Latest news with #NationalTourismOffice
Morocco World
09-07-2025
- Business
- Morocco World
ONMT Partners with European Travel Association to Boost Moroccan Tourism
Rabat — Morocco's National Tourism Office (ONMT) has signed a strategic partnership with the European Travel Agents' and Tour Operators' Association (ECTAA) to strengthen the country's position as a leading destination in the European travel market. Through joint organization of various B2B events, communication campaigns, and study days with ECTAA, the tourism office will now gain access to ECTAA's network of approximately 80,000 European travel companies. A statement from ECTAA noted that Morocco already enjoys popularity as a travel destination, particularly in the Benelux market (Belgium, Netherlands, Luxembourg). The ONMT maintains a strong presence in the Belgian market, as the country served as the 'Host Country' for the Travel Awards last year, an event that brought together nearly 1,000 Belgian travel professionals. Earlier this year, ONMT partnered with YelloSun to organize a sports tourism trip where about 20 travel European agents ran the Marrakech half-marathon. In the statement, ECTAA's Secretary General Eric Drésin described Morocco as 'a reliable and inspiring partner' and 'the natural gateway to Africa.' The collaboration aims to promote both iconic sites and lesser-known regions, with a focus on 'sustainable travel' — one of Morocco's national pillars. The partnership is designed to help Morocco expand its reach across European markets while paving the way for responsible tourism practices that align with the country's commitment to sustainable development in the tourism sector. ONMT has been putting in robust efforts to promote Morocco as a leading destination for tourism in the African continent. The country recently held an all-hands meeting that gathered executives from headquarters and international offices, in a move to enhance managerial performance. The meeting signals a shift in how Morocco aims to tackle tourism ambitions and better prepare for international competitions, particularly the 2025 AFCON and 2030 FIFA World Cup.
Morocco World
04-07-2025
- Business
- Morocco World
Morocco's Tourism Chief Brings All Staff Together for Major Strategic Reset
Rabat — Morocco's National Tourism Office (ONMT) has called an unprecedented all-hands meeting in Rabat, bringing together executives from headquarters and international offices for the first time. The move seems to be an extensive overhaul through which the office intends to enhance its managerial performance and signals a major shift in how the country plans to tackle its tourism ambitions. Achraf Fayda, who took over as head of the tourism office eight months ago, organized this comprehensive staff mobilization to align everyone around a shared vision. The meeting represents more than just internal reorganization,as ONMT chief wants to create a workplace culture focused on results, quick decision-making, and mutual trust. He says his team plans to identify top talent across the organization, improve communication between departments, cut red tape, and invest in employee development. Recent wins set the stage This internal reset builds on several recent successes that have helped Morocco gain ground in global tourism. The 'Morocco, Land of Football' marketing campaign created a buzz and connected with audiences worldwide. Two focused initiatives — one highlighting Fès and another promoting Ouarzazate — featured Morocco's rich history and natural beauty to potential visitors. Read also: Morocco's ONMT Launches Strategic Tourism Plans for Fez, Ouarzazate The tourism office has also struck deals with major international travel companies to increase flights to Morocco and boost the country's visibility in key markets. Eyes on major events ahead The Rabat meeting comes at a crucial time, with Morocco preparing to host the 2025 African Cup of Nations and co-host the World Cup in 2030. These events will put the country in front of millions of viewers worldwide and represent massive opportunities to attract new visitors. The tourism office plans to create a detailed action plan that takes advantage of these upcoming events. But first, they want to make sure their team works as a unified force. Industry partnership on the horizon The next phase will expand beyond the tourism office itself, as Fayda plans to bring in tourism industry professionals from across Morocco through the National Tourism Confederation. Together, they'll develop a comprehensive strategy that the entire sector can rally behind, departing from top-down planning. Morocco's tourism leadership wants to tap into expertise from hotels, tour operators, restaurants, and other businesses that deal with visitors daily. The comprehensive staff meeting represents Morocco's recognition that successful tourism development requires more than marketing campaigns and infrastructure projects. It demands organizations that can execute effectively and adapt quickly to changing conditions in the global travel market. Tags: Morocco TourismNational Tourism Office (ONMT)ONMTTourism
The Star
05-06-2025
- Business
- The Star
Tunisia receives 3.4 million tourists between January and May
TUNIS, June 5 (Xinhua) -- The head of Tunisia's National Tourism Office said on Thursday that Tunisia has received 3.4 million tourists in the first five months of the year. "We can reach our goal of welcoming 11 million tourists in 2025; the current growth rate allows us to be optimistic," Mohamed Mehdi Haloui, director general of the Tunisian National Tourism Office, was quoted by the private radio station Mosaique FM. Haloui noted that Tunisia is on the right track to boost its tourism industry as the country is improving the service quality of its hotel sector. According to the official, Tunisia generated tourism revenues worth 7.5 billion Tunisian dinars (about 2.54 billion U.S. dollars) in 2024, and is expected to exceed 8 billion Tunisian dinars (about 2.7 billion U.S. dollars) this year.
Morocco World
20-05-2025
- Business
- Morocco World
Morocco's ONMT Launches Strategic Tourism Plans for Fez, Ouarzazate
Rabat — Morocco's National Tourism Office (ONMT) has unveiled two ambitious tourism revival plans, 'Shining Fez' and 'Rising Ouarzazate,' to boost these historic destinations on the international market. The office announced this plan as part of its global vision to level up the attractiveness of Morocco's tourism cities and sites. This time it is 'a strategy to reposition two heritage jewels, Fez and Ouarzazate,' according to ONMT. These plans aim to revitalize these high-potential regions through partnerships with local authorities and tourism operators. Three-prong approach Implementation of the revitalization plans focuses on three key strategies, namely building awareness through media coverage and educational tours, strengthening partnerships with travel agencies, and improving air connectivity. 'Shining Fez' The 'Shining Fez' plan includes several high-impact media and commercial initiatives. TV5 Monde will broadcast a documentary on Fez cuisine from May 11-21, featuring the medina's rich culinary traditions. France 2 will produce 'The Artisans of Morocco,' showing the region's traditional crafts, while M6 will feature the spiritual capital in its 'Minute Voyage' series. In the UK market, BBC will dedicate an episode of 'Clive Myrie's African Adventure' to Fez. Travel website Travelzoo will create a dedicated Fez page with special offers from partner tour operators running from April 2025 to April 2026. On the commercial front, two major campaigns with French travel agencies Carrefour Voyages and Havas Voyages will focus on 'gastronomy, local products, and craftsmanship.' Fez will also host a workshop with premium sales platform Voyage Privé and participate in Spain's Travel Connect trade show to connect directly with distributors. Travel agents will receive training through webinars, online courses, and e-learning modules, including a specific Fez-Meknes module to enhance their knowledge of the destination. The image strategy includes hosting press trips, influencers, and content creators from the French, German, Italian, and British markets. 'Rising Ouarzazate' The 'Rising Ouarzazate' plan takes a complementary approach, repositioning the city as an exceptional destination at the crossroads of desert, cinema, and immersive experiences. ONMT plans to produce audiovisual content in the UK, focusing on Ouarzazate's film history, displaying the region's legendary studios and spectacular landscapes that have served as backdrops for major productions. The region will also sponsor a British film in competition, with special visibility at the UK Film Festival, featuring its natural scenery. Major European media outlets are involved, including Italian channel RAI 3, which filmed an episode of the program 'GEO' in Ouarzazate, focusing on the relationship between the territory, nomadic culture, and Amazigh traditions. Sky TV's culinary show Gamberorosso will dedicate a special episode to southern Moroccan cuisine in October. Ouarzazate will host several major events, most notably the Desert Women's Summit in the second half of 2025, bringing together 150 female leaders from around the world to experience the spiritual intensity and inspirational power of the Moroccan desert. The city will also welcome two major Spanish tourism conventions: CEAV (100 travel agents) in October and IDEMICE for the MICE network, as well as a Frameless event centered on artistic and sensory immersion. Like Fez, Ouarzazate's plan includes international workshops, online training modules, and press and influencer trips throughout the second half of 2025. Special attention will focus on developing direct connections to these destinations, complementing efforts already made for the summer 2025 season. With these twin plans, ONMT is sending the message that it's treating each destination as unique, with tailored approaches and local collaboration. Fez and Ouarzazate are set to reclaim their prominence as part of a strategy targeting all of Morocco's tourism territories and destinations.
Ya Biladi
14-05-2025
- Business
- Ya Biladi
Morocco adds 14 new direct flights from France in winter 2025 under ONMT–Transavia deal
Morocco's National Tourism Office (ONMT) and Transavia, the low-cost airline of the Air France-KLM group, have announced a major expansion of air service from France to Morocco starting in winter 2025. According to a press release issued Wednesday by ONMT, the partnership be adding 14 new routes and more than 130,000 additional seats, increasing capacity by 30%. The new winter schedule will include direct flights from key French cities—Rennes, Lille, Biarritz, Brest, Deauville, Montpellier, Toulouse, Marseille, Bordeaux, Nantes, and Paris—to top Moroccan destinations such as Agadir, Marrakech, Essaouira, Ouarzazate, Dakhla, and Errachidia. Dakhla will gain two new direct routes from Marseille and Bordeaux, while Ouarzazate will be served by two weekly flights from Paris. Essaouira returns to the international spotlight with a new direct route from Nantes. Meanwhile, Marrakech will bolster its role as a regional hub with new connections to Berlin and Venice. Agadir is set to become a key seasonal hub with a dedicated aircraft base, while Marrakech's base will be reinforced with two additional aircraft—marking the first time Transavia stations planes outside of France. With this expansion, Morocco becomes Transavia's top destination in terms of seat-kilometers offered, a key measure of airline capacity. The move is part of ONMT's broader strategy to boost year-round tourism, enhance regional accessibility, and diversify Morocco's travel offerings.
