Latest news with #NationalCineMedia
Entrepreneur
02-07-2025
- Business
- Entrepreneur
AMC Theatres Warns Customers of '25-30 Minutes of Previews'
Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length commercial marathon. AMC Theatres wants to help you plan your next trip to the movies better. The company is officially warning customers to expect 25 to 30 minutes of previews and ads before the main feature begins. The new advisory appears during online ticket purchases, clearly stating that "movies commence 25-30 minutes after showtime." So, no more panicking on the popcorn line that the movie is about to start when you've got a good half hour before the opening credits kick off. The change comes as AMC implements a new deal with National CineMedia, the country's leading cinema advertising network, according to its website. Under this agreement, AMC will now show up to five minutes of commercials after the official start time, plus an additional "Platinum Spot" ad just before the last trailers, writes The Verge. Related: 'We Brought the New York Hustle to Hollywood': How the Movie-Making Couple Behind 'Novocaine' Scored a Creatively-Satisfying Number One Hit This expansion in preshow content is designed to boost much-needed advertising revenue, following an overall drop industry-wide. "Setting aside those first quarters directly impacted by Covid and its aftermath, the January to March industry box office in 2025 was the lowest it has been since 1996," said AMC CEO Adam Aron in the company's first-quarter earnings report for 2025. The move has generated mixed reactions. Some patrons welcome the clarity, appreciating the ability to skip lengthy ads and trailers by arriving later, reports Parade. While others, accustomed to a life of skippable ads, are not so thrilled. AMC maintains that the added ad revenue will help keep ticket prices stable and support the company's long-term stability. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
The Independent
01-07-2025
- Business
- The Independent
AMC Theaters will show more ads before movies
AMC Theatres will begin showing more ads before movies starting July 1, resulting in films beginning 25–30 minutes after the listed showtime. This new agreement with National CineMedia aims to boost AMC's advertising revenue, following its weakest first-quarter earnings since 1996, excluding pandemic years. AMC has reversed its 2019 stance against in-theater ads, now joining competitors Regal and Cinemark in a deal it previously rejected. Despite closing 169 theaters since 2019 and a decline in 2024 ticket sales, AMC's CEO Adam Aron remains optimistic about a strong summer box office rebound. The added ad revenue is intended to help AMC maintain steady ticket prices and ensure long-term stability, with AMC Stubs members also receiving a 50 percent discount on Wednesday tickets starting July 9.
The Verge
01-07-2025
- Business
- The Verge
AMC now warns moviegoers to expect ‘25-30 minutes' of ads and trailers
AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase tickets via the AMC website, warning that 'movies start 25-30 minutes after showtime.' This already mirrors the estimated runtime of AMC's preshow content, which includes ads and trailers, but now customers will be better informed if they want to arrive a little later without missing the start of their movie. This small change also tracks with a report made by The Hollywood Reporter last week that said AMC will soon start 'addressing the preshow on its ticketing platforms.' Starting today, AMC will also show more ads than before, meaning its preshow lineup may have to be reconfigured to avoid exceeding the 30-minute mark. The company made an agreement with the National CineMedia ad network that includes as much as five minutes of commercials shown 'after a movie's official start time,' according to The Hollywood Reporter, and an additional 30-to-60-second 'Platinum Spot' that plays before the last one or two trailers. AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed 'US moviegoers would react quite negatively.' Now struggling financially amid an overall decline in movie theater attendance and box-office grosses, AMC has reversed course, telling The Hollywood Reporter that its competitors 'have fully participated for more than five years without any direct impact to their attendance.'
