Latest news with #NeelaMediatech
Business Standard
16-06-2025
- Entertainment
- Business Standard
Gada Electronics Game from the house of Taarak Mehta ka Ooltah Chashmah crosses 10 million downloads - Sets a new benchmark for Indian IP-driven gaming
VMPL Mumbai (Maharashtra) [India], June 16: Gada Electronics, the idle-arcade mobile game from the Taarak Mehta Ka Ooltah Chashmah universe, has officially crossed a massive 10 million downloads across Android Play Store and iOS App Store. This is the first game from an independent game publishing studio in India, to achieve this feat, this year. The game, based on Jethalal's iconic electronics shop "Gada Electronics" from the beloved television show Taarak Mehta Ka Ooltah Chashmah. It is a business simulation game where the user needs to run and grow the business at Gada Electronics. It has been a top rated game across Play store and App store both. Commenting on this success, Asit Kumarr Modi, Founder of Neela Mediatech, said, "This milestone is not just a number, it reflects the emotional connection that audiences have with our characters. With Gada Electronics, We're proud to show that Indian IP, when nurtured with care, can stand shoulder-to-shoulder with global gaming titles. To hit 10 million downloads in such a short span as an independent Indian gaming studio is a big moment, not just for us, but for the future of Indian gaming" Harjeet Chhabra, CEO of Neela Mediatech, shared, "We are witnessing good retention as well as in app purchases for this game. We are already witnessing interest from international publishers to partner with us on Gada Electronics. We are now scaling it into TIER 1 markets and by the ongoing trend we are expecting this game to be valued at ₹200 crore plus in the next 18 to 24 months. In continuation of creating successful IP based games, there are other games in pipeline which are looking very promising as well. There is a detective game based on Popatlal and there is one based on Roshan and his Garage. There is also a business simulation game planned around Madhvi and her entrepreneurial venture of papad and pickles." To join the fun at TMKOC Play, get on to your play store or app store and start playing. Download Gada Electronics now from Google play store: & hl=en_US Apple Store: About Neela Mediatech Neela Mediatech is the digital subsidiary of Neela Film Productions, focused on building an IP-driven business across gaming, animation, merchandise, and gamified learning. The company has developed and scaled original digital offerings rooted in the cultural legacy of Taarak Mehta Ka Ooltah Chashmah--including top-charting mobile games, the widely popular TMKOC Rhymes YouTube channels, a vibrant line of merchandise, and a gamified learning app. Led by the visionary Mr. Asit Kumarr Modi, the creative force behind a wide range of fiction and non-fiction shows for leading broadcasters--and the beloved Taarak Mehta Ka Ooltah Chashmah, now nearing 17 years on air with over 4,400 episodes--the show's iconic characters, humor, and cultural relevance have laid the foundation for a robust digital universe that now reaches millions across platforms and age groups.
Business Standard
16-05-2025
- Entertainment
- Business Standard
Neela Mediatech announces the early access of its TMKOC PLAYSCHOOL; the gamified education app to first 1000 users at just INR 99/-
VMPL Mumbai (Maharashtra) [India], May 16: Asit Kumarr Modi through an invitational video announced the early access release of the TMKOC Playschool app for first 1000 users. The latest offering from Neela Mediatech is an app that offers gamified learning experience for children aged one to six. Early access begins 16 May 2025, and the first 1,000 subscribers can sign up for just Rs99 for the annual plan. The TMKOC Playschool app creates a playful and culturally rooted space for young learners. With more than 500+ games in 10+ Indian and international languages. It also has the distinction of being the only app in the world to offer something for parents too. Parents can track their child's progress in both absolute and relative terms. They can see which skills their child is picking up quickly and where they might need more assistance. The app also provides a daily updated ranking at the city, state, national, and global levels, helping parents stay closely connected to their kid's learning journey. "Our cultural and traditional values are our strength. They need to be reinforced with our little kids as well. TMKOC PlaySchool is a step in that direction. With TMKOC Playschool kids will learn physics, maths, life skills, music, shape, size, numbers, aplhabets, and in addition they will also pick up our cultural nuances, traditional values while engaging with the app." said Mr. Asit Kumarr Modi, Founder of Neela Film Productions and Neela Mediatech. Harjeet Chhabra, CEO of Neela Mediatech, said, "With early access to the TMKOC Playschool app, we are inviting families to experience the first step of a platform designed to grow with their children. We are focused on building trust, listening to feedback, and shaping a product that brings real value to early learners. The TMKOC universe has always been part of Indian homes. This is our way of deepening that connection through learning." The app will be available for early access on starting 16 May for first 1,000 kids. The early access subscription is being offered at just Rs99 instead of Rs999 per year. Mr. Asit Kumarr Modi's invitational video announced the early access release of the TMKOC Playschool app - About Neela Mediatech Neela Mediatech is the digital subsidiary of Neela Film Productions, focused on building IP-driven business across gaming, animation, merchandise, and gamified learning. The company has developed and scaled original digital offerings rooted in the cultural legacy of Taarak Mehta Ka Ooltah Chashmah -- including top-charting mobile games, the widely popular TMKOC Rhymes YouTube channels, exciting line of merchandise, and gamified learning app called PlaySchool. Led by the visionary Mr. Asit Kumarr Modi, Neela Mediatech continues to expand the legacy of creativity and innovation established by Neela Film Productions. As the creative force behind a wide range of fiction and non-fiction shows for leading broadcasters, Taarak Mehta Ka Ooltah Chashmah, is the crown jewel. With nearly 17 years on air and over 4,400 episodes, the show's characters, humour, and cultural relevance have laid the foundation for a robust digital universe that now reaches millions across platforms and age groups. For media queries, please contact: Sonia Kulkarni | Hunk Golden and Media 9820184099 |
