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Newsroom
a day ago
- Business
- Newsroom
World will be watching bold deepfake experiment
Comment: Denmark's announcement to create a pioneering copyright law for personal likeness is being watched worldwide, but will it work, or is Denmark repeating the mistakes of past content regulation? Deepfakes are realistic fake videos, images, or voices made by AI, some of which are used for fun, some of which are used for serious crimes. Deepfake technology has caused two major problems: it's making financial scams easier to pull off, and the use of people's faces and voices without their permission can ruin reputations and invade privacy. Denmark's proposed new law and the US's proposed NO FAKES Act are generating a lot of attention for trying to give people more control over the use of their image and voice. But while these proposed laws may help with protecting identity and reputation, they don't actually make financial fraud any less illegal than it already is. The global deepfake dilemma Deepfake-enabled financial fraud, such as impersonating a company executive to authorise a wire transfer, is prosecuted under existing criminal fraud and cybercrime statutes in nearly every country. The dramatic rise in such scams, like one where a Hong Kong company was scammed out of $25 million through the use of deepfakes on a video call, has prompted banks and fintechs to invest in detection and prevention. In 2023, deepfake fraud incidents in the fintech sector alone rose by a staggering 700 percent. The average loss per fintech company reached $637,000 in 2024, with nearly a quarter of firms losing over $1 million. Overall, 92 percent of financial sector organisations reported being targeted by deepfake fraud in 2024, and 10 percent lost over $1 million. The dangers of some deepfakes extends beyond finance. Studies show that 90-95 percent of deepfakes online are pornographic, with 99 percent of victims being women. The psychological and reputational damage can be devastating, as seen with Northern Irish politician Cara Hunter, who was targeted with a deepfake pornographic video during an election campaign. Denmark's copyright approach Denmark's 2025 proposal is the first in Europe designed to grant individuals copyright-like rights over their own face, body, and voice. Its proposed law mainly addresses privacy, reputational, and commercial harms, not financial fraud. It does not create new criminal penalties for scammers, but it allows victims to demand deepfakes of themselves be removed from platforms quickly through notice and take-down procedures. Platforms will face fines for non-compliance, and the law is 'harm-agnostic', covering all realistic deepfakes, not just those causing specific types of harm, such as pornography. The law explicitly protects parody and satire, helping to safeguard free expression and legitimate creative uses. However, the law's reach is limited to Denmark, making cross-border enforcement difficult in a global digital environment. Notice-and-takedown systems can be abused through malicious or fraudulent claims, risking the removal of legitimate content and harming businesses or creators. Malicious and fraudulent claims are common with other notice-and-takedown systems. Denmark's proposed law is a bold experiment, but it is not a panacea. Its success will depend on robust safeguards against abuse, international cooperation, and a careful balance between protection and free expression. For example, a human should carefully review each notice received to ensure the system is not being abused. How does Denmark's approach compare globally? Australia (2024): Criminalises non-consensual deepfake sexual content, with penalties up to 10 years' imprisonment. Victims can seek removal and civil remedies. New Zealand (2025): A private members' bill that has not yet been drawn would criminalise non-consensual deepfake exploitation, especially in intimate contexts, expanding the definition of 'intimate visual recording' to include digitally altered images. United States (2025): The TAKE IT DOWN Act, signed by Trump in May 2025, is the first comprehensive federal law targeting deepfakes in nonconsensual intimate imagery. The proposed NO FAKES Act would create a federal right to control digital likeness and voice. Forty-five states have explicit laws on deepfake sexual content, all 50 states have laws on nonconsensual intimate imagery and at least 25 regulate political deepfakes. Denmark's proposal to use copyright law is surprising, as copyright protects creative works, not the likeness of people. And, the normal rules of copyright should not apply in the sense of being able to sell the copyright – you wouldn't want someone else owning rights over your image and voice. In contrast, the proposed NO FAKES Act in the US allows licences for a maximum of 10 years only for adults, so people do not lose control of their image and voice forever. As deepfake attacks escalate, the need for effective regulation is urgent. No single law, however, can solve the deepfake dilemma. Combating financial fraud needs personal and industry vigilance including technological detection and robust criminal enforcement.
