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New Shure audio conferencing kit merges premium performance with seamless setup
New Shure audio conferencing kit merges premium performance with seamless setup

Techday NZ

time03-07-2025

  • Business
  • Techday NZ

New Shure audio conferencing kit merges premium performance with seamless setup

Shure, a global leader in audio solutions for business collaboration, recently introduced the Shure MXA902 + ANIUSB-MATRIX Audio Conferencing Kit. Designed for IT managers and AV integrators, the new kit combines high-performance hardware with simplified installation, delivering premium audio quality in a pre-configured, all-in-one package certified for Microsoft Teams Rooms, Zoom Rooms, and Works with Google Meet. The kit includes the MXA902 Integrated Ceiling Array Microphone with Built-In Loudspeaker and the ANIUSB-MATRIX Audio Network Interface, shipped together with pre-routed connections for plug-and-play deployment. It enables seamless integration with room PCs or BYOD setups running leading video conferencing platforms—eliminating common compatibility hurdles and reducing installation time. "As modern workplaces increasingly prioritize seamless collaboration, IT managers need high-quality audio solutions that enhance communication without adding complexity," said Carla Thornton, Shure Brand Manager at NSL Group Ltd. "Our new Audio Conferencing Kit simplifies both setup and management, delivering the premium sound performance Shure is known for. It comes pre-configured with all the necessary components in one convenient package, making deployment quick and hassle-free for IT teams and users alike." Engineered for small to medium-sized rooms (up to 6m x 6m), the MXA902 + ANIUSB-MATRIX Kit delivers crystal-clear voice capture and far-end audio through a single ceiling-mounted unit. The MXA902 features Shure's acclaimed IntelliMix® DSP, offering real-time echo cancellation, noise reduction, and automatic mixing—without the need for additional external DSP hardware. The included ANIUSB-MATRIX interface provides both networked Dante and USB connectivity, offering flexible deployment in hybrid and BYOD environments. For IT and AV teams, the kit offers a complete single-vendor solution that removes complexity from sourcing and integrating components. Pre-routed cabling between devices ensures consistency and reliability, while out-of-the-box compatibility with conferencing platforms means no advanced configuration or certifications are required to get up and running. For larger or more acoustically challenging spaces, IT teams can easily expand coverage by integrating additional Shure Microflex® Ecosystem components or linking the kit with compatible in-room audio systems. Whether outfitting huddle spaces, meeting rooms, or extending an existing AV setup, the MXA902 + ANIUSB-MATRIX Audio Conferencing Kit empowers IT professionals to deliver consistent, high-quality conferencing audio—faster and more reliably than ever before. Those based in New Zealand who are interested in visiting the Shure Experience Centre in Auckland can contact NSL at carla@ View a video here: audio-conferencing-kit/ Follow us on: Share on:

Shure launches AV solutions tailored for IT-managed spaces
Shure launches AV solutions tailored for IT-managed spaces

Techday NZ

time03-06-2025

  • Business
  • Techday NZ

Shure launches AV solutions tailored for IT-managed spaces

Shure has launched a trio of new products designed to meet the evolving needs of IT-managed spaces in a hybrid-first world: the MXA901 Ceiling Array Microphone, the MXA902 Integrated Ceiling Array, and ShureCloud, a centralised management platform. These latest innovations are engineered to provide scalable, secure, and easily managed audio-visual solutions tailored for IT professionals. The MXA901 is a ceiling array microphone built with Shure's Single Zone Automatic Coverage technology, which ensures seamless voice capture in a 6x6 metre area without the need for manual microphone adjustment. It supports PoE+, Dante, and AES67, making it a flexible choice for integration into existing enterprise AV networks. For organisations needing more than just a microphone, the MXA902 offers an all-in-one solution that combines a ceiling array microphone, wide-dispersion loudspeaker, and IntelliMix Digital Signal Processing (DSP). Its integrated features include echo cancellation, noise reduction, and automatic mixing, enabling high-quality audio through just a single cable and mount. This device is aimed at small to medium-sized meeting rooms and is designed to both simplify installation and reduce hardware complexity. ShureCloud, meanwhile, brings a new level of control and oversight to enterprise audio systems. Through the cloud-based platform, IT administrators can remotely manage Shure devices across multiple sites, perform real-time monitoring, deploy firmware updates, and handle software license management. ShureCloud supports security compliance and operational consistency across locations, making it suitable for businesses of all sizes, from startups to multinational enterprises. "IT teams need audio solutions that are secure, scalable, and simple to manage," said Carla Thornton, Shure Brand Manager at NSL Group Ltd. "That's exactly what Shure have delivered with the MXA901, MXA902, and ShureCloud - enterprise-grade tools built for today's connected environments." The company highlights several benefits of its new offerings for IT teams, including: Fast deployment with minimal cabling requirements Secure integration via 802.1X and AES-256 encryption Remote monitoring and diagnostics capabilities through ShureCloud Future-ready infrastructure with support for firmware updates and API integration Shure's focus on interoperability is further demonstrated by the Microsoft Teams certification for the MXA901 and MXA902, ensuring compatibility with leading unified communication platforms. The introduction of these products comes at a time when IT departments are under increasing pressure to provide AV solutions that are not only reliable and high-performing but also manageable across distributed workforces. With many enterprises adopting hybrid work models, the ability to maintain consistent AV quality and functionality across rooms and locations has become critical. ShureCloud is particularly designed to meet this challenge. With remote device management, real-time monitoring, and centralised firmware updates, the platform reduces downtime and ensures that system performance remains optimised, regardless of physical location. Organisations interested in experiencing the products firsthand can register their interest in visiting the Shure Experience Centre in Auckland or request an onsite demonstration. These hands-on sessions aim to give IT leaders and AV specialists a closer look at how Shure's latest innovations can support their evolving needs. By integrating smart, scalable AV tools into the IT ecosystem, Shure aims to redefine how enterprises manage and deploy audio systems in a digital-first world. Those based in New Zealand who are interested in visiting the Shure Experience Centre in Auckland can contact NSL at carla@

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