Latest news with #NealMohan
Phone Arena
2 days ago
- Entertainment
- Phone Arena
YouTube blows away the competition, even TikTok
YouTube remains the gold standard for streaming full-length video content and is also at the top of the list of short-form video streamers. Recently, YouTube CEO Neal Mohan said that YouTube Shorts racks up a whopping 200 billion views every day. Compared to data we have about TikTok showing the latter with 70 billion views daily as of March 2024, YouTube Shorts generates close to three times the views TikTok does every day. While TikTok used to be the clear leader in this segment, ByteDance doesn't release figures showing daily views anymore because YouTube is kicking its rump. Mohan had some more info to pass along about YouTube. One billion hours of YouTube videos are being viewed on television each and every day. The numbers for YouTube just get even more remarkable. Nielsen's Gauge report revealed that in May, a record 12.5% of U.S. television viewership belonged to YouTube viewers. That beat out all streamers and traditional broadcasters for the fourth consecutive month. Nielsen CEO Karthik Rao points out that YouTube isn't just leading the way when it comes to delivering content on television. The executive says that YouTube is redefining what television means in 2025. Here's an interesting stat that YouTube's Mohan revealed. "For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen," the executive said. This points out that YouTube's domination isn't limited to mobile vs. desktop. YouTube also has a huge following in the rooms where you have a television set up. YouTube could continue to dominate in this space as the streamer's AI-powered Dream Screen is about to feature improved animation, video, and audio. Developers will see an improvement in bringing their 60-second AI based videos to YouTube. For the first time, streaming content has topped cable and broadcast capturing an impressive 44.8% of all television usage in May. That is up 71% over the last four years. Meanwhile, Cable and Broadcasting's share of television usage has declined to 24.1% and 20.1%, respectively, over the same four years. In one of the best tech deals of all time, Google announced the acquisition of YouTube in October 2006. Google paid $1.65 billion in Google stock. At the time of the acquisition, no one outside of a few at Apple knew about the iPhone and the YouTube client which would help YouTube blow up. Analysts at MoffettNathanson believe that YouTube would be valued as high as $550 billion today as a standalone company. Secure your connection now at a bargain price! We may earn a commission if you make a purchase Check Out The Offer
Time of India
23-06-2025
- Entertainment
- Time of India
YouTube's NFL coverage winning over Gen Z viewers, claims CEO Neal Mohan
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel YouTube's NFL coverage is proving to be a hit with Gen Z viewers, according to CEO Neal Mohan . Speaking about the platform's growing role in sports streaming, Mohan said broadcasting NFL games on YouTube is helping the league connect with a younger, digital-first highlights, livestreams, and exclusive content tailored for mobile consumption, the NFL's presence on YouTube has become a key part of its outreach noted that Gen Z fans are engaging with the sport in new ways - through shorts, creator reactions, and interactive content - making YouTube an essential bridge between the league and its next generation of a recent conversation with Ankler Media founder Janice Min, Mohan said that the NFL's presence on YouTube enables games to exist alongside a wide array of creator-driven sports content - the very type of material that younger audiences actively seek out on the platform."We actually aged down the NFL's audience on our platform," claimed YouTube secured the rights to NFL Sunday Ticket , it didn't just make the service more accessible to those previously limited by DirecTV - it also created a gateway to a younger Sunday Ticket remains a premium subscription mainly appealing to die-hard fans, YouTube's broader platform reach offers the NFL a chance to engage new CEO further highlighted that the upcoming Week One matchup between the Chiefs and Chargers in Sao Paulo, Brazil, set to stream for free globally on September 5, marks a major milestone. By removing paywalls and broadcasting to a worldwide audience, the NFL hopes to draw in a fresh, younger fan base.
Time of India
23-06-2025
- Entertainment
- Time of India
Streaming the NFL on YouTube is helping the league connect with Gen Z, says platform's CEO
When stepped into the NFL arena with its acquisition of Sunday Ticket rights, it didn't just streamline access for fans who had long struggled with DirecTV's exclusivity. It reshaped the landscape of how football is consumed—especially by younger viewers who are more plugged into creator-driven digital platforms than traditional TV broadcasts. Tired of too many ads? go ad free now YouTube CEO says NFL scored big with 'Sunday Ticket' as younger fans flock to the platform YouTube CEO Neal Mohan revealed in a recent conversation with Ankler Media founder Janice Min that the NFL's partnership with YouTube has already made a tangible impact on the league's demographics. 'We actually aged down the NFL's audience on our platform,' Mohan shared. He emphasized that this strategic move allowed the league's live games to sit 'alongside all of this other amazing creator-first sports content' that draws younger eyes to YouTube every day. It's no secret that Sunday Ticket is a premium subscription meant for serious fans. However, YouTube's real game-changer lies in its efforts to break the paywall barrier and reach a broader, global audience. A prime example is their upcoming stream of the Week One clash between the Kansas City Chiefs and Los Angeles Chargers in São Paulo, Brazil. The match, scheduled for September 5, will be broadcast for free to YouTube's massive global user base—opening the NFL's doors to millions who may never have tuned in otherwise. 'That sort of was the flywheel that we were betting on, that I was betting on, and that we've seen happen in Sunday Ticket,' Mohan explained. 'It gave me conviction then to sort of double down and do this for live game as well.' This shift isn't merely a broadcasting strategy—it's a cultural alignment. Young sports fans today don't just watch games; they engage with creators, highlight clips, and commentary in the digital space. Tired of too many ads? go ad free now Mohan shared a personal insight: his 17-year-old son, a 'sports nut,' consumes nearly all his sports content through his favorite YouTubers. 'Everything that he watches is through the lens of his favorite YouTubers and sports creators. And the NFL recognized that,' Mohan said. By meeting Gen Z and millennial viewers where they are—on YouTube—the NFL is taking its content beyond the traditional sidelines. It's now embedded in the digital conversation, living among reaction videos, highlight reels, and creator fandoms. And with 2 billion users visiting YouTube daily, the league's first major free international stream may just be the start of something transformative—not just for the NFL, but for the future of live sports consumption across the globe. Also Read:
Forbes
22-06-2025
- Entertainment
- Forbes
How Olipop Uses Creator-Led Sports Content To Win New Fans On YouTube
YouTube Is the Most Valuable Sports Media Network Younger audiences don't watch sports the way their parents did. They're not sitting through full games or waiting for highlights on SportsCenter. They're watching on YouTube, where athletes and creators are driving something more dynamic than traditional sports coverage ever allowed. According to YouTube CEO Neal Mohan, sports content on YouTube grew 45% last year and topped 35 billion hours of viewership. Behind that growth is the rise of athlete-driven storytelling, creator-led formats, and fan communities that live far beyond the final score. LOS ANGELES, CA - FEBRUARY 28: YouTube Chief Product Officer Neal Mohan speaks onstage during the ... More YouTube TV announcement at YouTube Space LA on February 28, 2017 in Los Angeles, California. (Photo by Jeff Kravitz/FilmMagic for YouTube) For athletes and creators building IP, YouTube offers access to a massive global audience, creative control, and monetization tools to build entertainment properties without waiting for a green light. It looks like it belongs on Netflix, but Shanked, a scripted golf comedy, launched on YouTube. Think The Office meets Caddyshack, set at a fictional country club with a cast of creators who double as writers, characters, and marketers. Shanked, the YouTube comedy show sponsored by Olipop and produced by London Alley The ensemble includes Laura Clery, Blake Webber (Aristotle Georgeson), James Lynch, Patrick Farley, and Mikey Smith, alongside guest stars like Malosi Togisala (Big Moe of Good Good Golf) and even AJ McLean of the Backstreet Boys. Together, the cast brings over 70 million followers and a built-in fandom. The series was produced by London Alley, a production company founded by Luga Podesta. London Alley is one of the few entertainment companies building premium long-form series for YouTube. Vice Media recently acquired London Alley to deepen its platform-native storytelling capabilities and support creators launching new IP. A Network Mindset, Not Just a YouTube Platform Strategy Ryan Horrigan, President of London Alley, leads this initiative. A former agent and studio executive, Horrigan treats YouTube like a network, not just another social channel. That network mindset shaped casting and production, as well as how Shanked was marketed. 'Selling to a streamer gives you a higher floor,' Horrigan says. 'But YouTube gives you a higher ceiling.' James Lynch, a co-creator and cast member, adds: 'We wanted something that works for 22 minutes but also hooks you in 60 seconds. Our show has to live in both worlds.' 'We made this in six months for a fraction of what a streamer would spend,' says Horrigan. 'But because we understand YouTube, the fan connection is stronger and more meaningful.' Olipop: When a Sponsor Becomes a Character Olipop is a sponsor and a character in the new show, Shanked. More than product placement, Mikey ... More Smith aka Teddy. Shanked launched with a sponsor written into the script. Gen Z–favorite soda brand Olipop appears in multiple episodes: in the clubhouse fridge, on the beverage cart, and in a fourth-wall moment where the characters joke about how visible the product is. 'We went way beyond product placement,' says Lynch. 'Olipop is baked into the world, the jokes, and the show's culture.' A Smarter Play: Building Audience Through Precision Content Olipop is ahead of the curve. While most brands buy ads, Olipop sees YouTube and creators as a precision engine for audience growth. Golf has become a valuable entry point for the brand. 'I talk to people in golf all the time, and they say all they serve is hot dogs, soda, and beer,' says Steven Vigilante, Director of Strategic Partnerships at Olipop. 'Our product fits where the culture is going.' 'We sell soda,' Vigilante adds. 'We don't need to be in front of the 1 percent at the Masters. We need to be in front of the everyday golfer. And YouTube is where they spend time.' Creator Mitsy Sanderson plays Sophie on Shanked. Understanding their audience shapes Olipop's social programming. 'Our Instagram audience is 80 percent Gen Z and millennial women. The Shanked audience is mostly 18 to 44 men,' Vigilante explains. 'So we're not flooding our social channels with golf clips. Olipop has a strategy; we show up in the right places for the right reasons.' For Ollipop, the value is clear. 'I'd rather be in the content people choose to watch than the ad they're trying to skip,' Vigilante says. 'That's how we're building the next wave of brand relevance.' No Trailers Needed: Momentum Comes From Athletes And Creators 'We knew we had to market this differently,' says Mikey Smith, co-creator and cast member of Shanked. 'We can't rely on trailers and tune-in ads. We leaned into thumbnails, creator collabs, TikTok, Reels, and Shorts. That's how you build momentum.' The timing for a golf comedy show couldn't be better. According to the creator intelligence platform Traackr, more than 11,000 creators posted golf content between January and June 2025, a 17% year-over-year increase. 'Golf is more accessible than ever,' says Horrigan. 'It's not your grandfather's sport anymore. Younger audiences are fans, and across GolfTube and GolfTok, you can find everything from trick shots and comedy to fashion, fitness, and player stories.' Shanked is bigger than one show. It's a blueprint for fast, flexible, creator-led IP built around communities that don't need cable to become fans. The Next Chapter: Where Athletes And Creators Turn 1v1 Basketball Into Must-See TV If Shanked is a sitcom disguised as sports content, The Next Chapter (TNC) flips the equation: non-league basketball reimagined as pay-per-view entertainment. Basketball Legend, Kyrie Irving announced the latest TNC match up. Founded by creators D'Vontay Friga, Scotty Weaver, and Grayson White, TNC started on YouTube and now distributes content through their own network. TNC's latest event featured Michael Beasley vs. Lance Stephenson, with Kyrie Irving as guest commentator. Tens of thousands paid to stream it. Over one million visited Instagram views hit 82 million in four days. Stars and influencers packed the arena: Adin Ross, John Wall, Naz Reid, Andre Drummond, Victor Oladipo. Kevin Durant and Iman Shumpert joined the online conversation. It was a cultural moment. Grayson White, Scotty Weaver, D'Vontay Friga and John Bellion. TNC is built for modern fans: short games, meaningful financial stakes, and every player acts as both athlete and entertainer hyping games, creating content, and driving viewership. Dan Levitt, SVP at Wasserman, is helping shape the model. 'Creator-led sports content is the main event,' he says. 'Younger fans follow the personalities. They care about the story and the stakes, not just the score.' A veteran in creator representation, Levitt joined Wasserman after its 2024 acquisition of his agency, Long Haul Management. 'Today's athletes know they are full-blown media platforms,' Levitt adds. 'They have distribution and influence. What they need now are systems to build something durable.' Owned IP Is the Model. YouTube Is the Engine. Shanked and The Next Chapter are strong signals that the next generation of sports media won't live on cable; it's built for platforms like YouTube. Creators and athletes are building the future of sports content in real time. They own the audience, shape the story, and control the upside. YouTube gives them the tools to turn attention into revenue and fans into customers. The most innovative brands aren't just watching. They're in the game.