The Verge
01-07-2025
- Business
- The Verge
AMC now warns moviegoers to expect ‘25-30 minutes' of ads
AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase tickets via the AMC website, warning that 'movies start 25-30 minutes after showtime.' This already mirrors the estimated runtime of AMC's pre-show content, which includes ads and trailers, but now customers will be better informed if they want to arrive a little later without missing the start of their movie. This small change also tracks with a report made by The Hollywood Reporter last week that said AMC will soon start 'addressing the preshow on its ticketing platforms.' Starting today, AMC will also show more ads than before, meaning its preshow lineup may have to be reconfigured to avoid exceeding the 30-minute mark. The company made an agreement with the National CineMedia ad network that includes as much as five minutes of commercials shown 'after a movie's official start time,' according to The Hollywood Reporter, and an additional 30-to-60-second 'Platinum Spot' that plays before the last one or two trailers. AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed 'US moviegoers would react quite negatively.' Now struggling financially amid an overall decline in movie theater attendance and box office grosses, AMC has reversed course, telling The Hollywood Reporter that its competitors 'have fully participated for more than five years without any direct impact to their attendance.'
Yahoo
22-06-2025
- Business
- Yahoo
National CineMedia (NASDAQ:NCMI) investors are sitting on a loss of 79% if they invested five years ago
Some stocks are best avoided. We really hate to see fellow investors lose their hard-earned money. Anyone who held National CineMedia, Inc. (NASDAQ:NCMI) for five years would be nursing their metaphorical wounds since the share price dropped 83% in that time. Furthermore, it's down 11% in about a quarter. That's not much fun for holders. While a drop like that is definitely a body blow, money isn't as important as health and happiness. Since shareholders are down over the longer term, lets look at the underlying fundamentals over the that time and see if they've been consistent with returns. This technology could replace computers: discover the 20 stocks are working to make quantum computing a reality. Because National CineMedia made a loss in the last twelve months, we think the market is probably more focussed on revenue and revenue growth, at least for now. Generally speaking, companies without profits are expected to grow revenue every year, and at a good clip. That's because fast revenue growth can be easily extrapolated to forecast profits, often of considerable size. Over five years, National CineMedia grew its revenue at 1.6% per year. That's not a very high growth rate considering it doesn't make profits. Nonetheless, it's fair to say the rapidly declining share price (down 13%, compound, over five years) suggests the market is very disappointed with this level of growth. We'd be pretty cautious about this one, although the sell-off may be too severe. We'd recommend focussing any further research on the likelihood of profitability in the foreseeable future, given the muted revenue growth. You can see below how earnings and revenue have changed over time (discover the exact values by clicking on the image). You can see how its balance sheet has strengthened (or weakened) over time in this free interactive graphic. It is important to consider the total shareholder return, as well as the share price return, for any given stock. Whereas the share price return only reflects the change in the share price, the TSR includes the value of dividends (assuming they were reinvested) and the benefit of any discounted capital raising or spin-off. It's fair to say that the TSR gives a more complete picture for stocks that pay a dividend. As it happens, National CineMedia's TSR for the last 5 years was -79%, which exceeds the share price return mentioned earlier. And there's no prize for guessing that the dividend payments largely explain the divergence! We're pleased to report that National CineMedia shareholders have received a total shareholder return of 19% over one year. That's including the dividend. There's no doubt those recent returns are much better than the TSR loss of 12% per year over five years. This makes us a little wary, but the business might have turned around its fortunes. While it is well worth considering the different impacts that market conditions can have on the share price, there are other factors that are even more important. Consider for instance, the ever-present spectre of investment risk. We've identified 1 warning sign with National CineMedia , and understanding them should be part of your investment process. But note: National CineMedia may not be the best stock to buy. So take a peek at this free list of interesting companies with past earnings growth (and further growth forecast). Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on American exchanges. — Investing narratives with Fair Values Vita Life Sciences Set for a 12.72% Revenue Growth While Tackling Operational Challenges By Robbo – Community Contributor Fair Value Estimated: A$2.42 · 0.1% Overvalued Vossloh rides a €500 billion wave to boost growth and earnings in the next decade By Chris1 – Community Contributor Fair Value Estimated: €78.41 · 0.1% Overvalued Intuitive Surgical Will Transform Healthcare with 12% Revenue Growth By Unike – Community Contributor Fair Value Estimated: $325.55 · 0.6% Undervalued View more featured narratives — Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio
