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PSG courts Americans to grow brand and revenues in the US
PSG courts Americans to grow brand and revenues in the US

LeMonde

time24-06-2025

  • Business
  • LeMonde

PSG courts Americans to grow brand and revenues in the US

Paris Saint-Germain (PSG) has made no secret of its ambition to lift the FIFA Club World Cup trophy on July 13 at MetLife Stadium in New Jersey. But the competition, held in the United States, is not just a sporting milestone for the capital's team: It is also a golden opportunity to further grow its business presence across the Atlantic. While the tournament has drawn criticism for its commercial focus, PSG president Nasser Al-Khelaifi, of Qatar, has consistently defended the competition, seeing it as a chance to "generate more money" and increase the club's influence in a lucrative market. The club is not starting from scratch. It has already conducted several summer tours in the country between 2015 and 2017. In addition, it runs seven youth football academies in the US, operates stores in New York, Miami, and Las Vegas, and has maintained a partnership since 2018 with Michael Jordan's brand, a subsidiary of Nike. A 'PSG House' on Melrose Avenue Paris also aimed to capitalize on the aura generated by its Champions League victory on May 31. While Luis Enrique and his players played their first two World Cup matches at the Rose Bowl in Pasadena, near Los Angeles, California, the club took the opportunity to launch a PR campaign by opening a "PSG House" on Melrose Avenue – a famous shopping street in the City of Angels – from June 14 to 23.

Kevin Durant buys minority stake in Paris Saint-Germain, will advise club on basketball expansion
Kevin Durant buys minority stake in Paris Saint-Germain, will advise club on basketball expansion

Toronto Star

time20-06-2025

  • Sport
  • Toronto Star

Kevin Durant buys minority stake in Paris Saint-Germain, will advise club on basketball expansion

PSG's President Nasser Al-Khelaifi celebrates with the trophy after winning the Champions League final soccer match between Paris Saint Germain and Inter Milan, at the Allianz Arena in Munich, Germany, Saturday, May 31, 2025. (Robert Michael/dpa via AP) jai flag wire: true flag sponsored: false article_type: : sWebsitePrimaryPublication : publications/toronto_star bHasMigratedAvatar : false :

Soccer-TikTokers spend 27 hours in stadium toilet to watch Champions League final for free
Soccer-TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

The Star

time04-06-2025

  • Entertainment
  • The Star

Soccer-TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

FILE PHOTO: Soccer Football - Champions League - Paris St Germain Victory Parade - Parc des Princes, Paris, France - June 1, 2025 Paris St Germain players pose for a picture with the trophy and Paris St Germain president Nasser Al-Khelaifi during the victory celebration REUTERS/Abdul Saboor/File Photo (Reuters) -A pair of Belgian TikTokers say they spent 27 hours in an Allianz Arena toilet last weekend before watching Paris St Germain beat Inter Milan in the Champions League final for free. Neal Remmerie and Senne Haverbeke told VRT News they managed to get into the Munich stadium the day before the match and hid in a toilet cubicle. After sticking a homemade "Out of Order" sign on the door, the pair waited in silence for more than a day as stadium staff used the facility. "We had a backpack with snacks and we played around on our phones to kill time," Remmerie told the Belgian public broadcaster. "The lights were on all the time and the sitting position was uncomfortable, so sleeping was almost impossible. That made it physically and mentally difficult." Once they heard fans starting to use the toilets on matchday, the pair left their bolthole and made their way past ticket inspectors to join the 86,600 crowd in the stands. "We looked carefully at which security guard was paying the least attention. While on the phone and with food in our hands, we just walked on, and suddenly we were inside," Remmerie added. "PSG won 5-0 and we were also in the supporters' section of the winning team. It was the most beautiful football match we have ever seen." The Allianz Arena and UEFA did not immediately respond to an emailed request for comment. Those fans who made their way into the match more conventionally had to pay anywhere from 90 to 950 euros ($100-$1,100) for their tickets. ($1 = 0.8777 euros) (Writing by Nick Mulvenney, additional reporting by Benoit Van Overstraeten, editing by Christian Radnedge)

TikTokers spend 27 hours in stadium toilet to watch Champions League final for free
TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

Straits Times

time04-06-2025

  • Business
  • Straits Times

TikTokers spend 27 hours in stadium toilet to watch Champions League final for free

FILE PHOTO: Soccer Football - Champions League - Paris St Germain Victory Parade - Parc des Princes, Paris, France - June 1, 2025 Paris St Germain players pose for a picture with the trophy and Paris St Germain president Nasser Al-Khelaifi during the victory celebration REUTERS/Abdul Saboor/File Photo A pair of Belgian TikTokers say they spent 27 hours in an Allianz Arena toilet last weekend before watching Paris St Germain beat Inter Milan in the Champions League final for free. Neal Remmerie and Senne Haverbeke told VRT News they managed to get into the Munich stadium the day before the match and hid in a toilet cubicle. After sticking a homemade "Out of Order" sign on the door, the pair waited in silence for more than a day as stadium staff used the facility. "We had a backpack with snacks and we played around on our phones to kill time," Remmerie told the Belgian public broadcaster. "The lights were on all the time and the sitting position was uncomfortable, so sleeping was almost impossible. That made it physically and mentally difficult." Once they heard fans starting to use the toilets on matchday, the pair left their bolthole and made their way past ticket inspectors to join the 86,600 crowd in the stands. "We looked carefully at which security guard was paying the least attention. While on the phone and with food in our hands, we just walked on, and suddenly we were inside," Remmerie added. "PSG won 5-0 and we were also in the supporters' section of the winning team. It was the most beautiful football match we have ever seen." The Allianz Arena and UEFA did not immediately respond to an emailed request for comment. Those fans who made their way into the match more conventionally had to pay anywhere from 90 to 950 euros ($100-$1,100) for their tickets. REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.

Globetrotting Paris mayor's trips raise questions
Globetrotting Paris mayor's trips raise questions

LeMonde

time04-06-2025

  • General
  • LeMonde

Globetrotting Paris mayor's trips raise questions

As Paris Saint-Germain lifted the Champions League trophy in Munich on Saturday, May 31, one official . The mayor of Paris had, for once, passed on a trip, even with her city's club playing to become champions of Europe. While the relationship between the Socialist and the Qatari president of PSG, Nasser Al-Khelaifi, is notoriously strained, her staff cited "scheduling issues" to explain her absence. It must be said Hidalgo only had 48 hours to spend in France this weekend, between two trips: one to Kenya, from May 29 to 30, and one to Switzerland on June 2. The mayor of the French capital has never hidden her keen interest in international affairs and her travel log speaks for itself. Since January, Hidalgo has made at least 12 trips abroad, spanning nearly every continent: Poland (twice) and Mauritania in January, Belgium and Morocco in February, the United States, Italy and Vietnam in April, Spain, Belgium and Kenya in May, and Switzerland in June. In 2024, she visited Poland, Ukraine, Greece, Italy, Switzerland, the US, Spain, Brazil and Morocco. In 2023, her travels included Ukraine, Italy, Poland, Iraq, Belgium, Iceland, Armenia, the US, Benin and Dubai.

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