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The Power of Visionary Leadership: National Finance CEO Wins ‘Best Financier' Award
The Power of Visionary Leadership: National Finance CEO Wins ‘Best Financier' Award

Zawya

time22-07-2025

  • Business
  • Zawya

The Power of Visionary Leadership: National Finance CEO Wins ‘Best Financier' Award

Muscat: National Finance, the Sultanate of Oman's leading finance company, is proud to announce that its Chief Executive Officer, Mr. Tariq Sulaiman Al Farsi, has been honoured with the title of 'Best Financier' at the prestigious Flying Lion Awards 2025, presented by The Phillips Group. This accolade celebrates Mr. Al Farsi's exceptional contributions to the financial sector and highlights the outstanding progress and accomplishments National Finance has achieved under his visionary leadership. The Flying Lion Awards are among the most distinguished recognitions globally, honouring leaders and influential individuals who have made outstanding contributions to their industries and nations. Celebrated for their expertise, innovation, outstanding performance, and far-reaching impact, recipients embody excellence and exemplary achievement in their respective fields. The awards are presented by The Phillips Group (TPG), a global retained executive search firm specializing in board and C-level placements for multinational companies for nearly 40 years. Under Mr. Tariq Sulaiman Al Farsi's leadership, National Finance has witnessed significant growth, innovation, and resilience – solidifying its position as a market leader in the nation. His commitment to responsible financing, digital transformation, and customer-centric solutions has set new industry benchmarks and contributed to the broader economic development of the Sultanate of Oman. Mr. Al Farsi's vision emphasizes the nurturing of a dynamic, positive workplace culture and championing national talent development, thus strengthening National Finance's standing as an Employer of Choice. Furthermore, his resolute focus on sustainability is reflected in the comprehensive frameworks and strategies implemented across the organization, aligning with national priorities and positioning the company to drive measurable impact in the pursuit of collective ESG goals. Commenting on the achievement, Mr. Tariq Sulaiman Al Farsi stated, 'I am deeply honoured and humbled to receive this recognition on the global stage of the Flying Lion Awards. This accolade represents far more than a personal achievement, it is a testament to the support and dedication of the entire National Finance family, whose resilience, and exceptional talent continue to propel the company to new heights. Our consistent performance reflects a steadfast commitment to delivering innovative, customer-focused finance solutions, and it is this collective pursuit of excellence that defines who we are as an organization.' Over a career spanning 22 years, Mr. Al Farsi has held key positions in top governmental organizations, including CEO of Al Raffd Fund and board member for the Public Authority of SME Development. He has also chaired Riyada, the Tender Committee for SME Authority and Entrepreneurship Award, and served as the Deputy Chairman of Omanisation in the Finance and Banking Sector Committee in the Ministry of Manpower. Furthermore, he has been instrumental in the establishment of Islamic banks in the Sultanate of Oman and GCC. As the recipient of the Flying Lion award, he is celebrated not only for his transformative contributions to the financial sector but also for his enduring commitment to empowering and inspiring the next generation of leaders. National Finance continues to flourish under the leadership of Mr. Tariq Sulaiman Al Farsi, whose forward-thinking approach has made him both a catalyst for change and a cornerstone of the organization's sustained success. This accomplishment serves as a renewed impetus for both Mr. Al Farsi and the entire organisation to uphold their promise of being a true Partner for Growth, dedicated to creating lasting value for customers, communities, and the nation.

National Finance honoured for innovation in digital payments and customer experiences
National Finance honoured for innovation in digital payments and customer experiences

Zawya

time17-07-2025

  • Business
  • Zawya

National Finance honoured for innovation in digital payments and customer experiences

Muscat: In recognition of its outstanding efforts to advance digital innovation and elevate customer experience, National Finance, the Sultanate of Oman's leading finance company, was recently honoured with the prestigious 'Innovation in Digital Payments and Customer Experience' award at the 2025 Cybersecurity and Cloud Service Conference and Awards. This accolade underscores the company's commitment to delivering cutting-edge digital financial solutions while enhancing the overall customer journey. The award was graciously accepted on behalf of the company by Mr. Rakesh Makkar, Deputy Chief Executive Officer at National Finance. The award celebrates National Finance's efforts in leveraging advanced Fintech tools to simplify and secure the digital payment experience for customers nationwide. Through a comprehensive digital transformation strategy, the company has introduced seamless, user-centric services via its website and mobile app – empowering customers to calculate installments, manage payments, and access tools that simplify their financing journey. Complementing these digital platforms, National Finance's network of strategically located self-service kiosks offers a hassle-free payment option. Internally, the company continues to harness fintech and automation to enhance operational efficiency and elevate the overall customer experience. Bringing his expertise and strategic perspective to the event, Mr. Rakesh Makkar, Deputy CEO of National Finance, played a prominent role in the proceedings. He contributed valuable insights as a panelist in the Banking & Finance Panel: Fintech, e-Transformation & Cybersecurity, speaking on the topic of 'Exploring Fintech's Role in Digital Transformation and Cybersecurity'. Additionally, he delivered a compelling address during the Fintech Evolution & Innovation session, where he discussed how fintech is reshaping financial services, and highlighted National Finance's commitment to embedding innovation across every facet of its operations. Commenting on the occasion, Mr. Rakesh Makkar stated, "It is a true honour to be recognized for our commitment to digital innovation and customer service excellence – two foundational pillars of National Finance's operational philosophy. Our ongoing efforts to enhance customer experience through secure, user-friendly, and accessible digital channels reflect our dedication to promoting financial inclusion across diverse customer segments. As the financial services landscape continues to evolve, National Finance remains steadfast in its mission to lead the way in delivering smarter, safer, and more efficient digital experiences." The receipt of this esteemed accolade marks a significant milestone in National Finance's digital transformation journey. It reflects the company's ongoing commitment to enhancing access to its comprehensive financing solutions while prioritizing convenience and ease for its customers. Through its active participation in such key industry forums, National Finance continues to reinforce its leadership position and contribute meaningfully to the dialogue shaping the future of the financial services sector.

