Latest news with #Nevold
Daily Mirror
20-06-2025
- Business
- Daily Mirror
Chanel unveils 'new era' as France holds throwaway fashion accountable
New era for fashion begins as top designer brand wakes up to global climate crisis. Major fashion house, Chanel, shows awareness of throwaway fashion, weaving sustainability into their business model Chanel is one of fashion's big leaders, renowned for its sophisticated and chic designs that we often spot on the catwalk. Long-established fashion house Chanel gives off a cool and timeless vibe with all the elegance of must-have French fashion. Now, the iconic brand has announced a new separate platform, Nevold, that will focus on working pre-owned fashion into stunning new designs and limited edition pieces with the same luxurious look, while tackling the new trend of sustainability. Chanel is waking up to consumer's awareness of throwaway fashion and they've weaved sustainability into their business model, it's an exciting move for the fashion house as Nevold reveals a beautiful range of styles. Chanel is reducing waste, but there's absolutely no compromise on the look - and the Nevold range is already turning heads. Nevold (an abbreviation of never old) will offer sustainable luxury and circular fashion - and it's a brand new label for Chanel. Nevold will aim to unite many brands, manufacturers and fashion innovators with its aim to significantly reduce textile waste. The luxury clothes will go on to become lush forever fashion as upcycled couture becomes one of the main things consumers want. It comes after the announcement of a scheme in France that encourages citizens to repair their existing clothes instead of purchasing new items - with cash offered to those who don't throw them away. The French government wants to improve sustainability and influence their consumers away from 'fast-fashion' brands, while creating new jobs by supporting the recycling industry. The government has been outspoken about its commitment in dealing with the rise of 'fast fashion' and the seriousness of consumer-landfill. President of fashion at Chanel (and Chanel SAS), Bruno Pavlovsky told Vogue Business about the new climate-aware venture. He said: 'At Chanel, we didn't destroy unsold products. But we also didn't yet have a real system to understand their full potential. Nevold is that system.' Help us improve our content by completing the survey below. We'd love to hear from you! On Instagram, Savoir Magazine shared a post about the new Nevold label, describing the move to sustainable fashion as signalling 'a deeper commitment to circular fashion'. Savoir Magazine shared an image of a stunning yet effortlessly wearable sky blue two-piece by Nevold - which shows just how impressive this high-end recycled fashion looks. In the post Savoir Magazine wrote: 'Chanel has unveiled Nevold, its latest business venture dedicated to recycling textile waste and reimagining how materials are used in the luxury sector.' Sustainable fashion brand Gbadebo described Chanel's move as a 'cultural reset' in a blog post on the Gbadebo website. Kemi Gbadebo, who launched her own fashion brand using recycled fabrics, blogged her thoughts about the new Nevold venture. Kim wrote: 'It's kind of genius. Luxury resale is booming. Gen Z are way more likely to buy second-hand than drop £3k on a handbag straight off the runway. Brands like Chanel see the writing on the wall - sustainability isn't just the ethical move, it's the profitable one.'
Hypebeast
13-06-2025
- Business
- Hypebeast
Chanel Launches Recycling Business and France Targets Fast Fashion in This Week's Top Fashion News
Chanelhas launched a new business called Nevold, which focuses on creating recycled materials from textile waste like fabric scraps and unsold items. This initiative, led by Sophie Brocart, aims to address resource scarcity, as climate change impacts luxury textiles like cashmere and silk — and the fashion industry's broader waste problem, extending beyond fast fashion to luxury conglomerates holding billions in unsold inventory. Nevold will operate as a business-to-business platform and encompasses three key entities: L'Atelier des Matières (Chanel's textile recycling company), Filatures du Parc (a wool spinning mill specializing in recycled yarns), and Authentic Material (a leather recycling firm). Chanel's goal is for Nevold to be a transformative force, fostering a more circular economy by developing new materials from waste, not just for Chanel's own use, but for other companies as well. France's Senate recently approved a revised bill to regulate fast fashion, aiming to curb its environmental damage. This