Gizmodo
21-06-2025
- Entertainment
- Gizmodo
YouTube Will Add an AI Slop Button Thanks to Google's Veo 3
I told you that AI slop was coming for your YouTube content, and did you believe me? I don't know, maybe you did, but if you didn't believe before, you certainly will now. According to YouTube CEO Neal Mohan, who gave a keynote at the Cannes Lions International Festival of Creativity on Wednesday, YouTube is getting a new tool that generates Shorts from 'scratch.' By scratch, I mean with the help of Google's recently unveiled Veo 3 AI generator. That's right, a one-stop shop for AI slop is incoming, which should be great if you like not ever knowing what's real or fake. Mohan, like many executives in tech and otherwise, is decidedly very excited about the potential for AI to shake up the game. Here's what he said during his keynote, per the Hollywood Reporter. 'Communities will continue to surprise us with the power of their collective fandom. And cutting-edge AI technology will push the limits of human creativity. My biggest bet is that YouTube will continue to be the stage where it all happens. Where anyone with a story to share can turn their dream into a career… and anyone with a voice can bring people together and change the world.' Sure, that's one possibility, I guess. The other possibility? A new and heaping mountain of junk content that neither enriches your general selection of YouTube fodder nor protects the already embattled line between reality and fiction. I hate to be the resident slippery slope guy, but how far are we really going to take this? According to Mohan, pretty freakin' far. 'The possibilities with AI are limitless,' Mohan said during the keynote. 'A lot can change in a generation. Entertainment itself has changed more in the last two decades than any other time in history. Creators led this revolution.' people are using veo3 to bring history to life in the form of vlogs 🤣 via HistoryVisualizedbyAI on YouTube — Tanay Jaipuria (@tanayj) June 15, 2025 It's a little ironic to extol the creator-led content revolution on one hand and introduce a watershed tool that helps vacuum up all of their content and regurgitate it into AI slop on the other, but hey, who's counting? Oh, that's right, Hollywood is. As noted by the Hollywood Reporter, YouTube has already struck a deal with the Creative Artists Agency (CAA) that gives artists and athletes control over their likeness. But that's just some artists who are okay with capitulating to the apparent tsunami of video generation. Hundreds of other actors have already voiced their concerns over the potential for AI to ruin their careers and plunder their intellectual property. As a result, they've called for regulation on generative AI and its implementation. You may have gathered from the simple fact of my writing these words right now that those cries for a legal framework haven't really gone anywhere. They may never, to be honest, which brings me back to YouTube's plans for a future AI slop faucet. Here we are, on the precipice of real and fake, looking out at the horizon of God knows what, waiting for the deluge of AI slop to send us kicking and screaming into the ravine of existential AI pain. I'm not saying YouTube's generative shorts are going to be the lynchpin in that frankly depressing, slop-filled future, but there's no denying it's a nod in a sloppy direction. I guess we may as well get used to it. I mean, it can't get any worse than MrBeast, right? Right?