National Finance continues to uphold its commitment to progress
National Finance continues to uphold its commitment to progress

Zawya

time15-07-2025

  • Business
  • Zawya

National Finance continues to uphold its commitment to progress

Muscat: Demonstrating a steadfast commitment to customer-centricity and service excellence, National Finance, the Sultanate of Oman's leading finance company, continues to uphold the values introduced through its brand evolution – anchored in the promise of being a 'Partner for Growth.' More than a visual transformation, the refreshed identity marked a defining moment in the company's journey, signaling a strategic shift from being solely a provider of finance solutions to becoming a force for positive impact within the community and a pillar of meaningful growth. Since its brand evolution, National Finance has consistently upheld the principles of growth, innovation, customer-centricity, and partnership. By staying true to the qualities that define its service – fast, easy, and flexible services – the company has continuously enhanced the customer experience, broadened its reach, and strengthened its role within the community, with a particular focus on empowering youth and supporting Oman's thriving SME sector. Commenting on the transformation, Mr. Tariq Sulaiman Al Farsi, Chief Executive Officer at National Finance, stated: 'Our transformation was far more than a rebranding exercise; it marked a pivotal shift in the way we operate, aligning our business with a renewed sense of purpose and a forward-looking vision. Today, we take pride in seeing these values integrated across every aspect of our organization, from a more diversified product portfolio to a dynamic employee culture and meaningful community engagement. By embracing a modern identity, we not only elevated the look and feel of our brand, but also enhanced the overall customer experience, demonstrating a deep understanding of the evolving needs of our clientele.' National Finance's vision remains clear and consistent: to be the provider of choice for comprehensive finance solutions tailored to individuals, businesses and SME's. In line with this, the company continues to evolve, introducing a range of innovative products designed to meet the needs of Oman's forward-thinking individuals and ambitious entrepreneurs. Embracing digital transformation, the company is advancing its technology-led offerings to deliver user-friendly experiences that enhance accessibility, promote financial inclusion, and redefine customer convenience. Complementing these efforts, the company is also revamping its nationwide branch network, ensuring that every physical touchpoint reflects its modern brand identity and welcoming service ethos. At the core of this transformation is a deep commitment to people – National Finance remains dedicated to fostering a dynamic, inclusive workplace culture that nurtures talent, sparks innovation, and drives growth from within. Notably, this strategic brand repositioning earned National Finance the prestigious 'Best Brand Evolution' award at the Transform Awards MEA 2024, a testament to the company's forward-looking approach to brand development and its continued pursuit of business excellence. As National Finance enters the next phase of its journey, it remains dedicated to empowering individuals, businesses, and communities through innovative financing solutions, trusted partnerships, and a shared commitment to long-term success and national progress.

National Finance reinforces position as partner for growth, offers a comprehensive product suite to support customer ambitions
National Finance reinforces position as partner for growth, offers a comprehensive product suite to support customer ambitions

Zawya

time08-07-2025

  • Business
  • Zawya

National Finance reinforces position as partner for growth, offers a comprehensive product suite to support customer ambitions