legislation could ban advertising for ultra-cheap online retailers like Shein and Temu, which are criticized for promoting excessive consumption of disposable clothing. The updated bill, passed almost unanimously, imposes stricter penalties on fast fashion companies that don't meet environmental standards, including potential fees per item. While European brands likeZaraface lighter restrictions, the move reflects a broader European push for waste management reform in the textile industry. However, the true test will be whether these measures can alter consumer behavior and demand for inexpensive, trendy attire Louis Vuittonhas forged a multi-year partnership withReal Madrid, becoming the official formal and travel wear supplier for their football and basketball teams. This unprecedented collaboration unites two global powerhouses, emphasizing shared values of excellence, legacy, and innovation. Designed by Pharrell, the exclusive wardrobe includes bespoke suits, ready-to-wear, and accessories for official appearances and travel. A custom travel line features iconic Louis Vuitton luggage adorned with Real Madrid's white-and-gold accents and 'RM' initials, created exclusively for the teams. This alliance extends Louis Vuitton's growing influence in elite sports, aiming to inspire by dressing the world's most decorated club in unparalleled style. Luxury labelCasablancahas launched its first physical store in Paris, located on Rue du Faubourg Saint-Honoré. The 5,000-square-foot boutique, spanning three levels, features a colorful design inspired by a deconstructed tennis court and draws on diverse influences from North African heritage to Japanese and Greek aesthetics. The vibrant space includes Carrara marble mosaic floors, an illuminated ceiling, and velvet finishes. Its lower level boasts plush green carpeting and modern transparent product displays. This opening marks a significant step for the 2018-born brand, which plans to expand with a Beverly Hills store in August, followed by locations in New York, Miami, London, Milan, and Dubai. For the first time,Zegnapresented its SS26 collection outside Milan, choosing Dubai for a more relaxed and vibrant runway show. Accompanied by James Blake's performance, the collection opened with lightweight, pre-wrinkled fabrics in desert hues, styled for a vacation mood with popped collars and sandals. The collection then transitioned to a 'verdant oasis' of greens, featuring tailored pieces in linens, wools, and silks with utility pockets and unique collars. The show concluded with a 'saturated sunset' palette of pinks, corals, and deep reds, showcasing Zegna's more expressive and youthful side, catering to Gen Z's preferences. Dubai was chosen as a key market, reflecting the region's growing luxury clientele and Zegna's significant sales in the EMEA region. Rowing Blazersand Tracksmith have re-teamed for a second limited-edition capsule collection inspired by running and rowing. The new line features tops, bottoms, and accessories that blend both brands' aesthetics. Key items include color-blocked rugby shirts with Tracksmith's hare motif, and racing singlets featuring Rowing Blazers' croquet stripe. The collection also offers cotton crewneck sweaters, canvas duffel bags with dual branding, and a reimagined version of Tracksmith's Eliot Runner shoe, incorporating Rowing Blazers' signature stripe and materials inspired by New England landscapes.
Yahoo
11-06-2025
- Business
- Yahoo
Report: Explosion of Counterfeits and Dupes Makes Earning Trust Harder Than Ever for Retailers
Despite AI technology coming to the rescue with solutions to clean up retail's counterfeit problem, the fraud economy keeps growing. With many misconceptions about the impact of counterfeits, Entrupy Inc., the AI-powered authentication solution company, publishes its 'State of the Fake' report each year to correct this disinformation in its mission of protecting people and educating consumers. From 2024 to 2025, Vidyuth Srinivasan, chief executive officer of Entrupy, said its responsibility feels magnified, calling out the greater acceptance of fakes becoming mainstream today. More from WWD Prada Group Creates Trust Fund With UNESCO for Sea Beyond Project EXCLUSIVE: Chanel Launches Circular Materials Hub Nevold Global Fashion Agenda Addresses Sustainability's Struggles: Uncertainty Looms Amid Policy Shifts, Economic Pressures and Tariffs 'It has motivated us at Entrupy to redouble our efforts to have a larger voice and impact our stakeholders,' said Srinivasan, who noted that fakes aren't reducing by overall volume. 