The Hindu
11-07-2025
- Entertainment
- The Hindu
Industry video game actors pass agreement with studios for AI security
Hollywood video game voice and motion capture actors signed a new contract with video game studios on Wednesday with a focus on artificial intelligence protections, the actors' union, SAG-AFTRA, said in a press release, ending a near year-long strike. "AI was the centerpiece of our proposal package," video game voice actor and member of the negotiation committee Sarah Elmaleh told Reuters after the new agreement passed. Elmaleh, a voice actor for popular titles like "Final Fantasy XV" and "Call of Duty: Black Ops III," said she knew it was crucial to ensure there was a baseline for how to ethically use AI in the gaming industry. The new protections include consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new material during a strike. "This deal achieves important progress around AI protections, and progress is the name of the game," SAG-AFTRA President Fran Drescher said in the guild's statement. The deal applies to video game studios Activision Productions, Blindlight, Disney Character Voices, Electronic Arts Productions, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions and WB Games. "On behalf of the video game producers that are party to the agreement, we are pleased that SAG-AFTRA members have ratified a new Interactive Media Agreement, which delivers historic wage increases, industry-leading A.I. protections, and enhanced health and safety measures for performers," Audrey Cooling, spokesperson for the video game studios, said in the press release. The new Interactive Media Agreement, which goes into effect immediately, was approved by SAG-AFTRA members by a vote of 95.04% to 4.96%, ratifying the deal and ending the video game strike, which had been suspended pending ratification. The new contract also offers more performer safety measures, which was a specific concern for motion capture video game performers. "There are folks who not only give their voices to these characters, but their bodies, and they put their bodies on the line for these characters," Elmaleh said. Motion capture actors will have medics available during high-risk jobs. The deal also provides compounded increases in performer pay at a rate of 15.17% upon ratification plus additional 3% increases in November 2025, November 2026 and November 2027. The work stoppage of video game voice actors and motion-capture performers started following failed contract negotiations focused around AI-related protections for workers, bringing about another work stoppage in Hollywood following the dual writers' and actors' strikes in 2023. The strike brought a larger call to action across Hollywood as people in the industry advocate for a law that can protect them from AI risks. The NO FAKES Act, a bipartisan bill in Congress which would make it illegal to make an AI replica of someone's likeness and voice without their permission, has gained support from the SAG-AFTRA performers union, the Motion Picture Association, The Recording Academy and Disney.
The Star
10-07-2025
- Entertainment
- The Star
Industry video game actors pass agreement with studios for AI security
A person holds a sign as she takes part in a SAG-AFTRA Video Game Strike picket outside Warner Bros. Games in Burbank, California, U.S. October 16, 2024. REUTERS/Mario Anzuoni/File Photo LOS ANGELES (Reuters) -Hollywood video game voice and motion capture actors signed a new contract with video game studios on Wednesday with a focus on artificial intelligence protections, the actors' union, SAG-AFTRA, said in a press release, ending a near year-long strike. "AI was the centerpiece of our proposal package," video game voice actor and member of the negotiation committee Sarah Elmaleh told Reuters after the new agreement passed. Elmaleh, a voice actor for popular titles like "Final Fantasy XV" and "Call of Duty: Black Ops III," said she knew it was crucial to ensure there was a baseline for how to ethically use AI in the gaming industry. The new protections include consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new material during a strike. "This deal achieves important progress around AI protections, and progress is the name of the game," SAG-AFTRA President Fran Drescher said in the guild's statement. The deal applies to video game studios Activision Productions, Blindlight, Disney Character Voices, Electronic Arts Productions, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions and WB Games. The new Interactive Media Agreement, which goes into effect immediately, was approved by SAG-AFTRA members by a vote of 95.04% to 4.96%, ratifying the deal and ending the video game strike, which had been suspended pending ratification. The new contract also offers more performer safety measures, which was a specific concern for motion capture video game performers. "There are folks who not only give their voices to these characters, but their bodies, and they put their bodies on the line for these characters," Elmaleh said. Motion capture actors will have medics available during high-risk jobs. The deal also provides compounded increases in performer pay at a rate of 15.17% upon ratification plus additional 3% increases in November 2025, November 2026 and November 2027. The work stoppage of video game voice actors and motion-capture performers started following failed contract negotiations focused around AI-related protections for workers, bringing about another work stoppage in Hollywood following the dual writers' and actors' strikes in 2023. The strike brought a larger call to action across Hollywood as people in the industry advocate for a law that can protect them from AI risks. The NO FAKES Act, a bipartisan bill in Congress which would make it illegal to make an AI replica of someone's likeness and voice without their permission, has gained support from the SAG-AFTRA performers union, the Motion Picture Association, The Recording Academy and Disney. (Reporting by Danielle Broadway; Editing by Christopher Cushing)
