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InMobi expects Glance biz to catch up with advertising revenue in 2 years
InMobi expects Glance biz to catch up with advertising revenue in 2 years

Business Standard

time5 days ago

  • Business
  • Business Standard

InMobi expects Glance biz to catch up with advertising revenue in 2 years

To be sure, Glance already operates a lock-screen content and a product discovery platform. Besides this, the consumer business also includes Roposo, Nostra, and 1Weather with 350 mn active users premium Avik Das Bengaluru Listen to This Article Global mobile advertising firm InMobi Group expects its subsidiary Glance to match its core advertising business in revenue within the next two years, despite currently contributing only a third. The company is banking on the rapid adoption of its newly launched Glance AI platform globally, with special focus on the US. The app is an AI-native commerce platform powered by proprietary AI models, which is expected to change the way people shop and reshape how intelligence drives decision-making. 'Both businesses will be of equal size in the next 24 months, and Glance will also turn profitable next year,' Naveen Tewari,

Can AI finally fix online shopping? A hands-on test of GlanceAI and Google Try-On
Can AI finally fix online shopping? A hands-on test of GlanceAI and Google Try-On

USA Today

time13-06-2025

  • USA Today

Can AI finally fix online shopping? A hands-on test of GlanceAI and Google Try-On

Can AI finally fix online shopping? A hands-on test of GlanceAI and Google Try-On Show Caption Hide Caption Woman's AI fridge rant goes viral, claims isn't intelligent after all A woman claims her Samsung refrigerator with AI technology isn't so intelligent after all. Shopping used to be simple. You walked into a store, tried on jeans, and decided in 30 seconds if they made your butt look weird. Today? Most of us shop online for everything — including clothes — and it often goes hilariously, tragically wrong. According to Capital One Shopping Research, nearly 124 million Americans — one in every three of us — will buy clothes online this year. And we'll send back one out of every four of those items. That adds up to billions in lost revenue for retailers, and a pile of packaging waste, shipping costs and frustration for the rest of us. Flat product photos, inconsistent sizing charts, and confusing return rules are just part of the problem. Overall, online clothes shopping is still an expensive guessing game. The age-old problem of 'What am I going to wear today?' A new breed of AI-powered fashion tools is stepping in — not just to reduce returns, but to rewire how we discover and buy clothes in the first place. I tested two of the biggest options: GlanceAI, a free virtual styling app for iOS and Android, and Google's new Try-On tool, which uses generative AI to show how clothes look on your actual body. I bought clothes I genuinely like, using both of them. But are these next-gen tech tools perfect? Not yet. Here's what works, what doesn't and what you need to know. Your selfie, styled The way GlanceAI works is really simple. Upload a full-body selfie, and in seconds, GlanceAI shows photorealistic images of you wearing outfits curated to your body type, skin tone and even local weather. If you like what you see, tap to shop similar products from retailers like Macy's, Nordstrom and Zara. The goal here is to turn your phone's camera into your personal stylist. Not a size-zero mannequin. Not a filter-heavy avatar. You. 'We're not trying to turn you into someone else,' GlanceAI CEO Naveen Tewari told me over a video call. 'We're trying to help you discover the best version of you.' I tested it with a full-body selfie and got styled in outfits that genuinely looked like something I'd wear — from TV appearances and Zoom calls to farm chores and school drop-off. After some thumbs-up, thumbs-down tweaks, the images were surprisingly spot-on. No weird proportions. No six-fingered claw-hands. Tewari added, 'It's not just 'what shirt fits me?' It's 'what outfit makes sense for me right now, in my city, with my vibe?'" According to the company, in less than a month since its launch, the app has created more than 40 million personalized outfit images for over 1.5 million users in the U.S. alone, with 40% of them shopping in the app on a weekly basis. GlanceAI earns money through affiliate sales. Consumer-friendly technology: How McAfee's Scam Detector can help you spot fraudulent texts Where GlanceAI promises to improve GlanceAI still feels like a beta app, essentially because it is. I gave Tewari a laundry list of tweaks and features that I want to see, and he told me they're all on the way. The main 'cover' outfits — the ones in categories like 'Dopamine Dressing' or 'Bold Blazers' — don't exist. You tap on that killer floral jacket, but instead, you get redirected to 'similar' items you're not that into. That's a bummer. Even when I found something I liked, I wanted to see myself in that exact item, not an approximation. Tewari says both direct item previews and better filtering are in the works. Right now, there's no way to search by style, brand or size. Another issue? Some of the clothes just look… dated. I kept thinking, 'Wait, I had that exact Rugby shirt in 1996.' It's not just about matching an outfit to your body type — fashion needs to feel fresh. According to Tewari, better product feeds and more brand partnerships are on the way to address that issue as well. And inclusivity is still lagging. The app doesn't yet work well for plus-size, non-binary or adaptive body types. That's not a minor bug — it's a must-fix. That said, GlanceAI is more than a gimmick. It's fun to share with friends, and if they deliver the updates as promised, it will change the way we shop for clothes for good. My suggestion? Try it, train it, and know this is how you're going to be doing most of your shopping in a year or two from now. A year ago, I barely used ChatGPT. Now I use it every day. So do 100 million other people. I could be writing the same thing about GlanceAI in a year from now. Google Try-On: AI, but make it searchable Google's latest entry into AI shopping lets you upload a full-length selfie and see how real clothes look on you. Not a stock model. Not an AI composite. The feature lives inside Google Search Labs and is available for select brands like Levi's, Abercrombie, Quince and Pistola Denim. The realism is impressive. AI-generated images demonstrate how a shirt drapes on your shoulders and how pants fit your hips. How it works: You search for an item — say, 'white linen blazer under $100' — then tap 'Try It On.' Upload a selfie, and Google overlays the item onto your image using generative AI. No extra app required. Google's tools are powered by its massive Shopping Graph, which tracks more than 50 billion products and updates listings in real time. And Google says your photos stay on your device unless you opt to save or share them. Where Google struggles Here's the downside: Good luck figuring out which products actually let you try them on. There are no clear labels, no filters, no indicators — you just tap and hope. It's hit-or-miss, and that makes it frustrating. I used it to buy a pair of Mother Jeans via Free People. The 'Try It On' icon just happened to be there when I went looking for this specific pair of pants. It was luck, not tech skill, that put us together. It feels more like a promising tech demo than a reliable everyday feature. GlanceAI vs. Google AI: What's the difference? GlanceAI isn't perfect. Neither is Google. But they're both big steps forward in making online shopping is more fun and styled. Google is more powerful and precise. Both are worth a try if you're tired of return labels and surprise crop tops. They're different tools solving different parts of the same problem. Ideally, they'll converge. Bonus tools to try These two aren't alone. A few other tools in my smart shopping stack: Beni: A browser extension that finds secondhand versions of what you're shopping for. That $180 blazer might be $60 on Poshmark. Croissant: See your item's resale value before you buy it. A $250 bag? Croissant might tell you it'll resell for $100. Jennifer Jolly is an Emmy Award-winning consumer tech columnist and on-air contributor for "The Today Show.' The views and opinions expressed in this column are the author's and do not necessarily reflect those of USA TODAY. Contact her via or @JennJolly on Instagram.