'This is a serious problem that shows no signs of stopping and needs a more scaled approach if we have any hope of stopping the bleed between the counterfeit market and the legitimate one.' Entrupy's AI technology found 91.6 percent of tested items to be authentic in the last year, while 8.4 percent were unidentified. The authors of the report said that these numbers reflect culture, consumer behavior and the evolving resale landscape. Notably, Entrupy works with some of the world's leading luxury brands to authenticate goods including Prada, Givenchy, Chloe, Dior, Chanel, Celine, Goyard, Valentino, Burberry, Fendi and Gucci, among many others. While Entrupy's research found that no country is immune to counterfeiting, the Americas count for 47 percent of all Entrupy submissions for a total of $772 million of authenticated goods in 2024 and $68 million of unidentified goods. Comparatively, Asia-Pacific accounts for 42 percent of submissions for a total of $766 million of authenticated goods in 2024 and $64 million of unidentified goods. Europe and the Middle East account for 11 percent of submissions for a total of $227 million of authenticated goods in 2024 and $22 million of unidentified goods. The five most faked brands, based on the total number of unidentified items by volume (not percentage), in the last year were Louis Vuitton, Prada, Gucci, Chanel and Saint Laurent. Notably, Entrupy's data revealed $12,190,340 worth of fake Gucci bags submitted for verification. Chanel accounted for even more with $500,470,067 in counterfeit goods detected. In the Americas, specifically, the top three fakes were revealed as Louis Vuitton (8.7 percent), Gucci (8.3 percent) and Chanel (6.3 percent). The top five brands with an elevated risk of fakes, based on the volume of submissions for authentication per brand, are Goyard, Prada, Givenchy, Loewe and Saint Laurent. At 18.4 percent, Goyard maintained its spot as the top faked brand by volume, specifically for its St. Louis Tote. Dior, Hermès and Celine's unidentified rates dropped compared to last year and are no longer on Entrupy's top five list. The five most faked materials were found to be Prada nylon (21.3 percent), Louis Vuitton leather or special collection material (9.9 percent), Louis Vuitton monogram canvas (8.1 percent), Gucci leather or special collection material (7 percent) and Chanel calfskin or lambskin leather (6.7 percent). Importantly, Entrupy calls out dupe culture as a driving force behind the fraud economy. The hashtag for 'dupe' gained 6.3 billion views on TikTok in 2024 with the platform fostering 'dupe-hunting' content that 'pushes copycat culture into the mainstream and makes imitation feel like innovation.' 'It's almost an act of rebellion,' Srinivasan said. 'Consumers are basically saying 'These prices don't work for me, this economy doesn't work for me, but I want what I want, why should I deprive myself?'' Moreover, Entrupy's experts said Walmart's $30 Hermès Birkin lookalike marked a turning point: the gap between exclusivity and irony is collapsing. 'Between the viral chatter about Walmart 'Birkins' and people questioning whether even big-name retailers are selling fakes, there's a real shift happening,' Srinivasan said. Legally, the company pointed out that the line is blurry between dupes and fakes, making enforcing legal action murky and uneven. Operations behind counterfeiting have become highly coordinated and transactional with scale, coordination and impact growing quickly. Counterfeit bots are also on the rise with 3 percent of counterfeit purchases now enabled by chatbots. The return fraud economy, which focuses on fraudulent returns and claims, cost U.S. retailers $103 billion in 2024, accounting for more than 15 percent of all returns. These scams can take place in a variety of processes including a classic swap where a real item is purchased then swapped for a fake and returned, a resale platform loophole where a high-quality fake is sent back to a targeted resale platform and return-as-a-service where organized crime rings use fake identities, mule accounts or bulk operations to create a revenue stream through fake returns. 'The rise of fake and dupe culture on social media has made trust harder to earn and easier to lose,' Srinivasan said. 'We're also seeing an explosion of counterfeits in apparel. At this point, protecting your brand is directly linked to protecting your customers, and the only way to do it is via building trust.' Best of WWD The Definitive Timeline for Sean 'Diddy' Combs' Sean John Fashion Brand: Lawsuits, Runway Shows and Who Owns It Now What the Highest-paid CEOs at U.S. Fashion and Retail Companies Make Confidence Holds Up, But How Much Can Consumers Take?