Muscat: Reaffirming its position as a trusted Partner for Growth, National Finance, the Sultanate of Oman's leading finance company, continues to demonstrate the vital role financial institutions play in empowering individuals, supporting businesses, and driving national socio-economic progress. Its commitment to serving diverse customer segments is reflected in a robust portfolio of tailored financing solutions, spanning Individual, Corporate, and Sustainable Finance offerings. Commenting on this commitment, Mr. Tariq Sulaiman Al Faris, Chief Executive Officer at National Finance, stated, 'Our goal has always been to offer a comprehensive range of financing options that respond to customers' evolving needs while creating real impact – both in the lives of individuals and in the success of businesses. Our broad product portfolio speaks to this promise, and our focus on delivering exceptional customer experiences truly distinguishes us in today's market.' As part of its Individual Finance segment, National Finance offers a wide array of Auto Finance options, enabling customers to easily acquire new or used vehicles based on their commuting needs. The company also provides Consumer Durables Finance for furniture, electronics, appliances, kitchens, and more, through partner merchants, helping customers enhance their lifestyles while managing financial commitments effectively. In the Corporate Finance segment, National Finance supports business growth through a comprehensive lineup that includes New & Used Vehicle Finance, Equipment Finance, Working Capital, Sale & Leaseback, Debt Factoring, and Warehouse Finance. The company also offers Corporate Fixed Deposits, a high-yield, flexible investment solution to help businesses meet short-term goals and manage long-term liquidity with ease. One of National Finance's standout offerings is SME Financing, designed specifically to empower small and medium enterprises and homegrown businesses. This deeply reflects the company's commitment to furthering the national priorities of fortifying local business capabilities, and strengthening the economy with sustainable business models. National Finance's Sustainable Finance offering reflects the company's forward-looking vision and strong commitment to driving meaningful environmental and social impact. For individuals, it provides financing for electric vehicles (EVs), encouraging a shift toward eco-friendly transportation. On the corporate side, the company supports businesses with sustainability-linked financing for projects or business models rooted in environmental responsibility and community welfare. Reinforcing this commitment, National Finance secured $120 million in funding from the International Finance Corporation (IFC), a member of the World Bank Group, to further scale its support for green and socially impactful projects. What truly differentiates National Finance is its dedication to customer service excellence. The company promises fast, easy, and flexible financing – offering streamlined applications, quick approvals, and customizable repayment terms. Its knowledgeable staff also delivers personalized advisory, ensuring an exceptional experience at every touchpoint. With 23 strategically located branches across the country, National Finance ensures easy access to its services. This is further supported by user-friendly digital channels, including a website, mobile app, and self-service kiosks that allow customers to apply for financing, upload documents, calculate loan installments, and make payments on the go. This strong physical and digital presence underscores the company's commitment to financial inclusion and accessibility for all customer segments. Through this holistic approach, National Finance remains the preferred financial partner for individuals and businesses alike, driving the nation's socio-economic progress and contributing to a more prosperous future.

National Finance introduces device E-Financing via Thawani Store in collaboration with Thawani
National Finance introduces device E-Financing via Thawani Store in collaboration with Thawani

Zawya

time23-06-2025

  • Business
  • Zawya

National Finance introduces device E-Financing via Thawani Store in collaboration with Thawani

Muscat: Driven by its commitment to delivering seamless and customer-centric financing solutions, National Finance, the Sultanate of Oman's leading finance company, has recently launched a new e-financing service for mobile phones and electronic devices via the Thawani Store, a newly introduced digital marketplace integrated within the Thawani mobile application. This strategic initiative is the result of a collaboration with digital payments platform Thawani. The launch marks a key milestone in National Finance's ongoing mission to offer simple, affordable, and accessible financing solutions that empower customers to enhance their lifestyles with confidence and financial ease. In commemoration of the launch, a special promotional offer was introduced, featuring discounts of up to 15% on mobile phones, available from 22 to 28 June, giving customers an added incentive to explore the new financing experience. Through this collaboration, National Finance will provide flexible monthly installment plans via e-financing for a wide range of smart phones and electronic devices available on the Thawani Store, making cutting-edge technology more accessible and affordable for a wider audience. Customers can take advantage of financing tenures of up to 24 months, making monthly payments more affordable and manageable. Adding to the convenience, devices purchased through the Thawani store are delivered directly to customers' doorsteps, enhancing ease and enriching the overall digital shopping experience. In its initial phase, the Thawani Store will feature a curated range of mobile devices, with National Finance's financing options seamlessly embedded within the app's checkout process. This fully digital, streamlined experience aligns with the growing demand for convenient payment solutions and supports Oman's broader push toward financial inclusion and digital transformation. Commenting on the launch, Mr. Tariq Sulaiman Al Farsi, Chief Executive Officer at National Finance, remarked: "At National Finance, we take pride in our deep understanding of our customers' aspirations and their pursuit of a better quality of life. This understanding inspires us to continuously innovate and deliver financing solutions tailored to our customers' financial plans. With our flexible installment plans, customers can now enjoy the latest technology through affordable monthly payments empowering them to upgrade with confidence. This partnership with Thawani allows us to engage a new generation of tech-savvy consumers who value convenience, flexibility, and accessibility when purchasing essential devices.' National Finance's Consumer Durables Financing solutions play a vital role in advancing financial inclusion across diverse communities, making everyday luxuries more attainable for individuals from all walks of life through tailored installment plans. This strategic partnership further enhances the digital marketplace by expanding access to credit via seamless digital channels reaffirming the company's commitment to delivering fast, easy, and flexible financing experiences. Promoting a culture of responsible borrowing, while empowering customers to realize their lifestyle aspirations through its wide range of Consumer Durables Finance options, National Finance continues to lead as the preferred financing provider across the nation, reinforcing its position as a Partner for Growth for all.

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