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Irish Independent

Innovative digital travel tool to boost Sligo tourism

This new digital tool is powered by local data and expertise along with a sprinkling of AI, and allows users to generate personalised travel itineraries for visiting Sligo. It is the first tool of its kind to be introduced anywhere in Ireland, and it marks a bold step forward in how destinations can inspire and guide potential visitors. It sits on the main website and does not require any app download. The Ideas Engine uses a rich local dataset and smart AI technology to recommend experiences, attractions, and events based on each user's unique interests. Whether the user is a young family, a solo adventurer, a couple on a wellness break, a group or a music lover planning a trip around a festival — the platform responds in real time with a curated journey tailored to them. For the travel trade, this tool enables instant itinerary generation tailored to client profiles, event-inclusive travel planning thanks to live festival integration, wider regional representation, showcasing all parts of County Sligo and an inspiration-based sales resource for tour operators and travel advisors The Ideas Engine is also a helpful tool for locals who host friends or family, helping them suggest activities and events happening during their guests' stay — from surfing or playing golf, to walks and hikes and artisan food trails. For businesses like hotels it acts as visitor servicing tool and helps to save time at reception along with helping to inspire visitors on websites and social media. Outgoing Cathaoirleach of Sligo County Council, Cllr Declan Bree has welcomed its introduction and said: 'This is a transformative moment for Sligo and for tourism promotion in Ireland. The Ideas Engine reimagines how we connect with visitors — and it sets a new standard. We're proud to lead the way, thanks to the vision of our tourism team and the innovation of ATU students who helped bring it to life.' Located on the Wild Atlantic Way, Sligo is already known for its natural beauty and cultural vibrancy — and now it has the digital tools to match. The Ideas Engine is live now and available to the public and trade alike via The new initiative is already attracting a lot attention and was discussed at the National Outdoor Recreation Conference in Limerick last week.