Miami Herald
10-06-2025
- Business
- Miami Herald
Chanel acts on climate: tackling fashion's growing waste problem
Luxury fashion has a reputation for glamour, craftsmanship, For years, major brands have quietly discarded unsold inventory, shredded old products, and sent unused textiles to incinerators. The result? A mounting environmental crisis most shoppers never see. According to the United Nations Environment Programme, the fashion industry is the second-largest consumer of water and generates roughly 10% of global carbon emissions. Related: Gucci, YSL owner pushes back on tariff threats That's more than all international flights and maritime shipping combined. Yikes. While fast fashion often takes the blame, luxury is hardly off the hook. Mass production, rising inventories, and the practice of destroying unsold goods have become uncomfortable truths for many high-end brands. Now, with regulators preparing new rules to hold companies accountable for their waste and consumer pressure mounting, one iconic fashion house is getting out in front of the problem. Chanel is making a major move aimed at tackling fashion's waste problem before it turns into a full-blown business crisis. Image source: Champhei/ On June 9, Chanel announced the launch of Nevold, an independent venture dedicated to finding end-of-life solutions for textile offcuts, unused fabrics, and unsold or old products, according to Vogue Business. The move comes as European regulators prepare to make brands more responsible for their waste - and crack down on luxury's long-favored solution: destroying unsold goods. "It's becoming more and more important and more and more strategic for us," said Chanel President of Fashion Bruno Pavlovsky. "If we want to continue to exist and to do what we are doing, we have to anticipate and to see how we can rethink this idea of materials and raw materials." Chanel has been laying the groundwork since 2019, investing steadily in recycling capabilities. Nevold will operate as a B2B service provider and R&D hub, developing circular solutions not just for Chanel, but potentially for the broader industry. Related: Luxury outerwear brand avoids tariffs as rivals try to exit China That positions Chanel to better manage its own waste - and to offer solutions to competitors who will soon face the same regulatory heat. At the center of the new division are three companies Chanel has built or acquired: recycling agent L'Atelier des Matières, spinning mill Filatures du Parc, and leather recycling specialist Authentic Material. This structure signals Chanel isn't just trying to clean up its own house - it's preparing to turn waste management into a strategic asset, and maybe even a future revenue stream. "It's not about Chanel recovering her waste to do Chanel," Pavlovsky said. "It's Chanel recovering waste from Chanel and from whoever on the market [is] ready to sell us the waste to recreate a new kind of material." Chanel's latest move shows just how fast the stakes are shifting for luxury brands. Once an industry-wide open secret, the destruction of unsold inventory is quickly becoming a major liability. New regulations will soon force companies to disclose and manage their waste. Failure to adapt could mean stiff financial penalties and serious damage to brand reputation. Rivals like LVMH and Kering are also making progress, but many brands remain behind the curve. Chanel's decision to build a scalable waste and recycling business signals it sees the move as a potential competitive advantage. If the old fashion model was about maintaining image at any cost, the new one will reward brands that can innovate around sustainability with transparency. For Chanel, this isn't just about doing the right thing for the planet. It's about protecting brand value and future-proofing its business in a market where both consumers and regulators are demanding more. In luxury fashion, staying ahead of both may prove to be one of the smartest bets a brand can make. Related: Cartier shares problem with Dior, North Face, Victoria's Secret The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Hypebeast
10-06-2025
- Entertainment
- Hypebeast
Palace 發佈 Summer 2025 最新一週單品
Palace剛剛發佈其 2025 年夏季系列的最新一週單品，本次系列呈獻了多種截然不同的設計主題，再次展現了品牌多元的風格面向。 當中以「Truth」系列最為矚目，透過足球球衣、短褲及拉鏈連帽衛衣等單品，呈現了充滿宗教意象的圖案與「Palace Believer」字樣，延續品牌一貫的大膽街頭風格。另一邊廂，「Geezer」系列則大玩復古運動風，在 Polo 衫與運動外套上注入了搶眼的色塊條紋細節。而偏好簡約設計的粉絲，則可選擇以對比車縫線為特點工裝風格外套與短褲套裝。為完善整體造型，系列還帶來了「P Star」漁夫帽及多款配色的「Rugby」帽款等頭飾配件。 Palace Summer 2025 最新系列將於本週五（6 月 13 日）起陸續發售。歐美地區將率先於香港時間 6 月 13 日晚上 6 時及 11 時開賣；而日本、首爾及中國區則將於香港時間 6 月 14 日（星期六）上午 10 時正式上架。 >Chanel 宣佈成立獨立品牌「Nevold」專注時裝廢料再生與環保 >visvim 最新「VISVIM MOTORS CLUB」別注系列第三彈即將登陸 The Repulse Bay Village >JOOPITER 攜手 sacai 與韓國人氣男團 SEVENTEEN 聯手展開拍賣會
