Latest news with #NewYorkSwimWeek
Perth Now
08-07-2025
- Business
- Perth Now
Perth mum's bikini start-up lands spot at NY Swim Week
Just seven months into launching her fashion brand EllaMarie Swimwear, Perth mother Lauree Conte's empowering fits will depart the Fremantle coastline for the Manhattan skyline after getting a call-up to feature at New York Swim Week on July 26. The annual event offers sought-after exposure for both global and emerging labels, with EllaMarie believed to be the only Aussie label on display. Based out of Savvy Brands' retail store in East Fremantle but building a strong online presence, the 39-year-old describes her pieces as 'very sexy, very sleek' and adjustable to suit many body types. Ella Marie Swimwear has received a call-up to New York Swim Week. Credit: Unknown / EllaMarie Swimwear She said she's often struggled to find quality swimwear to fit her curvy body, and is hoping her range will fill a 'gap in the market'. 'I've always been about feeling confident, feeling powerful, feeling good within your own skin,' she told PerthNow. With a focus on sustainability, EllaMarie's pieces are crafted from Italian producer Carvico's innovative fabrics — comprising 78 per cent recycled fibres, and featuring chlorine resistance, an SPF 50+ sun rating, and a high degree of durability. Allocated 10 pieces to showcase, Ms Conte has no shortage of suitors lining up to try them on. 'I've had probably 50 American models contact me, asking if they can model for me for the show,' she revealed. Her 'OG collection' will continue to be sold through the Aussie summer, with tops typically priced at $65 and bottoms from $65. Lauree Conte launched the swimwear brand in January. Credit: Unknown / EllaMarie Swimwear The entrepreneur, who has worked in mining for 20 years, was inspired by her seven-year-old daughter Ella Marie to launch the label but admits juggling all of her priorities has proven difficult. She hopes the brand will become successful enough to afford her more time at home. 'Being able to come home every single day, drop my daughter at school and pick her up is essentially the end goal,' she said. 'Currently working in corporate mining, I'm never there.' With the mother's side hustle New York-bound, Ms Conte is buoyed by the recognition she has already received and the prospect of exposure on a grand scale. 'I'm just very excited to go and represent Western Australia in the big smoke., and we'll do our best,' she said.
Fashion United
25-06-2025
- Business
- Fashion United
Ibiza Swim Week strengthens international presence in second edition
Last Friday, Ibiza hosted the second edition of Ibiza Swim Week, an event that continues to carve out its place in the international swimwear fashion calendar. The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop. This year, the number of participating brands doubled compared to its inaugural edition, reaching a total of 16 labels, highlighting Vásquez's ambition to position Ibiza as a European hub for designer beachwear. International participation and local presence The brand lineup featured names from the US, Canada, Brazil, Colombia, France, Italy, the UK, Spain, and Hawaii, alongside three Ibiza-based labels, reflecting a blend of global appeal and local identity. Drawing inspiration from formats such as Miami Swim Week and New York Swim Week, Ibiza Swim Week combined runway shows with a direct-to-consumer market, live DJ sets, and artistic performances. The immersive format is designed to engage not only end consumers, but also buyers and industry professionals. Organisers noted that "both the casting and the selection criteria were managed from the US," aiming to uphold production standards aligned with leading American swimwear events. Brand Ellas at the second edition of Ibiza Swim Week. Credits: David Reinoso. Set against the backdrop of the Hotel Aguas de Ibiza in Santa Eulalia, the event sought proximity to the area's affluent tourist demographic. In doing so, Ibiza Swim Week positions itself as both a creative platform and a commercial showcase, with a distinctly international outlook. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
