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Pyramids among the 7 most important archaeological sites to visit: National Geographic Traveler
Pyramids among the 7 most important archaeological sites to visit: National Geographic Traveler

Egypt Independent

time19-07-2025

  • Egypt Independent

Pyramids among the 7 most important archaeological sites to visit: National Geographic Traveler

The widely read National Geographic Traveler magazine published a report highlighting seven of the most important archaeological sites to visit, with Egypt's Giza Pyramids topping the list. The report explained that the archaeological sites of ancient civilizations are some of the most inspiring tourist destinations – not only because of the temples, tombs, cities, and fortresses they contain which bear witness to the ingenuity of ancient humanity – but also because they reflect aspects of humanity that remain relevant to this day. According to the report, the Giza Pyramids area embodies this unique balance between past and present. The Great Pyramid of Khufu, the only surviving wonder of the Seven Wonders of the Ancient World, has stood tall amidst the golden desert since the 26th century BC. Alongside it are the pyramids of Khafre and Menkaure, and the legendary Great Sphinx. On the other side is the modern urban area of Giza – a blending of the ancient past with the modern world. The report explained that a visit to Giza Pyramids area with a tour guide takes on an even richer experience, providing an engaging and dramatic account of the history of Egypt's ruling dynasties, spanning over four thousand years. The report also recommended that visitors purchase a ticket that includes entry to the Great Pyramid, followed by a visit to the nearby Grand Egyptian Museum, one of Egypt's most prominent modern cultural monuments.

Atlantis the Palm unveils its new transformative brand campaign inspired by extraordinary experiences
Atlantis the Palm unveils its new transformative brand campaign inspired by extraordinary experiences

Tourism Breaking News

time18-06-2025

  • Entertainment
  • Tourism Breaking News

Atlantis the Palm unveils its new transformative brand campaign inspired by extraordinary experiences

Post Views: 50 Atlantis, The Palm unveils 'A World Away' brand campaign created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe.

ATLANTIS, THE PALM UNVEILS 'A WORLD AWAY': A TRANSFORMATIVE NEW BRAND CAMPAIGN INSPIRED BY EXTRAORDINARY EXPERIENCES
ATLANTIS, THE PALM UNVEILS 'A WORLD AWAY': A TRANSFORMATIVE NEW BRAND CAMPAIGN INSPIRED BY EXTRAORDINARY EXPERIENCES

Web Release

time10-06-2025

  • Entertainment
  • Web Release

ATLANTIS, THE PALM UNVEILS 'A WORLD AWAY': A TRANSFORMATIVE NEW BRAND CAMPAIGN INSPIRED BY EXTRAORDINARY EXPERIENCES

Atlantis, The Palm unveils 'A World Away', a visually striking and emotionally resonant brand campaign developed entirely in-house by the Atlantis Dubai team, in collaboration with an award-winning, globally recognized film crew. Created to reshape perceptions, spark imagination, and reignite global awareness, the campaign positions Atlantis, The Palm as far more than a holiday destination. It is a world rich with energy, wonder, and emotion—where guests are invited to leave the ordinary behind and step into the extraordinary. Whether it's a guest overcoming their fears on the iconic waterslide Leap of Faith, or a quiet moment spent face-to-face with marine life, every experience becomes a fulfilled dream. For the first time in Atlantis history, a campaign of this scale is conceived, produced, and executed entirely by the in-house brand and marketing teams—ensuring the final product is creatively ambitious, deeply authentic, and true to the spirit of the resort. To bring the story to life, the Atlantis team collaborates with Bruce Macdonald, winner of the New York Film Festival and International Film Talent Awards, whose cinematic direction anchors the emotional depth of the campaign. He is joined by Simon Duggan, the acclaimed Director of Photography behind The Great Gatsby and Hacksaw Ridge, and a two-time AACTA Award winner for Best Cinematography. The visual narrative is further enhanced by London-based photographer Jonathan Stokes, known for his work with National Geographic Traveler; FPV drone expert André Larsen, one of the world's top talents in aerial filming; and underwater cinematographer Mike Rall, founder of Base Films and a recognised leader in his field. Filming takes place across several of Atlantis, The Palm's most iconic locations, including the grand main lobby, the awe-inspiring Underwater Suite, the renowned Lost Chambers Aquarium, world-class culinary venues under the most Michelin-awarded destination in the region, and the record-breaking Aquaventure World. Visually, 'A World Away' is defined by a distinctive 80/20 composition principle—80% of each frame showcases the vast, dreamlike environment of Atlantis, while 20% highlights authentic human connection. This deliberate balance amplifies both the scale of the resort and the emotional impact of the experience that guests are invited to partake in. The campaign runs across digital, social, in-resort, and out-of-home platforms—not just in the UAE, but across key global markets including Saudi Arabia, the UK, USA, Australia, and Europe. To experience the campaign firsthand, watch it here and follow @atlantisthepalm on social media.

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