02-07-2025
First in Service officially launches operations in Latin America
First in Service Travel, No. 44 on Travel Weekly's Power List, has formally launched operations in Latin America.
While this week marks the official launch of Latin America operations for First in Service (stylized as F1S), the agency has been building its presence there for some time. It currently has 15 luxury-focused leisure advisors in Mexico, as well as advisors in Colombia, Peru and Uruguay.
"We are thrilled to formally plant the F1S flag in Mexico after considerable time devoted to building our First in Service presence here," said CEO and co-founder Fernando Gonzalez.
Nancy Mendoza
F1S named Nancy Mendoza its general manager of Latin America. She has been tasked with overseeing advisor relationships throughout Latin America and the company's strategic direction in the region. Mendoza joins First in Service after working as Nuba's new business and industry relations manager. Before that, she spent nearly a decade with Felgueres Travel Group.
Additionally, F1S named Lorena Barraza manager of partnerships for Latin America, overseeing all supplier relationships.
