactly what happened when South Korean girl group IVE took the stage at Lollapalooza Berlin on July 12th. The six-member group proved that language barriers mean nothing when you've got talent that speaks universally. IVE performed for a solid 55 minutes at the iconic Olympiastadion Berlin, delivering what can only be described as a masterclass in live performance. Much like how our desi artists bring that raw energy to festivals like NH7 Weekender or Sunburn, these Korean stars showed up with full band arrangements that had the German crowd losing their minds. The group kicked off their set with their latest track "REBEL HEART" on the main Telekom stage, immediately setting the tone for what would be an unforgettable night. What's impressive is how they seamlessly transitioned into "I AM," showcasing those crystal-clear high notes that would make even our classical music purists nod in approval. Vocal Powerhouses That Put Auto-Tune to Shame Let's talk about what really matters - the vocals. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Đây có thể là thời điểm tốt nhất để giao dịch vàng trong 5 năm qua IC Markets Tìm hiểu thêm Undo by Taboola by Taboola In an era where lip-syncing dominates live performances (we've all been there at concerts, haven't we?), IVE came through with authentic, live singing that had everyone shook. Their performance of "LOVE DIVE" brought out that signature energetic charm, while "You Wanna Cry" showcased the kind of delicate vocal work that gives you goosebumps. But here's where it gets really interesting - member Liz absolutely nailed the ultra-high notes during their "ATTITUDE" performance, proving that these aren't just pretty faces with catchy songs. It's the kind of vocal stability that reminds you of our own powerhouse singers like Shreya Ghoshal or Sunidhi Chauhan , who can hit those impossible notes while dancing. The fact that they performed with a full live band setup throughout the entire 55-minute set is no joke. That's the kind of commitment to authentic performance that separates the real artists from the manufactured ones. Rain, Fans, and Pure Festival Magic What makes this performance even more special is the context. Despite heavy rain throughout the event, both the group and their fans (called "DIVE") stuck it out together. There's something beautifully universal about music bringing people together regardless of weather - it's the same spirit you see at monsoon concerts in Mumbai or outdoor gigs in Delhi where nothing stops the show. IVE's gratitude was evident in their post-performance statement through Starship Entertainment, where they thanked not just the live audience but also global fans who watched via live stream. They specifically mentioned their appreciation for the staff and band members who made the performance possible, showing the kind of humility that resonates across cultures. The group is already gearing up for their next stop - Lollapalooza Paris next week. It's part of a growing trend of K-pop acts taking their talents to international festival circuits, much like how our indie artists are now performing at SXSW or Coachella. Cultural Bridge Through Music What's fascinating about IVE's European festival run is how it mirrors the global music scene we're seeing today. Just as Indian artists like Nucleya or Divine are making waves internationally, Korean acts are proving that great music transcends geographical boundaries. The emotional connection between performer and audience - that raw energy exchange - remains the same whether you're in Seoul, Berlin, or Mumbai. The rain-soaked performance at Lollapalooza Berlin wasn't just a concert; it was a testament to how music creates instant communities. Those German fans singing along to Korean lyrics, the universal language of rhythm and melody bringing everyone together - it's the same magic that happens when international artists perform in our country and suddenly everyone's united by the beat.
Time of India
22-05-2025
- Entertainment
- Time of India
Banijay in strategic partnership with Nodwin to co-develop IPs, formats
Banijay Asia , part of Banijay Entertainment, has entered a strategic partnership with Nodwin Gaming , a subsidiary of Nazara Technologies , to expand their footprint in India's growing gaming and youth entertainment landscape. As part of the collaboration, Banijay Asia will produce Playground, Nodwin Gaming's flagship gaming reality show that blends gaming, entertainment, and influencer culture. The two companies also plan to co-develop new content formats and intellectual properties (IPs), including scripted and reality programming aimed at younger audiences. Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India, said, 'This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it's a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.' He added, 'I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.' Nodwin Gaming brings to the table a portfolio of well-known properties including BGMI Masters Series, Comic Con India, and NH7 Weekender. The company has been active in creating gaming and esports formats across multiple platforms and regions. Akshat Rathee, Co-Founder & MD, Nodwin Gaming, said, "Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we've just begun to explore what's possible. Backed by Banijay's global expertise, we're now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of 'timeshare of mindshare'. We're not just creating content, we're creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content."
