Latest news with #NanditaSinha
Time of India
30-06-2025
- Business
- Time of India
Myntra's creator programme recorded over 1 million registrations: CEO Nandita Sinha
Online fashion retailer Myntra has seen over a million content creators register on its shopper-led creator programme, Ultimate Glam Clan , chief executive Nandita Sinha told ET in an interview.'The creator economy has revolutionised the way communication is happening to cater to different user bases,' said Sinha, adding, 'There are about 100 million Gen Z consumers shopping fashion online and this number is supposed to grow to 250 million in 3–4 years. We are looking at video content to fuel the shopping journey of Gen Z shoppers.'Launched last August, the Ultimate Glam Clan programme has seen 16% of Mytra's monthly active users engaging with the content. 'The people who see this content, are converting at a 28% higher rate,' said Sinha. Myntra logged 75 million users on its platform in the Ultimate Glam Clan programme, users can register to become a content creator and create content on the platform's products. In 2023, Myntra had launched Myntra Minis, a short video form platforms are increasingly engaging with video commerce and collaborating with content creators. Earlier this month, for instance, Flipkart launched 'Creator Cities', which are production studios, in Mumbai, Bengaluru and Gurugram, for content creators affiliated with the platform. Rival Amazon has been engaging in content commerce to drive sales through user-generated content and live commerce on its app.'There are almost 2.5 million creators in the country generating about $300 billion worth of revenue. This number is supposed to go to $1 trillion in the coming years, which makes us the fastest growing creator economy globally,' Sinha told FY24, Myntra turned profitable for the first time. The Bengaluru-based company posted a net profit of Rs 31 crore on operating revenue of Rs 5,122 crore.'We continue to grow much ahead of the market and we also continue to build capabilities in new areas,' Sinha told ET. 'We are investing in building MNow, which is a capability very unique to us and also scaling Forward, which is a destination for GenZ shoppers.'In recent years, Myntra has also been focusing on verticals beyond fashion, and beauty has been a key segment. 'Beauty is one of our fastest growing segments. We are growing almost double that of market growth. Whether it is our Gen Z consumers or our Ultimate Glam Clan programme, we are seeing beauty become an important part of each strategic pillar that we are building,' Sinha July, Myntra announced that it will be onboarding 500 direct-to-consumer (D2C) beauty and grooming brands by the end of the year, as part of a programme called Myntra Rising added that Myntra is scaling up new categories such as home in the metros. Meanwhile, it is also expanding to reach non-metro cities to tap the tier two May, Myntra received fresh funding of Rs 1,062.5 crore ($124 million) from its Singapore-based parent entity, FK Myntra Holdings. The company has also expanded its services to Singapore through Myntra Global Myntra also rolled out a 30-minute delivery service, M-Now , in Delhi-NCR and Mumbai earlier this month, after piloting it in Bengaluru last December with about 10,000 stock-keeping units. ET had reported on December 4 last year that the online fashion company planned to take the service to Mumbai, Delhi and Pune.
Time of India
21-06-2025
- Business
- Time of India
Myntra launches quick commerce service in Delhi-NCR, Mumbai: How it is different from Blinkit, Zepto and others
Myntra has rolled out its "M-Now" 30-minute delivery service to Delhi-NCR and Mumbai, following a successful pilot in Bengaluru, a report has said. Unlike Blinkit, Zepto and other food-related quick commerce platforms, M-Now will specifically focus on delivering clothes, including from premium brands, in 30-minutes. Notably, Blinkit and Zepto also deliver some basic apparels such as tees and shorts. The M-Now service, first trialed in Bengaluru last December with around 10,000 SKUs, now offers collections from nearly 600 brands. Customers in the expanded zones can now get rapid delivery on items from popular names like Vero Moda, Mango, Calvin Klein, Tommy Hilfiger, Levi's and even luxury beauty and accessory brands such as Dyson, YSL, Prada, Carolina Herrera, and Huda Beauty, as per a report by The Economic Times. Myntra CEO Nandita Sinha had previously indicated the company's plans to bring the service to Mumbai, New Delhi and Pune. She noted a "significant demand from fashion-first and trend-focused premium customers for quick deliveries." Other fashion brands exploring quick-delivery by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Laticínios com até 26% OFF aqui na Shopper! Compre já Undo Myntra's move is part of a larger trend in India's e-commerce landscape, where fashion platforms like Ajio and Nykaa, along with new-age brands such as Newme, Slikk and Blip, are all exploring ultra-fast delivery. This momentum was initially sparked by quick commerce pioneers like Blinkit, Instamart, and Zepto, who expanded beyond groceries to include fashion and apparel from brands like Jockey, Manyavar, Puma, and Adidas. The report also pointed out the challenges, saying that one key hurdle is customer behaviour. As per as Snitch founder Siddharth Dungarwal, while initial interest in fast delivery is high, shoppers often revert to purchasing only basic wardrobe essentials like black t-shirts or shirts through these services. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
20-06-2025
- Business
- Time of India
Myntra's entry to quick commerce in Delhi-NCR and Mumbai hold key considerations