Time of India
10-07-2025
- Entertainment
- Time of India
Industry video game actors pass agreement with studios for AI security
Academy Empower your mind, elevate your skills Hollywood video game voice and motion capture actors signed a new contract with video game studios on Wednesday with a focus on artificial intelligence protections, the actors' union, SAG-AFTRA , said in a press release, ending a near year-long strike."AI was the centerpiece of our proposal package," video game voice actor and member of the negotiation committee Sarah Elmaleh told Reuters after the new agreement a voice actor for popular titles like "Final Fantasy XV" and "Call of Duty: Black Ops III," said she knew it was crucial to ensure there was a baseline for how to ethically use AI in the gaming new protections include consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new material during a strike."This deal achieves important progress around AI protections, and progress is the name of the game," SAG-AFTRA President Fran Drescher said in the guild's deal applies to video game studios Activision Productions, Blindlight, Disney Character Voices, Electronic Arts Productions, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions and WB new Interactive Media Agreement, which goes into effect immediately, was approved by SAG-AFTRA members by a vote of 95.04% to 4.96%, ratifying the deal and ending the video game strike, which had been suspended pending new contract also offers more performer safety measures, which was a specific concern for motion capture video game performers."There are folks who not only give their voices to these characters, but their bodies, and they put their bodies on the line for these characters," Elmaleh capture actors will have medics available during high-risk deal also provides compounded increases in performer pay at a rate of 15.17% upon ratification plus additional 3% increases in November 2025, November 2026 and November work stoppage of video game voice actors and motion-capture performers started following failed contract negotiations focused around AI-related protections for workers, bringing about another work stoppage in Hollywood following the dual writers' and actors' strikes in strike brought a larger call to action across Hollywood as people in the industry advocate for a law that can protect them from AI NO FAKES Act, a bipartisan bill in Congress which would make it illegal to make an AI replica of someone's likeness and voice without their permission, has gained support from the SAG-AFTRA performers union, the Motion Picture Association, The Recording Academy and Disney.
New York Post
10-07-2025
- Politics
- New York Post
Overwhelming majority of Trump voters back AI guardrails — with nearly 90% concerned about deepfakes: poll
Supporters of President Trump strongly favor measures that would shield Americans — especially creatives — from being harmed by the emergence of artificial intelligence and outlaw so-called 'deepfakes,' according to a new poll released Wednesday. Among voters who backed Trump in the 2024 presidential election, 87% agree that AI developers should obtain permission from writers and artists before using their creative works to train for-profit AI models and that 'effective guardrails' are needed to 'protect people from being exploited' by the technology. The nationwide survey of Trump voters, released Wednesday and obtained by The Post, was conducted by Global Strategy Group and North Star Opinion Research on behalf of the Human Artistry Campaign — a coalition of groups representing recording artists, photographers, actors, songwriters, composers, athletes and journalists pushing for the 'advancement of responsible AI.' Advertisement 3 In a 99-1 vote last week, senators rejected a 10-year moratorium on state AI regulations. Song_about_summer – The polls release comes a week after the Senate overwhelmingly rejected the inclusion of a 10-year ban on state regulation of AI in the One Big Beautiful Bill Act, and a day after the Washington Post reported that an impersonator using AI-powered software to mimic Secretary of State Marco Rubio voice and writing style had reached out to multiple high-level US and foreign officials. Nearly 9 in 10 Trump voters (88%) described voice clones and deepfakes as a problem, and 84% signaled support for the NO FAKES Act — bipartisan legislation that would ban unauthorized computer-generated recreations of a person's voice and likeness. Advertisement 'Conservatives clearly aren't buying what Big AI is selling,' Human Artistry Campaign Senior Advisor Moiya McTier argued. 'This poll makes clear that the President's strongest supporters want meaningful protection from AI abuses and strongly believe human creators have the right to decide when, how and on what terms their art is or isn't used by AI.' AI companies are facing a slew of lawsuits challenging their practice of scraping the internet for data, including music, writings and images, to train their systems without paying for it. Nearly all Trump voters (84%) indicated that AI companies should pay 'market rates' for this kind of data, and 81% expressed concern that the US economy would be harmed without legal protections guarding creative works from AI companies. 3 Most 2024 Trump voters supported legislation to outlaw deepfakes and AI guardrails, the poll found. Getty Images Advertisement 3 The pollsters surveyed 600 registered voters between June 10-15 who cast ballots for Trump in 2024 election. Getty Images Eighty percent of Trump supporters also expressed concern that China and other adversarial nations were stealing American creative works to train AI models and agreed the US must punish them for doing so in order to compete in the tech race. 'The data is clear that Trump voters have big concerns about AI misuse, and they want to see leaders in Washington take action,' Global Strategy Group Vice President of Research Katie Drapcho said in a statement.
