06-06-2025
- Entertainment
- Time of India
Spotify showcases how a country is deeply connected to music in its new ad
HighlightsSpotify has launched a new advertising campaign in four languages: Hindi, Tamil, Telugu, and Malayalam, emphasizing the transformative power of music during daily commutes. The campaign features four advertisements that depict popular modes of transport in India, including bus, autorickshaw, metro, and car, highlighting how everyday sounds can inspire music in listeners. Neha Ahuja, the Director and Head of Marketing for Spotify India, stated that the campaign aims to showcase how Spotify can turn routine travel into meaningful and emotionally engaging listening experiences.
Spotify has launched a new campaign in four languages — Hindi, Tamil, Telugu, and Malayalam.
Reinforcing the sentiment that music can transform a daily commute into an enjoyable experience, the new advertisements ask, 'Toh aaj raaste mein kya suna?'.
The campaign shows how, in a country deeply connected to music, a honk, a ringtone, or even a passing conversation can spark a song in listeners' minds.
Over four advertisements, the campaign showcases some of the most popular modes of transport in India, including bus, autorickshaw, metro, and car.
Neha Ahuja, director and head of Marketing,
Spotify India
, said, 'With our latest campaign, we're showcasing how Spotify transforms routine commutes into joyful escapes—turning travel time into meaningful listening moments that move people emotionally and mentally.'
Watch the videos here:
