Latest news with #NetConversion
Business Wire
5 days ago
- Business
- Business Wire
Net Conversion Launches AI-Driven Enhancements to 'Conversionomics' MarTech
ORLANDO, Fla.--(BUSINESS WIRE)-- Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, today announces significant new AI-powered features within Conversionomics, its proprietary MarTech platform that fuels media & analytics strategy for their client partners. 'We're intrigued by the evolution of the Conversionomics platform as it represents a real departure from standard practices & transactional limitations that are often associated with media today.' Mandy Penn, VP Marketing, Evermore Orlando (Dart Interests) Share Launched in 2008 as a robust data management platform, Conversionomics has long been the backbone of Net Conversion's ability to unlock powerful analytics and provide unparalleled performance transparency. The platform's architecture, capable of ingesting data from over 80 APIs, executing complex transformations, and automating data exports, now evolves to meet the escalating demands of modern marketing. 'We are constantly looking for innovative and efficient ways to ensure our media investments return the best possible value,' comments Mandy Penn, VP of Marketing at Evermore Orlando (Dart Interests). 'We are intrigued by the evolution of the Conversionomics platform as it represents a real departure from the standard practices and transactional limitations that are often associated with media today.' The new AI-driven enhancements address critical challenges faced by today's marketers, including the need to efficiently analyze vast datasets with limited resources, navigate intricate and fragmented consumer journeys, and achieve comprehensive cross-platform measurement. This evolution builds upon Net Conversion's recent acquisition of Elevate the Outcome, a specialized performance TV agency, further bolstering full-funnel measurement capabilities. The expanded feature set transforms Conversionomics from a data management hub into an AI-driven media enablement platform, making data more actionable and impactful for both Net Conversion analysts and their clients. These advancements are strategically aligned across three functional pillars: Insights: The newly launched AI Insights Agent proactively surfaces AI-generated alerts and key performance highlights directly to Net Conversion analysts via Google Workspace chat, email, or Google Sheets. This empowers them to identify performance shifts and optimization opportunities with unprecedented speed and efficiency. The goal is to have an AI-created junior analyst to support every human analyst. Measurement: Conversionomics now offers unified, platform-agnostic measurement across the increasingly crucial CTV and streaming audio landscapes, alongside automated Linear probabilistic measurement. This eliminates reliance on an aggregator or third-party tools, providing Net Conversion partners with direct and comprehensive visibility. Activation: Addressing the industry shift away from third-party cookies, Conversionomics enables secure first-party data transfer to partner media platforms for targeted audience activation and lookalike modeling. The platform also facilitates the implementation of Conversions API and Enhanced Conversions, importing offline data to media platforms for enhanced attribution accuracy. "At Net Conversion, we've always been analytics-first," says Brett Hughes, Chief Analytics Officer. 'The latest AI enhancements to Conversionomics, building on our acquisition of Elevate the Outcome, represent the natural evolution of a vision we started 16 years ago – to make data truly useful for driving performance. Our analysts now have unprecedented agility to surface actionable insights faster than ever, demonstrably intelligent and accountable media strategies." This evolution of Conversionomics underscores the technology's refreshed brand promise: More intelligent marketing, less guesswork. Conversionomics leverages AI to unlock data's potential, empowering marketers to achieve more. About Net Conversion We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we're all about agility; enabling more innovation, a more personal touch, and more business impact.
Associated Press
18-02-2025
- Business
- Associated Press
Net Conversion Expands Leadership Team With Three Key Appointments
ORLANDO, Fla.--(BUSINESS WIRE)--Feb 18, 2025-- Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announces the expansion of its leadership team with the addition of three key executives: Jim Lyons has been named Chief Growth Officer; Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager/ 'Chief Storyteller.' These three execs are adding expertise in key areas to complement its highly experienced core leadership team composed of Ryan Fitzgerald, Co-Founder and Chief Executive Officer; Kristina Canada, Chief Marketing Officer; and Brett Hughes, Chief Analytics Officer. Lyons, who assumes the role of Chief Growth Officer, is responsible for charting strategic growth for the agency via business development and partnerships. He is a motivational leader known for building high-performing teams, implementing data inspired strategies, and driving exceptional revenue growth. Lyons' wide array of prior senior executive roles includes President of Rapp at Omnicom and Chief Strategy Officer at Havas. Fitzgerald comments: 'At Net Conversion, we are driven by a relentless pursuit of more to advance business goals and deliver growth for our partners. Within our fast-evolving industry landscape, we strive to redefine what is possible in media. That's why we pursued one of the best leaders in our industry to help take us to the next level. Jim's strategic vision and deep experience across marketing, sales, and operations will be essential as we embark on this next chapter of growth, delivering even more value for our client partners.' As Net Conversion enters its next growth phase, the agency is focused on delivering even more powerful insights, more meaningful connections, more accountable media, and ultimately, more profitable growth for its clients. Commenting on his appointment, Lyons notes: 'Net Conversion's commitment to client growth is truly impressive. What's even more exciting is how they're achieving that growth – through cutting-edge, proprietary martech that's unlocking the full potential of marketers' data. I'm thrilled to be part of a team that's not only focused on results but also equipped with the tools to deliver them.' In addition, the agency has tapped Alex Holt as Vice President, Data Strategy; and Haley Gribben as Strategy & Insights Manager / 'Chief Storyteller.' Holt is responsible for Net Conversion's approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency's proprietary Martech platform. Gribben joins from Google and is focused on elevating Net Conversion's brand positioning as well as storytelling skills across the organization. These strategic hires reflect the agency's dedication to innovation, client growth, and its core mission: 'a relentless pursuit of more to advance your business.' They play a crucial role in evolving the agency's brand positioning and ensuring its continued success. About Net Conversion We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers really want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable. The result? Real-time peak performance and enduring business transformation. At our core, we're all about agility; enabling more innovation, a more personal touch and more business impact. 1-646-286-4724 Copyright Business Wire 2025. PUB: 02/18/2025 08:38 AM/DISC: 02/18/2025 08:37 AM