Indian Unicorn InMobi's CEO Says Profit in Sight for Glance Consumer AI Business
Indian Unicorn InMobi's CEO Says Profit in Sight for Glance Consumer AI Business

Wall Street Journal

time10-06-2025

  • Business
  • Wall Street Journal

Indian Unicorn InMobi's CEO Says Profit in Sight for Glance Consumer AI Business

Indian tech unicorn InMobi expects its Google-backed subsidiary Glance to turn profitable over the next year, its chief executive says, anticipating rising demand for its AI-powered shopping services. Chief Executive Naveen Tewari said that Glance should be able to hit profitability in the next 12 months as it rolls out offerings on its new generative artificial-intelligence shopping platform.

Google-backed Glance AI to be part of Samsung mobile phones in the US
Google-backed Glance AI to be part of Samsung mobile phones in the US

Business Standard

time04-06-2025

  • Business
  • Business Standard

Google-backed Glance AI to be part of Samsung mobile phones in the US

Google-backed Glance, a consumer tech company, announced on Wednesday that Glance AI—an AI commerce platform—will be available on Samsung phones in the US. Glance AI, which is powered by Google's Imagen 4 AI generator, brings personalised shopping to the lock screen. Glance AI allows users to instantly visualise themselves in outfits and destinations they would never imagine and purchase their favourites with just a tap. Naveen Tewari, Founder and Chief Executive Officer, Glance, said: 'Glance AI helps consumers discover and visualise what's possible—starting with an outfit that makes them look and feel great—and own it with just a tap on the platform. Samsung's commitment to enable Glance AI across its US devices will enable consumers to enjoy a fully user-opted-in experience where inspirational commerce and content converge.' Glance, a subsidiary of mobile advertising firm InMobi, is a five-year-old company. It has over 300 million global users, with 235 million in India. Glance as a software platform is available on over 450 million smartphones globally. Some of the OEMs that Glance works with include Samsung, MI, Vivo, Oppo, realme, Jio and others. Jason Shim, Senior Director and Head of Samsung Galaxy Store USA, said in a statement: 'Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalise content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store.' In India, while Samsung phones may not have this feature on their lock screen, users can download the app from the Google Play Store and Apple's App Store. In an earlier announcement, the company had said that users can now explore looks and products tailored to their preferences and complete purchases seamlessly from over 400 global brands. Glance AI is a fully opt-in platform, with privacy and user control built into its core design. Users can explore looks, save or share them, set them as wallpapers, and visualise themselves in unique looks and collections driven by global trends and occasions. In an earlier interaction with Business Standard, Tewari had said that the firm has set a timeframe of 12 months to reach profitability. This is on the back of its foray into the US market and also because of some of its artificial intelligence (AI)-powered offerings. Glance revenue for FY24, according to a report filed by Entrackr, stood at Rs 614 crore, up 89 per cent on a year-on-year basis. The firm's loss was Rs 929 crore in FY24, down from Rs 1,094 crore in FY23.