Live Events Amidst critical operational challenges in the quick commerce sector related to hiring and retaining delivery partners, ecommerce major Myntra has rolled out its 30-minute delivery service M-Now in Delhi NCR and piloted M-Now in Bengaluru in December last year, initially with about 10,000 stock-keeping units (SKUs). ET had reported on December 4 that the online fashion company plans to take the service to Mumbai, New Delhi and Pune in the coming chief executive Nandita Sinha, had told ET in an interview that the fashion etailer had identified significant demand from fashion-first and trend-focused premium customers for quick deliveries, adding that customers are looking for access to their preferred brands with speedy M-Now, customers can find collections from nearly 600 brands, including Vero Moda, Mango, Calvin Klein, Tommy Hilfiger, Levi's, Dyson, YSL, Prada, Carolina Herrera, Huda Beauty, the company said.M-Now's presence in Delhi-NCR makes it pivotal in joining the quick commerce race, and offering multiple brands in one click. In April, data sourced by ET revealed that Myntra is seeing sharp growth in vacation-related shopping. Summer-ready styles in apparel and footwear—such as sundresses, skirts, shorts, cotton shirts, swimwear, flip flops and sandals—are seeing strong said demand for these categories rose around 2.2 times year-on-year in March and April compared to the beginning of the year. Popular brands in this space include H&M, MANGO, Puma, Crocs, US Polo, Tommy Hilfiger, Adidas, Trendyol and Levi' products readily available with convenient return options are likely to spur demand on quick commerce platforms like M-Now, Myntra's M-Express has already been popular with customers, delivering orders in one to two business expanding to Delhi-NCR and Mumbai region would open opportunities to tap urban consumers looking for quick FY24, Myntra posted a net profit of Rs 30.9 crore against revenue of Rs 5,173.7 commerce now accounts for 20% of India's ecommerce market and is growing at a rate of 50% annually, Walmart International chief executive Kathryn McLay said in May Walmart-backed Flipkart's Q-comm entity Flipkart Minutes, is targeting 800 dark stores by the end of 2025. Companies such as Zepto are in advanced talks with Edelweiss Alternative Asset, domestic family offices and smaller credit funds for around Rs 1,500 crore structured had an annualised GOV of $3.6 billio n in the quarter ended December 31, 2024. Swiggy Instamart posted an annualised gross sales run rate of $1.8 billion in the same price becomes the primary differentiator for these apps with near-similar user experience, intense discounting and attendant cash burn are likely to intensify further, a recent report by ET highlighted. This month, average discounts across categories rose to 20–25% on maximum retail price compared to below 10% two years ago across various quick commerce platforms, including for segments like dairy and groceries, the sources said.
Independent Singapore
17-06-2025
- Business
- Independent Singapore
Myntra Global launches in Singapore as prelude to broader internationalisation
SINGAPORE: India's leading fashion and e-commerce platform, Myntra, has expanded internationally through the launch of Myntra Global in the Southeast Asian city-state of Singapore. It targets the city-state's roughly 650,000-strong Indian diaspora, its Singapore edition features over 35,000 shoppable styles across more than 100 homegrown brands, promises four-to-seven-day delivery from India, and is supported by a recent S$124 million capital infusion from its Singapore-based parent. This latest development signals Myntra's ambition to leverage data-driven insights and cross-border logistics. It seeks to establish a foothold in a mature Southeast Asian market as a prelude to broader global expansion. Myntra Global represents the Flipkart-owned company's first direct-to-consumer platform outside India. CEO Nandita Sinha highlighted that organic Singapore traffic, estimated at roughly 30,000 monthly visitors, prompted the rollout. Overall, the platform sees 70 million monthly active users. The Singapore edition aims to cater to the fashion needs of expatriates and diaspora communities, including those linked to Indian festivals, weddings, and everyday wear. It launches with approximately 35,000 styles from over 100 Indian labels, including Aurelia, Global Desi, Libas, W, Anouk, and Chumbak. See also Nas Studios is advertising for the National Youth Council now This spans apparel, footwear, accessories, and home décor. Orders are shipped directly from India via third-party cross-border logistics, with expected delivery times of four to seven days. By targeting the Lion City first, Myntra seeks to capture 12% to 15% of the Indian consumer segment in Singapore. The S$124 million capital injection from parent firm FK Myntra Holdings underscores confidence. The funds will be allocated towards investments in marketing, technology, and logistics. Singapore's mature e-commerce market sees gross merchandise volume projected to reach S$14.12 billion (US$11 billion) in 2025. Local platforms Lazada, Shopee, and Zalora dominate, but niche offerings targeting diaspora tastes remain underserved, and Myntra's catalogue of culturally resonant brands and data analytics capabilities may help it carve a niche. Myntra views Singapore as a 'launchpad' for refining its global playbook prior to greater internationalisation in Southeast Asia and other markets. The company intends to leverage the template developed in the city state, hinging on seamless delivery, localised customer support, and effective marketing to diaspora networks as a template for further overseas expansion.
Fashion Network
11-06-2025
- Business
- Fashion Network
Myntra promotes India as golden market for global labels
Flipkart's fashion focused e-commerce platform Myntra is confident that India is emerging as a high-potential market for international brands and a growth hub for Indian labels. The business is looking to global markets for growth and has highlighted India's evolving role in the global fashion landscape. 'With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,' said Myntra's chief executive officer Nandita Sinha at Singapore-based global retail conference NRF 25, the Press Trust of India reported. Since its debut in Singapore on May 19, Myntra has observed growing engagement, strong average order values, and early signs of customer loyalty, according to the business. Targeting Singapore's 6.5 lakh-strong Indian diaspora, Sinha noted that even before the launch, the Indian website saw organic traffic from around 30,000 Singapore-based users. 'The new-age insurgent brands are tailoring their value proposition,' said Sinha, highlighting India's increasing strategic significance for fashion. Back home, Sinha said the underpenetrated e-fashion market, currently at under 15%, offers significant room for growth. With a strong focus on Gen Z consumers and rising demand for personalised, seamless experiences, Myntra aims to cement its position as a leading destination for beauty, fashion, and lifestyle, both in India and abroad, India Retailing reported.