Glance and Samsung Galaxy Store Partner to Redefine Mobile Commerce: Launching a New AI Shopping Experience for Samsung Users in US
Glance and Samsung Galaxy Store Partner to Redefine Mobile Commerce: Launching a New AI Shopping Experience for Samsung Users in US

Business Wire

time04-06-2025

  • Business
  • Business Wire

Glance and Samsung Galaxy Store Partner to Redefine Mobile Commerce: Launching a New AI Shopping Experience for Samsung Users in US

SAN MATEO, Calif.--(BUSINESS WIRE)--Glance, the consumer technology company backed by Google, launches Glance AI, an AI Commerce platform that delivers inspirational Generative-AI led commerce and content discovery for Samsung users in the US. As part of this strategic partnership, Samsung users will gain access to Glance's AI shopping and styling experiences. Glance AI is a Gen AI shopping platform disrupting how consumers shop today. They can instantly visualize themselves in outfits and destinations they would never imagine and purchase their favorites with just a tap. Built on Google Gemini's intelligence and Imagen's state-of-the-art image generation capabilities, Glance AI offers custom experiences across multiple Android handset manufacturers. Through this new partnership, Glance AI is unveiling its new custom app experience specially designed for Samsung users. "Glance AI is driven by a core human truth - each one of us wants to become the best version of ourselves. What stands between that aspiration and reality is the awareness of what is possible or access to platforms that enable this,' said Naveen Tewari, Founder and CEO, Glance. 'Glance AI helps consumers discover and visualize what's possible – starting with an outfit that makes them look and feel great – and own it with just a tap on the platform. Samsung's commitment to enable Glance AI across its US devices will enable consumers to enjoy a fully user-opted-in experience where inspirational commerce and content converge.' Available as both an app and a lockscreen experience, Glance AI is a fully opt-in experience. It trains itself on a single selfie or an image from the image gallery to generate hyper-real images of consumers in outfits best suited for them. As users visualize themselves in various outfits, they can make real-time purchase decisions with just a tap. The recommendations and order fulfillment are driven by Glance AI's extensive partnership with more than 400 leading brands and retailers in the US and beyond. The app further allows users to place the feature directly on their lock screen for easy access and the ability to save each look as either their lockscreen wallpaper or download to share across their network. Glance AI also leverages trending content, local events, and social media moments to make recommendations fresh, relevant, and engaging. High-speed inferencing helps deliver options such as flash sales and trend-driven commerce, making every shopping experience unique and effortless. By utilizing Samsung's extensive reach alongside the power of AI, Glance aims to redefine user interaction with smartphones, making every moment spent on the device richer and more efficient. 'At Samsung Galaxy Store, we're proud to be more than just an app marketplace – we're a destination for innovation, discovery, and meaningful experiences tailored for Galaxy users,' said Jason Shim, Sr. Director and Head of Samsung Galaxy Store USA. 'Glance AI is a perfect example of the kind of high-quality and unique content we strive to deliver. By using AI to personalize content and shopping directly on the lock screen, it brings a smarter, more dynamic experience that reflects the forward-thinking spirit of the Galaxy Store.' This collaboration paves the way for a mobile ecosystem that enables users to discover new styles and trends, transforming the smartphone into a dynamic center of styling and commerce. Glance AI begins its staged rollout today starting with popular Samsung handsets including Galaxy S22 plus, Galaxy S22 Ultra, Galaxy S23, Galaxy S23 Ultra, Galaxy S23 plus, Galaxy S24, Galaxy S24 Ultra, Galaxy S24 plus, Galaxy S24 FE, Galaxy S25, Galaxy S25 Ultra and Galaxy S25 plus. The rest of the device models and a full 100% scale are expected to be achieved within next 30 days. About Glance Glance is a consumer technology company, creating an industry-defining AI commerce platform to help consumers and businesses reimagine shopping using generative AI. Built on a proprietary AI architecture fusing predictive intelligence, neural visualization and real-time orchestration across devices from mobile, TV to apps, Glance AI is leading disruption in commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital.

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